Thunderbird Magazine, Fall 1990

              TH NDERBIRD
THE ALUMNI MAGAZINE OF THE AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT FALL 1990
SPECIAL SECTION: 1989·90 ANNUAL REPORT
A PRESCRIPTION
FOR
SUCCESS:
MEDICINE
AND
MANAGEMENT
An agreement for a new
graduate degree, the Master of
International Health Manage­ment,
was signed in November
by Thunderbird and the Uni­versity
of Arizona Colleges of
Medicine, Nursing, and Phar­macy.
The degree is the first of
its kind in the nation.
"The health management
professionals of the 21st cen­tury
must not only know their
medical specialty, but they
must also understand the
international environment and
be well grounded in sound
business practices," says
Thunderbird President Roy A.
Herberger, Jr.
Students who are enrolled in
graduate programs in the
University of Arizona Colleges
of Medicine, Nursing, and
Pharmacy will be admitted as
Among the special guests present
for the announcement and signing
of the new Master of International
Health Management degree program
were (front row, l-r): Dr. James
E. Dalen, Dean of the College of
Medicine and Vice Provost for
Medical Affairs, University of
Arizona; and Dr. Roy A. Herberger,
Jr., President of Thunderbird.
(Back row, I-r): University of
Arizona's Theodore Tong, associate
dean, College of Pharmacy, Dr.
Anthony Vuturo, associate dean for
health affairs, professor and head,
Family and Community Medicine,
and L. Claire Parsons, dean of the
College of Nursing; and Robert
Tancer, Thunderbird professor of
international studies and director
of the new health degree program.
candidates for the master's
degree in health management
at Thunderbird. The degree
will consist of a minimum of
30 hours of course work at
Thunderbird, adding language
and cultural components as
well as international eco­nomics,
finance, and manage­ment
to the health skills of
individuals who are interested
in working as managers in
overseas health clinics and
hospitals.
The program will include 10
weeks of approved field place­ment
in programs and projects
where advanced managerial
experiences can complement
Thunderbird's academic pro­gram.
The field placement will
be under the direction of the
faculty of University of Ari­zona
College of Medicine.
The new health degree
comes at a time when more
and more doctors are spending
additional years earning
degrees in business adminis­tration
and management. They
are finding a business back­ground
helpful when dealing
with the increased government
regulation on medicine.
Adding a business dimension
to the degree opens new
options such as public service,
developing marketing strate­gies
to help medical centers
attract patients, and dealing
with the growing problems
of cost control and quality
improvement in medical care.
"This degree will be especially
important to health profes­sionals
who will be managing
with scarce resources in Third
World countries. It expands
the vision of Thunderbird
into areas that we have not
previously served," says Dr.
Herberger.
"The new program in inter­national
health management is
a perfect example of how
educational institutions in
Arizona can work together to
enhance opportunities for stu­dents,"
says Dr. James E.
Dalen, vice provost for medical
affairs and dean of the Univer­sity
of Arizona College of
Medicine. "We are very pleased
that this partnership has been
developed and look forward to
a close, ongoing relationship
with Thunderbird. This pro­gram
will open broad new
career opportunities for many
health professionals."
Dr. Anthony Vuturo, Associ­ate
Dean for Health Affairs,
and Professor and Head of
Family and Community Medi­cine,
led the negotiations on
behalf of the University of
Arizona. Professor Robert
Tancer, Department of Inter­national
Studies, coordinated
negatiations for the School and
has been named director of the
program at Thunderbird. The
program is scheduled to begin
in the summer or fall of 1991.
CON TEN T S
Thunderbird Management Center Trains
VlTRO and Sunkyong Executives
2
An Interview with Jenny St. John
7
AT&T and Thunderbird Join Forces
8
Trustee Profile: John Berndt
14
Faculty Profile: Andrew Chang
15
Network
16
Viewpoint
20
Updates
22
Thunderbird Magazine
Fall 1990
Quarterly magazine of the
Alumni Relations Office of
the American Graduate
School of International
Management, 15249 N.
59th Avenue, Glendale, AZ
85306 (602) 978-7135
TELEX 187123
FAX (602) 439-5432
Assistant Vice President for
Communication and Editor:
Nelda S. Crowell
Director of Publications and
Managing Editor:
Carol A. Naftzger
Communication Secretary:
joann Toole
Design:
Pat Kenny Graphic Design
Di rector of Alumni
Relations and Publisher:
Bobbie M. Boyd
Assistant Di rector
Alumni Relations:
Michelle Olson
Alumni Relations Staff:
janet M. Mueller
Executive Secretary/
Office Manager
Donna Cleland
Data Base Administrator
Lucille Censoprano
Data Entry Clerk
jane Kidney
Secretary
Ruth E. Thompson
Administrative Assistant
Helen Grassbaugh
Receptionist
On the cover:
Executives from VITRO and
Sunkyong became students
again while enrolled in a
training program offered
through the Thunderbird
Management Center.
Photo by Sean Brady.
Thunderbird Alumni
Association 1990-91
Board of Directors
and Officers
Chairman of the Board
jack E. Donnelly '60
President
Daniel D. Witcher '50
Vice Presidents
john C. Cook 79
George T DeBakey 73
McDiarmid
Messenger 72
Peggy A. Peckham 74
Thomas A. Peterson 77
Secretary
Bobbie M. Boyd
Ex-Officio Members
Roy A. Herberger
Richard Snell
Board Members
Hal Kempfer
Eric A. Denniston '80
Webb F. Elkins '63
Lori Fisk '90
Maarten W Fleurke79
Stephen F. Hall '69
William H. Holtsnider '59
Bryan D. Manning 76
Larry K. Mellinger '68
Stephen K. Orr 79
Carroll M. Rickard '56
jeri R. Towner
Denniston 78
H. Gene Wick '60
Honorary Board Members
joseph M. Klein '47
Berger Erickson '86
VITRO AND SUNKYONG
South of the U. S. border, in
Monterrey, Mexico, VITRO
Sociedad Anonima, is quietly
changing the way it does
business to adapt to Mexico's move
toward an open economy in both
internal and external competition.
VITRO began in 1909 as a
glass-making operation in Mexico.
Today, VITRO has seven operating
divisions, four corporate divisions,
and 46,000 employees working in
Mexico, the United States, Costa
Rica, and Guatemala. The company
has become the second-largest glass
container manufacturer in the world
since acquiring U.S. glass manufac­turer,
Anchor Glass Corp.
The glass container division of
VITRO provides complete service in
packaging from design through
manufacturing. The flat-glass divi­sion
provides glass products to the
automobile industry, as well as to
construction and furniture indus­tries.
Glassware is created for table to
kitchen, including decorative glass,
pottery, and stainless steel products
in the glassware division. The basic
industries division obtains raw
materials, sells byproducts to chemi­cal
and petroleum industries, and
exports building and mining equip­ment
to 35 countries on five
continents. The fiber and silicates
division is involved in the manufac­ture
of raw material for the industries
of refractory cement, adhesives, and
paints, and also produces fiberglass .
The household products division
manufactures enameled articles to
major appliances and is currently
involved with KitchenAid and Whirl­pool
joint ventures. Finally, the Fama
GOING
GLOBAL
Thunderbird Professor John Zerio
coordinated the VlTRO­Thunderbird
executive training
program.
THUNDERBIRD MAGAZINE
2
division provides machinery for the
glass and plastic industries, and has
export markets in South Asia, North
and Central America.
In 1980, Mexico's closed economy
was dedicated to the Mexican market
and only 13 to 14 percent of VITRO's
total sales were devoted to export
sales. By 1990, 25 percent of its total
sales were in exports, reflecting the
company's commitment to the
globalization of its marketplace.
Ricardo Pro is the director of
industrial relations at VITRO and a
strong proponent of continuing
education for its employees. "VITRO
is in the process of becoming more
prepared to do business in the
international arena," says Pro. "We
want to give our executives new
knowledge and updated develop­ments
in these concepts. In the end,
these executives will improve their
knowledge and skills in international
marketing and marketing to other
cultures."
David Rodriguez, manager of
human resources, planning, and
development, and program coordina­tor
for VITRO, first became inter­ested
in Thunderbird in 1975 when
he visited campus to recruit gradu­ates.
When VITRO decided to do an
executive training program as a
result of the business changes in
Mexico, Rodriguez sent letters to the
top ten business schools in the
United States asking for proposals.
'Thunderbird was chosen because of
the whole package concept."
Participants for the program were
picked by letting the six divisions
involved make choices and also on
the basis of English placement tests.
L
The 33 executives who were chosen
run the gamut of business environ­ments,
coming from sales, marketing,
human resources, distribution, com­munication,
purchasing, advertising,
and other areas.
A program of study for VITRO was
developed by the Thunderbird
Management Center, under the
auspices of William Kane, the
director of the center. The group
began their training in April, taking
classes every other weekend at
VITRO headquarters in Monterrey.
Thunderbird professors, coordinated
by Dr. John Zerio, include Francisco
Carrada-Bravo, Bert Valencia, and
Regina Van der Zee who are teaching
courses ranging from export mechan­ics
to global management of inter­national
markets and trades.
In September, the group spent a
week in Phoenix learning more
about doing business in the United
States, taught by Dr. Shoshana
Tancer, and the legal environments of
international business with Professor
Robert Thncer. They return again in
December to attend classes on doing
business in Asia arid to participate in
VITRO training facilities
in Monterrey, Mexico.
commencement ceremonies.
Ricardo Pro has high expectations
for the school and VITRO's employ­ees.
He says the program has met his
expectations thus far. 'l\long the way,
the program has expanded and is
making adaptations. It is a new
challenge for everyone," he says. "It
is a new experience from the human
resource perspective as well. Human
resources is getting an international
view."
Adrian Martinez is one of
VITRO's executives involved in the
training. He is manager of interna-
FALL 1990
3
tional procurement for Vitromaticl
Whirlpool, a joint-venture operation
between the Mexican and U.S.
companies. He says the knowledge
he is gaining has a direct application
to his responsibilities at VITRO. He
is involved in international negotia­tions
with Koreans, Americans, and
Europeans on a regular basis and
recognizes the need for being
responsive to the cultural differences.
Carlos Pena is director of inter­national
affairslimports and exports,
VITRO-Samsonite luggage and plas­tic
containers company. "We've
learned different ways of thinking in
terms of international trade, in terms
of competitive advantages and issues,"
One of the first stops for
VITRO executives was a tour of the
library, and a lesson in accessing
the library's computerized retrieval
system. (I-r) Jose Armando
Hernandez, Export Manager,
VITRO erisa, S.A.; Luis Gonzales
Sada, Export Administrator, Vidrio
Plano S.A.; Rogelio Tijerina,
General Manager, Peerless Tisa
S.A.; and Jamie Monzon, Export
Manager, Acero Porcelanizado.
~
says Pella. "In the area of finance,
what we learned about hedging I
have already applied in purchasing
large equipment and protecting our
investment along the way."
Mexico's move toward an open
economy has made VITRO more
aware of customers' needs, according
to Pro. "We are modifying our ways
of doing business and the way our
sales personnel view the consumer,"
he says. "We will deal with the basics
first - VITRO employees dealing
with customers." Martinez says that
any company in Mexico that is not
service- and quality-oriented and
competitive in price will not survive
in business in the future.
In August, a dinner was held
giving Sunkyong executives an
opportunity to get acquainted with
school administrators and faculty
members. (I-r) Ronald D. Olsen,
Managing Director, Sunkyong USA;
Dr. Roy A. Herberger,Jr.; Y. M. Kim,
President, Sunkyong America;
William Kane, Director,
Thunderbird Management Center;
and Jung L Mok, Managing
Director, Su.n.k yong USA.
VITRO has always been very
interested in the self-improvement of
its personnel and has been a pioneer
in training and social programs in
Mexico, providing support for all
levels of education for workers and
their families. The Thunderbird!
VITRO program is just one example
of the company's continuing empha­sis
in education.
On the other side of the world,
the Sunkyong Group in Korea
is working on a vision for the
future. In the last decade, the
company has been transformed from
a textile manufacturer and general
trading comgany into an integrated,
worldwide producer and marketer of
petroleum-based products. Its goal
for the next decade is to grow into a
global concern by diversifying into
related, technology-intensive businesses
and by expanding its presence in
markets where there is substantial
potential for growth.
Founded in 1953, Sunkyong is
one of Korea's largest business
groups, employing more than 20,000
THUNDERBIRD MAGAZINE
4
people in 36 countries. The group is
a major producer of petroleum
products and chemicals, a worldwide
general trading company, a manufac­turer
of textiles, polyester film,
magnetic tapes and discs, and a
specialist in engineering and con­struction,
and bulk shipping. Four
companies form the core of Sunkyong
Group and contribute 90 percent of
the revenue.
Sunkyong's chairman Chey Jong
Hyon has a longstanding interest in
academia. He gave up hopes of
becoming a professor in the United
States, where he studied chemistry
and business management, to take
over Sunkyong in 1973 when his
elder brother and the company
founder, Chey Jong Kun, died.
The Thunderbird Management
Center is providing executive train­ing
for 20 people from Sunkyong
Group this fall to help them achieve
their goal of becoming a true global
organization. The company and
Thunderbird developed a program to
train their managers by exposing
them to current international busi­ness
techniques and experts in
various fields . Bill Kane, director of
the Thunderbird Management Cen­ter,
and Ronald Olsen, managing
director of Sunkyong U.S.A. , Inc. ,
were directly involved in the devel­opment
of the program tailored to
Sunkyong's special needs.
The executives from Sunkyong
arrived in August and are living on
campus in the "H" dorm. They
managed to weather the severe storm
that hit the School over Labor Day
weekend. They are mingling with
students from 59 countries over
lunch in the dining hall, during
study sessions in the library, and
while working out in the weight
room or using the pool. Heon Cheol
Shin, general manager, Management
Research and Development Depart­ment,
Yukong Ltd., says that Thun­derbird's
program has given the
group a lot of contact with foreign
students on campus and has been
very useful in helping them improve
their English conversational skills.
He says, "We feel very comfortable
and welcome here and that IS very
important to us." Shin says they are
enjoying the Phoenix site and the
Executives from VITRO and
Sunkyong enjoyed one another's
company and a typical Western
dinner during a trip to Rawhide, an
old-time Western town in Phoenix.
