ARIZONA SEHI ... CENTENNIAL 1962
FACTS and FIGURES
Prepared by
ARIZONA SEHI- CENTENNIAL COMJVIISSION
December 1961
PAGES 1 & 2
PAGES 3 & 4
PAGES ;; - 11
PAGE 12
INDEX
INTRODUCTION, OBJECTIVES, HANDLING OF
SEMI:... CENTENNIAL, DUTIES OF
ADMINISTRATIVE STAFF
PROGRAM - SCHEDULE OF EVENTS
BUDGET ... EXPENSES & INCOME BREAKDOWN
CONCLUSION
AHIZONA I S SEMI- CENTENNIAL CELEBRATION 1962
To accomplish the objectives of the Arizona Semi- Centennial
Jubilee, it is vitally necessary that the celebration be statewide
in its scope. Every county, every municipality and political
subdivision of the state must be offered the opportunity to
participate in this celebration.
While it is difficult at this point to outline and treat in
de. tail every facet of the statewide participation in this program,
later on in this presentation we list a few of the outstanding
programs which will serve as a nuclei of this celebration. When
it becomes known that this celebration is officially sanctioned
and appropriation made therefor, and especially when it is known
that efficient management and coordinating personnel are set up
and organized at a central point, it is believed that scores of
cultural and service organizations, municipalities and individuals
will enthusiastically come forward with ideas and proposals which
will be ample to make the overall celebration a huge success. It
will be the responsibility of the administrative staff to collate
and coordinate these proposals so that they will conduce to an
orderly and effective statewide activity, carry out the Semi- Centennial
theme and accomplish the objectives desired.
WHAT ARE THE OBJECTIVES?
1. The chief objective is to acquaint the permanent citizens
of the state with historical facts covering the development and
progress of the state over the years; the state as a whole as it
exists today and what is possible in the future - all of which will
instill in them a deeper pride and satisfaction as citizens.
2. The second objective is to acquaint people who live
outside the state with salient facts concerning industrial, economic,
cultural and spiritual advantages which the State of Arizona offers thereby
inspiring them to make their home in Arizona and further
endow this state with their talents and investments.
3. An overall objective is to establish a cohesive, cooperative
neighborly spirit among the communities of the state who by
participating in this celebration will acquaint each other with their
specific problems and potentials thereby developing a better statewide
community relationship~ Practically every nook and corner of
Arizona has historical significance and can well enter into this
year- round celebration. Annual events in each community which are
traditional can be built upon and around the Semi- Centennial theme.
In short, this statewide Semi- Centennial celebration should
be designed to develop an awareness on the part of its citizens and
visitors of the blood, sweat and tears shed by the pioneers of
Arizona who labored to develop a great state which we are now
inclined to take for granted.
HOW WILL THE SEMI- CENTENNIAL BE HANDLED?
Although the Semi- Centennial year will be a celebration
statewide in its scope, it will have to be organized and directed
from a central point. It is logical that this point should be
within the capital city of Phoenix.
The Semi- Centennial activities will be under the control
of the statewide Semi- Centennial COlnmittee established by statute
and appointed by the Governor.
It will have an administrative staff consisting of a
Director, an Event Coordinator, a Public Relations Director,
and two secretaries - one of whom is a bookkeeper.
Office facilities in all probability will be available
at the State Fairgrounds, or at some other State- owned building.
DUTIES OF ADMINISTRATIVE STAFF
DIRECTOR: This individual will have the responsibility of planning
and coordinating the main events of the year, working
closely with the Semi- Centennial Committee in executing the
policies established by the Committee and keeping all expenses
connected with the celebration in line with the prescribed budget.
This individual will be available to all communities and organizations
throughout the state to help them in their individual plans
for local events. He or she must be equipped with exceptional
administrative ability, plus virile imagination.
EVENT COORDINATOR: The individual selected as Event Coordinator
will virtually be the Assistant Director. His or her specific
duties will be, as far as possible, to keep events in orderly
sequence and prevent overlapping of competitive activities, and
to assist the Director in his various duties.
PUBLIC RELATIONS DIRECTOR: This individual is to be responsible
for securing free pUblicity from the various press media; state
and national newspapers and publications; radio and television
stations; outdoor and other national publicity media. In addition,
this individual will assist in the placing of necessary
paid advertising throughout the state and in national publications.
