Thunderbird Magazine, Summer 1991

              Summer 1991
American
Graduate
School oJ
International
Management
Balancing
the Global
Environment
with Economics
•
Captured in
Kuwait
IN THIS ISSUE
2 Waste Management
A matter oj money?
7 Caught up in Desert Stonn
Thunderbird Magazine
Summer 1991
Quarterly magazine of the
Alumni Relations Office
of the American Graduate
School of lntenlational
Management, 15249 N.
59th Avenue, Glendale, AZ
85306 (602) 978-7135
TELEX 187123
FAX (602) 439-5432
A~sistant Vice President
for Communication
and Editor:
Nelda S. Crowell
Thunderbird Alumni
Association 1990-91
Board of Directors
andOfflcers
Chairman of the Board
Jack E. Donnelly '60
President
Daniel D. Witcher '50
Vice Presidents
John C. Cook '79
George T. DeBakey '73
McDiartnid Messenger '72
Peggy A. Peckham '74
Thomas A. Peterson '77
Secretary
Bobbie M. Boyd
Ex Officio Members
Roy A. Herberger, Jr.
Richard SneU
Board Members
Eric A. Denniston '80
Webb F. Elkins '63
Maarten W. Fleurke '79
Stephen F. Hall '69
AS:stst:artlt Di!re(:tor of William H. Holtsnider '59
Bryan D. Manning '76
Larry K. Mellinger '68
Stephen K Orr '79
Staff: CarroU M. Rickard '56
Jeri Thwner Denni'>ton '78
H. Gene Wick '60
Kidney
Secretary
RUUl E. Thompson
Administrative
Assistant
Helen Grassbaugh
Ueceptionist
Honorary Board Members
Joseph M. Klein '47
Berger Erickson '86
Education through sight and sound
Thunderbird students will soon
find themselves using com­puters
in ways only previously
dreamed of in science fiction.
The School has received notice of a
$747,600 grant given by the mM Corpor­ation.
Included in the grant are 73
advanced personal computers and a
pledge of$l00,OOO over a four-year period.
The grant will go toward comput­erized
support for three programs at the
School: the language laboratory, com­puterized
management teaching simula­tions,
and expanded computer facilities
for student use.
The language laboratory will incorpo­rate
the latest technology into a multi­media
language facility that will be one
of only eight such facilities in the United
States. The lab will be located in the Com­puter
Services Center and it is expected
to be up and running for the fall semester,
according to Norm Wilder, manager of
computer services.
Included is IBM's new Audio Visual
Connection* software along with the
high-tech audio and video adapter cards
that enable the PS/2 computers to
become a sound and sight tool for lan­guage
training. One person described it
as "a 1V set, a VCR, and a tape recorder,
all combined in your own interactive per­sonal
computer:'
Students will be able to speak into the
computer, and get a voice response in the
chosen language. The words and images
can even be slowed down into syllables
and separate sounds. Thunderbird pro­fessors
will develop tailored language­tJ'aining
programs using AVC software.
Full-motion video images can be
received from videodiscs, video cameras,
closed circuit television or VCRs. The
audio portion accepts music, voice, or
other audio input from a tape recorder,
CD player, preamplified microphone or
any other device that produces line-level
audio output
"This grant enables Thunderbird to
take a giant leap into the 21st century
with technology that will not only speed
up learning, but also make it more indi­vidualized;'
says Dr. Roy A Herberger, Jr.
*Audio Visual Cunnectian is a regis­tered
trademark of the Internatiunal
Business Machines Corpqratinn.
Audio Visual Connection
input/image
I I I videodisc ~ ~ projection
monitor - I TV I
I videotape I I 0 headphones
~ ;-- ~-- input/sound 1
c:=() /1 microphone
I CDplayer l
~/C~4
A portion of the grant supports man­agement
simulations, an instructional
methodology in which students make the
managerial decisions through computer.
The School currently uses computer sim­ulations
in five of its international busi­ness
courses: multinational corporate
finance, international business policy
and decision making, international
finance and trade, agribusiness, and
international banking.
"Thunderbird is one of the leaders in
management simulation in the interna­tional
field;' says Dr. Clifton Cox, vice
president emeritus for academic affairs.
"This grant will enable us to improve
these even further and perhaps add more.
They are an important teaching tool
because the situations are constantly
changing, and the student must make
decisions based on the conditions of
the moment:'
The IBM grant will provide equip­ment
and support for standardizing the
computer languages used in the simula­tiongames.
ers
PS/2 E::=l
180\ ~
1 r-- .--L.. ,....."-
~ ~ ~ '---
Audio Video 8514/A LAN
Caput;ure/ Capture Displaf
Playback Adapter/A Adapter
Adapter
The last portion of the grant will pro­vide
40 personal computers with net­working
capability that will enable stu­dents
to connect to the library system
and international data bases.
