Arizona tourism facts 2005 |
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Arizona 2005
Tourism Facts
Statewide and Regional Tourism Indicators
Year- end Summary
2
2005 Summary .................................................................. 3
Domestic Overnight Travel ............................................... 4
Domestic Overnight Leisure Profile .................................. 5
Domestic Overnight Leisure Activities.............................. 6
Economic Impact of Travel in Arizona............................... 7
Statewide and County Total Direct
Spending ........................................................... 8
Trends: Total Direct Spending by County ............... 9
Statewide Lodging ............................................................ 10
County Lodging Trends ............................................... 11- 34
Table of Contents
State of Arizona
Janet Napolitano, Governor
Arizona Office of Tourism
Margie Emmermann, Director
AnnDee Johnson, Director of
Research and Strategic Planning
Audra Beyer, Research Manager
Address:
1100 W Washington St , Ste 155
Phoenix, AZ 85007
Tel: ( 602) 364- 3700
Fax: ( 602) 364- 3701
E- mail: research@ azot. gov
Web site: www. arizonaguide. com
www. azot. gov
3
2005 Summary 2005 Arizona Overnight Travel Volume
• Direct travel expenditures by all visi-tors
to Arizona increased 9.9% to
$ 17.5 Billion in 2005, a record year
for Arizona Tourism.
• Arizona hosted 31 million domestic
and international overnight visitors,
equal to roughly 85,000 visitors per
day in 2005.
• The largest share of overnight travel
came from domestic non- resident
travel, up 6.0% over 2004 to 15.8 mil-lion
person- stays. Domestic non-resident
overnight travel to Arizona is
an important segment and represents
over half of Arizona’s total overnight
travel volume.
• Total visitation volume from interna-tional
markets was flat in 2005.
However, Arizona did receive in-creased
visitation from its top inter-national
markets. Visitation from the
UK increased 8.6% to 126,000 per-son-
stays. Canadian visitation in-creased
18.6% to 422,700 person-stays.
• Direct travel spending in Arizona
generated $ 456 million in local taxes
and $ 583 million in state taxes dur-ing
2005.
• Travel spending in Arizona generated
a total ( direct and secondary) impact
of 313,000 jobs with earnings of $ 9.3
billion in 2005.
Resident Leisure
20.9%
Resident Business
7.3%
Non- Resident
Business
Non- Resident 15.9%
Leisure
52.5%
Int ernat ional
3.3%
Key International Markets
2003 2004 2005
UK 87,000 116,000 126,000
Germany 84,000 77,000 78,000
France 52,000 64,000 72,000
Japan 44,000 60,000 50,000
Mexico ( Air Only) 68,000 42,000 42,000
Canada 299,100 356,300 422,800
Source: 2005 US Department of Commerce, 2005 Conference Board of Canada/ Statistics Canada
12.3 13.3 14.2 13.8 14.0 14.8 15.9
17.5
5.0
10.0
15.0
20.0
1998 1999 2000 2001 2002 2003 2004 2005 ( Billions)
Direct Travel Expenditures
1998- 2005
9.9% increase 2005
Source: Arizona Travel Impacts, Dean Runyan Associates
Source: 2005 D. K. Shifflet and Associates, Ltd.; 2005 US Department of Commerce; 2005
Conference Board of Canada/ Statistics Canada; 2001 U of Arizona
4
2005 Top 10 Originating States: Arizona Domestic
Overnight Leisure ( millions person- stays)
Arizona 6.43 Washington 0.64
California 5.83 New Mexico 0.64
Nevada 0.86 Colorado 0.64
Texas 0.80 Minnesota 0.60
Illinois 0.66 New York 0.57
Arizona Domestic Overnight Resident and
Non- Resident Travel
2005 Arizona Domestic
Overnight Travel
• Arizona Domestic Overnight Per-son-
Stays volume increased 4.7%
to a record 29.1 million domestic
overnight visitors, driven by in-creases
from 2004 to 2005 in
Overnight Leisure ( 2.3%) and by
the smaller Overnight Business
Segment ( 12.9%).
• Domestic Overnight Leisure de-mand
was at its highest level in
2005, higher than it has been in
the past 6 years.
• Arizona’s domestic overnight lei-sure
travelers stayed an average
of 3.9 nights in 2005, signifi-cantly
longer than the US average
of 2.9 nights.
• Domestic overnight leisure trav-elers
came from further dis-tances,
on average, from 2004 to
2005, with the average one way
distance increase of 7% from 713
miles to 762 miles, indicating
Arizona has a positive appeal to
long haul travelers.
• In 2005, Arizona’s domestic
overnight leisure share of Air
travel was double that of the av-erage
US overnight leisure desti-nation
( 26% vs. 13%).
6 .2
8 .1 8 .0 7.6 8 .2 8 .1 6 .5 8 .1 8 .8 8 .5
17.5
17.5 17.1 19 .2 18 .6 19 .0 2 0 .4
19 .7 19 .0 2 0 .6
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Resident Non- Resident
5.7 7.3 5.8 6 .2 6 .8 6 .4 7.0 6 .2 6 .2 7.0
18 .0
18 .3 19 .3 2 0 .6 2 0 .0 2 0 .7 19 .9 2 1.7 2 1.6 2 2 .1
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Business Leisure
Millions of Person- Trips
Arizona Domestic Overnight Business and Leisure
Travel
Millions of Person- Trips
Source: 2005 D. K. Shifflet and Associates, Ltd.
Source: 2005 D. K. Shifflet and Associates, Ltd.
Source: 2005 D. K. Shifflet and Associates, Ltd.
23.7 25.6 25.1 26.8 26.8 27.1 26.9 27.8 27.8 29.1
23.7 25.6 25.1 26.8 26.8 27.1 26.9 27.8 27.8 29.1
5
2003 2004
Resident $ 57,400 $ 64,200
Non- Resident $ 75,400 $ 76,800
2005 Average Household Income
Arizona Domestic
Overnight Leisure Travelers
2005
$ 58,900
$ 75,100
US
Non-
Resident
Millennials
( after 1981) 4% 1%
GenX
( 1965- 1980) 42% 29%
Boomers
( 1946- 1964) 36% 39%
Silent
( 1930- 1945) 16% 26%
GI
( 1929 and earlier) 2% 5%
2005 Arizona Domestic Overnight Leisure
Traveler Generation Analysis
Resident
4%
47%
30%
16%
4%
Source: 2005 D. K. Shifflet and Associates, Ltd.
Source: 2005 D. K. Shifflet and Associates, Ltd.
Source: 2005 D. K. Shifflet and Associates, Ltd.
2005 Arizona Domestic
Overnight Leisure Visitors
• In 2005, the Domestic Overnight Lei-sure
travel segment provided 69% of
Arizona’s total overnight person-trips.
• Visitors in the 35- 54 age group com-prised
the highest share of Arizona
Overnight Leisure visitors ( 39%), fol-lowed
closely by older visitors 55+
( 37%) and younger visitors ages 18-
34 ( 24%).
• Arizona’s Domestic Overnight Leisure
market is comprised mostly of cou-ples
( 41%), adults traveling alone
( 28%) and families ( 20%).
• By party type, couples provided the
highest share of travel parties and
trip- dollars in 2005, while families
provided the second highest share of
trip- dollars, but the third highest
share of travel parties.