Above all, this individual will be equipped with the
ability to arouse and maintain an enthusiastic and cooperative
spirit among the various participants in this year- round ge1ebration.
SECRETARIES: One of the secretar23s will act as a bookkeeper
and will keep detailed accounts of all the expenses, prepare
financial reports for the Committee, and perform other secretarial
duties.
Another secretary- stenographer will perform regular stenographic
and clerical duties.
- 2 -
PROGRAM SCHEDULE OF EVENTS
The Phoenix Arts Council, Chamber of Commerce and JCts, Tucson
Sunshine Climate Club, Tucson Chamber of Commerce, similar organizations
in Yuma, Flagstaff, Prescott, Nogales and from other parts of
the state, as well as The Arizona Indian Association and the InterTribal
Council and the fourteen County Fair Commissions have expressed
willingness to cooperate with the Semi- Centennial Committee
in this statewide celebration. The Phoenix, Tucson and other newspapers,
radio and television stations, and outdoor advertising companies
also have pledged their support.
The Arizona Story - a magnificent extravaganza depicting the
history of Arizona from the days of its discovery to , the present day
is a three- hour production with a cast of professional actors, dancers
and musicians, together with local talent, inclUding Indians from all
over the state, comprising a cast of approximately 1500 - will be the
outstanding presentation of the year. It is proposed that it be presented
at the State Fairgrounds in Phoenix for twelve days~ April 4
to 15, and at the Rodeo Grounds in Tucson for six days~ April 23 to 29.
The estimated cost of this production is $ 268,309.00 for Phoenix and
$ 871472.28 for Tucson. Estimated income from the Phoenix presentation
is w305,634.. 30, and from the Tucson presentation is $ 75,816.00.
( These expenses and income are itemized later in this presentation pages
5- 11).
Other events during the year to be tied in with the Semi- Centennial
theme~
FEBRUARY
ADMISSION DAY - February 14 - Statehood Day commemorative celebration
in front of State Capitol, with massed bands and outstanding talent,
inclUding one name star. Speeches by Governor Fannin, Senators Hayden
and Goldwater, Secretary of the Interior Udall, Mayor Mardian. Similar
programs to be held in County seats throughout the state, presided over
by State Senators and Representatives from each County.
Yuma Rodeo
Tucson Rodeo, La Fiesta de los Vaqueros
W~ ckenburg Gold Rush Days
Phoenix Open Golf Tournament, All Arabian Horse Show
Scottsdale Parada del Sol
lVIARCH
Phoenix
Tucson
Chandler
APRIL
THE ARIZONA
Phoenix
Yuma
MAY
Nogales
JUNE
Globe
Payson
scott
World Championship Rodeo, State Gem & Mineral Show,
Lost Dutchman Gold Mine Trek
Pima County Fair
Founding Day Celebration
STORY Phoenix and Tucson
Festival of the Arts, Shakespeare Festival, Valley
of the Sun Square Dance Festival
Yuma County Fair
Cinco de Mayo Celebration
Arizona Junior Rodeo
Tonto Trail Ride
Horse Racing
- 3 -
PROGRAM SCHEDULE OF EVENTS
JULY
Pine
Prescott
Flagstaff
AUGUST
Flagstaff
Prescott
Payson
Last 10 days
SEPTEMBER
Douglas
Duncan
Holbrook
St. Johns
Window Rock
Young
OCTOBER
Buckeye
Tombstone
NOVEMBER
Phoenix
DECEMBER
Scottsdale
Tempe
Tucson
Mormon Pioneer Day Celebration
Frontier Days Celebration
All- Indian Pow Wow
Fourth of July celebrations, rodeos, and other events
will be held in many communities throughout the state.
Northern Arizona Square Dance Festival
Smoki Ceremonial
Payson Rodeo
At the Hopi Villages: The Hopi Snake Dances
Cochise County Fair
Greenlee County Fair
Navajo County Fair
Apache County Fair
Navajo ~ ribal Fair
Gila County Fair
IIHelzapoppin" Celebration
Helldorado Celebration
The ARIZONA STATE FAIR
Miracle of the Roses Celebration
Copper Bowl Football Game
Feast of St. Francis - honoring Father Kino; to be
held at San Xavier Mission
All of the above listed events will be tied in to the
Semi- Centennial theme with the help of our administrative
staff, which will work with organizations in the
various communities listed.