The students from Sunkyong spent
the first four weeks at Thunderbird
studying English to improve their
competence, especially from a
business standpoint.
'f'
security that the site affords them.
"Prices are less here, compared to
Korea, New York, or Los Angeles,"
he says.
Sunkyong's program began with
four weeks of intensive English
FALL 1990
5
training, both verbal and written.
The English section was coordinated
by Professor Beth Stoops for the
Thunderbird Management Center,
and taught by faculty members in the
Modem Languages Department. The
course of study for the participants
has progressed to classes developed
to strengthen the executives' skills in
marketing, finance, and management
on an international scale. Thunder­bird
professors Jim Mills and John
Mathis coordinated the finance
section; Dennis Guthery and Bert
Valencia organized the marketing
program.
The group has also benefited from
classes in cross-cultural communica­tion
to increase their understanding
of Western business culture. Shin
says, "In Korea we learned about
cross-cultural (awareness) from books,
but here we have professors who
have actual experience and knowl­edge
of cross-cultural understanding
because they have traveled to and
from many countries while doing
business. They are very precise and
concise."
HyungJoon Kim is in the Office of
the Staff to the President, Yukong Gas
Ltd. He says, "The professors at
Thunderbird are very eager to teach
us. We at Sunkyong Group compa­nies
have to compete effectively in
the international business environ­ment,
and the situation has changed
rapidly. The world is becoming
smaller and faster. We think Thun­derbird
is very adequate for us, not
only to study English, marketing,
and finance, but also to make
progress in our understanding of
international business situations."
During a series of short programs,
the group is looking at the business
environments of the United States
VITRO students pose for a group
photo outside the library.
and Canada through the eyes of
Professors Robert and Shoshana
Tancer. Discussion, debates, and role
playing are being used to understand
the changing roles of international
managers doing business in the U.S.
Dr. Beverly Springer is addressing
Europe 1992 with the group and Dr.
Andris Trapans will discuss inter­national
business in Eastern Europe.
The Chinese business perspective
will be the focus in the classroom
with Dr. John Frankenstein.
Although the Sunkyong executives
are spending six hours a day in the
classroom and coping with the
attendant homework, they have
managed Sightseeing trips to Disney-
THUNDERBIRD MAGAZINE
6
land, the Grand Canyon, and other
area tourist spots, including a visit to
an old time Western town with the
VITRO group. Some of the Phoenix­area
shopping malls have given the
participants an opportunity to observe
American sales and marketing tech­niques
firsthand. Dr. Martin Sours,
Acting Chair of the International
Studies Department, has coordinated
the extracurricular activities and
worked closely with the Thunderbird
Management Center and Sunkyong.
The Sunkyong and VITRO execu­tives
will participate in commence­ment
ceremonies and receive
certificates in international manage­ment
studies to signify completion of
the program. Hyung Joon Kim says,
"We hope to satisfy the mutual needs
and increase the understanding
between Thunderbird and Sunkyong
Group companies." Heon Cheol Shin
adds, "In my personal opinion, we
should send colleagues to Thunder­bird
campus every year."
By Carol Naftzger
The Sunkyong Group executives in
their English class at the
Thunderbird Management Center.
Editor's Note: Jenny St. John joined
Thunderbird in October 1989 as
associate vice president for external
affairs. InJuly 1990, President Roy A.
Herberger, Jr. promoted her to vice
president for external affairs. She is
Thunderbird's first female vice preSident
and cabinet member.
Q. Your career path has included
positions in development, communi­cation,
marketing, and public
relations. How did you become
involved in these areas?
A. When I graduated from North­western,
I started teaching immedi­ately.
All universities were growing,
and were in tremendous need of
English and communication teach­ers.
I taught at the university through
the period when my children were
very young. Then I realized, as a
single parent, that I was going to
need to do something that would
allow us to not starve to death. I
decided that I wanted to get into
business and joined a marketing firm
where one of my primary clients was
the Dallas community college sys­tem,
a fairly large system very similar
to the Phoenix system.
At a certain point I joined
Southern Methodist University to
redesign the publications for the
business school, and then moved
into communication and develop­ment
in specials areas. SMU's
business school has a very close tie
to the Dallas business community.
We developed a large advisory board
with a mentoring capacity and we
did a lot of the things that
Thunderbird is in the process of
doing. We also launched a capital
campaign of a little over $ 24 million.
We built some buildings, endowed
some chairs, acquired some scholar­ship
endowment. It was a successful
capital campaign. Roy Herberger was
dean at that time. It's a similar charge
to what the charge is here - to
develop a capital campaign, to raise
AN INTERVIEW WITH
Jenny St.John
the profile of the school and to create
an integrated marketing program.
Q. What made you decide to come
to Thunderbird?
A. I've been asked that question
many times. Some people make the
assumption it is because I've worked
with President Herberger before and
I wanted to work with him again,
which is, of course, certainly true. I
did enjoy working with him, and I'm
happy to be working with him again,
but that was not the deciding factor.
I was involved with the fund-raising
panel for the deans at AACSB (The
American Assembly of Collegiate
Schools of Business) meeting where
they were discussing the need for
Jenny St. John
PHOTO BY TIM ROGERS
FALL 1990
7
internationalization of the business
schools. After listening to the
conversations and realizing some of
the problems they're going to have,
I felt it was going to be extremely
difficult for the business schools to
provide the kind of international
background and education necessary
to the country. Yet, they're going to
be throwing tremendous resources
into this area and this has to affect
Thunderbird. If this school is to
capitalize upon what is a very solid
and good basic educational model, it
must move very aggressively, and
very smartly. It was this challenge
that really fascinated me. I thought
I would like to be a part of the team
that guides this school through the
critical years ahead.
In the past we didn't need to
compete because we were the only
game in town. But, now, we compete
for faculty and that means we need
to have competitive salaries and
reasonable quarters. We compete for
students. We're going to be compet­ing
with European business schools,
and the business schools in the
United States who are advertising
international programs widely. We
have to make sure that we're staying
up to speed, and it's not going to be
that easy. We have to maintain our
leadership position and enhance it.
I look at that, and I really have
a sense of urgency. There is no part
of what we do that can be anything
but the best.
Q. How does the capital campaign
fit in with all this?
A. The capital campaign is a must,
but it is also a challenge because
there hasn't been a history of major
giving at this school. It has been
tuition-driven. The first phase of the
capital campaign will focus on
finding major capital corporate
support. We also need to make sure
we have the kind of alumni support
that a school of this particular size
Continued on page 32
•~. ~
AT&T AND THUNDERBIRD:
An advanced form of computer
technology will soon affect
every phase of teaching and
learning at Thunderbird due
to a seed grant of computer and
networking equipment awarded to
the school by AT&T as part of its
University Equipment Donation
program. The grant is the nucleus of
a far-reaching, long-term program
planned by the School to benefit
students, faculty, and alumni, as
well as local and world business
communities.
In addition, the corporation has
funded a $300,000 leadership cash
grant for an AT&T auditorium to be
included in the new World Business
and Administration building. The
auditorium will seat 235 people
in a tier setting and will feature
simultaneous translation equipment.
This brings AT&T's total contribu­tions
to Thunderbird to $1 million
since 1986.
Installing the Equipment
The awarded equipment is ear­marked
by AT&T for academic use
and began arriving on campus in
August. It will be the basis for an
expanded network to tie into the
School's existing computer system.
Together they will link to on-campus
data bases, also made possible by the
grant, with planned world access
capabilities in the future. Thunder­bird
has designated this initial
equipment for information move­ment
and management.
"Were moving the school into the
21st century," says Dr. Clifton Cox,
academic vice president. 'This grant
provides an important step in that
direction. We'll be using computers
to handle massive amounts of data
and to make learning and teaching
more efficient."
The equipment given includes a
3B2 1000 model 70 minicomputer
with an AT&T UNIX operating
system. Also included are three 386
file servers with DOS operating
systems, and a SThRLAN local area
network to link them together. Each
file server can support at least 100
computers, which, in turn, can be
linked. Other assorted hardware
concludes the grant.
In turn, Thunderbird agreed to
fund needed fiber optic cabling,
add-ons to its own equipment if
required to implement the project,
and third-party hardware and soft­ware,
if necessary to make the
application work.
"We are committed to the project
and to building the data bases,"
Cox says.
The building of at least five
comprehensive data bases in the
World Business and International
Studies departments of the school
will offer a variety of innovative
services to businesses in other
countries, as well as in the states.
The hope is for a higher profile for
Thunderbird as a focal point for
applied business research.
Building Data Bases
A latin American Business
Research Center will use a data base
containing a synopsis of major
research studies of latin American
businesses. It will become a deposi­tory
for articles written in Spanish,
Portuguese and English dating back
to 1980.
As such, it will be part of a
trade-data standardizing effort done
in cooperation with the World Bank,
according to Dr. Dennis Guthery,
Goodyear associate professor of
international marketing. A fear of a
lost opportunity to learn from those
who have had business experience in
Latin America is one of several
factors prompting the effort. The
potential is high that it will be used
by business people and faculty from
around the world," Guthery says.
The international countertrade
data base will include counter­purchase,
barter, offsets ~nd bilateral
clearing agreements as the data base
grows. Through it, countertrade
practitioners can learn the trends of
nontraditional trading.
Aiding Research Opportunities
An on-going file on war risk in
Panama is one example of use
of a data base already being
compiled by the International Risk
Management Institute, says Director
...
Norm Wilder (right), Manager of
Computer Services at Thunderbird,
and Randy Jones, AT&T Customer
Engineer, unpack the first shipment
of AT&T equipment.
Partners in Education
John O'Connell. "It will be the only
multi-language, regionalized data
base of its kind throughout the
world." he says.
Future goals include maintaining
country files on political and other
risks and risk managers, insurance
brokers and insurance companies
throughout the world as research
contacts, maintaining files for the
International Insurance Library and
files on current insurance require­ments
for all the countries. Students
have provided the 3,000 articles
already accumulated by turning in
15 articles a year, particularly from
their home countries. "We hope to
have enough examples of what has
happened, and why, so companies
can better see their alternatives. We
want to assist other countries who
need knowledge and assist countries
who are in danger of losing money,"
O'Connell says.
Accessing the
International Banking Institute
There will be many other benefits
from the three new, major computer
applications, intended for research,
communication and teaching, in the
International Banking Institute,
according to Dr. John Mathis,
Institute co-director.
"In 15 to 18 months we hope that
executives in remote areas enrolled
in our new degree program, the
Executive Master of International
Management, will be able to tap into
the same case studies and simula­tions
as students on campus."
Training seminars, sponsored by the
institute in the U.S. and abroad,
will provide interactive participation
using telecommunications.
Plans for the data base include
statistics on Arizona and western
states foreign trade, investments and
international investments in Arizona,
interviews with foreign companies
who invested in Arizona and a
newsletter analyzing the information.
Other relevant international finan-
..-.
~AT.T
cial, economic, legislative and politi­cal
data will be included with the
intent to allow direct retrieval by the
business community.
Remote electronic accessing and
problem solving of international
business case studies, which would
be available to students and executives
in school programs and to other
universities, is part of the long-range
plan.
Enhancing The Library System
A major collection of clippings,
documents and periodicals is waiting
for computer entry at the Dom Pedro
II Center, including articles from
Brazilian, Portuguese, Mozambican
and Angolan periodicals.
The Dom Pedro II and the Inter­national
Studies Research Centers,
are both under the direction of Dom
Pedro II Professor, Joaquim Duarte.
They are adjuncts to the main library,
fulfilling the function of providing
C{uick access to current periodical
literature and document sources,
including journals and reference
texts, for all researchers. Dom Pedro
II primarily deals with the Portuguese­speaking
areas of the world; the ISRC
gives global coverage.
Computer programs are needed
,for completing the cataloging and
labeling of the ISRC reference
collection and the Dom Pedro II
library.
Eventually a present library
exchange program with Arizona State
University, using the CARL system,
could include both centers. 'The
AT&T grant starts another step to
bring us closer to collaborating with
other members of the academic
community in Arizona, the South-
FALL 1990
9
west and northern Mexico through
easier exchange of information,"
Duarte says.
The grant is benefiting Thunder­bird's
library now by providing
additional computers for librarians to
help students access the presently
operating on-line search services of
DataStar (based in Switzerland for
European-slanted business informa­tion)
and Dialog. More computers
also mean a possible increase of
compact disc data bases in the
library for student searches.
All the computer network and
data base goals outlined will be
fulfilled only over time as technical
deSign, coordinating of software and
funding decisions evolve.
The long-range dream could
include the creation of a global
school plan where new campuses
created in Europe and Asia are
equipped with their own local area
networks, and all three would be
linked by satellite for an exchange of
common information and ideas.
'The AT&T grant will provide
tremendous resources for our stu­dents
who use computers extensively
in their international finance and
multinational business management,"
says Thunderbird President Roy
A. Herberger, Jr. "It is also important
for our faculty, who are increasing
their research activity at a rapid
pace, and it will make a great differ­ence
in the way we are able to serve
the business community."
by Kathryn Runbeck
CAMPUS NEWS
HOUSING
THUNDERBIRD'S
FUTURE
Students awakened to the sounds
of heavy equipment on a hot July
morning as a bulldozer began the
demolition of Dormitory "A," built to
house army air training recruits in
1940. The now-empty site will soon
become a 17,820-square-foot, two­story
building which will house 56
students, double the number of
students in the dormitory it replaces.
This building is the first phase of a
major construction plan that will
change the face of Thunderbird's
campus.
A groundbreaking ceremony was
held on October 5 with Thunder­birds'
board of trustees in atten­dance.
The bid was awarded to
Francis Constructors, Inc. of Ari­zona.
Construction is scheduled to
take six months to complete. When
ready for occupancy, the individual
rooms will feature semiprivate baths,
built-in bookcases and desks, and
will have the necessary wiring in
place for personal computers and
hook up to a campus-wide computer
network system. The interiors will
use a gray, almond, and fawn color
scheme with accents of burgundy.
The building will have a large patio
adjacent to the dining room for
outdoor dining.
The building, designed by Varney,
Sexton, Lunsford, and Aye Archi­tects,
is the prototype for the build­ings
which will eventually replace
the other dorms on campus.