• Domestic non- resident overnight lei-sure
travel to Arizona is composed
primarily of boomers and the silent
generation, while resident overnight
leisure travel shows a higher inci-dence
of Generation X travelers.
• Arizona domestic overnight leisure
travel saw an increase in boomer and
silent generation visitors in 2005.
These two generational groups con-tribute
a relatively higher share of
dollars per trip, making them high
value visitors on an individual trip
basis.
2005 Average Age
Arizona Domestic
Overnight Leisure Travelers
2003 2004
Resident 41 yrs. 41 yrs.
Non- Resident 47 yrs. 48 yrs.
2005
44 yrs.
51 yrs.
6
Primary Activities
Arizona Domestic Overnight
Leisure Travelers Non- Resident
Sightseeing 37%
Dining 34%
Shopping 29%
Entertainment 27%
Parks ( national/ state) 19%
Visit Historic Site 14%
Museum, Art Exhibit 9%
Hike, Bike 8%
Attend Sports 8%
Golf 7%
Primary Activities Arizona
Domestic Overnight
Leisure Travelers Resident
Dining 32%
Sightseeing 25%
Shopping 20%
Entertainment 17%
Parks ( national/ state) 13%
Hike, Bike 9%
Camping 9%
Attend Sports 8%
Night Life 8%
Nature/ Culture 6%
2005 Arizona Domestic
Overnight Leisure Travel
Primary Activities
• Arizona has domestic participation
rates well above the US average on
Sightseeing, National/ State Park,
Historic Sites, and Golf visits.
• The primary activities for overnight
non- resident and resident leisure
travelers were similar except non-resident
travelers indicated a higher
percentage of golf, museum and his-toric
site visitation than resident
travelers.
Source: 2005 D. K. Shifflet and Associates, Ltd.
Source: 2005 D. K. Shifflet and Associates, Ltd.
7
• The data on the following pages provides an
analysis of Arizona Domestic Overnight Lei-sure
by Arizona Region. The map to the right
depicts Arizona’s five regions, the red area
represents Northern Arizona, the green area
Central Arizona, the purple area Phoenix &
Central, the blue area Tucson & Southern and
the orange area the West Coast. In instances
where visitors did not indicate the area visited
in Arizona, those visitors are categorized under
Other Arizona.
• Domestic Overnight Leisure visitation to Ari-zona’s
regions varies in terms of visitor demo-graphics,
leisure activities, trip timing and ori-gin
region. The following tables provide a com-parison
between Arizona’s regions.
. Arizona Northern
West
Coast
North
Central
Phoenix
&
Central
Tucson &
Southern
Other AZ
Domestic Overnight
Leisure Visitation
22.1 M 19.6% 7.1% 5.8% 44.5% 17.0% 6.0%
Average Age 49 47 49 46 50 47 47
Average HH Income $ 70,380 $ 73,100 $ 76,490 $ 68,710 $ 74,700 $ 60,930 $ 63,170
Average Party Size 2.3 2.7 2.4 2.6 2.0 2.4 2.4
Average Length of Stay 3.9 2.6 3.3 2.5 4.6 4.0 4.1
18- 34 years 24% 29% 15% 35% 20% 34% 22%
35- 54 years 38% 41% 51% 32% 41% 30% 51%
55+ years 37% 30% 33% 33% 39% 36% 27%
Domestic Overnight Leisure Travel by Region
Source: DK Shifflet and Assoc.
8
Arizona Northern
West
Coast
North
Central
Phoenix
&
Central
Tucson &
Southern Other AZ
Trip Timing
1st Quarter ( Jan, Feb, Mar) 27% 17% 38% 13% 27% 34% 23%
2nd Quarter ( Apr, May, Jun) 24% 31% 22% 31% 25% 18% 18%
3rd Quarter ( July, Aug, Sept) 24% 32% 23% 27% 21% 21% 31%
4th Quarter ( Oct, Nov, Dec) 25% 20% 18% 28% 27% 27% 29%
Arizona Northern
West
Coast
North
Central
Phoenix
&
Central
Tucson &
Southern Other AZ
Getaway Weekend 13% 23% 39% 23% 8% 13% 28%
General Vacation 22% 43% 15% 12% 15% 16% 20%
Visit Friend/ Relative 42% 12% 28% 46% 51% 53% 31%
Special Event 11% 13% 8% 12% 13% 10% 5%
Other Personal 12% 9% 10% 8% 12% 8% 16%
Traveling Party
One Adult 28% 11% 29% 16% 37% 26% 23%
Couples 41% 48% 37% 37% 36% 39% 36%
Two Males or Two Females 5% 7% 4% 6% 6% 3% 7%
Three or more Adults 6% 12% 7% 5% 5% 6% 6%
Families 20% 22% 24% 35% 16% 26% 28%
Leisure Purpose of Stay
• Trip timing to Arizona is fairly even between all
four quarters. When looking at trip timing by re-gions
within Arizona, however, seasonality does
emerge. For instance, the West Coast receives 38%
and Tucson & Southern Region’s 34% of their an-nual
visitation during the first quarter. Northern
Arizona receives 31% of its visitation during the
second quarter and 32% of its visitation during the
third quarter.
• In terms of leisure purpose of stay, most overnight
visitors come to Arizona to visit friends and rela-tives
( 42%). However, when looking at visitation
to Arizona’s regions, the primary purpose of stay
differs depending on the region. In Northern Ari-zona,
a high percentage of visitors travel there for a
general vacation ( 43%), whereas the West Coast
attracts visitors for getaway weekends ( 39%).
• Leisure visitors to Arizona predominately travel as
couples ( 41%), as one adult ( 28%) or as a family
( 20%). By region, visitors to North Central Arizona
are equally likely to travel as couples ( 37%) or as a
family ( 35%). The Phoenix & Central region has a
high incidence of both couple party type ( 36%) and
one adult travel type ( 37%).
Domestic Overnight Leisure Travel by Region
Source: DK Shifflet and Assoc.
Source: DK Shifflet and Assoc.
9
2005 Domestic Overnight Leisure Travel by Region
Arizona Northern
West
Coast
North
Central
Phoenix
&
Central
Tucson &
Southern Other AZ
Origin State
Arizona 29.1% 36.3% 18.2% 58.2% 15.3% 39.2% 41.5%
California 26.4% 24.8% 60.7% 18.3% 26.9% 24.0% 28.8%
Nevada 3.9% 3.1% 6.7% 9.9% 2.8% 0.2% 1.6%
Texas 3.6% 2.5% 0.9% 0.6% 4.4% 3.1% 5.7%
Illinois 3.0% 2.5% 0% 1.0% 5.1% 2.3% 2.1%
New Mexico 2.9% 2.4% 0.7% 0.7% 4.0% 2.7% 3.7%
Washington 2.9% 1.3% 1.2% 0.9% 4.4% 1.9% 1.1%
Colorado 2.9% 2.2% 0.9% 1.1% 2.5% 4.4% 0.8%
Minnesota 2.7% 1.2% 0.9% 0.2% 5.1% 1.3% 1.5%
New York 2.6% 1.0% 0% 0.1% 4.9% 1.4% 1.4%
Florida 2.1% 2.5% 0.8% 0% 1.9% 1.6% 0.2%
2005 Top Leisure Activities
Overnight Visitors Arizona Northern
West
Coast
North
Central
Phoenix
&
Central
Tucson &
Southern
Other
AZ
Parks ( National/ State) 18% 45% 8% 11% 10% 19% 13%
Visit Historic Site 12% 17% 7% 11% 8% 19% 8%
Attend Sports/ Olympic Event 8% 1% 4% 1% 13% 12% 2%
Hike, Bike 8% 16% 6% 13% 3% 6% 11%
Museum/ Art Exhibit 7% 5% 2% 2% 8% 11% 2%
Night Life 7% 3% 8% 5% 10% 7% 3%
Camping 6% 6% 18% 9% 2% 6% 21%
Golf 6% 3% 5% 1% 9% 4% 1%
Gamble 5% 3% 10% 8% 5% 5% 8%
• The table above represents top origin states by Arizona region. Californians represent approximately 61%
of the overnight leisure visitation to the West Coast Area. Tucson and Southern Arizona’s visitation is
comprised of visitors from Arizona, California and Colorado. Northern Arizona’s top feeder markets for
leisure travel are Arizona, California and Nevada.