- L~ -
BUDGET
EXPENSE AND INCOME OUTLINE
SaJ f'tries
i,- i.. rector
Bvent Coordinator
Public Relations Direotor
Bookkeeper & Secretar~
Secretary
Total Salaries
O · L., her Adminlstrative Expense
Bent
Utilities
' Telephone & Telegraph
Office Supplies & Stationery
Brochures & printed matter
!. dvertising & Public Relations
OASI Contributions
Liability Insurance ( est.)
Travel & Entertainment
Total Other
Total Administrative Expenses
y=~~ uction Expenses
' lalent for Admission Day and
other ceremonies
The Arizona Story - Phoenix
( 12 days)
Tucson
( 6 days)
Total Production Expenses
Total Expenses
Revenues anticipated - Phoenix
Tucson
Total Revenue
Net Cost to State
$ 15,000.00
8,400.00
8,400.00
6,000.00
.-. li~ OQO. OO
2,000.00
2,400.00
2,500.00
3,000.00
8,500.00
10,000.00
1,500.00
5,500.00
7,500.00
2,500,00
268,899.09
87,4- 72.28
$ 305,634.30
75,816.00
$ 41,800.00
42,900.00
$ 84,700.00
358,871.37
$ 443,571.37
~ 381,4.50~ 30
$ 62,121.07
A detailed breakdown of the Arizona Story expenses
and anticipated revenue is shown on the following
pages.
- 5 -
Expense Outline for
THE ARIZONA STORY PAGEANT
State Fairgrounds - Phoenix April 4- 15, 1962 ( 12 days)
Script
Research, writing, structure & Format Printing
Musical Score
Including basic Library, Royalties; writing by
Meredith Willson and Duecios
Artistic Personnel
Producer, Secretary, Director, Assistant Director,
Sound Cast Director and Orchestra Director
Cast
-- rDcluding Professional Talent as follows:
20 Ballet members, lead singers, narrator, 12
reading cast, stage manager, choreographer, choral
director, square dance director and cast insurance,
inclUding rehearsals
Orchestra ,
InclUding 9 imported and 25 local musicians
Local Talent
Including principals, walk- ons, Mexican Folk
group, extra Military, Indians, chorus, motorcyclists
and stage managers
Technical
Sound ~ installation, rehearsal, performance
and strike ( takedown)
Props
-- rncluding pre- production installation, rehearsal,
performance and strike
Stages
InclUding pre- production installation, performance
and strike
Electricians
-' Rehearsal, performance & strike
it! ardrobe
--- InclUding installation, rehearsal, performance,
strike and checkout
Makeup
--- 1 head, 1 assistant and 2 women
Horsemen ( non actors)
--- I Ramrod, 9 men
Scenery & set- ups
Including build1ng, rental and major props
Stage Equipment Rentals
Steel, ( Wagon Stag~
Lighting Equipment
Sound Equipment, ( Plywood decking purchase)
Equipment Rental
Forklift power saws
Canvas & hanging materials
Costumes - rental
Other Properties & Rentals
Horses, saddles, burros, trees, old cars,
covered wagons, etc.
Miscellaneous Cast
.' - C ate ring ( food)
' l'ransportation
-- 62 - cast & company, inclUding trucking
M. usic Corp. of America Commissions
TOTAL COST OF PRODUCING SHOW
- 6 -
$ 7,000.00
10,000.00
44,300.00
30,130.00
I 12,740.00
2,592.00
5,025.00
3,437.00
2,884 · 00
1,350.00
3,775.00
27,500.00
21,500.00
1,125.00
13,925.00
7,390.00
1,200.00
5,275.00
21,673.04
Miscellaneous Expenses
Advance Ticket Sales Cost - based on 10% of
$ 100,000 advance sales
Advertising & PUblicity
Cashiers, ticket takers - 15 people @ $ 10
per shift - 12 days
Cleanup - ~~ 100 per I day - 12 days
( 10 men daily @ ~ l per hr - 10 hrs 12
days)
Police Security - 16 men - 8 on ea.