Thunderbird's Board of Trustees
gather for a group photo with
equipment being used on site of the
new dormitory scheduled for
completion by summer 1991.
A bulldozer makes short work of "A"
dormitory, the building that once
housed army air pilots training for
combat during World W.U II.
~_ eftf. f'4"8idattof
Donia • 'A:'llfto, we woald •
to hear froIil J01l. PIeaife call
or write the OlBce of
Conm'1Dieation.
THUNDERBIRD MAGAZINE
10
(I-r) ASLC President Lori Fisk,
ASLC Entertainment Chair Dawn
Czarnecki, President Roy A.
Herberger,Jr., and TrusteeJohn
Berndt raise their shovels to signal
the beginning of construction of the
new dormitory at a groundbreaking
ceremony held October 5.
PUS NEWS
THUNDERBIRD
ABROAD
Thunderbird is negotiating to
establish permanent campuses in
Europe and Asia to meet the need
for expanded global education
opportunities. "We are actively
seeking relationships with outstand­ing
business schools in different
parts of the world that wi.ll benefit
our students," says Dr. Mischa
Semanitzky, Special Assistant to the
President. "On a general level, we are
reviewing all foreign program com­mitments
at this time."
One of the options for a campus
in Europe is the Johannes Kepler
Universitat in Linz, Austria. In
November, a delegation including Dr.
Gerhart Reber, Head of the Institute
of International Management Studies,
Johannes Kepler Universitat; Dr. Josef
Leidenfrost, Special Assistant to the
Minister of Science and Research,
and Dr. Gerald Bast, Legal Depart­ment,
both from the Austrian
Ministry of Science and Research,
Vienna; and Dr. Franz Cede, The
Austrian Consul General in Los
Angeles visited with administration
-and faculty at Thunderbird.
The Johannes Kepler Universitat is
located on the outskirts of Linz and
has just relocated its school of
business to a new building. The
university is strategically located as a
turning point between east a~d west
and is actively pursuing relatlonshl~s
with Eastern European universltles m
business and other related fields.
'This is not a go-it-alone situa­tion,"
says Semanitzky. "In both .
campus situations we expect to bnng
other American business schools
into a partnership which will allow
their students and faculty to par­ticipate
in these programs and,
include a selection of professors from
the host school."
Negotiations are also proceeding
with Thunderbird's longtime partner,
the Institute for International Studies
and Training (lIST) in Tokyo, Japan.
The School has enjoyed a 17-year
relationship with lIST Thunderbird's
Dr. Marshall Geer has spearheaded
the negotiation process to establish
a campus presence at lIST's facility
in Fujinoymya, Japan.
NEW
APPOINTMENTS
ANNOUNCED
Dr. Roy A. Herberger, Jr. announced
several organizational changes at the
beginning of Thunderbird's new
fiscal year in July. Jenny St. John
assumed the role of vice preSident of
external affairs with responsibilities
for the School's marketing activities,
the capital campaign, the annual
fund and alumni activities. Randy
Schilling continues as associate vice
president overseeing annual funds,
government contracts, and alumni
affairs.
Dr. Marshall Geer returned to the
faculty on a part-time basis as
professor of world business .. He
retains a part-time role as director of
management information services
overseeing the computer center,
library, and institutional research.
Mischa Semanitzky will represent
the president in the School's ac~- .
demic programs overseas, momtor~ng
progress on joint ventures and helpmg
to keep Thunderbird's many stake­holders
involved and informed of our
mutual interests.
Dr. Martin Sours has been named
the acting chair in the Department of
International Studies. He replaces Dr.
Shoshana Tancer. Sours has been a
professor at Thunderb.ird since 1971,
specializing in the PaClflc Rim. He
was formerly the Thunderbird editor
of The International Executive, a
business journal jointly published
with the American Management
Association. He has been a visiting
professor in Japan, 1aiwan, and
South Korea and has been widely
published.
Dr. John Frankenstein, Depart­ment
of International Studies, has
been appointed senior lecturer in the
Department of Management Studies
at the University of Hong Kong, .
effective January 1991. Frankenstem,
a Chinese affairs specialist, contrib­uted
the most recent set of papers on
the Chinese economy published by
the Congressional Joint Economic
Committee.
FALL 1990
11
WE NEED
YOUR HELP
Thunderbird's Board of Trustees
has authorized President Roy A.
Herberger, Jr. to begin a search. for a
new vice president for academiC
affairs. Dr. Clifton Cox has announced
his retirement, but will remain vice
president until a new person is
named.
A search committee has been
formed. It consists of one faculty
member from each academic depart­ment;
a representative from the
Faculty Senate; a vice president from
the cabinet; one member of the
World Business Advisory Council;
a member of the Board of Trustees;
an alumni representative; and a
Thunderbird student. The search
firm of Spencer Stuart will carry out
the initial phase of the process.
The School is seeking nominations
and applications for the position of
vice president for academte affatrs.
Reporting directly to the preside~t
and chief executive officer, the Vlce
president will be responsible for the
administration and academte aCtlvl­ties
of the School, as well as playing
an active role in the institution.
The ideal candidate will possess a
Ph.D. or its equivalent, will have
demonstrated visionary leadership
and commitment to faculty and
resource development, and have
secure administrative experience in a
consensus-building environment.
Familiarity with foreign cultures and
the international business environ­ment
are valuable related assets.
Nominations of appropriate candi­dates
will be considered from all
interested parties. Applications should
include a current curriculum vitae
and be directed to: American
Graduate School of International
Management, Search Committee,
AVP, Room AM, 15249 N. 59th Ave.,
Glendale, AZ 85306-6000.
CAMPUS NEWS
CAMPUS EXPERTS DISCUSS THE
CRISIS IN THE MIDDLE EAST
In September an open forum on
the Middle East crisis was held on
Thunderbird campus to explain the
current events in that region from a
historical, economic and cultural
perspective. Three professors with
extensive knowledge of the Middle
East made up the panel of experts:
Dr. Sheila Scoville spoke on the
historical aspects of the crisis; Dr.
Issa Peters of Modem Languages
discussed the cultural aspects; and
Dr. William Voris, President Emeritus,
detailed the economic issues that
guide the region.
Dr. Scoville began the discussion
with a synopsis of Middle East
hiStory. In the 18th century, borders
between states did not exist; nation
states were determined by the
inhabitants' allegiances to a particular
sheik. From the 15th century to the
end of World War I, the Ottoman
Empire ruled most of the Middle
East. The region that was to become
Kuwait was a part of that domain, a
fact which is the basis of Iraqi
President Saddam Hussein's claim to
Kuwait. "The idea of boundaries,"
according to Dr. Scoville, "is a very
European mentality. It does not
apply to these tribal areas, these
non-urban centers of the Arabian
peninsula ... at all. It is a purely
fabricated, European idea."
Dr. Voris delineated the political
and economic issues involved in the
crisis. Dr. Voris spent a number of
years in the Middle East as a visiting
professor at both the University of
Tehran and the American University
in Lebanon. He was also a member
of the advisory board for King
Abdulaziz University in Saudi Arabia.
As Dr. Voris explained, "Four words
come to me which describe the crux
of this problem in the Arabian Gulf ...
oil, money, fear and greed."
He pOinted out that Iraq currently
owes billions of dollars to "almost
every country in the world," and lost
approximately half a million of its
citizens during its eight-year war
with Iran. Dr. Voris believes that
Saddam Hussein marched into Kuwait
because he needs money, and Kuwait
has plenty of it. Said Dr. Voris, "I am
sure he moved into Kuwait because
of the financial situation he was
facing in his own country and the
problems of his people.
'Talking about oil, money, fear,
and greed," he continued, "I think
Kuwait personifies all four of those
words." He explained to the audi­ence
of both students and faculty
that, for a number of reasons, the
Sabat family is not popular anywhere
in the Middle East, nor is it now
living in poverty.
As for his personal viewpoint, Dr.
Voris stated that he thought the US.
had gone into the region too quickly,
and that Hussein would have
eventually pulled out of Kuwait after
he had achieved some of his
objectives. He also believes that
Hussein had been ... "backed into a
comer. He never dreamed that his
fellow Arabs would tum against him
the way they have." As a solution to
the crisis, Dr. Voris suggested a
four-pronged response: serious nego­tiations
should take place among the
Arab countries, with the Arab League
taking a much more active role; a
security force composed of Arabs
should be put in place; an interim
government should be established in
Kuwait; and the US. military should
pull out of Saudi Arabia as soon
as possible.
Dr. Issa Peters spoke about the
cultural elements involved in the
crisis, observing that "the crisis has
not been well handled in terms of
rhetoric." He said that President
Bush made a mistake early in the
crisis by calling Saddam Hussein a
"liar," and as a result of this personal
attack, Hussein became defensive.
Dr. Peters indicated that it would be
much more productive for President
Bush to address the issues involved
in the crisis, instead of calling for
Hussein's overthrow. In fact, Dr.
Peters thinks that Hussein probably
cannot be overthrown by the Western
forces. "He is so well entrenched, it
would be like overthrowing Stalinism
in the Soviet Union."
A lively question-and-answer
THUNDERBIRD MAGAZINE
12
session followed the panel discus­sion.
A number of students disagreed
with Dr. Voris's ,recommendations to
resolve the issue, expressing their
opinion that President Bush was
right to send troops into the region.
Still, a number of others strongly
supported his viewpoint that the US.
should pull out of the region and
avoid any bloodshed over the price
of oil. However, as Dr. Voris pointed
out, the debate exemplified Thunder­bird.
'This type of exchange is what
Thunderbird is all about!"
by Kristinjacobs
ThE MIDDLE
EAST CRISIS:
A Jordanian
perspective
Recent events in the Middle East
leading to the current crisis are
difficult to understand or analyze. I
will discuss some of the issues that
concern a moderate Arab country
and a longtime friend to the United
StateS, Jordan.
Jordan has suffered more than any
other Arab country, with the excep­tion
of Kuwait, as a result of the
invasion of Kuwait by Iraq. Jordan
lost over $3 billion worth of trade
with Iraq as the United Nations'
embargo started to take effect. In
addition to losing the income of
thousands of returning unemployed
Jordanians from Kuwait, Jordan had
to accommodate large numbers of
Third World refugees with few
resources to feed and house them.
The strain on the Jordanian economy
has recently been alleviated with the
approval of U.S. aid to Jordan after it
demonstrated that it had complied
with the UN. embargo against Iraq.
The Jordanian people have been hit
hard by the economic impact, and it
has helped to fuel their support for
Saddam Hussein, who is regarded as
the Arab force that has stood up to
the US. and Israel.
The crisis in the gulf has over­shadowed
Jordan's own conflict with
the state of Israel. The support
afforded by the Palestinians in Jordan
CAMPUS NEWS
to Saddam Hussein should come as
no surprise to the u.s. administra­tion.
Many Jordanians feel that the
u.s. and Saudi Arabia acted hastily
and impatiently after the invasion.
They feel that the efforts of the Arab
League and those of Arab leaders
should have been given more time to
result in a solution. They see the U.S.
as an invader interested only in
maintaining the status quo of a
country run by a rich, corrupt family.
Many refer to the double standard
employed by the United States with
respect to the refusal of Israel to
withdraw from the occupied territo­ries.
The refusal of Israel to comply
with United Nations Resolution 242
and the continued support of the .
U.S. for Israel leads many Jordanians
and Arabs to question America's
double standard.
Jordanians feel that the efforts by
King Hussein to formulate an Arab
solution have not been given the
opportunity by the U.S. to succeed.
An Arab solution would restore the
credibility of the Arab League as the
unifying institution of the Arab
world, and would offer an alternative
to military conflict involving a foreign
force. Current indications are that
the Saudis are becoming anxious to
resolve this conflict peacefully.
Jordanians are concerned about
the recent Soviet immigration to
Israel. The concern is that Israel
cannot accommodate the new immi­grants
within its legal borders, and
therefore they must be settled in the
occupied territories. This would
escalate the current level of frustra­tion
and anger of the Arabs in the
West Bank and Palestinians in
Jordan. The Jordanians are con­cerned
about the pOSSibility of a
stream of Palestinians being ejected
from the occupied territories.
Jordanians feel that the interna­tional
community should unite in an
effort to resolve the Arab-Israeli
conflict, the same way that they
united against Iraq. The international
community needs to address the
current impasse in the Middle East.
The conflict must be internationalized.
The U.S. should take a leading role
with the permanent members of the
Security Council to establish an
international forum. All parties
involved must be present, including
the Palestinians and their legitimate
representatives.
The Gulf crisis will draw even less
Arab support as time passes, while
U.S. Middle East policy remains
driven by its support for Israel, and
its need to maintain the free flow of
oil. The U.S. is faCing a Middle East
that it does not understand, and is
trying to compartmentalize issues
and conflicts. In the Middle East
patience is essential.
by Bashar Nejdawi '90
Editor's Note: The author is a senior
software engineer with Motorola's
Pan- European Digital Cellular Division
in Chicago. He is a native of Jordan.
FALL 1990
13
Eugene Lawson
LAWSON SPEAKS
ON FREE TRADE
The first vice preSident and vice
chairman of the Export-Import Bank
of the United States delivered the
commencement address to the sum­mer
graduating class at Thunderbird
in August. Eugene K. Lawson spoke
to the 124 graduating students, guests,
and friends telling them, "I hope
you'll oppose isolationism and
protectionist sentiment wherever
you find them and be true advocates
for free and fair trade. How the
world fares depends upon it."
Lawson joined the Import-Export
Bank in October 1989, following
Senate confirmation of his nomina­tion
by President Bush. He is the
author of two books: The Sino­Vietnam
Conflict and U. S.-China
Trade: Problems and Prospects.
~ Thunderbird has developed a task
force to bring the School's
marketing plan into focus.
Attending the first meeting were
(I-r) consultants Bob Whitt,
chairman and CEO, Marketing
Mercadeo International; Alan Stefl,
senior vice president, Ogilvy &:
Mather; and President Roy A.
Herberger,Jr. The task force
consists of representatives from
Thunderbird's departments of
admissions, alumni relations,
communication, development,
executive education, and faculty.