• The table below depicts overnight leisure travelers top activities by region. Dining, Sightseeing, Shopping
and Entertainment were the top four categories for every region. Those categories were removed from this
analysis to provide a more detailed comparison among other leisure activities. Northern Arizona’s visitors
enjoy visiting State/ National Parks, hiking and biking and visiting historic sites. West Coast visitors enjoy
camping, while Phoenix & Central visitors enjoy the area’s night life and attending sporting events.
Source: DK Shifflet and Assoc.
Source: DK Shifflet and Assoc.
10
289
300 303
295 293
298
307
313
270
280
290
300
310
320
1998 1999 2000 2001 2002 2003 2004 2005
( Thousands)
Total Travel Employment
1998- 2005
The Economic Impact of
Travel in Arizona
• Travel is an important contributor
to the health of both the state and
local economies. In 2005, total di-rect
travel spending in Arizona was
$ 17.5 billion. Travel industry em-ployment
increased by 3.3 percent,
marking the third consecutive year
of employment growth.
• Arizona visitors that stayed over-night
in lodging establishments ac-counted
for 42.3 percent of all visi-tor
spending in 2005.
• Taxes generated by the travel indus-try
are primarily paid by visitors
rather than residents. In 2005, 78%
of the visitor spending in Arizona
was made by international visitors
and residents of other states, mak-ing
the local and state tax revenue
generated by travel spending a net
benefit to Arizona residents.
Hotel, Motel
$ 6.9
Campground
$ 0.7
Private Home
$ 4.7
Vacation Home
$ 0.5
Day Travel $ 3.5
42.3%
( 3.1%)
28.8%
21.5%
( 4.3%)
Visitor Spending by Type of Traveler
Accommodation 2005p
($ Billions)
Source: Arizona Travel Impacts, Dean Runyan Associates
Source: Arizona Travel Impacts, Dean Runyan Associates
Source: Arizona Travel Impacts, Dean Runyan Associates
Direct Travel Expenditures
2005
EXPENDITURES $ 17.5 B
TAX REVENUE
FEDERAL
STATE
LOCAL
2,104 B
$ 1,064 B
$ 583 M
$ 456 M
Source: Arizona Travel Impacts, Dean Runyan Associates
Travel Employment
2005
EMPLOYMENT
Direct
Secondary
TOTAL
168,000
145,000
313,000
DIRECT EMPLOYMENT BY
SECTOR
1. Accommodation & Food Services
2. Arts, Entertainment & Recreation
3. Retail Trade
4. Transportation
86,000
45,000
20,000
17,000
DIRECT PAYROLL $ 4.5B
TOTAL PAYROLL $ 9.3 B
11
Total Direct Travel Spending in Arizona 2005p
Related Travel- Generated Impacts
Total Earnings Employment
Local
Taxes
State
Taxes Total Taxes
($ Million) ($ Million) ( jobs) ($ Million) ($ Million) ($ Million)
Apache 128.5 26.6 1,730 2.9 5.1 8.0
Cochise 322.4 70.9 4,190 10.6 11.3 21.9
Coconino 836.5 222.4 10,740 24.1 31.0 55.0
Gila 232.6 55.6 2,860 2.9 6.4 9.4
Graham/
Greenlee 36.4 8.7 860.0 0.9 1.5 2.4
La Paz 205.9 30.8 1,430 2.1 8.5 10.6
Maricopa 10,960.6 2,980.6 91,160 311.5 345.9 657.4
Mohave 434.3 98.6 5,110 9.2 17.4 26.5
Navajo 259.1 57.7 3,040 5.5 9.8 15.3
Pima 2,198.3 543.8 25,550 47.2 82.3 129.5
Pinal 359.6 83.9 4,400 6.6 13.6 20.2
Santa Cruz 282.3 50.3 2,280 5.5 8.7 14.2
Yavapai 638.1 165.8 8,780 14.0 20.7 34.8
Yuma 566.3 127.3 5,990 13.4 20.5 33.9
Arizona 17,460.9 4,523.0 168,130 456.4 582.8 1,039.2
Travel Spending
Total Direct Travel Spending in Arizona
Spending Earnings Employment Tax Revenue ($ Billions)
($ Billion) ($ Billion) ( Thousand) Local State Federal Total
1998 12.3 3.3 155 348 391 647 1,386
1999 13.3 3.6 161 368 429 712 1,509
2000 14.2 3.8 163 391 454 743 1,588
2001 13.8 3.8 159 372 457 795 1,623
2002 14.0 3.8 157 379 484 853 1,716
2003 14.8 4.0 159 391 503 914 1,808
2004 15.9 4.3 163 413 535 987 1,936
2005p 17.5 4.5 168 456 583 1,064 2,104
Source: Arizona Travel Impacts, Dean Runyan Associates
Source: Arizona Travel Impacts, Dean Runyan Associates
12
Annual %
Change
1998 1999 2000 2001 2002 2003 2004 2005p 04- 05p 98- 05p
Apache 83.1 95.9 109.2 104.7 105.2 107.8 113.2 128.5 13.5 6.4
Cochise 215.2 238.3 257.7 261.6 283.7 280.2 301.8 322.4 6.8 5.9
Coconino 678.8 714.1 733.9 697.5 699.6 735.9 780.5 836.5 7.2 3.0
Gila 181.2 190.3 205.9 205.9 207.8 213.6 220.5 232.6 5.5 3.6
Graham/
Greenlee 24.9 27.1 31.2 29.6 29.7 30.7 31.8 36.4 14.6 5.6
La Paz 127.7 147.1 160.0 162.7 161.8 173.5 184.2 205.9 11.8 7.1
Maricopa 7,630.4 8,166.8 8,770.5 8,486.0 8,464.8 9,125.4 9,886.4 10,960.6 10.9 5.3
Mohave 261.7 298.2 320.9 328.6 336.5 362.7 396.7 434.3 9.5 7.5
Navajo 183.5 215.5 238.4 224.5 228.0 229.2 236.5 259.1 9.5 5.0
Pima 1,620.5 1,764.7 1,874.0 1,805.3 1,892.4 1,897.8 2,019.4 2,198.3 8.9 4.5
Pinal 219.4 244.1 262.7 271.5 278.6 293.8 323.3 359.6 11.2 7.3
Santa Cruz 207.6 227.2 236.8 237.9 299.7 262.2 272.2 282.3 3.7 4.5
Yavapai 437.8 583.9 555.6 554.5 558.9 581.3 588.2 638.1 8.5 5.5
Yuma 379.0 410.3 439.9 442.5 498.7 498.1 527.5 566.3 7.3 5.9
Arizona 12,250.8 13,323.5 14,196.7 13,812.7 14,045.4 14,792.3 15,882.3 17,460.9 9.9 5.2
Arizona County Total Direct Spending, 1998- 2005p
Source: Arizona Travel Impacts, Dean Runyan Associates
State Transaction Privilege Taxes Generated By
Direct Travel Spending, 2005p
Source: Dean Runyan Associates and Arizona Department of Revenue
The impact of traveler
spending is relatively
more important to
Arizona’s rural counties
than urban counties.