The $747,600 grallt
from IBM will prodde
the latest ill techllo­logical
supportfor a
multimedia language
lab, computerizeci
teachillg simulatiolls
alld e.\pallded
compllter
facilities.
By Philip L. Harrison
Balancing economic and
environmental concerns is the challenge in
waste marwgernent world wide
When and by what standards
does a country decide it must
safeguard its environment?
Is it a matter of industrial
development, politics, economics or some
blend offactors? And does culture, defined
simply as a way of living that is transmit­ted
from one generation to another, play
any role in the process?
Discussions with Thunderbird alumni
around the world indicate that, for many
countries, the challenge of waste manage­ment
is corning head-to-head with tradi­tional
ways of life. But in doing so, it's
revealing more about the overall human
condition than we might want to admit.
THE INDUSTRIAL CYCLE
"The decision of a country to be
concerned over environmental issues
only happens after a problem has been
created;' says Robert W. Courtney '88.
"Unless the problem develops fIrst, I'm
not too sure there's a cultural priority:'
Courtney is vice president of The King
International Group, headquartered in
Los Angeles. Founded in 1979, it is an
international consulting firm which
advises and represents American and for­eign
companies and governments on
Pacific Rim strategies, with a special
emphasis on quality of life issues
and technologies.
"Generally;' says Courtney, "it's more a
matter of where a country is in its indus­trial
cycle and the priority it then places
on what it feels it can afford to do.
"We've developed a four-step ranking
system in this area. Number one is the
2 THUNDERBIRD SUMMER 1991
affordability factor. Can the public and
private sectors afford to fix the problem?
"Two is the public awareness, or cul­tural,
factor. Has the general public
reached a stage in its development where
it is demanding a higher quality of life?
"Three is the political situation. Does
the government consider the cleanup
apriority?
"And, four, is the industrial cycle. Is a
country far enough along to commit sub­stantial
resources to protecting the envi­ronment
or is its priority to concentrate
on building a strong manufacturing base?"
Courtney notes that Russian federa­tion
President Boris Yeltsin has stated
that while the USSR is paying attention to
issues of pollution control as it rein­dustrializes,
the environment is not as
high a priority as attracting technologies
for food production, oil refining and
infrastructure development.
Similarly, the People's Republic of
China, Thailand and Malaysia continue to
build a strong manufacturing base for
exporting goods despite environmental
problems. The PRC, for example, is a
huge producer of chlorofluorocarbons,
which have been linked to the deteriora­tion
of the atmosphere's ozone layer.
"But it's simply too early in their indus­trial
cycle for them to commit substantial
resources to protecting the environ­ment;'
Courtney says. "Their attitude,
which is not unique in the world of devel­oping
economies, is that the more indus­trialized
nations started the problem and,
if it's that important, they can help pay for
the solution:'
QUALITY OF LIFE ISSUES
The priority for industrialization is
also noted by Thomas Smith '79, director
of corporate development for Asia, Waste
Management International, the largest
provider of comprehensive environmen­tal
services in the world. Waste Manage­ment
has over 60,000 employees with
operations in 20 countries.
Smith, who is based in Hong Kong,
agrees that while there may be cultural
priority for the environment, "I don't see
it as having an impact, at least not
until other factors are taken into account:'
The primary decisions about waste
management, according to Smith, are
Robert Courtney,
'88, reports that
the so-called "Fbur
Tigers;' Thiwan,
South Korea,
Hong Kong and
Singapore, have
been motivated
enough by public
awareness to have
committed substan­tial
resources over
the nextfew years
to environmental
issues. Thiwan alone
has allocated $37
bill ion to its envi­ronmental
cleanup.
(Photo at left)
THUNDERBIRD SUMMER 1991 3
"~hunderbird
~ graduates are going to
be facing decisions involving
the environment throughout their
careers. What too need
to do is teach them how to view
environmental issues as
opportunities rather than threats:'
Dr. Michael Woolverton
Continental Grain Professor
of Agribusiness
generally based on corporate economics
during the process of industrialization.
And those decisions, whether made con­sciously
or not, are usually in favor of the
environment subsidizing the cost for
proper waste disposal.
"In a developing country;' says Smith,
"they're looking at the allocation of
resources: human, technical, infrastruc­ture,
etc. And the environment usually
becomes a lower priority in this matter:'
It becomes a public, or cultural issue
once people reach a certain level of eco-
According to Larry
K. Mellinger, '68,
Us. executive direc­tor
of the Inter­American
Develop­ment
Bank, up to
80 percent of child
fatalities in some
countries are directly
caused by water­borne
diseases.
Because of this,
multilateral banks
and donor agencies
have been directing
more resources
toward ameliorating
such conditions.
4 THUNDERBIRD SUMMER 1991
nomic development and become more
concerned with quality of life.
That concern, according to Smith, is
invariably triggered by a major or life­threatening
event.
