2002 -2007Arizona Visitor Industry StrategySeptember 2002Executive SummaryDeveloped through the collaborative efforts of:“Managing the expansion of Arizona’s economy and preserving residents’ quality of life”
Tourism’s annual impact on the Arizona economy:
$30 billion
Lost market share impact on the Arizona economy:
-$4 billion
Lost market share impact on Arizona tax collections:
-$140 million
Source: Based on data provided by DK Shifflet & Associates and Elliott D. Pollack & Company
BACKGROUND
In 1996, leisure and business-related travel and tourism activity generated an economic impact of more than $25 billion in Arizona. By the year 2000, the impact had grown to approximately $30 billion.
While such growth is impressive at first glance, it must be noted that this increase in economic impact occurred during a period in which the state actually lost market share. That’s because the late 1990s featured impressive growth in travel and tourism-related spending nationally, and