Maricopa & Pima
All Other
0% 5% 10% 15%
Percent Travel- Generated
13
2005 Arizona Lodging
• 2005 was a good year for the lodg-ing
industry in Arizona. The state
outpaced the US and the Mountain
Region in 2005 in terms of percent
increases in occupancy, ADR,
RevPAR and demand; reaching the
highest levels in the past five years.
• Demand for lodging in Arizona in-creased
5.5% over 2004 compared
to the US increase of 3.3% and the
Mountain region increase of 3.8%.
Room supply remained relatively
steady across the state during
2005.
• Lodging demand in 2005 drove in-creases
in occupancy rates in Ari-zona
lodging. Statewide occupancy
increased an average of 4.9% for
the year to a rate of 65.9%.
• The ADR ( Average Daily Rate) for
Arizona in 2005 was $ 90.68, an
increase of 7.3% over 2004. The
US’s ADR increased 5.3% to
$ 90.84 and the Mountain Region
increased 2.6% to a rate of $ 90.05.
• Arizona’s average RevPAR rate in
2005 was $ 59.76 , up 12.6% from
the previous year. The increase in
average RevPAR was driven mostly
by the increases experienced in
ADR.
• In 2005, the average RevPAR rate
for the state exceeded the average
RevPAR rates both nationally and
regionally.
Source: Smith Travel Research
54.0%
56.0%
58.0%
60.0%
62.0%
64.0%
66.0%
2000 2001 2002 2003 2004 2005
US Mountain Region Arizona
$ 0.00
$ 10.00
$ 20.00
$ 30.00
$ 40.00
$ 50.00
$ 60.00
2000 2001 2002 2003 2004 2005
US Mountain Region Arizona
Arizona RevPAR Rates 2000- 2005
Source: Smith Travel Research
Source: Smith Travel Research
Arizona Occupancy Rates 2000- 2005
Mountain Region States: US Census Bureau
14
2005 Airport Passenger
Traffic
2005 was a year record breaking year for
both Tucson International and Sky Harbor
International Airports. For the first time, Sky
Harbor International Airport exceed 40 mil-lion
passengers in 2005. Tucson Interna-tional
Airport broke the 4 million passenger
mark for the first time.
• Sky Harbor International Airport re-corded
41,204,011 passengers in 2005,
up 4.3% from 2004.
• Tucson International Airport counted
4,130,321 passengers in 2005, up 9.5%
from 2004.
• Grand Canyon National Park’s airport
passenger traffic was up 4.5% from the
previous year, or 804,516 enplanements/
deplanements.
• Yuma International Airport recorded
121,809 passengers, up 2.1% from the
previous year.
32.0
33.0
34.0
35.0
36.0
37.0
38.0
39.0
40.0
41.0
42.0
2001 2002 2003 2004 2005
3,000,000
3,200,000
3,400,000
3,600,000
3,800,000
4,000,000
4,200,000
2001 2002 2003 2004 2005
Tucson International Airport
Enplanements/ Deplanements
Phoenix Sky Harbor International Airport
Enplanements/ Deplanements
Source: Phoenix Sky Harbor International Airport
Source: Tucson International Airport
15
2,000,000
2,100,000
2,200,000
2,300,000
2,400,000
2,500,000
2,600,000
2001 2002 2003 2004 2005
11,000,000
11,200,000
11,400,000
11,600,000
11,800,000
12,000,000
12,200,000
12,400,000
2001 2002 2003 2004 2005
Arizona National Park Visitation 2001- 2005
Arizona State Park Visitation 2001- 2005
• Arizona’s National Parks
welcomed 11,594,161
visitors in 2005, a slight
decrease from 2004
(- 1.3%).
Top Visited National Parks
2005
1. Grand Canyon NP
2. Glen Canyon NRA
3. Lake Mead NRA
4. Canyon de Chelly NM
5. Saguaro NP
• Visitation at Arizona’s State
Parks remained relatively
the same in 2005 with
2,267,246 visitors (+ 0.1%)
Top Visited Arizona State Parks
2005:
1. Lake Havasu State Park
2. Slide Rock State Park
3. Patagonia Lake State Park
4. Kartchner Caverns State
Park
5. Catalina State Park
Source: Arizona State Parks
Source: National Park Service
16
Top 50 Arizona Attractions
2005
Visitation Arizona’s Top 25 Private Attractions
4,696,285 Chase Field
2,500,000 London Bridge
2,300,000 Tempe Town Lake
1,695,135 U. S. Airways Center
1,250,000 The Phoenix Zoo
736,215 Arizona State University Sun Devil Stadium
699,345 Glendale Arena
675,225 WestWorld of Scottsdale
600,000 Rawhide Western Town & Steakhouse
550,000 Tombstone
453,000 Arizona- Sonora Desert Museum
450,000 Phoenix International Raceway
445,117 Reid Park Zoo
400,000 Arizona Science Center
395,000 Wildlife World Zoo
317,929 Desert Botanical Garden
315,000 Scottsdale Center for the Arts
250,000 Arizona Temple and Visitors' Center
222,277 Grand Canyon Railway
200,000 Heard Museum
175,443 Mesa Art Center
170,853 Phoenix Art Museum
169,729 Arizona Snowbowl & Summer Scenic Skyride
160,000 Tucson Museum of Art & Historic Block
138,226 Pima Air & Space Museum
2005
Visitation
4,470,232
3,629,550
2,500,000
1,928,274
1,426,915
900,000
622,912
598,498
594,278
500,754
316,684
308,832
303,277
243,489
229,913
226,010
221,378
184,715
179,129
175,238
155,000
130,088
128,275
108,830
107,649
Arizona’s Top 25 Natural Attractions
Grand Canyon National Park
Saguaro National Park
South Mountain Park
Glen Canyon National Recreation Area
Lake Mead National Recreation Area*
Canyon de Chelly
Montezuma Castle National Monument
Petrified Forest National Park
Coronado National Forest and
Sabino Canyon Recreation Area
Lake Pleasant Regional Park
Lake Havasu State Park
Organ Pipe Cactus National Monument
Monument Valley Navajo Tribal Park
Slide Rock State Park
Sunset Crater Volcano National Monument
Wupatki National Monument
Meteor Crater
Patagonia Lake State Park
Kartchner Caverns State Park
Tohono Chul Park
Colossal Cave Mountain Park
Catalina State Park
Walnut Canyon National Monument
Tuzigoot National Monument
Picacho Peak State Park
Source: Reporting Entities
Object Description
| Rating | |
| TITLE | Arizona tourism facts: statwide and regional tourism indicators: year-end summary |
| CREATOR | Arizona Office of Tourism. |
| SUBJECT | Tourism--Arizona--Statistics--Periodicals; |
| Browse Topic |
Leisure and travel |
| DESCRIPTION | This title contains one or more publications. |
| Language | English |
| Publisher | Arizona Office of Tourism |
| Material Collection |
State Documents |
| Source Identifier | GV 6.7:S 71 |
| Location | New |
| REPOSITORY | Arizona State Library, Archives, and Public Records--Law and Research Library. |
Description
| TITLE | Arizona tourism facts 2005 |