T RUST E E PRO FILE
TRAVELING THE WORLD WITH AT&T
John Berndt
When John Berndt made his
first trip to Thunderbird to
recruit graduates for AT&T,
it was the initial step on a
road that would lead to a close
relationship with the School in many
areas, including membership on the
Thunderbird Board of Trustees.
Now, as vice chairman of the
board of trustees, he has been
instrumental in AT&T's participation
in several Thunderbird programs,
including the recent AT&T equip­ment
grant and the support for the
AT&T Auditorium in the new World
Business/Administration Building.
He was also involved in his
company's sponsorship of the
externship program, in which faculty
members spend time within a
company, and he hosted two
Thunderbird faculty in the program.
Thunderbird has also been privileged
to have John Berndt as a guest
lecturer during Winterim.
A strong proponent of internships,
Berndt himself was an intern for two
summers with the Wisconsin Tele­phone
Company during his college
years. That led to a full-time job with
the company where he developed an
interest in management. "1 went
through a series of technical and
operational-managerial assignments
in· virtually all aspects of that
business. At that time it had about
10,000 employees, which by Bell
System standards then was quite
small, so it gave me an opportunity
to see many different parts of the
operation. I had reached the point
where I had general management
experience relatively early in
my career.
"Prior to 1984, I had been in
domestic assignments and had
virtually no involvement in AT&T's
international business." Berndt's
opportunity to go international came
with divestiture when he had a
choice of opportunities and elected
to go with AT&T's international
operations. "That happened January
1, 1984, at the date of divestiture,
and I've been in the international
side in various capacities ever since.
"My current assignment (as
president of AT&T International
Communications Services) is to head
up the international communications
services business unit. A business
unit has its own profitlloss responsi­bilities
and responSibility for every­thing
from development through
sales and service." That means
handling all of AT&T's communica­tions
between the United States and
all other points of the world -
involving things like undersea sub­marine
systems, satellite stations, and
working with nearly all the nations
(i-r) John Berndt, President of
International Communications,
AT&1; accepts the World Clock
from President Roy A. Herberger,Jr.
during Thunderbird's annual
trustee dinner held at the
Mansion Club in October. "I am
honored to accept this award on
behalf of AT&T. At AT&T we
believe that corporate America
must give way to corporate
international, and that businesses
today must be aggressive in the
global marketplace to succeed,"
said Berndt. The Award of Global
Excellence was presented
to AT&T for its international
strategies and foresight, as well as
its commitment to supporting
higher education.
THUNDERBIRD MAGAZINE
14
around the world. "We have over 270
separate service agreements with
countries and territories around the
world and use that to provide all
kinds of services: dialed long-distance
services, pipeline services of all
kinds, data, voice, image, video
teleconferencing, etc."
And that's just part of his job.
AT&T has offices in 35 countries, so
Berndt gets involved with everything
from technical engineering to
regulatory agencies around the
world. Add to that products like
software services and computer
services, and you have an idea why
John Berndt calls it faScinating. "It's
growing very rapidly, and it's a very
important part of AT&T's business
today," he says enthusiastically.
In spite of spending more than
half his time overseas, John Berndt
manages to take his responsibility as
a Thunderbird trustee seriously, and
he speaks highly of the Thunderbird
graduates he has hired. "It is the
mixture of the curriculum at this
institution, as well as the business
experience that most students have
when they come here, that gives
them an edge. The uniqueness of
this institution is well suited to the
needs of business and industry in the
United States in terms of its greater
and more urgent need to globalize
and internationalize its operations."
He is thoughtful about the
addition of an MBA degree to the
Thunderbird program, calling it a
"potentially useful addition," but he
emphasizes the need for quality in
anything the School does. "Execution
is everything and our ability to
deliver high-quality education and to
focus our efforts in doing that, and
expanding our capabilities in an
exceptional way is very important."
The new Master of International
Health Management degree has
Berndt's approval as "having some
very useful capabilities for society in
the long-run. We have to think about
how we will spread all kinds of
technologies and capabilities, includ­ing
health care, to the Third World
countries. Managing it well to
contain the costs associated with it
will become increasingly important,"
he predicts.
By Nelda S. Crowell
FACULTY PROFILE
THE ASIAN SENSE OF DUTY GUIDES RESEARCH AND TEACHING
Andrew Chang
Since he joined Thunderbird
in 1970 as the school's first
Japanese language professor,
Andrew C. Chang has devoted
himself to making Thunderbird a
leader in the area of Asian language
instruction. As a professor of both
Japanese and Chinese, Chang
believes that his duties extend
beyond the classroom.
"This is a unique school," Chang
says, "and, in a way, I consider it our
mission to do something to improve
its efficiency. We should contribute
something, in addition to teaching,
to make the School an authority in
our specialized fields and enhance its
reputation. This includes upgrading
our teaching materials and becoming
experts in our specialized fields,"
he says.
Over the years, Chang has fer­vently
followed this philosophy by
engaging in several research and writ­ing
projects in Japanese and Chinese,
most recent of which is an English!
Chinese lexicon of business terms.
In September, Chang received a
$45,000 grant from the U.S. Depart­ment
of Education to publish a book
which will be called A Comprehensive
Lexicon of English/Chinese Business
Terms and Usage. The lexicon, or
dictionary, will encompass general
economics and business, interna­tional
trade, banking and finance,
marketing, management, insurance,
real estate and business-related law.
Statistical and accounting terms will
also be included, as well as some
colloquial expressions frequently
used in business conversation in the
United States. The user will then be
able to express the equivalent in
Chinese business terms.
Several faculty members have
already expressed their support of
the project, including Dr. John
Frankenstein of the International
Studies department, who said in a
letter for the grant proposal, "It will
prOvide both scholars of the Asia-
Pacific economy and business people
with operations in the area with a
useful, up-to-date resource. Further­more,
because the project will
document usage in the People's
Republic, Thiwan, Hong Kong and
the overseas Chinese commumty, It
will have an important comparative
dimension. Usage does vary across
these communities - their economies
and their politiCS all differ-
Andrew Chang
and thus the lexicon will provide a
vital tool for professionals in the
international community for whom
accuracy is vital."
For the last three years, Chang has
done research on a Japanese lexicon
and previously, in 1973, he received
a grant from the U.S. Department of
Education to write a handbook of
business writing in Japanese. The
book was never published because
Chang says, "the market was so
thin." Now, he says, "Many more
people are studying Japanese, so
there is a greater pool of readers.
This type of textbook requires the
reader to have a rather high
proficiency level; it's not for anyone
who is just dabbling in Japanese." He
plans to revise the book for
FALL 1990
15
publication in the near future .
Chang has also just completed a
book entitled, A Thesaurus of
Japanese Mimesis and Onomatopoeia -
Usage by Categories, published by the
Taishukan Publishing Company of
Tokyo, Japan.
Chang explains, 'Japanese is
extremely rich in these kinds of
sound-based expressions [mimesis
and onomatopoeia] which conjure
up vivid images. It's almost like
language within the Japanese lan­guage.
Students get very frustrated
because even after studying so many
years, they are always baffled when
they come across this kind of an
expression," he says, "and yet it is so
important to communication with
native Japanese speakers."
He says his book bridges the gap
between learned Japanese language,
colloquial Japanese, and this particu­lar
kind of colloquialism which
Chang identifies as mimesis and
onomatopoeia. "It's the first book of
its kind and with it, I have been able
to crack the Japanese publication
world. It's not only good for me, it's
good for the School and I'm very
happy about this ."
Chang hopes Thunderbird will
enter the publication business as
well. "I'm not a business man, and
don't know if it would be finanCially
feasible, but we do have a good
pool of scholars, and somehow, if we
can pool together, we can start a
Thunderbird Press.' That's one way
to enhance the reputation of the
School. All the major universities
have university presses bearing their
names and I hope that sometime in
the future , we can do something like
that," he says.
Chang says Thunderbird has a
unique position in the education
field. "It's a business-oriented inter­national
language school," he says,
"and the language we teach here is
practical. Since all the students who
graduate from Thunderbird will be
working in businesses all over the
world, they have to learn to communi­cate
in business terms, in order to be
able to interact with their counterparts,
and occaSionally, these counterparts
will be Chinese or Japanese."
by Pam R. Selthun
THUNDERBIRD NETWORK
CALIFORNIA
Greater Los Angeles
Tchaikovsky, baseball, and
sangria are all a part of the
summertime scene for this
chapter. The Hollywood Bowl
was the site for Tchaikovsky
Spectacular '90 with Fire­works
including a perform­ance
by violin virtuoso
Leonidas Kavakos. l.A. Tbirds
enjoyed a picnic prior to the
concert. Dodger Stadium was
the scene of a tailgate picnic
preceding the annual Dodger
- San Francisco Giants rivalry.
A peaceful and relaxing
Saturday afternoon was hosted
by Douglas Butler '67 and his
wife at their Topanga Canyon
home, featuring wine, sangria,
cheese, and gazpacho.
To recap monthly gather­ings
in the Los Angeles area:
First Tuesday in downtown
l.A. is held at Stepps, 350
South Hope Street, (213)
626-0900; last Tuesday in
Manhattan Beach at Tequila
Willie's, 3290 N. Sepulveda,
(213) 545-4569; and last
Thursday in Santa Monica at
Ocean Avenue Grill, 1401
Ocean Ave., (213) 394-5669.
The Los Angeles chapter is
forming a committee to
produce Seminar 1991 after
their very successful China
Business Forum last January
Errol Van Stralen '83, heard
from fellow Tbirds regarding
topics of interest to southern
California alums. It was
decided that the Business
Forum 1991 will focus on the
blossoming business environ­ment
in Mexico. Under the
guidance of Mac Messenger
'72 and the l. A. chapter
officers, a core group of
alumni volunteers will pre­pare
the forum.
San Diego
A Tijuana shopping spree
gave San Diego Tbirds an
opportunity to shop early for
the holiday season. Chauffered
across the border in an air­conditioned
bus, the group
enjoyed little out-of-the-way
places that tourists never
see, along with carnitas, and
jai alai.
laura Makey '87 employed
her experience in China to
introduce fellow Tbirds to a
dim sum culinary event at the
San Choy Restaurant.
San Francisco Bay area
Tbird Lori Nelson '88 has
established the "Thunderbird
Job Seeker Support Group"
deSigned to offer support,
resource ideas, and motiva­tion
to Tbirds looking for
employment or desiring a
career change. For informa­tion
contact Lori at (415)
648-4016.
FLORIDA
Northeast Florida
Jacksonville Tbirds are
gathering at Beau's in the
Marriott Hotel for First Tues­day
starting at 6 p.m. Beau's
is located at 4670 Salisbury
Road, 1-95 at]. Turner Butler
Blvd. , in Jacksonville. William
Hill, Jr. '71 organized the
event.
GEORGIA
Atlanta
First Tuesdays continued
through the summer at East
Village Grille, 248 Buckhead
Ave., off East Paces Ferry. May
Cheong '87 and Joe Howell
'84 are the contact people for
the Georgia chapter. Dim sum
was also popular in the South
as a group got together for
brunch at the Oriental Pearl
Restaurant in Chamblee.
ILLINOIS
Beginning in September,
First Tuesday in downtown
Chicago has moved to a new
location, Catch 35 at 35
W Wacker Dr. , in the Leo
Burnett Building. Suburban
gatherings have moved to the
last Thursday of the month
and continue to be held at
Walter Payton's 34s, Schaum­burg
Hyatt, Golf Road across
from the Woodfield Mall.
A
World leaders from the seven
industrialized nations met in
Houston inJuly to discuss
economic issues including Soviet
aid and European farm subsidies.
In attendance with Presidents
Bush, Mitterrand, and Delors,
Prime Ministers Thatcher, Kaifu,
Andreotti, and Mulroney, and
Chancellor Kohl, were some of
Houston's finest Tbirds. Up front
and involved with the Economic
Summit's Thank You Houston gala
at the University of Houston were
(front row I-r): Mark Kerrissey '76,
Roger DuBois, Deborah Warner '81,
Lizana Munro Lucy '86, Ben
Miedema '77, and Sterling Gillis
'86. (back row, I-r): Mark Hall '86,
James Hershey '84, Peggy Baldwin
'80, Randy McGraw '84, and
Kelly Miller '84.
Not shown: Vahe Asadourian '77.
A The Illinois chapter held a
barbecue at the horne of Ann
Rosen. Tbirds from the class of
1982 posed with their favorite
issues of Fortune. First row (I-r):
Dennis Reid, Peggy Voss Jenner,
Ann Rosen, and John McManus.
Top row (l-r): Bill Jenner,
Greg and Gloria Quinlan, and
Brent Korengold.
THUNDERBIRD MAGAZINE
16
'" Tbirds gathered for the second
annual Milwaukee/Chicago picnic
this summer. They barbecued,
shared Tbird stories, and played
softball and frisbee. First row (I-r):
Linda Pascucci '85, Ellen Dieringer
'81, Maud Arend '88, andJing
Dai-Beebe. Top row (I-r): Dennis
Reid '83, Keith Olson '77, Conrad
Terry '81, and Chris Beebe '85.
MEETING THE DEMAND
Enrollment this past year set an
all-time record for the School,
partly because of a larger
applicant pool and and an
increase in the numbers of
accepted students who chose
Thunderbird over other schools
to which they had applied. Also
adding to the enrollment totals
were a greater number of
students who chose to remain at
Thunderbird for a fourth or fifth
term. This growth has allowed
the School to increase the
standard for entry and has also
provided additional income for
scholarships.
Beginning with spring 1989,
each term has shown record
numbers of students. Visiting
students from Germany, Norway,
Spain, Finland, Japan and China
have additionally enhanced the
student body. In fall 1989, the
total enrollment of 1,306 included
students from all 50 states and
52 countries.
Winterim 1990 enrollment was
similarly high, and summer 1990
enrollment was the highest for
any summer in the history of the
School at 1,010. This included
89 students in overseas programs
and 10 visitors from foreign
institutions .
ENROLLMENT
FALL WINTER SPRING SUMMER
85-86
86-87
87-88
88-89
89-90
89-90 ENROLLMENT PROFILE
Total Enrollment
Female
Percent of Total
Foreign Students
Percent of Total
Undergraduate
Institutions
Represented
Foreign Institutions
Represented
Enrollment in
Foreign Programs
France
Japan
Mexico
Norway
P.R.C.
