200h4 0 ic Demograp
1826 W. McDowell Rd. ? Phoenix, AZ 85007 ? t.602.252.6771 f.602.495.1302 ? azstatefair.com
Summary
2002 Attendance: 1,067,459
Income 18% 16% 14% 12% 10% 8% 6% 4% 2% 0%
under 20k 20-29k 30-39k 40-49k
2003 Attendance: 1,060,086
18% 14%
2004 Attendance: 1,095,031
Fast Facts: 59% are female and 41% are male 50% are age 25 - 54 37% came in groups of 5 -10 people
17% 13% 9%
13%
8%
46% came with at least one child 44% said ASF had "great variety, great value" 72% said they would visit ASF in the future 56% are Caucasian and 26% are Hispanic
50-75k 75-100k 100k +
39% live in Phoenix, 18% live in the west valley, 32% live in the east valley
Marital Status 50% 46% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
married
Age 30% 25% 24% 21% 20% 15% 10% 10% 5% 5% 0%
12-17 18-24 25-34 35-44 45-54 55-64 65+
44%
21% 17%
1%
6%
single divorced
2%
separated
2%
widowed
Ethnicity 60% 56% 55% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
Caucasian
Education 40% 35% 30% 25% 26% 21% 8% 6% 2%
Hispanic Asian/Pacific African Native Islander American American Other
34% 29%
20% 15% 10% 5% 4% 0%
high tech/voc some high school school grad school some college
21% 9% 2%
college grad graduate degree
Source: Steve Elliott Marketing Research, 2004 Arizona State Fair Intercept Research, Tabulation and Analysis Report