| DESCRIPTION | 16 pages (PDF version). File size: 556814 Bytes. |
| TYPE |
Text |
| Acquisition Note | Publication or link to publication sent to reports@lib.az.us |
| RIGHTS MANAGEMENT | Copyright to this resource is held by the creating agency and is provided here for educational purposes only. It may not be downloaded, reproduced or distributed in any format without written permission of the creating agency. Any attempt to circumvent the access controls placed on this file is a violation of United States and international copyright laws, and is subject to criminal prosecution. |
| DATE ORIGINAL | [2005] |
| Time Period |
2000s (2000-2009) |
| ORIGINAL FORMAT | Born digital |
| Source Identifier | GV 6.7:A 71/2005 |
| DIGITAL IDENTIFIER | AZ 2005 Year End Summary.pdf |
| DIGITAL FORMAT |
PDF (Portable Document Format) |
| REPOSITORY | Arizona State Library, Archives, and Public Records--Law and Research Library. |
| Full Text | Arizona 2005 Tourism Facts Statewide and Regional Tourism Indicators Year- end Summary 2 2005 Summary .................................................................. 3 Domestic Overnight Travel ............................................... 4 Domestic Overnight Leisure Profile .................................. 5 Domestic Overnight Leisure Activities.............................. 6 Economic Impact of Travel in Arizona............................... 7 Statewide and County Total Direct Spending ........................................................... 8 Trends: Total Direct Spending by County ............... 9 Statewide Lodging ............................................................ 10 County Lodging Trends ............................................... 11- 34 Table of Contents State of Arizona Janet Napolitano, Governor Arizona Office of Tourism Margie Emmermann, Director AnnDee Johnson, Director of Research and Strategic Planning Audra Beyer, Research Manager Address: 1100 W Washington St , Ste 155 Phoenix, AZ 85007 Tel: ( 602) 364- 3700 Fax: ( 602) 364- 3701 E- mail: research@ azot. gov Web site: www. arizonaguide. com www. azot. gov 3 2005 Summary 2005 Arizona Overnight Travel Volume • Direct travel expenditures by all visi-tors to Arizona increased 9.9% to $ 17.5 Billion in 2005, a record year for Arizona Tourism. • Arizona hosted 31 million domestic and international overnight visitors, equal to roughly 85,000 visitors per day in 2005. • The largest share of overnight travel came from domestic non- resident travel, up 6.0% over 2004 to 15.8 mil-lion person- stays. Domestic non-resident overnight travel to Arizona is an important segment and represents over half of Arizona’s total overnight travel volume. • Total visitation volume from interna-tional markets was flat in 2005. However, Arizona did receive in-creased visitation from its top inter-national markets. Visitation from the UK increased 8.6% to 126,000 per-son- stays. Canadian visitation in-creased 18.6% to 422,700 person-stays. • Direct travel spending in Arizona generated $ 456 million in local taxes and $ 583 million in state taxes dur-ing 2005. • Travel spending in Arizona generated a total ( direct and secondary) impact of 313,000 jobs with earnings of $ 9.3 billion in 2005. Resident Leisure 20.9% Resident Business 7.3% Non- Resident Business Non- Resident 15.9% Leisure 52.5% Int ernat ional 3.3% Key International Markets 2003 2004 2005 UK 87,000 116,000 126,000 Germany 84,000 77,000 78,000 France 52,000 64,000 72,000 Japan 44,000 60,000 50,000 Mexico ( Air Only) 68,000 42,000 42,000 Canada 299,100 356,300 422,800 Source: 2005 US Department of Commerce, 2005 Conference Board of Canada/ Statistics Canada 12.3 13.3 14.2 13.8 14.0 14.8 15.9 17.5 5.0 10.0 15.0 20.0 1998 1999 2000 2001 2002 2003 2004 2005 ( Billions) Direct Travel Expenditures 1998- 2005 9.9% increase 2005 Source: Arizona Travel Impacts, Dean Runyan Associates Source: 2005 D. K. Shifflet and Associates, Ltd.; 2005 US Department of Commerce; 2005 Conference Board of Canada/ Statistics Canada; 2001 U of Arizona 4 2005 Top 10 Originating States: Arizona Domestic Overnight Leisure ( millions person- stays) Arizona 6.43 Washington 0.64 California 5.83 New Mexico 0.64 Nevada 0.86 Colorado 0.64 Texas 0.80 Minnesota 0.60 Illinois 0.66 New York 0.57 Arizona Domestic Overnight Resident and Non- Resident Travel 2005 Arizona Domestic Overnight Travel • Arizona Domestic Overnight Per-son- Stays volume increased 4.7% to a record 29.1 million domestic overnight visitors, driven by in-creases from 2004 to 2005 in Overnight Leisure ( 2.3%) and by the smaller Overnight Business Segment ( 12.9%). • Domestic Overnight Leisure de-mand was at its highest level in 2005, higher than it has been in the past 6 years. • Arizona’s domestic overnight lei-sure travelers stayed an average of 3.9 nights in 2005, signifi-cantly longer than the US average of 2.9 nights. • Domestic overnight leisure trav-elers came from further dis-tances, on average, from 2004 to 2005, with the average one way distance increase of 7% from 713 miles to 762 miles, indicating Arizona has a positive appeal to long haul travelers. • In 2005, Arizona’s domestic overnight leisure share of Air travel was double that of the av-erage US overnight leisure desti-nation ( 26% vs. 13%). 