shift - 12 hrs
( 192 man hrs. daily @ $ 1.50= $ 288 x 12)
Ushers - 12 @ $ 10 daily = $ 120 x 12
Secretary- Cashier - 4 mos. @ $ 400
Utilities ( est.): water, electricity,
telephone and telegraph
TOTAL MISCELLANEOUS EXPENSE
TOTAL COST OF ARIZONA STORY - Phoenix
- 7 -
$ 10,000.00
10,000.00
1,800.00
1,200.00
3,456.00
1,440.00
1,600.00
1,000.00
$ 30,496.00
$ 268,899.09
Expense Outline for
THE ARIZONA STORY PAGEANT
Rodeo Grounds - Tucson April 23- 29, 1962 ( 6 days)
C29t Salaries during Layoff
( Equity requires performers be paid
during 8- day layoff) $ 9,690.00
Construction of basic scenery & stage struc.
tures 4,665.00
Orchestra, including 14 hours rehearsal
( Tucson Musicians Union) 2,420.00
Cast transportation - 6 buses, including
2 dead- head trips 1,493.28
Transportation of scenery from Phoenix to
Tucson - 6 semi- trailers 1,252.00
Production & cast costs
( including cleaners, ushers & ticket
takers 67,952.00
TOTAL COST OF ARIZONA STORY - Tucson $ 87,472.28
TOTAL ARIZONA STORY COST
Arizona Story cost Phoenix
Tucson
$ 268,899.09
87,472.28
$ 356,371.37
On the following pages we furnish a breakdown of daily
attendance income potential, and potential income for
The Arizona Story in Phoenix and Tucson.
- 8 -
Page 8 ( cont'd)
THE ARIZONA STORY EXPENSE BREAKDOWN SHOWN HEREWITH
IS FROM WAYNE DAILARD AND ASSOCIATES OF LOS ANGELES, CALIFORNIA.
WE HAVE A PRESENTATION FOR THE SAME PRODUCTION FOR
PHOENIX AND TUCSON FROM VAL ROSING, A CITIZEN OF PHOENIX WHO
WAS DIRECTOR OF THE CALIFORNIA, OREGON AND KANSAS STORIES ASSOCIATED
WITH MR. DAILARD AND WHO HAS A FINE BACKGROUND OF PRODUCTION
THROUGHOUT THE YEARS, AMOUNTING TO $ 260,868.00. THE
BREAKDOWN OF COSTS PRESENTED BY HIM IS ESSENTIALLY THE SAME, AS
THE DAILARD PRESENTATION - EXCEPT THAT IT DID NOT INCLUDE THE
MCA COMMISSION OF APPROXIMATELY $ 21,000 AND OTHER PERSONAL
SERVICES SET UP IN THE DAILARD PRESENTATION WHICH ACCOUNTS FOR
HIS COSTS BEING LOWER.
WE ALSO HAVE A PRESENTATION FROM GEO. B. HUNT AND
ASSOCIATES OF LOS ANGELES, CALIFORNIA, WHO GAVE US A FLAT
PRICE OF $ 197,500.00 FOR THEIR PRODUCTION BUT WE DO NOT HAVE
A BREAKDOWN OF THE INDIVIDUAL PRODUCTION COSTS.
- 8 a -
THE ARIZONA STORY
Daily Attendance Income Potential
Phoenix Fairgrounds
Grandstand and Extra Seats
Based on $ 5.00 & $ 4.00 Boxes, $ 3.00 Reserved Seats, & $ 2.00 General Adm.
Bleacher seats in front of Sec H
Chairs or benches 11 11 H
Total $ 11,238.00
800
800
272
875
900
272
250
200
200
200
200
200
250
200
5619 @ ~? 2.00
Sec. A & B
of above blchrs
blchrs Sec C
tl tl D
" 11 F
11 11 G
11
" II
"
""
n
11
Ii
tl
11
11
General Admission - $ 2.00
Bleacher Seats north end of Grandstand
n n south II tl
Grandstand, Section A
" B
11 H
11 I
Bleacher seats in front of
Chairs or Benches in front
n tl""
TOTAL DAILY POTENTIAL ATTENDANCE INCOME - Phoenix
Reserved Seats - $ 3.00
Grandstand, Section C
11 D
EF
G
Bleacher seats in front
Boxes - ~$ 4.00
161- 163
141- 159
121- 139
122- 14 · 0
142- 160
162- 16u r
59- 81
60- 82
Boxes - ~ t; 5.00
101- 119
Area B
Area C
102- 120
31- 57
7- 29
8- 30
32- 58
875
871
607
875
875
of Section C 250
" D 250
" F 250
11 G 250
5103 @ $ 3.00
8
40
L~ O
40
40
8
72
72
320 @ ~~ 4. 00
40
99
40
86
72
72
84
4I2 @ $ 5.00
15,309 .. 00
1,280.00
2,060.00
~$ 29,887 • 00
DAILY POTENTIAL ATTENDANCE = 11,454
( continued next page)
- 9 -
Daily Attendance Income Potential
( cont'd)
Tucson Rodeo Grounds
Tucson potential attendance and income figures
were furnished by Tucson Chamber of Commerce
Rodeo Committee, in round figures.