Spain
West Germany
Soviet Union
FALL SPRING SUMMER
1989 1990 1990
More than half the
sllldents who entered
Thunderbird in the
fall had two or more
years of meaningful
work experience
since their under­graduate
days, at a
mean age of27.
They came from 52
countries, more than
485 different
undergraduate insti­tutions,
holding
degrees in 74 fields
of study. Twenty­three
executives
were enrolled in a
contin uing off­campus
program at
McDonnell Douglas
Corporation.
2
Recent events in
Europe, both east
and west, have
spurred interest
among Thunderbird
students, resulting in
higher enrollment in
the European
Business School,
Germany, program.
The Paris summer
program included an
optional week-long
seminar in Berlin .
which was well
attended. The firsl
Thunderbird pro­gram
in the Soviet
Union occurred
when five
Thunderbird stu­dents
were among
20 selected
nationwide to attend
the 1990 summer
session at the
Plekhanov In stitute
o/ National
Economy ;n
Moscow.
RECRUITING STUDENTS
Faculty, staff and alumni visited 234 campuses
in fall 1989 and spring 1990 for individual
interviews and career-day activities. Twenty-one
circuits were completed by 16 faculty and staff
members; the balance of individual visits were
by alumni.
Thunderbird participated in seven MBA Forums
and one GRE Forum, resulting in about 725
prospective student contacts. Brian Bates, vice
president for student affairs, represented
Thunderbird at two Institute of International
Education (liE) Fairs in Hong Kong and
Jakarta, while the third lIE Fair was coordinated
by alumni in Bangkok.
Other prospective student marketing activities
included participation in World Trade Fairs in
Seattle, San Francisco, and Los Angeles plus a
Returned Peace Corps Volunteers Conference,
and the AIESEC Annual Conference.
To promote retention of prospective students,
three World Business Advisory Council mem­bers
wrote personal letters on their corporate
letterhead to 659 selected students who had
their GMAT scores sent to Thunderbird but had
not yet submitted an application .
College Relations coordinated the visits of 18
Presidential Fellows on campus during winterim.
These were faculty members from other
institutions who were invited to participate in
winterim as a way of learning more about
Thunderbird and its student body. Included
among the winterim fellows were faculty
members from the University of Ulster in
Northern Ireland, ICESI in Colombia, Univer­sity
of Windsor, Kansas State University,
Oklahoma State University, James Madison
University, Mount Union College, and several
other American universities. Five placement
directors from undergraduate schools were also
guests on the Thunderbird Campus for three
days during winterim 1990.
GOING ABROAD
Overseas programs continue to expand and
prosper as student demand in some areas
outstrips our ability to provide study oppor­tunities.
The long-standing dual-degree program
in Spain at ESADE can no longer supply
enough space for those who wish to take part,
and Thunderbird is working to establish another
program in Madrid. Interest in Japan also
continues to increase.
During winterim, overseas programs were held
in China, Paris , Lisbon/Barcelona, and Costa
Rica.
An agreement between Thunderbird and Yonsei
University of Korea to develop academic and
cultural exchanges in education and research
was signed by Dr. Roy Herberger and Young Sik
Park, Yonsei president, in December, 1989.
Members of the faculty and administration
made several trips abroad to explore educational
opportunities. President Herberger visited
institutions in Korea, Taipei, Bangkok, and
Singapore. Mischa Semanitzky, special assistant
to the president, made two trips to the Soviet
Union: one in January, 1990, visiting business
schools in Moscow and Leningrad, and the
second in March, with Professor Robert Tancer,
to attend the u.S./U.S.S.R. Trade and
Economic Conference.
Bill Kane, Director of the Thunderbird
Management Center, and Professor Andris
Trapans visited schools in eastern Europe
discussing opportunities for cooperative pro­grams.
Several other faculty members also made
visits to explore cooperative opportunities
including Dr. Marshall Geer to Asia and
Joaquim Duarte to Spain.
SERVING STUDENTS
FINANCIAL AID
STUDENTS
RECEIVING AID
VALUE AVERAGE
PER STUDENT
PERCENTAGE OF STUDENTS RECEIVING AID
84-85
85-86
86-87
71% 87-88
88-89
89-90
SOURCES OF FINANCIAL AID
• u.s. GOV'T
Stafford Loans*
$6~68,863
Supplemental
Loans
1,392,740
Veterans' Aid
45,085
Perkins Loans
442,300
Other **
694,475
Thunderbird Scholarships & Grants
371,309
Part-time Campus Employment
382,479
Emergency Loans: 55,311
• INTERNAL
' (Formerly
Guaranteed
Student Loans)
•• Includes Dougherty
Foundation and
U.s. Steel Loans
The Associated Students Legislative Council
plays a major role in school affairs. The strong
leadership of recent years continued under the
administrations of ASLC presidents Carlos
Berdegue, Donny Howell and Lori Fisk. The
ASLC spent an additional $4,000 for new
equipment for the weight room in the Coleman
Lounge, making it a much improved facility.
The biannual Circumnavigator Award, which
provides a worldwide travel and research grant,
was won by Donny Howell, who spent the
summer of 1990 traveling around the globe for
his project, "Americanization and Political
Change." As part of his trip, he attended the
alumni reunion in Istanbul. Lori Fisk, student
body president, attended the alumni reunion in
Hong Kong.
The Physical Plant Department, together with a
student committee and the City of Glendale,
developed the city's first recycling program for
newspapers and aluminum cans. The city
collects the material from bins placed around
campus and sells it to various outlets. Receipts
cover the program's expenses with the surplus
split between the city and the School.
3
Commencement
ceremonies were
enhanced with the
addition of the
parade of
international flags
and the placing of
the master 's hood
on each graduate.
International flags
decorated the walls
and ceiling of the
Thunderbird Activity
Center, adding to
the event, which has
become a ceremony
of dignity and
tradition .
4
New career services
programs included
sllldents in the
International Career
Opportunities (ICO)
programs. in which
they promote
Thunderbird gradu­ales
and interns to
employers ill other
countries who are
currently nOI
recruiting at
Thunderbird. Also
new is the addition
of a selection guide
ill the Resume
Book, showing a
summary of each
graduate's areas of
emphasis.
DEVELOPING CAREERS
An 18 percent increase in the
number of employers recruiting
on campus (274 compared to
233 last year) and a correspond­ing
increase in the number of
interviews (3,789 compared to
3,189 last year) illustrated the
upward direction of activity in
the Thunderbird Career Services
Center during 1989-90. Over a
two-year period, the number of
on-campus employer visits has
increased 30 percent.
EMPlOYER VISITS
1985
1986
1987
1988
1989
1990
I
300
On-campus recruiting activity
also shows that 43 percent of the
employers are new to Thunder­bird.
Many of these represent
medium-sized organizations , for­eign
firms, and U.S. subsidiaries
overseas .
INTERVIEW SCHEDULES
1985
1986
1987
1988
Iii i i
100 200 300 400 500
Complementing the on-campus
activity is an increase in position
opportunities posted in the
Career Services Center, which
have doubled over the past five
years.
Thunderbird salaries remain
ahead of national figures for
graduate business degrees, as
measured by the College Place­ment
Council. The 1989-90
salaries rose 7 percent above
those of graduates in the
previous year.
Nevertheless, dollar salary fig­ures
often represent only a
portion of the total compensa-
TYPE OF POSITION
Function %
Marketing 46
Finance 38
Management Development
Program 12
Engineering 2
Consulting
Other
(Production Management!
Public Administration)
tion picture. More students are
receiving salaries in foreign
currencies, which may seem low
MEAN SALARY
1985
1986
1987
1988
I I I I
$10,000 20,000 30,000 40,000
Salary Range Mean
$58,000-15,000 $36,015
63,000-30,000 40,251
51,000-25,000 33,645
47,000-35,000 40,667
48,000-40,000 44,000
34,000-30,000 32,000
EMPlOYMENT BY LOCATION/SPRING '90
Outside U.S.
22%
Midwest
16%
Southeast
5%
Northwest
1%
Southwest
23%
Northeast
33%
when converted into dollars. In
addition, there are more sign-on
bonuses, plus housing and
transportation allocations that
are not reflected in the reported
base salaries.
As part of its ongoing program
to teach career management
skills to students, the Career
Services Center added experien­tial
exercises to the orientation
activities to help students iden­tify
the way their learning styles
relate to managerial characteris­tics
and career redirection.
Employers also participated in
orientation to help new students
understand the personnel needs
in both nonprofit and for-profit
organizations.
Evaluations of the Career
Services Center by employers
gave the on-campus interview
coordination an ''N' for the
second year. Student prepara­tion,
rated on a 4-point scale,
showed interview skills, 3.8;
knowledge of company, 3.l; and
academic knowledge, 3.4.
PLACING INTERNS
INTERNSHIP GROWTH
1986
1987
1988
1989
1990
SPRING • SUMMER . FALL
FOREIGN INTERNSHIPS - SUMMER 88
89 • FALL 88
89 • SPRING 88
89
I I I
12 14 16
DOMESTIC & INTERNATIONAL
INTERNSHIPS
- FALL 88
89
SPRING 88
89
I I
30 40
Internship activity has continued
to grow in both student and
employer interest. Overall , intern­ships
increased 46 percent in
one year from 60 last year to 88
in this fi scal year. Foreign
internships in 1989-90 took an
even bigger percentage jump,
increasing from 10 in 1988-89 to
36 in 1989-90 for a 260 percent
increase.
The first group of Thunderbird
interns ever to go to Japan
consisted of 13 students placed
with six Japanese companies in
the fall semester of 1989. This
program is continuing with the
same companies, and new host
companies are being added.
Nine students were also placed
with companies in Norway,
France, Germany, and Spain
during summer of 1990.
Two new internship marketing
brochures were developed during
the year. One is an initial
introduction to the internship
program written in English,
French, Spanish, and Japanese.
The second, in Japanese and
English, includes details for
company participation in the
internship.
After returning to
campus, the Japan
interns gave
workshops for other
students interested in
applying for similar
internships . Subjects
included the
company structure,
activities of the
interns, living in
Japan, ways to mini­mize
the cultural
shock, and tips on
how to gain the most
from the internship
experience.
5
6
Some of the major
clients that used the
Thunderbird Man­agement
Center
during the year were
Singapore Airlines
(two programs) ,
Motorola, VITRO
S.A., and the
International Per­sonnel
Association.
The center also
conducted economic
development semi­nars
for the National
Association for State
Development Agen­cies,
the States of
Michigan and
Pennsylvania , and
the Government of
Costa Rica.
EDUCATING EXECUTIVES
The Thunderbird Management Center continued
an upward trend for executive education at
Thunderbird with a 29 .2 percent increase in the
number of participants and a 22 percent increase
in gross revenue.
The 37 programs conducted by the Thunderbird
Management Center in 1989-90 attracted 465
people and grossed over $632,000 for the
School during the fiscal year. Last year's
figures, by comparison, showed 43 programs
attracting 360 people, grossing over $516,000.
Over a two-year period, the management center
has shown a 36.7 percent increase in revenue.
Gordon Healy, McDonnell Douglas graduate.
The Thunderbird Management Center continued
to coordinate the on-site credit program at
McDonnell Douglas, which is now in its fourth
year and produced its first M.I.M. graduate,
Gordon Healey, in May, 1990. In addition,
language programs were conducted for 15
companies, including Shiseido, FMC, Rockwell
International, Golden Bear, Goodyear, Cigna,
and Kurta Corporation.
The certificate program in international business
was operated in Orange County, Long Beach,
Los Angeles, and Seattle, attracting approxi­mately
75 executives.
CHANGING THE CAMPUS
Renovation, remodeling, and relocation were
the by-words for the Physical Plant activities as
offices and departments " played musical
chairs" during much of 1989-90.
The development and alumni offices moved out
of the Thunderbird Activity Center Annex into
the former residences of President Emeritus
William Voris and Vice President Emeritus
Berger Erickson. Student affairs, housing, and
financial aid moved into the vacated offices.
Central Services (formerly called "Support
Services") moved into the space west of the
storage hangar formerly occupied by student
affairs.
The area formerly used by Central Services was
subsequently remodeled to enlarge the Post
Office and accommodate all mailing facilities,
some of which had previously been located in
the Admissions Annex. In addition, an area in
the Post Office lobby was built to house a new
travel agency, and bids were requested from
several agencies. AIT Travel was the successful
bidder.
Major remodeling of Founders Hall included
new wall covering, entrance doors, carpeting,
light fixtures, and reception desk. The newly
redecorated foyer provides an appropriate
setting for a sculpture by Fritz White, "The
Last Lucifer, " donated by Dan May of the May
Gallery in Scottsdale. The Thunderbird Room
was also repainted and redecorated. Other
remodeling projects included the the west end
of "C" building establishing two new seminar
rooms , C-23 and C-24.
Two wings of the East Dormitories were totally
renovated, including new air conditioning units ,
plumbing, carpeting, insulation, and exterior
improvements. The other two wings had been
renovated during the previous year. In the latter
part of the fiscal year, preparations were made
to renovate "I" and "J" dormitories. Carpeting
and fixtures will be replaced and all of the
rooms will be painted.
Plans were approved for a new World Business/
Administration Building, a new International
Studies Building and seminar rooms, a new
dormitory, and expansion and modernization of
the current library. Funding for these projects
will come from a $10.1 million tax-exempt,
30-year bond issue.
The first building scheduled for new construc­tion
will be a new 17 ,820 square-foot two-story
dormitory to replace Dorm A, which was
scheduled for demolition. It will have 56 rooms
and will accommodate nearly double the
number of occupants. The new dormitory will
be the prototype for others to be built around
the central quadrangle.
A new 12,507-square-foot new International
Studies building will have offices to accommo­date
18 professors and the International Studies
Department chairman. It will also feature an
adjacent three-classroom case study facility with
seating for approximately 70 in each room.
The new World Business/Administration build­ing
will have faculty offices as well as office
space for the president, alumni relations,
admissions, business affairs, student affairs,
academic affairs, communication, development,
and external affairs. It will also feature a
235-seat, case-study style auditorium with
state-of-the-art technology. The 18,000-square­foot
library expansion is being designed
to accommodate the latest state-of-the-art
library technology
Zoning was approved by the City of Glendale
for the School's master plan for the develop­ment
of the undeveloped school property. The
proposal includes a business park, a residential
area, a walled faculty housing compound, and
athletic fields.