"Whether it's mercury poisoning in
Japan, cholera in Latin America or the
Love Canal in the U.S., people suddenly
start to act, and the environment becomes
more important as an issue of national,
and therefore cultural, concern:'
POLITICS AND THE ENVIRONMENT
Perhaps because he's closer to the sub­ject
than most Americans, Bolivian-born
Carlos Eduardo Berdegue '89, manager
for business development, Latin Amer­ica,
with Waste Management Interna­tional,
and based in Buenos Aires, sees a
cultural component or attitude in many
municipal environmental policies.
"In Latin America it is, perhaps, the
one area of waste management activity in
which cultural factors are more evident;'
he says.
"For example, the privatization of
collection and disposal services has
been discussed for some time. But when
it's realized that this will reduce the
municipal work force, things are likely to
remain unchanged:'
Berdegue offers some startling statis­tics
relevant to the waste management
challenge in Latin American and the
Caribbean. This region has seen its popu­lation
increase from 361 million to 448
million during the decade of the '80s,
with three out of four people living in
urban areas.
It is estimated that this urban popula-tion
generates 180 million tons of munici­pal
waste daily, with most cities lacking
the required resources to even collect, let
alone dispose of such a volume properly.
To this is added some 41,000 tons of
industrial hazardous waste daily, almost
none of which gets any type of treatment
and, according to Berdegue, piles up in
fields of potential disaster scattered
around the outskirts of the cities.
Ironically, the grinding poverty in this
area (Latin America) has created a
remarkable army of urban "garbage dig­gers:'
Mexico City's 15,000 pepenadores
recycle as much as 50 percent of all used
paper, one of the world's highest recyc­ling
rates. The same holds true for the cir­ujas
in Buenos Aires, the recolectores in
Guayaquil, the samuros in Caracas, and
the seqreqadores in Lima.
"Many obstacles get in the way of suc­cessful
projects;' says Berdegue, "includ­ing
bureaucracy, a lack of comprehensive
regulation, the weak enforcement of
what little regulation might exist, and a
lack of environmental commitment­mostly
due to short-term economic
pragmatism-on the part of most indi­vidual
industrialists:'
While the affordability factor, in
terms of money, remains very important,
Berdegue adds that public pressure is
being felt in political circles. Mexico City,
Sao Paulo and Santiago, for example, are
among the most polluted cities in the
world, and the recent regional cholera
epidemic has put a lot of attention on the
environment as a political issue.
"It is rapidly getting to a point where pol­iticians
assuming a so-called 'green' plat­form
can count on more public support.
"To be sure, a lot of pressure is also
coming from foreign sources in the form
of 'green' clauses attached to much­needed
and desired loans and other
forms of investment.
"Mexico, Venezuela, Brazil and Col­ombia
are particularly motivated in this
regard. Brazil alone has committed to do
a debt swap of $100 million a year to aid
the environment.
"But there is a concern about what the
industrialized nations' relatively new­found
regard for the environment means
in terms of the Latin countries closing the
economic gap in pursuit of prosperity:'
PAYING THE PRICE
Despite this, according to Larry K.
Mellinger '68, U.S. executive director of
the Inter-American Development Bank in
Washington, D.C., the people of Latin
America have been increasingly willing
to pay the price necessary to improve
their environment.
"Rich and poor alike see no real alter­native;'
he says.
The Inter-American Development Bank
is owned by 44 governments of which the
U.S., with 35 percent of total shares, is the
largest shareholder. The organization has
$60 billion in total resources and
approves approximately 50 new project
loans every year with an amount for 1991
projected at approximately $5 billion.
Some 13 percent of all the banks'
loans-$10 billion since its founding in
1959-have been for environmental and
public health systems in Latin America
and the Caribbean, the most recent being
a $350 million loan for sanitation
projects in 30 urban centers in Brazil and
a currently pending $100 million program
for sanitation in Peru, designed to pro­vide
timely and critical relief in fighting
the cholera epidemic, whose principal
cause is inadequate waste systems.
"Perhaps the most encouraging thing
in the last 50 years," says Mellinger,
"has been the recent democratization of
almost every country in the hemisphere,
which is bringing forth a new participa­tory
process of public scrutiny on the
optimal allocation of scarce resources:'
This is particularly important, he says,
in reversing the conditions of the past
decade in which education and related
health issues have suffered due to
hyperinflation, recession, high and
unserviceable levels of domestic and
foreign debt and otherwise poor public
sector policy planning.
Mellinger was appointed his position
five years ago, first by President Reagan,
then to a new term by President Bush and
confirmed by the Senate both times.
A EUROPEAN PERSPECTIVE
Charles Doble '82, is country manager/
Holland for Browning-Ferris Industries,
Inc. (BF1). "The problem of environmen­tal
degradation is almost the same every­where.
