Board of Directors Meeting, October 7, 1954 Page 4.
Pima County Hospital, which, depending what the Supervisors do, will contain some things along that line."
Dr. Beaton--Mr. Chairman, are we making a similar offer to the morning paper?
Dr. Manning--No, because we were approached by the evening paper for this.
Dr. Bernstein--It was their baby entirely and they wanted it very much. I do not see particularly why we have to make overtures to the Star unless they ask for it.
Dr. Lesemann--Are they going to be signed articles?
Dr. Manning--We talked about this and that it would come up for discussion. They will appear under the name of the Pima County Medical Society, but the paper wants to use the name. The way George (Rosenberg) said it, it sounds reasonable--they do it elsewhere. We insisted however that they do have the P.C.M.S., the idea being that if you use the name it carried a little more prestige between people you know or know of you or know [ crossed out: about ] that you are connected with the Society. I still think we can argue about it.
Dr. Lesemann--I think they should be anonymously published by the P.C.M.S.
Dr. Engle--I agree with you, but you are permitting the members who think we should go into it to work us into a scheme of things that we have never done before, and will, sooner or later, get us into trouble.
Dr. Lesemann--I move that at least we suggest to the Committee that these articles be anonymous under the caption of the P.C.M.S.
Motion seconded by Dr. H. Thompson.
Dr. Bernstein--Why just suggest--
Dr. Lesemann--I move that no individual names be used in the articles--that it be captioned that it be under the auspices of the P.C.M.S.
Motion seconded by Dr. H. Thompson.
Dr. Carreras--I agree with Dave (Engle) but why give publicity to those on TV and then crack down on this article business?
Dr. Manning--I think you have to consider the newspaper. I am not in a position to put Mr. Rosenberg's words into effect, but he convinced me that perhaps it would be well to use the names I see no objection to it. We wrote articles for the Phoenix Republic [ i.e., Arizona Republic ] one time and the names were used.
Dr. Rudolph--I think you will hear reactions from that thing about the "oiling of Joints" for instance. No one would criticize in this particular instance. It sounded a little to me that I am disappointed that George feels that way.
Dr. Hileman--I think if we do not have a signed name on it we should have a thing on there that says it was prepared locally by a member of the P.C.M.S.
Both Dr. Lesemann and Dr. Thompson accepted this suggestion of Dr. Hileman's as an addition to their motion, and the motion was carried.
Dr. Harry Thompson--I wonder if this advertising of the AMA and our local advertising--I rather feel it has been too personal. I wonder if we don't want to get back to what the public should do or should know. I talked with Joe Farness and he feels with me that we have gone a little too far, because we are scientific, to make these more scientific presentations. After seeing "Life in Your Hands" several times, I feel that much of the presentation is stuff for medical students and I hope this series of writings will stick above that line. For instance, on hay fever, it would be all right to talk about pollen and ragweed and there are certain tests, but I don't believe it would be in our category to tell them how it would be done. It is too gruesome. A general thing, such as symptoms of appendicitis or polio, general line without giving them so much technical information.
Dr. Bernstein--I agree, people get neurotic as Hell. Everywhere they turn something tells them about an illness. I believe they will have to leave that to Joe's judgment. I brought one article back from New York--Dr. Brody's--they should be kept rather light.
Dr. Manning--I agree, but it is rather hard to get completely away from detail. There is to be nothing dramatic. Just point out what people should know and how to look after their health.
Dr. Bernstein--I think this depends on Joe.