6 .2 8 .1 8 .0 7.6 8 .2 8 .1 6 .5 8 .1 8 .8 8 .5 17.5 17.5 17.1 19 .2 18 .6 19 .0 2 0 .4 19 .7 19 .0 2 0 .6 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Resident Non- Resident 5.7 7.3 5.8 6 .2 6 .8 6 .4 7.0 6 .2 6 .2 7.0 18 .0 18 .3 19 .3 2 0 .6 2 0 .0 2 0 .7 19 .9 2 1.7 2 1.6 2 2 .1 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Business Leisure Millions of Person- Trips Arizona Domestic Overnight Business and Leisure Travel Millions of Person- Trips Source: 2005 D. K. Shifflet and Associates, Ltd. Source: 2005 D. K. Shifflet and Associates, Ltd. Source: 2005 D. K. Shifflet and Associates, Ltd. 23.7 25.6 25.1 26.8 26.8 27.1 26.9 27.8 27.8 29.1 23.7 25.6 25.1 26.8 26.8 27.1 26.9 27.8 27.8 29.1 5 2003 2004 Resident $ 57,400 $ 64,200 Non- Resident $ 75,400 $ 76,800 2005 Average Household Income Arizona Domestic Overnight Leisure Travelers 2005 $ 58,900 $ 75,100 US Non- Resident Millennials ( after 1981) 4% 1% GenX ( 1965- 1980) 42% 29% Boomers ( 1946- 1964) 36% 39% Silent ( 1930- 1945) 16% 26% GI ( 1929 and earlier) 2% 5% 2005 Arizona Domestic Overnight Leisure Traveler Generation Analysis Resident 4% 47% 30% 16% 4% Source: 2005 D. K. Shifflet and Associates, Ltd. Source: 2005 D. K. Shifflet and Associates, Ltd. Source: 2005 D. K. Shifflet and Associates, Ltd. 2005 Arizona Domestic Overnight Leisure Visitors • In 2005, the Domestic Overnight Lei-sure travel segment provided 69% of Arizona’s total overnight person-trips. • Visitors in the 35- 54 age group com-prised the highest share of Arizona Overnight Leisure visitors ( 39%), fol-lowed closely by older visitors 55+ ( 37%) and younger visitors ages 18- 34 ( 24%). • Arizona’s Domestic Overnight Leisure market is comprised mostly of cou-ples ( 41%), adults traveling alone ( 28%) and families ( 20%). • By party type, couples provided the highest share of travel parties and trip- dollars in 2005, while families provided the second highest share of trip- dollars, but the third highest share of travel parties. • Domestic non- resident overnight lei-sure travel to Arizona is composed primarily of boomers and the silent generation, while resident overnight leisure travel shows a higher inci-dence of Generation X travelers. • Arizona domestic overnight leisure travel saw an increase in boomer and silent generation visitors in 2005. These two generational groups con-tribute a relatively higher share of dollars per trip, making them high value visitors on an individual trip basis. 2005 Average Age Arizona Domestic Overnight Leisure Travelers 2003 2004 Resident 41 yrs. 41 yrs. Non- Resident 47 yrs. 48 yrs. 2005 44 yrs. 51 yrs. 6 Primary Activities Arizona Domestic Overnight Leisure Travelers Non- Resident Sightseeing 37% Dining 34% Shopping 29% Entertainment 27% Parks ( national/ state) 19% Visit Historic Site 14% Museum, Art Exhibit 9% Hike, Bike 8% Attend Sports 8% Golf 7% Primary Activities Arizona Domestic Overnight Leisure Travelers Resident Dining 32% Sightseeing 25% Shopping 20% Entertainment 17% Parks ( national/ state) 13% Hike, Bike 9% Camping 9% Attend Sports 8% Night Life 8% Nature/ Culture 6% 2005 Arizona Domestic Overnight Leisure Travel Primary Activities • Arizona has domestic participation rates well above the US average on Sightseeing, National/ State Park, Historic Sites, and Golf visits. • The primary activities for overnight non- resident and resident leisure travelers were similar except non-resident travelers indicated a higher percentage of golf, museum and his-toric site visitation than resident travelers. Source: 2005 D. K. Shifflet and Associates, Ltd. Source: 2005 D. K. Shifflet and Associates, Ltd. 7 • The data on the following pages provides an analysis of Arizona Domestic Overnight Lei-sure by Arizona Region. The map to the right depicts Arizona’s five regions, the red area represents Northern Arizona, the green area Central Arizona, the purple area Phoenix & Central, the blue area Tucson & Southern and the orange area the West Coast. In instances where visitors did not indicate the area visited in Arizona, those visitors are categorized under Other Arizona. • Domestic Overnight Leisure visitation to Ari-zona’s regions varies in terms of visitor demo-graphics, leisure activities, trip timing and ori-gin region. The following tables provide a com-parison between Arizona’s regions. . Arizona Northern West Coast North Central Phoenix & Central Tucson & Southern Other AZ Domestic Overnight Leisure Visitation 22.1 M 19.6% 7.1% 5.8% 44.5% 17.0% 6.0% Average Age 49 47 49 46 50 47 47 Average HH Income $ 70,380 $ 73,100 $ 76,490 $ 68,710 $ 74,700 $ 60,930 $ 63,170 Average Party Size 2.3 2.7 2.4 2.6 2.0 2.4 2.4 Average Length of Stay 3.9 2.6 3.3 2.5 4.6 4.0 4.1 18- 34 years 24% 29% 15% 35% 20% 34% 22% 35- 54 years 38% 41% 51% 32% 41% 30% 51% 55+ years 37% 30% 33% 33% 39% 36% 27% Domestic Overnight Leisure Travel by Region Source: DK Shifflet and Assoc. 8 Arizona Northern West Coast North Central Phoenix & Central Tucson & Southern Other AZ Trip Timing 1st Quarter ( Jan, Feb, Mar) 27% 17% 38% 13% 27% 34% 23% 2nd Quarter ( Apr, May, Jun) 24% 31% 22% 31% 25% 18% 18% 3rd Quarter ( July, Aug, Sept) 24% 32% 23% 27% 21% 21% 31% 4th Quarter ( Oct, Nov, Dec) 25% 20% 18% 28% 27% 27% 29% Arizona Northern West Coast North Central Phoenix & Central Tucson & Southern Other AZ Getaway Weekend 13% 23% 39% 23% 8% 13% 28% General Vacation 22% 43% 15% 12% 15% 16% 20% Visit Friend/ Relative 42% 12% 28% 46% 51% 53% 31% Special Event 11% 13% 8% 12% 13% 10% 5% Other Personal 12% 9% 10% 8% 12% 8% 16% Traveling Party One Adult 28% 11% 29% 16% 37% 26% 23% Couples 41% 48% 37% 37% 36% 39% 36% Two Males or Two Females 5% 7% 4% 6% 6% 3% 7% Three or more Adults 6% 12% 7% 5% 5% 6% 6% Families 20% 22% 24% 35% 16% 26% 28% Leisure Purpose of Stay • Trip timing to Arizona is fairly even between all four quarters. When looking at trip timing by re-gions within Arizona, however, seasonality does emerge. For instance, the West Coast receives 38% and Tucson & Southern Region’s 34% of their an-nual visitation during the first quarter. Northern Arizona receives 31% of its visitation during the second quarter and 32% of its visitation during the third quarter. • In terms of leisure purpose of stay, most overnight visitors come to Arizona to visit friends and rela-tives ( 42%). However, when looking at visitation to Arizona’s regions, the primary purpose of stay differs depending on the region. In Northern Ari-zona, a high percentage of visitors travel there for a general vacation ( 43%), whereas the West Coast attracts visitors for getaway weekends ( 39%). • Leisure visitors to Arizona predominately travel as couples ( 41%), as one adult ( 28%) or as a family ( 20%). By region, visitors to North Central Arizona are equally likely to travel as couples ( 37%) or as a family ( 35%). The Phoenix & Central region has a high incidence of both couple party type ( 36%) and one adult travel type ( 37%). Domestic Overnight Leisure Travel by Region Source: DK Shifflet and Assoc. Source: DK Shifflet and Assoc. 