The question is the solution. The
cultural issue is about how that solution
is reached-and economics and politics
dictates the speed:'
With 25,000 employees, BF1 is one of
the world's larger waste services com­panies.
Headquartered in Houston, its
chairman and chief executive officer is
William D. Ruckleshaus, a two-time
administrator of the Environmental Pro­tection
Agency (EPA).
"The European community, in gen­eral,"
says Doble, "has spent a lot of
money on pollution control, but their
concern now is about whether to con­tinue
or concentrate on eastern Europe,
where the returns could be greater.
"There's also a big difference of opin­ion
from the north to the south. Greece,
Cities like Sao
Paulo, above, are
examples of the
explosive growth of
major cities around
the world.
Carlos Berdeque,
'89, manager
for business devel­opment,
Latin
America, with
Waste Management
International,
sees cultural atti­tudes
in many
municipal environ­mental
policies.
THUNDERBIRD SUMMER 1991 5
Spain and Italy have essentially said that
they'll come up to higher standards as
soon as they can afford it. In Spain, in
particular, the attitude toward waste
disposal is one of NIMBY, not-in-my­backyard.
Even though, unlike many of
the northern countries, they have a lot of
land, locating a landfill or an incinerator
meets with a lot of public resistance.
"Holland, Germany, France and
Northern Italy, on the other hand, are
well developed and they're at that
industrial/economic phase where recyc­ling
is important:'
As in other parts of the world, Doble
also agrees that where a country is in its
industrial development does have a lot to
do with how it sees the problem of waste
management. But the small size of many
of the European countries also dictates
important physical, and therefore, politi­cal
considerations.
"Most European countries are so small
that no one wants a landfill. They're
phasing them out or not building them. In
Hoiland, for example, there is no space,
so there are no landfills. As a result, they
have to do things differently. When they
build a construction site, for example,
they completely recycle all the old con­struction
materials. They've also legis­lated
against plastic materials and
nonrecyclables.
"T he problem of environmental
degradation is almost the
same everywhere. Economics and
politics dictate the speed
of the solution:'
Charles Doble '82
6 THUNDERBIRD SUMMER 1991
Where landfill
space is becom-ing
less available,
especially in the
smaller European
countries, recycling
efforts are becoming
increasingly popular.
This paper recycling
yard is in Germany.
World Wide Photo.
"Similarly, the GermanS are in the pro­cess
of passing legislation to the effect
that manufacturers must accept non­recyclable
materials back:'
Doble views such concerns, ultimately,
as cultural priorities.
"There's a definite cultural difference
in the handling of waste management
between such countries as Holland and
Spain;' he says. "Because the Dutch are
very socialistic, very community ori­ented,
they try to reach a practical solu­tion
as soon as possible. And when they
do, things happen right away.
"The Spanish, on the other hand, are
more democratically inclined and inde­pendent
and, therefore, it's harder to get
things done because you have to con­vince
almost everyone:'
Regardless of where in the world and
under what circumstances the issue of
waste management is raised, Doble adds
that it is important to maintain good pub­lic
relations.
"If the public is properly informed,
these (environmental) projects are suc­cessful,
regardless of the country. It's a
matter of understanding the culture, of
how things are done, and then doing it
that way to achieve the necessary goaJ:'.
Philip Harrison is afreelance business
writer based in Phoenix, Arizona.
Captured in Kuwait
A T'bird offers his
firsthand account
of the Gulf War
I t is not enough to file a business
reply card to confirm my address.
Things have happened which have
turned my business and personal
life upside down. All was a nightmare-a
historical experience by now!
Living and working in Kuwait City
since 1989, on August 2, 1990 we were sur­prised
by the Iraqi invasion of Kuwait,
just four days after we returned from a
vacation in Europe.
Until September 2, my wife Angelika
and I stayed in hiding at different places
throughout the city of Kuwait, trying to
avoid Iraqi atrocities and captivity. We
were chased out of our apartment and
spent four weeks in cellars, garages, ele­vators
and under the roof pool. We were
exposed to extreme heat during the day­time,
and were unable to communicate
with outside friends, because the Iraqis
occupied many of the apartments in our
building. We were hiding to not be taken
as "human shields" to sites in Iraq.
Immediately after the occupation star­ted,
life became more and more difficult.
Food shortages and health problems
occurred. An English friend died in the
next-door apartment due to a perforated
ulcer, and we could not remove him for
This letter was
sent to Bobbie
Boyd, Director oj
Alumni Relations by
ManJred "Lo"'Locher
'69, who was recently
releasedJrom cap­tivity
in Kuwait
and Iraq. He returned
to work with MBBI
Deutsche Aerospace
in March, and has
made trips back
to Kuwait several
times since his
ordeal.
four days. The local resistance finally
came to our help. A young Egyptian lady
gave birth to a little boy at home. No doc­tor
came. She was helped by her husband
and my wife-can you see the team?
