BOARD OF DIRECTORS MEETING
January 7, 1954
The meeting was called to Order at 8: P.M. by the President, W.R. Manning. Members present were:
W.R. Manning, President Dennis Bernstein
Royal W. Rudolph W.T. Hileman
Harry E. Thompson Leo J, Kent
David E. Engle D.W. Neubauer
C.E. Kuhlman George Fraser
Max Costin M.A. Carreras
Francis J. Bean F.J. Lesemann
Motion to dispense with reading of the Minutes was made by H.E. Thompson, seconded by M.A. Carreras, and carried.
The President stated that he had invited Mr. Jack Underwood, of Station KVOA-TV, to be present at this meeting for the purpose of discussing the Society's Television program, and declared the meeting open for this discussion.
Discussion.
Dr. Kent--Dr. Harry Thompson has brought up the question of the TV program. We have had ten or eleven programs and so far have no sponsor, and he wonders whether we are doing anything worthwhile and whether the program is well received. We average five or six 'phone calls every program, and afterwards people ask me questions about it. They have several letters at the Station from peoples requesting various topics to be introduced. I notice the osteopaths now have a weekly program, showing their training, etc. Harry brings up the point "are we wasting our time?" Actually, those who have been giving their time are the committee members. It has not cost the Society a penny and it is now set up through the middle of February. We of the committee are of the opinion that we are doing something good. Some members of the Society have not even seen the program.
Dr. Manning--Actually, we have no way of knowing how many people we are reaching. (Mr. Jack Underwood arrived and was introduced by Dr. Manning.) We are trying to get TV settled in our minds. The question is, "Is it worth while for us to keep it up?"; "How many people are we reaching?"; or "Are we doing ourselves enough good to justify the time and effort?" "Are we doing anything good from the public relations standpoint, and if we are, why do we have to sponsor?"
Mr. Jack Underwood--You are reaching the people. I do not think you are going to reach a group of young people, but you are reaching the older, more thinking people. I think those of you who have appeared on it will find, when you go around to your various clubs and parties, that you are approached by your patients who say to you "I saw you on TV, I listened to what you had to say." The next thing is that you as a group, the same as any of the professional groups, have a certain public service which should be rendered to the community. We have always felt that. We donate thousands of dollars in time to the Red Cross, the schools, etc. We feel if we make our living here that it what we should give, and you should render the same service. But that is up to you as a group, what you want to do. I think your program has an even more far reaching effect than that--combating the little thing that keeps peeking its head up occasionally--Socialized Medicine. The only way