9 2005 Domestic Overnight Leisure Travel by Region Arizona Northern West Coast North Central Phoenix & Central Tucson & Southern Other AZ Origin State Arizona 29.1% 36.3% 18.2% 58.2% 15.3% 39.2% 41.5% California 26.4% 24.8% 60.7% 18.3% 26.9% 24.0% 28.8% Nevada 3.9% 3.1% 6.7% 9.9% 2.8% 0.2% 1.6% Texas 3.6% 2.5% 0.9% 0.6% 4.4% 3.1% 5.7% Illinois 3.0% 2.5% 0% 1.0% 5.1% 2.3% 2.1% New Mexico 2.9% 2.4% 0.7% 0.7% 4.0% 2.7% 3.7% Washington 2.9% 1.3% 1.2% 0.9% 4.4% 1.9% 1.1% Colorado 2.9% 2.2% 0.9% 1.1% 2.5% 4.4% 0.8% Minnesota 2.7% 1.2% 0.9% 0.2% 5.1% 1.3% 1.5% New York 2.6% 1.0% 0% 0.1% 4.9% 1.4% 1.4% Florida 2.1% 2.5% 0.8% 0% 1.9% 1.6% 0.2% 2005 Top Leisure Activities Overnight Visitors Arizona Northern West Coast North Central Phoenix & Central Tucson & Southern Other AZ Parks ( National/ State) 18% 45% 8% 11% 10% 19% 13% Visit Historic Site 12% 17% 7% 11% 8% 19% 8% Attend Sports/ Olympic Event 8% 1% 4% 1% 13% 12% 2% Hike, Bike 8% 16% 6% 13% 3% 6% 11% Museum/ Art Exhibit 7% 5% 2% 2% 8% 11% 2% Night Life 7% 3% 8% 5% 10% 7% 3% Camping 6% 6% 18% 9% 2% 6% 21% Golf 6% 3% 5% 1% 9% 4% 1% Gamble 5% 3% 10% 8% 5% 5% 8% • The table above represents top origin states by Arizona region. Californians represent approximately 61% of the overnight leisure visitation to the West Coast Area. Tucson and Southern Arizona’s visitation is comprised of visitors from Arizona, California and Colorado. Northern Arizona’s top feeder markets for leisure travel are Arizona, California and Nevada. • The table below depicts overnight leisure travelers top activities by region. Dining, Sightseeing, Shopping and Entertainment were the top four categories for every region. Those categories were removed from this analysis to provide a more detailed comparison among other leisure activities. Northern Arizona’s visitors enjoy visiting State/ National Parks, hiking and biking and visiting historic sites. West Coast visitors enjoy camping, while Phoenix & Central visitors enjoy the area’s night life and attending sporting events. Source: DK Shifflet and Assoc. Source: DK Shifflet and Assoc. 10 289 300 303 295 293 298 307 313 270 280 290 300 310 320 1998 1999 2000 2001 2002 2003 2004 2005 ( Thousands) Total Travel Employment 1998- 2005 The Economic Impact of Travel in Arizona • Travel is an important contributor to the health of both the state and local economies. In 2005, total di-rect travel spending in Arizona was $ 17.5 billion. Travel industry em-ployment increased by 3.3 percent, marking the third consecutive year of employment growth. • Arizona visitors that stayed over-night in lodging establishments ac-counted for 42.3 percent of all visi-tor spending in 2005. • Taxes generated by the travel indus-try are primarily paid by visitors rather than residents. In 2005, 78% of the visitor spending in Arizona was made by international visitors and residents of other states, mak-ing the local and state tax revenue generated by travel spending a net benefit to Arizona residents. Hotel, Motel $ 6.9 Campground $ 0.7 Private Home $ 4.7 Vacation Home $ 0.5 Day Travel $ 3.5 42.3% ( 3.1%) 28.8% 21.5% ( 4.3%) Visitor Spending by Type of Traveler Accommodation 2005p ($ Billions) Source: Arizona Travel Impacts, Dean Runyan Associates Source: Arizona Travel Impacts, Dean Runyan Associates Source: Arizona Travel Impacts, Dean Runyan Associates Direct Travel Expenditures 2005 EXPENDITURES $ 17.5 B TAX REVENUE FEDERAL STATE LOCAL 2,104 B $ 1,064 B $ 583 M $ 456 M Source: Arizona Travel Impacts, Dean Runyan Associates Travel Employment 2005 EMPLOYMENT Direct Secondary TOTAL 168,000 145,000 313,000 DIRECT EMPLOYMENT BY SECTOR 1. Accommodation & Food Services 2. Arts, Entertainment & Recreation 3. Retail Trade 4. Transportation 86,000 45,000 20,000 17,000 DIRECT PAYROLL $ 4.5B TOTAL PAYROLL $ 9.3 B 11 Total Direct Travel Spending in Arizona 2005p Related Travel- Generated Impacts Total Earnings Employment Local Taxes State Taxes Total Taxes ($ Million) ($ Million) ( jobs) ($ Million) ($ Million) ($ Million) Apache 128.5 26.6 1,730 2.9 5.1 8.0 Cochise 322.4 70.9 4,190 10.6 11.3 21.9 Coconino 836.5 222.4 10,740 24.1 31.0 55.0 Gila 232.6 55.6 2,860 2.9 6.4 9.4 Graham/ Greenlee 36.4 8.7 860.0 0.9 1.5 2.4 La Paz 205.9 30.8 1,430 2.1 8.5 10.6 Maricopa 10,960.6 2,980.6 91,160 311.5 345.9 657.4 Mohave 434.3 98.6 5,110 9.2 17.4 26.5 Navajo 259.1 57.7 3,040 5.5 9.8 15.3 Pima 2,198.3 543.8 25,550 47.2 82.3 129.5 Pinal 359.6 83.9 4,400 6.6 13.6 20.2 Santa Cruz 282.3 50.3 2,280 5.5 8.7 14.2 Yavapai 638.1 165.8 8,780 14.0 20.7 34.8 Yuma 566.3 127.3 5,990 13.4 20.5 33.9 Arizona 17,460.9 4,523.0 168,130 456.4 582.8 1,039.2 Travel Spending Total Direct Travel Spending in Arizona Spending Earnings Employment Tax Revenue ($ Billions) ($ Billion) ($ Billion) ( Thousand) Local State Federal Total 1998 12.3 3.3 155 348 391 647 1,386 1999 13.3 3.6 161 368 429 712 1,509 2000 14.2 3.8 163 391 454 743 1,588 2001 13.8 3.8 159 372 457 795 1,623 2002 14.0 3.8 157 379 484 853 1,716 2003 14.8 4.0 159 391 503 914 1,808 2004 15.9 4.3 163 413 535 987 1,936 2005p 17.5 4.5 168 456 583 1,064 2,104 Source: Arizona Travel Impacts, Dean Runyan Associates Source: Arizona Travel Impacts, Dean Runyan Associates 12 Annual % Change 1998 1999 2000 2001 2002 2003 2004 2005p 04- 05p 98- 05p Apache 83.1 95.9 109.2 104.7 105.2 107.8 113.2 128.5 13.5 6.4 Cochise 215.2 238.3 257.7 261.6 283.7 280.2 301.8 322.4 6.8 5.9 Coconino 678.8 714.1 733.9 697.5 699.6 735.9 780.5 836.5 7.2 3.0 Gila 181.2 190.3 205.9 205.9 207.8 213.6 220.5 232.6 5.5 3.6 Graham/ Greenlee 24.9 27.1 31.2 29.6 29.7 30.7 31.8 36.4 14.6 5.6 La Paz 127.7 147.1 160.0 162.7 161.8 173.5 184.2 205.9 11.8 7.1 Maricopa 7,630.4 8,166.8 8,770.5 8,486.0 8,464.8 9,125.4 9,886.4 10,960.6 10.9 5.3 Mohave 261.7 298.2 320.9 328.6 336.5 362.7 396.7 434.3 9.5 7.5 Navajo 183.5 215.5 238.4 224.5 228.0 229.2 236.5 259.1 9.5 5.0 Pima 1,620.5 1,764.7 1,874.0 1,805.3 1,892.4 1,897.8 2,019.4 2,198.3 8.9 4.5 Pinal 219.4 244.1 262.7 271.5 278.6 