Daily potential attendance
Daily potential income
- 10 -
10,500
$ 14,980.00
PROJECTION OF POTENTIAL ATTENDANCE AND INCO} lli
Phoenix Fairgrounds Presentation
Daily possible attendance
12- day possible attendance
Potential daily income
Potential income - 12 days
11,459
137,508
~~ 29, 887 .00
358,644 · 00
Estimate of Income Based on 70% Capacity Attendance ( 96,256 admissions)
Gate Receipts - 70% of $ 358,644.00
Sales of Programs @ $ 1 each ( 1/ 3 of aud)
Concessions - 27~% of $ 36,000 gross
Parking - 42,000 cars @ 500 each
Estimated Income ( gross)
Expense
Printing cost - programs
12% to parking attendants on parking
receipts
Estimated Expense
ESTIHATED NET INCOlVlE
~~ 251, 050.80
32,085.50
8,900.00
21,000.00
$ 4,850.00
2,552.00
313,036.30
7,402.00
~~ 305, 631~. 30
Tucson Rodeo Grounds Presentation
Daily possible attendance
6- day possible attendance
It is estimated that daily income potential
( based on Rodeo receipts) is
Daily attendance income: 6 x 14,980 =
10,500
63,000
~ p l~_, 980.00
89,880.00
Estimate of Income Based on 70~~ Capacity Attendance ( 44,100 admissions)
Gate Receipts - 70% of $ 89,880.00 $
Sales of Programs @ $ 1 each ( 1/ 3 of audience)
Parking
Concession Income ( estimate)
Estimated Income ( gross)
62,916.00
14,700.00
- 0 4,500.00
$ 82,116.00
Expense
Printing cost - programs
Parking
ESTIlVIATED NET INCOlVIE
9Tl II C() O 00 , r 4-':/ •
1,800.00 d'i+ l'' 6 , 300 • 00
~ j,; 75,816.00
Net anticipated Income - Phoenix
Tucson
TOTAL ANTICIPNrED INCOlVIE
~ 1; 305, 634 · 30
75,816.00
$ 381,450.30
Tucson income is based upon information and figures furnished
by Rodeo Committee of Tucson Chamber of Commerce.
- 11 -
CONCLUSION
THE ARIZONA SElVII- CENTENNIAL COMIVlISSION, ESTABLISHED BY
THE 24TH ARIZONA LEGISLATUHE FOE ' rHE PURPOSE OF PLANNING AND
PROGRAm1ING A YEAR- LONG JUBILEE IN 1962, HAS WORKED DILIGENTLY
SINCE ITS INCEPTION PLANNING FOR THIS IVlOST H1PORTANT EVENT.
IN THE PRECEDING PAGES 1J~ E HAVE ATTEIVlPTED TO GIVE A
COMPREHENSIVE OUTLINE OF THE CONTEIVlPLATED PEOGRAM.
AN ADEQUATE APPROPEIATIGN BY THE 25TH ARIZONA LEGISLATURE
IS NOW DESIRED TO BRING THE PROGRAM, AS OUTLINED BEFORE HEREWITH,
TO FRUITION.
IT IS, THEREFORE, RESPECTFULLY REQUESTED THAT THE 25TH
AIUZONA LEGISLATURE, NOvv CONVENED, GRANT THIS COMMISSION AN
APPHOPHIATION OF ~$ 4L~ 3, 571. 37 O'l/ HICH IS OUTLINED IN DETAIL IN
THIS PHESENTATION), TAKING INTO CONSIDERATION THE FACT THAT
ANTICIPATED RE\~ NUES OF $ 381,450.30 ( ALSO OUTLINED), WOULD
RESULT IN A NET COST TO THE STATE OF $ 62,121.07.
Respectfully submitted,
ARIZONA SEMI- CENTENNIAL COMMISSION
- 12 -