Both had no experience at all! Luckily, all
turned out for the best.
On September 3, women and children
of different nationalities were allowed to
leave Kuwait, via Baghdad, to Amman
Jordan. Angelika was one of the pas­sengers,
but I had to stay behind.
Now the chase for foreign nationals
was open to the Iraqis. Day by day we lost
friends, captured in their own apart­ments
and hideouts, often denounced by
Palestinian neighbors or even Kuwaiti
house owners frightened of being exe­cuted
or deported.
By a Palestinian/American friend
speaking fluent Arabic, I was secretly
brought from one hideout to another,
with manipulated papers identifying me
as a Thrkish mechanic, Hassan Ali Orlo.
Nevertheless, on September 19 I was
captured at 5:30 a.m. as I left my hiding
place on the 10th-floor swimming pool
area to go to my apartment to take a
shower and grab a bite to eat.
The Iraqi officer and two soldiers must
have waited for me. I was allowed to take
a few things and became a "guest" of
Saddam Hussein.
On September 20, I was taken to Iraq.
There, from Baghdad's famous Melia
Mansour Hotel, I was brought to Zacho,
a desulfurization plant on the Turkish
border; then to Samara, a poison gas
plant and test facilities. Later I was sent
to the Kirkuk oil fields in northern Iraq,
producers of highly explosive liquid gas,
and located within three miles of two
military airfields.
Never in my life was I more afraid of
not returning home safely. By the end of
October I gave up hope of seeing my
family again. I had lost about lOkg and
suffered severe heart problems. The
group with me in Kirkuk consisted of
two Americans, five British, four Ger­mans,
three Japanese and four French.
We survived under very drastic condi­tions
until our release.
The story of my release is something.
When working in Iraq, I had met the son­in-
law of Saddam. Arriving in Baghdad, I
wrote a letter to him asking for my
release-no answer! The second letter I
wrote from Kirkuk - again, no answer!
On November 1, I was asked by the
guards if I could procure a photograph of
me. I cut out one of my German driver's
license photos and left it with them­again,
no answer!
On November 3, I was called to the
phone to spell my name, and give my
place and date of birth. The voice, which I
did not recognize, told me to get ready to
be brought to Baghdad and then to be
released to go home. At the end of three
minutes of conversation, the voice identi­fied
himself, "I'm Erchad (son-in-law of
Saddam). We are still friends?" He then
hung up.
"One loss of
ererything is
erwugh. Wartime in
the area is not
aver yet. For the
time being, we
will remain in
Germany."
When arriving in Baghdad, I even got
my passport back! On November 4, I
left for Amman and was back in Ger­many
a day later. Mentally and physi­cally
I was at my lowest level, but not
harmed at all. I took a few months off,
organized my life again and am now
back in Kuwait for business. Thunder­birds
are supposed to fly!
Returning to my flat, I did not recognize
it anymore. Everything was gone. PUmi­ture,
kitchen electrics, all electronic
goods, our personal clothing, paintings,
and carpeting were all gone. The remain­ing
things were purposely destroyed­pure
vandalism!
The country is in agony. It is terrible to
see the oil fields burning, to see the dam­age
done to the city, and to see the waste
of material left behind by the running
Iraq army. The country is not what it was
before, and it will take a long time to
reconstruct it. •
THUNDERBIRD SUMMER 1991 7
• Viewpoint
Myths vs. Realities
What are the political economics
of doing business in the Middle
East after the Gulf War?
Seldom in history has a military
conflict received the intense and
widespread coverage of Opera­tion
Desert Storm in the Persian
Gulf, propelling Kuwait to the forefront
of global media coverage. In search of
international support, part of Kuwait's
effort was to assure the American public
of an active participation of US. business
in rebuilding a liberated Kuwait. The
campaign has led many firms to look
toward the Kuwait market, potentially
overlooking the wider range of oppor­tunities
available in other parts of the
Middle East.
Oman, Saudi Arabia, Bahrain and the
United Arab Emirates have traditionally
needed major US. firms. But with the sat­uration
of these countries with infra­structural
development and construction
projects, their markets have become lim­ited
to specific consumer goods. How­ever,
serious prospects can be found in
such countries as Lebanon, Iraq, Iran,
Algeria and Egypt.
LEBANON
The less publicized but effective end of
the military conflict in Lebanon has set
the stage for the rebuilding of its ravaged
infrastructure. Lebanon, with a service­based
economy, needs everything from
new telephone systems and electricity
plants to the upgrade of its agribusiness
and ports facilities. The Lebanese con­struction
firm, Oger International, has
already teamed up with Bechtel to plan
the reconstruction of downtown Beirut.
The permanent return of thousands of
Lebanese families from abroad signals
the repatriation of hundreds of millions
in needed hard currency to reinvigorate
the economy. Japanese investors, encour­aged
by the returning stability, are
attempting to put in a bid for the burned
hotel district on the Beirut beach front.