293.8 323.3 359.6 11.2 7.3 Santa Cruz 207.6 227.2 236.8 237.9 299.7 262.2 272.2 282.3 3.7 4.5 Yavapai 437.8 583.9 555.6 554.5 558.9 581.3 588.2 638.1 8.5 5.5 Yuma 379.0 410.3 439.9 442.5 498.7 498.1 527.5 566.3 7.3 5.9 Arizona 12,250.8 13,323.5 14,196.7 13,812.7 14,045.4 14,792.3 15,882.3 17,460.9 9.9 5.2 Arizona County Total Direct Spending, 1998- 2005p Source: Arizona Travel Impacts, Dean Runyan Associates State Transaction Privilege Taxes Generated By Direct Travel Spending, 2005p Source: Dean Runyan Associates and Arizona Department of Revenue The impact of traveler spending is relatively more important to Arizona’s rural counties than urban counties. Maricopa & Pima All Other 0% 5% 10% 15% Percent Travel- Generated 13 2005 Arizona Lodging • 2005 was a good year for the lodg-ing industry in Arizona. The state outpaced the US and the Mountain Region in 2005 in terms of percent increases in occupancy, ADR, RevPAR and demand; reaching the highest levels in the past five years. • Demand for lodging in Arizona in-creased 5.5% over 2004 compared to the US increase of 3.3% and the Mountain region increase of 3.8%. Room supply remained relatively steady across the state during 2005. • Lodging demand in 2005 drove in-creases in occupancy rates in Ari-zona lodging. Statewide occupancy increased an average of 4.9% for the year to a rate of 65.9%. • The ADR ( Average Daily Rate) for Arizona in 2005 was $ 90.68, an increase of 7.3% over 2004. The US’s ADR increased 5.3% to $ 90.84 and the Mountain Region increased 2.6% to a rate of $ 90.05. • Arizona’s average RevPAR rate in 2005 was $ 59.76 , up 12.6% from the previous year. The increase in average RevPAR was driven mostly by the increases experienced in ADR. • In 2005, the average RevPAR rate for the state exceeded the average RevPAR rates both nationally and regionally. Source: Smith Travel Research 54.0% 56.0% 58.0% 60.0% 62.0% 64.0% 66.0% 2000 2001 2002 2003 2004 2005 US Mountain Region Arizona $ 0.00 $ 10.00 $ 20.00 $ 30.00 $ 40.00 $ 50.00 $ 60.00 2000 2001 2002 2003 2004 2005 US Mountain Region Arizona Arizona RevPAR Rates 2000- 2005 Source: Smith Travel Research Source: Smith Travel Research Arizona Occupancy Rates 2000- 2005 Mountain Region States: US Census Bureau 14 2005 Airport Passenger Traffic 2005 was a year record breaking year for both Tucson International and Sky Harbor International Airports. For the first time, Sky Harbor International Airport exceed 40 mil-lion passengers in 2005. Tucson Interna-tional Airport broke the 4 million passenger mark for the first time. • Sky Harbor International Airport re-corded 41,204,011 passengers in 2005, up 4.3% from 2004. • Tucson International Airport counted 4,130,321 passengers in 2005, up 9.5% from 2004. • Grand Canyon National Park’s airport passenger traffic was up 4.5% from the previous year, or 804,516 enplanements/ deplanements. • Yuma International Airport recorded 121,809 passengers, up 2.1% from the previous year. 32.0 33.0 34.0 35.0 36.0 37.0 38.0 39.0 40.0 41.0 42.0 2001 2002 2003 2004 2005 3,000,000 3,200,000 3,400,000 3,600,000 3,800,000 4,000,000 4,200,000 2001 2002 2003 2004 2005 Tucson International Airport Enplanements/ Deplanements Phoenix Sky Harbor International Airport Enplanements/ Deplanements Source: Phoenix Sky Harbor International Airport Source: Tucson International Airport 15 2,000,000 2,100,000 2,200,000 2,300,000 2,400,000 2,500,000 2,600,000 2001 2002 2003 2004 2005 11,000,000 11,200,000 11,400,000 11,600,000 11,800,000 12,000,000 12,200,000 12,400,000 2001 2002 2003 2004 2005 Arizona National Park Visitation 2001- 2005 Arizona State Park Visitation 2001- 2005 • Arizona’s National Parks welcomed 11,594,161 visitors in 2005, a slight decrease from 2004 (- 1.3%). Top Visited National Parks 2005 1. Grand Canyon NP 2. Glen Canyon NRA 3. Lake Mead NRA 4. Canyon de Chelly NM 5. Saguaro NP • Visitation at Arizona’s State Parks remained relatively the same in 2005 with 2,267,246 visitors (+ 0.1%) Top Visited Arizona State Parks 2005: 1. Lake Havasu State Park 2. Slide Rock State Park 3. Patagonia Lake State Park 4. Kartchner Caverns State Park 5. Catalina State Park Source: Arizona State Parks Source: National Park Service 16 Top 50 Arizona Attractions 2005 Visitation Arizona’s Top 25 Private Attractions 4,696,285 Chase Field 2,500,000 London Bridge 2,300,000 Tempe Town Lake 1,695,135 U. S. Airways Center 1,250,000 The Phoenix Zoo 736,215 Arizona State University Sun Devil Stadium 699,345 Glendale Arena 675,225 WestWorld of Scottsdale 600,000 Rawhide Western Town & Steakhouse 550,000 Tombstone 453,000 Arizona- Sonora Desert Museum 450,000 Phoenix International Raceway 445,117 Reid Park Zoo 400,000 Arizona Science Center 395,000 Wildlife World Zoo 317,929 Desert Botanical Garden 315,000 Scottsdale Center for the Arts 250,000 Arizona Temple and Visitors' Center 222,277 Grand Canyon Railway 200,000 Heard Museum 175,443 Mesa Art Center 170,853 Phoenix Art Museum 169,729 Arizona Snowbowl & Summer Scenic Skyride 160,000 Tucson Museum of Art & Historic Block 138,226 Pima Air & Space Museum 2005 Visitation 4,470,232 3,629,550 2,500,000 1,928,274 1,426,915 900,000 622,912 598,498 594,278 500,754 316,684 308,832 303,277 243,489 229,913 226,010 221,378 184,715 179,129 175,238 155,000 130,088 128,275 108,830 107,649 Arizona’s Top 25 Natural Attractions Grand Canyon National Park Saguaro National Park South Mountain Park Glen Canyon National Recreation Area Lake Mead National Recreation Area* Canyon de Chelly Montezuma Castle National Monument Petrified Forest National Park Coronado National Forest and Sabino Canyon Recreation Area Lake Pleasant Regional Park Lake Havasu State Park Organ Pipe Cactus National Monument Monument Valley Navajo Tribal Park Slide Rock State Park Sunset Crater Volcano National Monument Wupatki National Monument Meteor Crater Patagonia Lake State Park Kartchner Caverns State Park Tohono Chul Park Colossal Cave Mountain Park Catalina State Park Walnut Canyon National Monument Tuzigoot National Monument Picacho Peak State Park Source: Reporting Entities |