Thunderbird presi­dent
Roy A.
Herberger, Jr. signs
the $10.1 million
bond issue. Also
present for the
signing were
Ed LeGendre,
president,
7
1ndustrial Develop­ment
Authority, City
of Glendale;
Neal Skiver, (top)
National Underwrit­ing
Manager, GE
Capital Fleet
Services, Govern­mental
Finance
Group; and Terry
Maas, vice
president, Citicorp.
8
At the end of the
fiscal year, M&T
announced that
Thunderbird would
soon receive a
university equipment
grant that would
provide more than
$300,000 worth of
computer equipment
for the School. The
company also
announced the
forthcoming dona­tion
of funds for the
new auditorium in
the proposed new
administration/world
business building.
TheJunds will be the
largest single
corporate gift in the
history of the
School.
RAISING FUNDS
For the eighth consecutive year, Thunderbird
raised over a million dollars in contributions,
with the final total at $1,610,647, for a 9.8
percent increase over $1,467,037 raised in the
previous year. The increase is the mainly the
result of a major bequest and increased
foundation giving. Throughout the year, plans
were being developed and groundwork was
being laid for the "World of Difference" capital
campaign to be announced in the following
fiscal year.
ANNUAL CONTRIBUTIONS
84-85
85-86
8M37
87-88
88-89
89-90
$ MILLION
Alumni contributions increased substantially to
a total amount of $482,673, up 71.9 percent
from $280,832 in 1988-89, reflecting a
one-time gift of $189,000 from the estate of
Thomas Machia '54. Excluding this major gift,
general alumni giving yielded $293,673, also an
increase over the previous year.
The total number of alumni contributors
increased 4.1 percent from 2,979 last year to
3,100 in 1989-90 for an increase of 121 alumni
donors. Alumni were also responsible for 367
corporate matching gifts totaling $81,997 for an
increase of 4.6 percent.
Other fund-raising figures show a total of
$76,500 received from foundation giving, for a
58 percent increase over the previous year's
total of $48,350. Corporate donations totaled
$463,254, down nearly 20 percent from last
year's figure of $577 ,263 as the School moves
toward developing resources for the capital
campaign.
Overall gifts to the School increased $143,610.
Top corporate contributors included Arizona
Public Service Company, Arthur Andersen &
Company, Beatrice Foods, Canadian Imperial
Bank, Continental Grain, Eastman Kodak,
First Interstate Bank of Arizona, Ford
Motor Company, General Motors Corporation,
Goodyear Tire & Rubber Company, Halpern
Associates, Johnson & Higgins, Merck, Phelps
Dodge Foundation, Procter & Gamble, Ramada
Inc., Royal Bank of Canada, Security Pacific
Bank, and U.S. West Communications.
J. Kenneth Seward '57 chaired this year's
successful Annual Fund, which posted the best
year ever for alumni giving to the School.
Alumni corporate matching contributions
amounted to over 35 percent of 1989-90 total
contributions.
The library project initiated by the classes of
1978 and 1979 experienced a record-setting
year. Gifts to this project increased over 170
percent to $36,052 for 1989-90 and more than
$40,000 total. The two classes are seeking to
raise over $150,000 in support of the
Thunderbird Library.
The campus phonathon generated $87,747 in
pledges, a 23 percent increase, and the New
York phonathon raised $14,195 in pledges, a
37 percent increase over the previous year.
The School is grateful to Thelma Kieckhefer,
John Cullen, J. Kenneth Seward, and the Estate
of Thomas and Eleanor Machia for their
generous contributions. Contributions from the
Friends of Thunderbird Balloon Classic
increased their endowed scholarship fund to
over $420,000. To date the fund has provided
financial aid to more than 400 Thunderbird
students.
The government grants program helped Profes­sor
Andrew Chang of the Modem Languages
Department obtain a grant of more than $45,000
from the U. S. Department of Education for a
lexicon of U.S. business terms to be translated
in Chinese.
J
GIFTS TO THUNDERBIRD SOURCES
Alumni 482,673
Corporate 81,997
Matching
~oqJoralte 463,254
ment 254,323
Other 140,150
Trustees 111,750
Foundations 76,500
DISTRIBUTION
Current Fund 614,736
Plant
Funds 188,969
:nd()Wnlent 357,930
Other 449,012
Totals $1,610,647
MANAGING A SURPLUS
The year ending June 30, 1990 established a
fiscal record for the School with a surplus from
operations of $1,646,910, which compares to
last year's surplus of $371,219. Transfers of
$200,000 made to plant funds in each year
reduced the above figures in the year-end report.
The record surplus was due to the full-time
equivalent enrollment for the fall and spring
semesters of 1989-90 of 1,166 students,
compared to a budgeted 950. The assets of the
School on June 30, 1990 were $24,783,333,
which is an increase of $2,764,631 or 12.6
percent greater than at the same time in 1989.
The book value of the endowment funds on
June 30, 1990 was $5,093,333 with a market
value of $6,567,587. This represents an
increase of 7.8 percent over last year's book
value, and an increase of 9 percent over last
year's market value. All endowment invest­ments
are handled by The Common Fund.
Gross revenue of $18,991,401 was 14 .6 percent
over budget and 17.8 percent over the prior year.
Gross expenditures of $17,344,491 were 6.8
percent over budget and 9.9 percent over last
year. This created the surplus of $1,646,910,
which compares to the budgeted surplus for the
fiscal year of $366,240. Tuition for fall , spring,
winterim, and summer sessions all exceeded
budget due to the higher enrollment figures for
the year.
Contribution revenue for operations, faculty,
housing , and other income, were the only areas
to fall under budget for the year. The auxiliary
enterprises (dormitories, food services, and
bookstore) all operated above budget in revenue,
and all with a surplus. Expenditures were
generally in line with the budget except for
areas directly related to the higher enrollments,
such as student health insurance premiums.
GROSS REVENUE
$ MILLIONS
I
20
85-86
86-87
87-88
88-89
89-90
9
10
Thunderbird alumni
represent an
increasingly signifi­cant
force in the
imemational busi­ness
sector with
22,325 alumni
residing in 117
countries, and
employed by 8,510
differem companies
throughout the
world.
CULTIVATING ALUMNI
The China Business Forum, sponsored by the
Los Angeles chapter, is one example of a
changing direction for alumni activities in the
1990s, by developing programs that provide
greater business appeal and useful information
to alumni and other business people. In addition
to providing continuing education for alumni,
this seminar, coordinated by Martha Van Gelder
'88, and Robert Courtney '88, represented a
significant vehicle for marketing Thunderbird in
the international business and academic commu­nities.
The forum, which is expected to become
an annual event, has become a model for similar
programs sponsored by other chapters.
Under the leadership of Jack Donnelly '60,
chairman of the board, and Daniel Witcher '50,
president, the Thunderbird Alumni Association
board set a long-term goal of furthering
student-alumni relations, a theme that was
incorporated into the annual Alumni Leaders
Conference. With the guidance of conference
co-chairs Nona Niner '81, and Dave Trott '74,
chapter leaders worldwide have agreed to
develop activities that promote this theme.
A student-alumni mentoring program and an
orientation into the alumni network for
graduating students are two parts of this
program.
President Herberger undertook a vigorous effort
to share his vision for Thunderbird with alumni
worldwide, including visits to alumni groups in
Boston, Chicago, Dallas, Los Angeles, New
York, and San Francisco. He also addressed the
Asian alumni reunion in Hong Kong, which was
coordinated by Sharon De Alwis '87.
Other alumni gatherings included a European/
Middle East reunion in Istanbul, Turkey under
the leadership of David Carpita '67, which
featured an all-morning seminar on business
conditions in Europe and the Middle East.
The alumni awards program, now in its fourth
year, recognizes the service and professional
accomplishments of
alumni. Honored
with the association's
highest award, the
Jonas Mayer Distin­guished
Alumnus
Award, was William
L. L. Brown, chair­man
of the board and
CEO, Brown-Forman
William L. L. Brown Corporation. Brown
joined Brown­Forman's
International Division following his
graduation from Thunderbird in 1960. He
advanced to executive vice president and
executive director of marketing for all domestic
import and export operations before being
elected president and chief executive. The
consumer products company is one of the
nation's major producers, importers, and
marketers of wine and spirits, including Jack
Daniels, Early Times, Canadian Mist, Southern
Comfort, Usher's Bola, and Corbet California
Champagnes.
Alumni Awards
The Jonas Mayer Distinguished Alumnus Award
W. L. L. Brown '60,
Chairman of the Board and CEO
Brown-Forman Corporation
Distinguished Alumni Awards
Gregory B. Murphy '73
President and CEO
General Foods Bakery Companies Inc.
Charlotte Kennedy Takahashi '76
President Oak Associates, K. K.
Narce Caliva '56
Consultant Psychological Consultants Inc.
Service to Thunderbird Awards
John C. Cook '79
Guy Stillman ' 62
COMPUTERIZING THE LIBRARY
Plans to computerize and network the library
holdings with Arizona State University and The
Colorado Alliance of Research Libraries
(CARL) were implemented in October, 1989.
The library began converting the card catalog to
an on-line format, and 60,000 volumes were
coded with OCR labels in preparation for the
computerization. The on-line catalog will allow
access to the library holdings from any remote
location via a computer link. The CARL
conversion includes an interface with the
circulation system, which will automate the
manual system currently used for charging and
discharging materials.
In April, 1990, document delivery service was
started between the Thunderbird Library and
Arizona State University libraries in Tempe.
This inter-library loan service provides the
Thunderbird community with computerized
access to items at ASU, delivered to the
Thunderbird Campus within two to three days.
In the first quarter of operations, 350 loans were
processed for Thunderbird students and faculty.
The library purchased its first CD-ROM index ,
ABIIInform, in July. This system indexes and
abstracts over 800 business and trade journals
and provides rapid access to the current
periodical literature. University Microfilms
International placed four additional CD-ROM
indexes in the Thunderbird library free of
charge in the spring of 1989. Approval was
granted to acquire three of these systems in the
summer of 1990.
The present video equipment was replaced with
three new video cassette recorders and one
large-screen television set for group viewing,
purchased with funds donated by Louise
Bevens. More than 2,500 new volumes were
added to the Thunderbird collection.
In order to communicate more effectively with
the Thunderbird community, a newsletter was
developed describing new or improved features
of the library.
DEVELOPING THE CURRICULUM
A new curriculum with revised course
numbering and new requirements was instituted
in the Department of International Studies. All
students are now required to take an introduc­tory
course in International Political Economy,
which can be waived only by a test given during
orientation. The 3000-level courses titled
"International Business Environment" were
renamed under the title " Regional Business
Environment" and renumbered to be 4000-level
courses. One of those courses is required. A
new course in business ethics in the multi­national
environment was also added to the
International Studies Department.
A course in Advanced Managerial Finance with
multinational dimensions was added in the
World Business Department, and International
Industrial Marketing was renamed ' 'Interna­tional
Business-to-Business Marketing."
In the Modem Language Department, the
Russian language was introduced at the beginning
level in the spring of 1990. Advanced levels
were offered during subsequent semesters.
11
In the World
Business Depart­ment,
an
introductory course
in Managerial
Finance was added
to the six required
foundation courses
making a total of 21
semester hours of
3000-level courses
required. The
Managerial Finance
course material had
previously been
covered in a 4000-
level course that was
discontinued.
12
Dr. Beverly Springer
was invited by the
delegation of the
European Commu­nity
in Washington .
D. C. to be a
member of ''Team
1992 ••. a small
group of business
leaders alld
academics who will
be briefed regularly
by the E.C. alld will
functioll as a U.S.
cOlllact for the E.C.
EDUCATING STUDENTS
The Department of Modern Languages made
considerable progress in the area of audio/visual
resources. After the installation of the satellite
dish last year, the department's affiliation with
the SCOLA Network has brought to the School
a myriad of programs in foreign languages. The
AudiolVisual Task Force, chaired by Dr. Jutta
Bailey, has studied the introduction of foreign
language broadcasts in the classroom and
developed plans to integrate these broadcasts
into the level III curriculum.
The proficiency tests of the American Council
for the Teaching of Foreign Languages (ACTFL)
are recognized by many as a standard in the
field. Three Thunderbird faculty members are
now certified by ACTFL with six more going
through the certification process. These faculty
members are certified to give ACTFL tests
primarily to Thunderbird students, but they will
also be listed as ACTFL testers for the
Southwestern U.S.
The Department of Modern Languages contin­ued
its Bunsai intercultural exchange program,
now in its third year of providing two assistant
teachers of Japanese each academic year.
The Arabic section developed a program by
which students from Arizona State University
could take Arabic at Thunderbird and receive
ASU credit.
The development of educational material was an
important activity for the language department.
All materials for beginning German were under
revision during the year, and the dialogues for
level II German were revised and taped. The
French section reviewed and favorably critiqued
the textbook and method, Metropolitan French,
to be adapted for use in level I French in the fall
of 1990.
Dialogues and other teaching materials for
Chinese level I and II have been revised and
recorded. Dialogues for Portuguese, level II,
have also been rewritten and recorded with
significant changes. All materials for level II
Spanish conversation are being revised.
Twelve IBM personal computers and software
were donated by IBM for use by World Business
Department faculty in research and teaching.
In the computer center, 30 new "286" perso~al
computers and two laser printers were added lfl
the student computer labs. A new IBM RISC
System 6000 computer and the ORACLE relation
data base system were ordered to replace the
Prime mini-computer for administrative use.
DEVELOPING FACULTY
Thunderbird faculty continue to make a strong
contribution in local, regional , and national
organizations as officers, reviewers, board
members, panelists , speakers , directors , and
researchers
The Academy of International Business
appointed Professor Francisco Carrada-Bravo to
a three-year term as chair of its western region.
He also chaired the organization's western
region meeting in Puerto Vallarta. Six Thunder­bird
faculty members attended the AlB annual
meeting, which was held in Singapore.
Dr. Robert Ramsey received an award from the
Arizona Teachers of English to Speakers of
Other Languages (TESOL) as the outstanding
educator of the year.