The end of the war is expected to
revive industrial development projects
and financial deepening plans, encourag­ing
global financial institutions like Citi­corp,
American Express and Merrill
8 THUNDERBIRD SUMMER 1991
Lynch to reopen their Beirut offices.
Once the center of finance and banking
in the Middle East, Lebanon is likely
to regain this status. In turn, this will
facilitate the import of consumer and
industrial goods on which the Lebanese
economy is heavily dependent. During
the war, trade with Lebanon was con­ducted
through distributors in Europe
and Cyprus. Direct trade with Lebanon
is now possible, and Lebanese traders
are known to pay in cash, eliminating
credit risk.
Another area of interest to US. inves­tors
is textiles. Lebanon has been
exporting clothing to Europe at very
competitive prices because of the high
quality and lower cost of labor. This
could be an attractive joint venture for
many corporations in the West.
IRAQ
Other long-term opportunities in the
Middle East exist in Iran and Iraq. These
wealthy countries have a combined pop­ulation
of more than 60 million. They are
the repositories of 20 percent of the
world's proven oil reserves, assuring
them of needed hard currency. Once the
economic boycott is lifted, Iraq will need
everything to construct a new country:
repairs to oil facilities, building roads,
By Nassib Ghobril '88
bridges, airports, office buildings, water
desalination plants, hospitals, electricity
plants, the import of pharmaceuticals,
medical supplies, telephone systems, and
many more industrial and consumer
goods and services.
The 150 US. firms that did business in
Iraq prior to last August are likely to be
the first to benefit when the boycott is
lifted. For instance, Dallas-based Howe­Baker
Engineers had its Middle East
headquarters in Baghdad. The interna­tional
engineering company which pro­vides
hydrocarbon processing plants and
leads in the electrical desalting and dehy­dration
of oil refineries does not plan to
exit Baghdad. It is positioning itself to
take advantage of the new situation once
U.S. firms are allowed to do business
again in Iraq.
In the short term, Iraq may be in a
liquidity squeeze and will get its supplies
and development needs wherever it can
find credit. If the coalition countries led
by the United States agree to provide aid
for the reconstruction of Iraq, the spend­ing
will probably be restricted to coun­tries
contributing to the funds.
IRAN
On the other side of the Gulf, Iran may
be a formidable prospect. The Iranian
government is gradually reprivatizing
its industries and is slowly emerging
from years of international isolation
under the Khomeini regime. Iran needs
western technology and know-how to
upgrade its oil-lifting facilities, as well
as capital equipment, and agricultural
and industrial goods. The government
is trying to improve the investment
climate and make the Iranian market
more accessible.
AGRICULTURE
On another level, there are oppor­tunities
for US. agricultural exports to
the Middle East. In 1989, the region
imported almost $30 billion in agri­cultural
products from all sources. The
European Community supplied $8 billion
while the United States exported only
$4 billion.
Virtually all US. agricultural exports
have been made through the US. Depart­ment
of Agriculture's Commodity Credit
Corporation (CCC). Many of the Arab
countries have great potential for agri­cultural
imports from the US. if given
expanded access to the CCe. Significant
potential for growth exists in Egypt and
Algeria. Egypt's agricultural imports have
reached $5 billion, and Algeria also has a
long history of significant imports. In
1989 that country imported approx­imately
$3 billion in agricultural com­modities,
20 percent of which came from
the US.
KUWAIT
In contrast, skepticism and frustration
seem to have replaced the mood of
euphoria regarding post-war Kuwait.
Even companies capable of delivering a
service or product not offered by Kuwaiti
firms are facing unexpected difficulties.
The four US. and Canadian firms con­tracted
to extinguish the burning oil wells
set ablaze by the Iraqi army have repeat­edly
faulted the government-run Kuwait
Oil Co. for putting bids out on every piece
of equipment needed. They also say that
Kuwaiti visa and customs procedures are
slowing the movement of workers and
equipment. It is important to remember
that it is neither a lack of US. cultural sen­sibility
nor short American political
vision which made Kuwait go for the
European Airbus over American Boeing
to upgrade its civilian and commercial
fleet of aircraft.
Last May, approximately 200 Ameri­can
companies took part in the "Made
in US.A." trade show held in Dubai to
attract Kuwaiti business. One parti­cipating
firm, Chicago-based Panduit
Corporation, manufactures electrical
wiring products and electronic con­nectors
needed in most electrical and
mechanical projects. The international
marketing specialist for Panduit
expressed his disappointment over the
lack of the much-publicized Kuwaiti
opportunities. Instead, he did business
with Saudi Arabia, The United Arab
Emirates, Oman and potentially Iran.
''Doing business in the Middle
East offers vast opportunities
for American corporations.
Hawerer, three major
factors should always
be considered: political stability,
cultural adjustment and competition:'
OPPORTUNITIES
Doing business in the Middle East
offers vast opportunities for American
corporations. However, three major fac­tors
should always be considered: politi­cal
stability, cultural adjustment and
competition. Overlooking the political
climate in an Arab country can be costly.
Recently, Baxter International bowed to a
storm of criticism for its activities in the
Middle East and dropped plans to build a
plant in Syria. The concern was that the
plant, intended for production of intra­venous
solutions, would be used by the
Syrian government to make biological
weapons. Also, the company was doing
business with Syria, a country widely
condemned for harboring terrorists.
The Europeans have generally been
more successful at adjusting to cultural
differences in the region. France, in par­ticular,
has been quite successful and did
not seem to have cultural difficulties in
sponsoring the Iraqi Nuclear Program.
Competition has come from western
Europe. The Germans are known for
their expertise in industrial engineering,
the export of heavy equipment, chemi­cals,
cars, pharmaceuticals, and building
plants. Italy has a long trading history
with the Middle East in consumer goods,
agricultural products, and textiles. The
United Kingdom, the Netherlands, and
Belgium have their own niche and spe­cialty
products for the area. But US.
business ha;> to look at the European
Community as a single competitive
block, especially after 1992.
American firms have a special edge in
the fields of communications, robotics,
information systems, transportation,
medical technology, financial services,
agribusiness machinery, and energy
related industry - oil and natural gas. •
Nassib Ghobril is a
management trainee
with Hysan Corpor­ation,
a manufac­turer
of specialty
industrial chemi­cals.
Hysan is a
member of Wedge
Group, Inc., private
companies afjUi­ated
through com­mon
munership.
They operate in
North America,
Europe, the Middle
East and Australia.
THUNDERBIRD SUMMER 1991 9
• Faculty Commentary
Motivating Employees
A new study looks at
global performance
management systems
As organizations around the
world globalize, managerial dif­ficulties
increase rapidly as a
result of interfacing multiple
cultures. The differences in external
social, political, and legal systems have
significant impact on the internal mana­gerial
systems of those organizations.
One of the systems most affected is the
performance management system used
by the company to direct, monitor, evalu­ate
and motivate employees toward
accomplishment of organizational goals.
Performance management systems,
as defined in this study, refers to all those
activities-formal and informal-which
the company uses to ensure that
employees behave as desired. While this
takes very different forms in different
countries, every organization uses some
form of performance management.
The American manager might utilize
the job description to indicate respon-
Dr. Jason Schweizer,
center', is a professor
of world bu,siness
at Thunderbird.
Dr. Norb Elbert,
coauthor, is a pro­fessor
ofmanage­ment
at Rubel School
of Business,
Bellarmine College,
Louisville, Kentucky.
10 THUNDERBIRD SUMMER 1991
sibilities, a performance review form to
note good and/or poor performance, and
money or dismissal to change behavior.
The Japanese manager might have
no job description, make very subtle
reference to individual good or bad
performance, and rely heavily on train­ing,
rotation, peer pressure and a "good
of the company" attitude to motivate
desired behavior.
THE STUDY
A 20-question survey was sent to the
individual responsible for human
resources management in organizations
located around the world. Demographic
information was correlated with sys­tems
reportedly used and with attitudes
toward which performance manage­ment
systems should be used.
The results which follow are based
on the analysis of 85 questionnaires
returned from organizations in 20 coun-
By Dr. Jason S. Schweizer and Dr. Norb Elbert
tries. Companies varied in size from
small, 100 or less, to very large, up to
60,000 people.
REGIONAL ANALYSIS
Although there were some differences
based on size and industry in systems
used and the attitudes toward them, this
analysis is confined to the differences or
similarities in answers as determined by
regions of the world identified as the
Pacific Rim, Western Europe, North
America, and Latin America
PERCEIVED EFFECTIVENESS OF
PERFORMANCE MANAGEMENT SYSTEM
On~ question in the study asked the
respondents about the effectiveness of
the current performance management
system. While North America, Europe,
and the Pacific Rim all identified their
systems as somewhat effective-48 to 50
percent- Latin Americans identified
their systems as very effective-lOO per­cent.
It warrants further research and
analysis to determine why Latin Ameri­cans
perceive their systems so much
more favorably.
PAY AND OTHER MOTIVATORS
Since performance management sys­tems
usually involve motivation as one
element of the system, several questions
identify what and how incentives were
PaciftcRim
Regular increases in base pay 58010
Bonuses 58010
Europe Interesting and challenging work 65% J
Regular·increases in base pay 53% ~ This study is afirst
step in an ongoing
effort to determine
the differences
Bonuses 47%
Job security 47%
Latin America Regular increases in base pay 66%
and similarities in
performance man­agement
systems
around the world,
and cultural ratio­nalefor
these
systems. The ulti­mate
objective is to
show how to com­bine
different sys­tems
utilizing the
best elements of
each, in any given
country or organi­zational
setting.