Thunderbird publication awards were presented
to three faculty members. A joint award was
given to two professors in the International
Studies Department: Dr. John Frankenstein for
"Decision-Making in the Chinese Foreign Trade
Administration," published in the Columbia
Journal of World Business; and Dr. Beverly
Springer for" 1992: The Impact of Compensa­tion
and Benefits in the European Community, "
in Compensation Digest. Dr. Taeho Kim
received an award for " Dynamics of Financial
Innovation and Its Implications for the IMF" in
the Proceedings of the Seoul Olympiad
Anniversary Conference.
The Faculty Senate changed leadership with
Professor Robert Tancer finishing out his term
of office as chairman in December and
Professor James Mills elected to succe~d him
for the next year.
The following faculty were new during the
1989-90 fiscal year:
World Business Department:
Dale Davison
Essam Mahmoud
Gillian Rice
Nittaya Wongtada
International Studies Department:
Albert Celoza
Modem Language Department:
Walter Tuman
Larry Gordon
Taking Leave
The following faculty were on sabbatical leave
or leave of absence during the year: In the
World Business Department, Dr. Robert Foster
was on leave of absence; In the Modem
Language Department, William King was on
sabbatical leave, fall 1989; Elyane Parshall ,
spring 1990; and Andre Klein took a one-year
sabbatical.
Retiring
Four faculty members retired from the World
Business Department: William Hoskins, John
Lindholtz, James Lynch, and Robert McMahon.
In the Modem Languages Department, Carmen
Madrigal Boller, Barbara Jackson, Elayne
Parshall , and Jaime Perez retired.
Dr. Klaus Agthe,
executive vice
13
president, Asea
Brown Boveri Inc.,
was Thunderbird 's
fifth Exectllive-In­Residence
in the
World Business
Department. During
his visit, Dr. Agthe
participated in
numerous classes,
luncheons, dinners ,
and gave a
presentation to the
student body. He
also met individually
with students.
14 FACULTY PUBLICATIONS
DEPARTMENT OF
INTERNATIONAL STUDIES
Albert F. Celoza: "Urbanization and
Inequality in the Third World," Researchl
Curriculum Development Project, with
Dr. Joochul Kim, co-author, Central
Arizona Con ortium for International
EducationlU.S. Department of Education
Title VI Grant Project, May 1990.
"New Faces, Old Issues: A
Comparison of the 1983 and 1988
Philippine Base Negotiations," Interna­tional
Studies Association West Meeting,
University of Washington, November
1989.
"After the Termination of the Military
Bases Agreement: A New Era in Philippines­U.
S. Relations, " Asian Studies on the
Pacific Coast Meeting, Stanford Univer­sity,
June 1990.
Joaquim M. Duarte, Jr.: Panelist,
" Portugal Since the Revolution,"
Conference of the Iberian Studies Group ,
International and Area Studies,
University of California, Berkeley, CA,
September 1990.
John Frankenstein: "China Notes:
Business as Usual?", Harvard Inter­national
Review, Fall 1989.
Book review Industrial Management &
Economic Reform in China, 1949-1984,
by Peter Lee , Journal of Asian Studies,
Fall 1989.
"Chinese Trade Trends", The World & I,
October 1989,
Panel chair and discussant, Eastern
Academy of Management international
meeting , Chinese University of Hong
Kong , Shatin, June 1989. (In Beijing,
Tianjin and Hong Kong June-July 1989.)
Robert T. Moran: Column , International
Management magazine. Senior Editor of
Global Business Management in the
1990's, published by Beacham Publish­ing
Company, Washington, DC, 1990.
Venturing Abroad in Europe, Reed
Publishing Company
Managing Cultural Differences in Imer­national
Business Negotiations, coauthor,
Gulf Publishing Company.
Martin H. Sours: Thunderbird Editor,
The International Executive, journal
published jointly with the American
Management Association (AMA).
" Political Risk in South Korea:
A Proactive Framework of Analysis",
Academy of International Business Annual
Meeting , Singapore, November 1989.
"South Korean Political Risk: The Impacts
of Internal and Regional Political Change(s)
in 1989-1990" , Pan Pacific VII Inter­national
Business Conference, Seoul,
Korea, May 1990.
" Political Instability" , and " Japanese
Management by Consensus", chapters in
Global Business Managemem in the
1990s, by Robert T. Moran, Managing
Editor, Beacham Publishing Inc., Wash­ington,
D.C., 1990.
Beverly J. Springer: " Human Resource
Management in the U.S.," with Stephen
Springer, chapter in Human Resource
Management: An International Comparison
edited by Rudiger Pieper, New York, de
Gruyter, 1990.
" European Labor Relations and Industrial
Democracy" chapter in Global Business
Management in the 1990s edited by Robert
T. Moran, Beacham Publishing Inc. , 1990.
" European Women at Work: Implications
of 1992" presented at the Seventh
International Conference of Europeanists,
Washington DC, March 1990.
"Europe and the Canada - U.S. Free Trade
Agreement: Implications for ASEAN"
with Shoshana Tancer, presented at the
Pacific Asian Management Conference,
Hawaii , January 1990.
"Trends to Watch in the EC" , Strategic
Training on the European Program
conference, Austin, Texas , May 1990.
Shoshana B. Thncer: " Canada-U.S. Free
Trade Agreement," BALASICLADEA
annual meeting, Buenos Aires, Argen­tina,
October 1989.
Paper: "Europe and the Canada - U.S.
Free Trade Agreement: Implications for
ASEAN," with Beverly Springer, Pacific
Asian Management Conference,
January 1990.
Andris 'll-apans: " Gorbachev 's
Economic Reforms and the Baltic
States" , in Towards Independence: The
Baltic Popular Movements, Westview
Press, Boulder, CO 1990.
" Moscow and Economic Sovereignty
in the Baltic Republics", Radio Free
Europe Baltic Conference, Munich,
Germany, September 1989.
" Obstacles to Reforming Soviet Territorial
Management" , commentator and panel­ist,
Henry M. Jackson School of
International Studies conference, Univer­sity
of Washington , Seattle, June 1990.
DEPARTMENT OF
MODERN LANGUAGES
Jutta Bailey: " Writing Tests and Exercises
That Work", presented at the 13th Annual
Conference on the Teaching of Foreign
Languages , Youngstown, OH, October
1989.
"The Older Student in the Beginning
Language Class: An Assessment of Teach­ing
Materials," presented at the Joint
Annual Meeting of ACTFL and AATG,
Boston, MA, November 1989.
"Getting Started: Faculty Needs and
Administrative Concerns," presented at the
annual SCOLA conference, Omaha, NE,
May 1990.
Christa Britt: " The Demand for German
Language Proficiency in German-Owned
Companies in the United States,"
co-author with Lilith Schutte in Die
Umerrichtspraxis, Journal of the Ameri­can
Association of Teachers of German,
Fall, 1989.
Chapter in Handbookfor Business
German (coauthor) published Fall 1989
by Goethe Institut.
Andrew Chang: A Thesaurus of Japanese
Mimesis and Onomatopoeia - Usage by
Categories, forthcoming book to be
published by Taishukan Shoten, Tokyo.
Dennis Corrigan: Paper presented at the
1989 Summer Conference of Academic
Programs in Lisbon, Portugal , sponsored
by the AATSp, AAFT, AATG.
Mary Anne Critz: "Os Brasileiros ,
Retrato Falado de um Povo, or Show and
Tell Brazi lian Style," paper on using
video for teaching Portuguese presented
at the Annual Meeting of the American
Association of Teachers of Spanish and
Portuguese (AATSP), San Antonio,
Texas, August 1989.
Akihisa Kumayama: "Aspects of Cross­Cultural
Business Negotiations in
Dealing with Japanese Business Practi­tioners,"
and " Japanese/American
Cross-Cultural Business Negotiations,"
workshops presented at the Conference
on Languages and Communications for
World Business and the Professions,
Eastern Michigan University, East
Lansing, MI, April 1990.
" Career Planning in Japanese Job
Interview," presented at the Conference
on Languages and Communications for
World Business and the Professions,
Eastern Michigan University, East
Lansing, Ml, April 1990.
Article, " Gift Giving in Japan, "
The Imernational Executive, January/
February 1990.
Barbara Jackson: "Han-kung Ch'iu
and the Transformation of Wang Chao­chun,"
paper on Chinese literature
presented at the I 989 Conference of
Asian Studies on the Pacific Coast
(ASPAC).
Leon Kenman: Book Review,
Company to Company: A New Approach
to Business Correspondence in English
by Andrew Littlejohn (Cambridge:
Cambridge University Press, 1988) in
The Modern Language Journal, 73(4) ,
Winter 1989, pp. 500-501.
" Foreign Business Communication in the
United States: The Update Russian File,"
with Aleksandra Sergejevna Sokolova
Harding, presented at the 54th National
and 15th International Convention of the
Association for Business Communication
(ABC), Las Vegas , NV, November 1989.
" Russian Business Communication at
Thunderbird," presented at the 1989
Fall convention of the Arizona Chapter of
the American Association of Teachers of
Slavic and East European Languages
(AZ-AATSEEL), Tempe, AZ, November,
1989.
"ESL Teachers Can't Write," paper
presented at the 1989 Fall AZ-TESOL
Mini-Conference, Glendale, AZ,
November, 1989.
Antionette Lerond: "A Pragmatic
Approach to Language Teaching,"
panelist at the RMMLA Convention, Las
Vegas, NV, October, 1989.
FACULTY PUBLICATIONS
Issa Peters: "English Loan-Words in the
Arab Press: An Update," presented at the
Regional Rocky Mountain TESOL Con­ference,
Phoenix, AZ, March, 1990.
Book Review of Bedouin of Northern Arabia
by B. Ingham, in Journal of the American
Oriental Society, Octoberl December
1990.
Book Review of The Plague by Saad
Elkhadem, in World Literature Today,
Spring 1990.
Maria C. Pinheiro: " Business Portuguese
and Area Studies: A Cooperative Effort in
a Graduate Program ," presented at the
Fourth Conference of Academic Programs
Abroad and International Studies, Lisbon ,
Portugal , July, 1989.
Lilith Schutte: " The Demand for German
Language Proficiency in German-owned
Companies in the United States," coauthor
with Christa Britt, in Die Unterrichts­prQ)(
is, published by American Association
of Teachers of German, Fall 1989.
"Umwelschutz and Biirger," coauthor, in
Wirtschaftsdeutsch , published by Goethe
Institut, 1989.
"Word Frequency List as a Basis for an
Integrated Sequence of Business Foreign
Language Studies," coauthor, in
Handbook for Business German,
Christiane E. Keck (Ed .), 1989.
" Didaktisierung von Yideo-Sequenzen,"
Goethe In stitute, 1989.
Jorge Valdivieso: "Elogio de la madrastra:
un discurso erotico de sfmbolos, mascaras
y sensaciones," presented at the XV
Annual Hispanic Literature Conference,
Indiana, PA, September, 1989.
" Preparing Students for the Exams of the
Chamber of Commerce and Industry of
Madrid," presented at the RMMLA
Convention, Las Vegas , NY, October,
1989.
DEPARTMENT OF
WORLD BUSINESS
Francisco CaTl-ada-Bravo: "Administracion
de Activos y Pasivos Bancarios y la Bolsa
de Valores Internacionales," presented at
the International Banking Institute, Univer­sity
of Miami.
" In Search of New Paradigm of Inter­national
Corporation: The United States­Mexico
International Relations," presented
at Citicorp Seminar.
"Politicas Para Promover las Exportaciones,"
with John Zerio, Comercio Exterior (Mexico),
39( 1),1989, pp. 3- 10 (in Spanish).
" Foreign Exchange Market," in Global
Business Management in /990s,
Beachman Publishing.
Thhirih Foroughi: "A Historical Examina­tion
of the Evolution of Accounting in
Iran, 1990-1975," presented at the 15th
Annual Conference of Economic and
Business Historical Society, 1989.
" International Accounting for Corporation
2000: Introducing Feminine Qualities,"
for the Southwest meeting of the Academy
of International Business, 1989.
" Review of the Evolution of Accounting
Education in Iran During Iran's Industrial­izing
Period of 1960s- 1970s" for presenta­tion
at the 1990 Economic and Business
Historical Society meeting.
"A Suggested Approach for the Teaching of
International Accounting," in Proceedings
of the Sixth International Conference on
Accounting Education, 1989.
"Ethical Problems Confronting the
Business World - 1940s vs. 1980s," in
Proceedings of Cooperation, Discord and
the Conditions for Peace in Intemational
Society, 1989.
"An Historical Examination of the
Evolution of Accounting in Iran,
19()()-1975," in Essays in Economic
Business History, Vol. 3, 1990, Edwin J .
Perkins (Ed.), published by History
Department, University of Southern
California, for the Economic and Busi­ness
Historical Society, 1990, pp .
180-186.
" International Accounting for
Corporation 2000: Introducing Feminine
Qualities," abstract published in Pro­ceedings
of the 1990 Southwest Regional
Meeting of Academy of International
Business, p. 258.
"Women in Higher Education: A Study
and Analysis of the Status of Female
Faculty Members of Accounting," in
Proceedings of the Fifteenth International
Conference on Improving University
Teaching. 1989.
Theho Kim: " Balance of Payments Cycle
and Internationalization of Banking,"
presented at the Academy of International
Business meeting , 1989.
" Liberalization of Financial Markets in
Korea and Japan: A Comparative Analy­sis,"
presented at the Asian Studies on
the Pacific Coast (AS PAC) Conference,
University of Hawaii, 1989.
" Dynamics of Financial Innovation and Its
Implications for the [MF," A Better World
Economic Order, of the 1989 Seoul
Olympiad Anniversary Conference.
John O'Connell: "Europe After 1992:
Implications for Insurance," presented at
the Chartered Property and Casualty
Underwriters Meeting.
Extraterritorial Coverage in United States
Insurance Policies. monograph published by
Academy for Producer Studies, 1989.
Esther Guthery: "Evaluation Measures
for a Model Base for an Information
System Architecture DSS," with Roger
Eck, published in Proceedings of the
23rd Annual Hawaii International Con­ference
on System Sciences. 1990, pp .
184-191.
Gillian Rice: "Forecasting U.S. Exports:
An Illustration Using Time Series and
Econometric Models," with E. Mahmoud
and J. Motwani, OMEGA International
Journal of Management Science. 18(4),
1990, pp . 375-382.
" Political Risk Forecasting by Canadian
Firms," with E. Mahmoud, International
Journal of Forecasting. 6. 1990, pp.
89-102.
Frank Thzzolino: "Comment: Venture
Capital in LDC," in Proceedings of
Conference on Business Finance in Less
Developed Capital Markets. Greenwood
Press, 1989.
Humberto Valencia: " Hispanic Values
and Subcultural Research," Journal of
Academy of Marketing Science. 1989, pp.
23-28.
" Hispanics and Blacks in Television
Commercials," with Robert Wilkes,
Journal of Advertising. 18(1 ), 1989, pp .
19-25.
"State International Trade Programs in
Latin America and the Caribbean: A
Preliminary Research," with Arturo
Vasquez, in /989 BALAS Proceedings.
pp. 109-112.
Nittaya Wongtada: "Some Important
Considerations and Implications of
Overseas Inter-Cultural Studies," Journal
of Teaching in International Business,
Fall 1990.
"Which Attitude of Bilingual Subjects is
Being Measured?", Proceedings of Third
Symposium on Cross-Culrural Consumer
and Business Studies. the University of
Hawaii at Manoa, 17-19 December 1990.
"Group Control: A Crucial Variation of the
Dyadic Power Structure in the Channel of
Distribution of Overseas Chinese,"
Proceedings of the Second Annual
Conference on Business in South Asia.
Southeast Asia Business Education and
Resources Program Center for South and
Southeast Asian Studies, The University
of Michigan, 1990.
John Zerio: Article" Politicas para
Promover las Exportaciones," with
Francisco Carrada-Bravo, Comercio
Exterior (Mexico), 39(1), 1989, pp. 3-10
(in Spanish).
15
16
President Herberger
was active in
Arizona economic
deveLopment as a
member of the
Arizona Economic
Couneil and the
Greater Phoenix
Economic Couneil.
He aLso chaired the
Arizona Governor's
Joint LegisLative
Study Commillee on
International Trade,
which resulted in the
passage of a bill
aI/owing the Arizona
Department of
Commerce to
establish and
oversee import and
exporttrode and
tourism offices in
Europe and Mexico.
The trode biLL was
signed during
ceremonies in
Governor Rose
Mo!ford's office
(see photo) .
SERVING THE COMMUNITY
An important goal set early in the Herberger
administration is to develop ways in which
Thunderbird can serve the local community and
to expand the awareness of Thunderbird locally,
nationally, and internationally. Several projects
by students, faculty, and administration have
yielded substantial results.
At the Governor's 16th annual Tourism
Symposium, Herberger spoke on " Planting for
a Global Harvest: Internationalizing Arizona's
Approach to Tourism Marketing." In conjunc­tion
with Japan Week, which was sponsored by
the Phoenix Mayor's office, Herberger and Dr.
Robert Moran of Thunderbird participated in the
Arizona-Japan Business Conference.
A five-part series on "Expanding Business
Opportunities in Asia," was cosponsored by
Thunderbird along with the Arizona Department
of Commerce, Brown & Bain, and Citibank. Two
faculty members were participants in the series.
Thunderbird also cosponsored a symposium
titled "U.S.-Korean Trade: Key Issues in a
Changing Relationship," in cooperation with
the Asia Society and the Arizona State
University for Asian Studies.
As a service to Phoenix area marketing
professionals, Thunderbird joined with Adver­tising
& Marketing magazine to cosponsor a
dinner and presentation by Tim Pollard,
president and CEO of HDM Worldwide, and
Clay Timon, vice president and director of
advertising worldwide of Colgate-Palmolive
Company.
Thunderbird's academic leadership in interna­tional
matters was acknowledged with the
appointment of Roy Herberger to the International
Affairs Committee of the American Assembly
of Collegiate Schools of Business (AACSB) and
his service on its strategic issues committee. In
December he was invited to moderate an
AACSB-sponsored teleconference on "Europe
'92: The New American Challenge" designed
specifically for business school students. He
was also a facilitator for the AACSB New Deans
Seminar, which was held in Scottsdale.
The Thunderbird International Symposium, an
intellectual forum for Phoenix area women, was
developed under Jenny St. John, vice president
for external affairs, to bring internationally
renown speakers to its members. Proceeds from
membership donations will create an endow-
ment fund to support scholarships for outstand­ing
students. The first symposium speaker was
John Gavin, former U.S . ambassador to
Mexico.
A group of students formed the Student
Outreach Committee working in cooperation
with the Office of Communication to arrange
for Thunderbird students to give programs in
nearby schools about the countries in which
they have lived or traveled . More than 1,000
school children benefited from this program ,
which began in the spring of 1990.
Special events provided several occasions for
Thunderbird to interact with its external
constituents. The eighth annual Ambassadors
Ball , sponsored by the Arizona Consular Corps,
was held in conjunction with the Gran Prix race
held in Phoenix on the same weekend. Under
the leadership of Max Haechler, honorary
consul for Switzerland, the ball drew record
attendance with proceeds going toward the
Consular Corps Scholarship Fund for Thunder­bird
students. The Spring Banquet, which
featured the alumni awards presentation, was
held off campus, for the first time, at the
Phoenix Art Museum.
The 15th annual Thunderbird hot air balloon
classic was moved this year from the campus to
the Glendale Airport. The event generated the
second highest proceeds in its history, raising
$51,677 for the Friends of Thunderbird Mavis
Voris Scholarship Fund, moving the endowment
close to the half-million-dollar mark.
In March, the School hosted the mayors of
desert cities around the world in preparation for
a Desert Cities Mayors Conference to be held in
1991. Thunderbird also hosted the meeting of
the Maricopa County Association of Govern­ments.
The School also hosted the World Day
games in cooperation with Rio Salado
Community College.
The fourth annual Entrepreneurs Conference,
produced by the student Entrepreneurs Club,
drew its largest crowd ever. The event featured
entrepreneurs and venture capitalists who
discussed ways to take an idea or product into
the international market.
COMMUNICATING
WITH THE WORLD
Media coverage of Thunderbird included
television crews from Italy and Japan on the
campus plus major articles on the School in
World Trade magazine, America West Magazine,
Business America, Source file , and International
Business magazine, plus broad local coverage in
print and television. In conjunction with the
alumni events, articles appeared in the South
China Morning Post and the Turkish Daily
News. Faculty members and administrators
were quoted in the Wall Street Journal,
Investor's Daily and Fortune, as well as
numerous other publications.
In order to enhance the quality of printed
materials, desktop publishing equipment was
installed in the office of communication and
used to publish the 1990-91 Catalog, a new
orientation booklet, and many other publica­tions
internally.
An agreement with the American Management
Association resulted in changing The Inter­national
Executive journal to a more content­oriented
publication to be published six times a
year. Under the new agreement, the AMA is
responsible for the articles, features, and
digests. Thunderbird continues to produce the
" Reference Guide," as part of the publication.
Thunderbird hosted more than three dozen
international visitors, including individuals from
Bulgaria, Colombia, Czechoslovakia, Finland,
Hungary, India, Israel, Jamaica, Japan , Jordan ,
Lebanon , Mexico , Nepal, New Zealand,
Pakistan, Philippines, Poland, St. Lucia, South
Africa, Soviet Union, Tanzania, Turkey,
Uganda, and the United Arab Emirates .
The Thunderbird
Annual Trustees
dinner honored
Phelps Dodge
Corporation with
the Global Award
17
of Excellence.
Accepting the award
was Doug/as
Yearley, Phelps
Dodge chairman of
the board and CEO.
18
Thunderbird is for­tunate
to have many
outstanding speakers
on the campus who
add an important
dimension to the
educational environ­ment.
Following is a
partial list of speak­ers
alld their topics
during /989-90.
ENHANCING EDUCATION
Commencement
Speakers
August 12, 1989
Robert C. Blackmore
Executive Vice President
NBC Television Network
December 15 , 1989
Donald L. Staheli
President and
Chief Executive Officer
Continental Grain Company
May 18,1990
Thomas R. Horton
Chairman and Chief Executive
Officer
American Management
Association
General Speakers
Roger Swanson
President and
Chief Operating Officer
U. S. - Japan Business
Council, Inc.
Topic: Recent meeting
of the Council
Tim Burleigh '74
Regional Director, Middle East
and East Africa
U.S. Wheat Associates, Inc.
Cairo, Egypt and
Washington, D.C.
Larry Robinson
China Desk
U. S. State Department
Topic: Chinese Internal Politics
William A. Bautz
Executive Vice President
Global Systems of American
Express Bank, Ltd.
"Strategy for Technology
Development' ,
Ignacio Alcala
Vice President
Mexican Bankers Association
"The Challenge of International
Banking in the 1990's: The
Mexican Case"
Edwin G. Falkrnan
President
Waste Management International
Hisham Milham
Newspaper Correspondent
El Asafir newspaper, Lebanon
" How Business Is Being
Conducted During Conflict"
Kathleen Cooper
Vice President and
Chief Economist
Security Pacific Bank
Al Gianetti
General Manager of Operations
Marine Terminal Corporation
" Transportation' ,
Dr. Axel Mees '76
Vice President, parts
BMW of North America
"The Impact of the European
Community 1992 on the
Automobile Industry"
Professor Rodrigue Tremblay
Former Minister
The Industry of Canada
Currently, Professor
The University of Montreal
"u. S. - Canada Trade
Agreement and Its
Implications for Multinational
Corporate Management"
Barry Daniels
Director of Public Affairs
U. S. Arms Control and
Disarmament Agency
" The Control of Conventional
Arms in the Context of
Global Change"
Drs. Diethe1m Honstock
and Griffa
Economics of the 1990's as it
affects the German Democratic
Republic
Mark Coleman
Senior Vice President,
sales and marketing
America West Airlines
Dr. San jeev Agarwal
Assistant Professor
Iowa State University
"International Patents
and Marketing"
Ambassador Clayton
McManaway, Jr.
Former Deputy,
Office of the Ambassador at
Large for Counterterrorism
Currently Senior
Managing Director
The Fairfax Group, Ltd.
, 'Dealing with Terrorism"
Giancarlo Chevellard
Director of Press and
Public Affairs
Delegation of the Commission
of the European Communities
"Halfway to 1992"
ENHANCING EDUCATION
Carl Kravetz
President
Ferrer Ad America, Inc.
"The Future of Marketing to
the Hispanic Community in the
United States"
Matt Brown
Director of Alternate Channels
WordStar International
Patrick Duffy
Member of Parliament
President
North Atlantic Assembly
"The New Nato"
U. S. Senator Dennis DeConcini
Chairman
Commission on Security and
Cooperation in Europe
(Helsinki Commission/
Accords)
" Impact and Implications of the
Helsinki Commission"
Bruce Wilcox '80
Partner
Cumberland Associates
Clay Timon
Vice President
Colgate-Palmolive
World Wide Advertising
Tim Pollard
President, Chief Operating
Officer
HDM Co., Advertising Agency
Joe Geraci
Director of Business Planning
Intelligent Electronics
" Marketing Strategy and
Expansion into the
European Market"
Robert Paul
Corporate Staff Vice President
Lockheed Corporation
"Lockheed's Offset Programs"
Richard A. Dow
Vice President and
Regional Director
Worldwide Innochem
S.c. Johnson & Sons , Inc.
Klaus Agthe
Executive Vice President
Asea Brown Boveri Inc.
"Multi-Domestic: How Can a
Foreign National Create a
Domestic Image?"
Tim McCarthy
Business marketing analyst
Dow Chemical
"Business Analysis: A Road
to Success"
Dennis Sokol '74
Chairman and
Chief Executive Officer
Medical Service Partners , Inc .
" Doing Business in the
Soviet Union"
Vladimir Checklin
Economic Advisor to
Mikhail Gorbachev
Deputy President
u.S .-U.S.S.R. Trade and
Economic Council in
New York
"Changes in U.S .S.R.
Trade Policy"
Dr. Andreas Gummich
Assistant Professor
of Economics
University of East Berlin
"Recent Developments in East­ern
Europe and Implications for
U. S. Investment"
Alejandro Gonzalez
Director of Marketing Services
Coca-Cola Company of Mexico
"Addressing International
Events: The World Cup"
Mike Morrison
Editor .
Countertrade Outlook
"Trends and Issues in
Countertrade' ,
Professor Jay A. Erstling
Professor of Law
College of St. Thomas
" International Trade
Implications for the U.S. and
the Global Importance of
Intellectual Property Rights"
Gerald Rice
World Bank
Gregory Birbil
Vice President
McCann-Erickson/Mexico
"The Power of the Brand"
Dr. Gerald Kleinfeld
Director
The Consortium on
Atlantic Studies at ASU
" German Reunification and the
East German Elections"
Shelby Yastrow
Senior Vice President and
General Counsel
McDonalds's Corporation
" What's Behind the
Golden Arches?"
Ambassador Jamsheed Marker
Former Ambassador of Pakistan
" Recent Political and Economic
Developments in South Asia
and Their Impact on Global
International Relations"
McDiarmid R. Messenger '72
Senior Vice President
First Interstate Trading Company
Opening Ceremony -
Summer 1990
Oliver Revell
Associate Deputy Director
FBI
" International Law Enforcement:
Prospects for the 1990's"
19
20
Elected 10 serve as
chairman of the
board was Richard
Snell. Other officers
elected to serve
during the year were
vice chairman , John
E. Berndt;
president, Roy A.
Herberger, Jr. ; vice
presidellls, Clifton
B. Cox, academic
affairs; C. L.
Stickland, business
affairs; Jenny St.
Jo/m , external
affairs; M. Edgar
Barrell, executive
education; Brian
Bates. student
affairs; and
secretary, Evelyn
Theobald.
EXPANDING THE SCHOOL
The board of trustees gave the go-ahead for the
School to develop additional master's degree
programs in several areas, including interna­tional
health management, public policy,
business administration, and controllership as
well as a new program for an Executive Master
of International Management degree.
A $10.1 million bond issue was authorized by
the board for construction of three new
buildings and expansion of the library. The
board also authorized a tuition increase of 25
percent for the 1990-91 academic year plus
increases in the following two years to bring the
School's tuition more in line with other
comparable private institutions.
Five new members were added to the board of
trustee