Bonuses 66%
Job security 58010 The jigu1'r3S represent
Interesting and challenging work 58010 percen lages of indi­viduals
from 20
countries respond­'
ing to the question­naire.
The categories
ndfect the motiva­tional
incentives
ranked most impor­tant
in each region.
North America Regular increases in base pay 56%
~teresting and challenging work 56%
Promotion opportunities
Bonuses
used in the organization to ensure
desired perrormance.
What was the primary basis for pay/
salary increases under the company's
perrormance management system? In all
regions, the individual's performance
was identified as the primary basis for
pay increases. Additionally, cost of living
and company performance were seen,
but to a much lesser extent, as determi­nants
for pay increases in the U.S., Can­ada,
Europe and Latin America. Pacific
Rim respondents also identified com­pany
perrormance, but did not include
cost of living as a reason for increasing an
individual's pay.
People in all regions see increases in
base pay as motivational. In the Pacific
Rim, however, praise and recognition
rated even higher, which may be
explained from a more Eastern contex­tual
or "personal relationship" value.
Western values of individual gain, on the
other hand, are exemplified in the North
American inclusion of "promotions" as
highly motivating.
While Pacific Rim managers and Latin
Americans did not strongly identify inter-
54%
54%
esting and challenging work as moti­vating,
both North Americans and
Europeans did with Europeans ranking it
as the most important. This seems to
reflect two cultures that while valuing
money, also value individual self-worth
and will look for ways to achieve that in
their job as well as in their personal lives.
CONCLUSIONS
This survey is preliminary in nature.
There seems to be a much greater degree
of similarity than dissimilarity in
how perrormance management systems
should be structured and implemented
around the world. All regions saw
substantial room for improvement.
Despite an existing emphasis on
"group" and "team" type of work in many
multinational firms and a growing inter­est
in the rest of the world, all regions
indicated pay should be based on an indi­vidual's
actual perrormance.
This will cause problems as companies
seek to revitalize their organiiations with
team spirit and consensus decision mak­ing
and yet are faced with expectations of
being evaluated and rewarded based on
individual perrormance.
Results of the survey suggest the need
to specifically evaluate certain elements.
The Latin Americans' strong feelings of
effective systems supports further inves­tigation.
Are they less critical of their sys­tems
or are the systems better? Why do
those in the Pacific Rim look for recogni­tion
and praise above monetary rewards?
Is this fmding accurate if the countries
included in this region are looked at indi­vidually?
Would Japan agree and Taiwan
be more monetarily motivated?
Subsequent research will look at spe­cific
regions to identify whether a pay for
perrormance system will increase perror­mance
and how the system might be
implemented to take advantage of its
benefits in a specific region or country .•
This research and article could not have
been completed without the support
of Thunderbird graduates who secured
the cooperation of human resource
professionals in their organizations to
complete questionnaires. The authors
would like to extend their gratefuL appre­ciation
to those graduates and to those
individuals completing the questionnaire.
THUNDERBIRD SUMMER 1991 11
Global
InterAd takes tlJ the
road in three
Indonesian cities
The Javanese ceremonial gong
was struck thrice to signify
the opening of a two-day semi­nar
in Jakarta, the capital of
Indonesia. The large auditorium was
filled with marketing and advertising
executives, all eager to learn more
about Thunderbird, InterAd and the
case study, "How to spice up sales of
Tabasco Sauce in Italy:'
These were the opening scenes of
InterAd going global-the first time in its
23 years that InterAd has left the bound­aries
of Thunderbird campus.
Bringing InterAd
to Indonesia was
an idea Ignatius
Klwmasurya '87,
left, presented to Dr.
RJYy A. Herberger, Jr.
and Inter Ad Pro­fessor
Sumner
Wyman as a way to
promote Thunder-bird
in thefastest­growing
part of the
world, the Pacific
Rim countries, star­ting
with Indonesia.
Planning for the
series and recruit­ing
the sponsors took
a merefive months.
12 THUNDERBIRD SUMMER 1991
Indonesia is the first country to invite
InterAd to do a series of seminars in three
cities, Jakarta, Surabaya and Semarang.
The marketing approach was "Learn how
to make a strategic marketing and adver­tising
plan to better face the challenges
of globalization:'
MARKETING A NEED
Indonesia was the right place to host
InterAd. It is home to 180 million people,
the fifth largest country in the world with
a myriad of ethnic groups, each with a
unique and rich cultural heritage.
The country is deregulating the econ­omy
resulting in more global competition.
At the same time, the Indonesian govern­ment
strongly supports the drive for more
non-oil exports into the global market­place.
The key problem is the shortage of
skilled managers, particularly in the field
of advertising and marketing.
The advertising industry is still in its
infancy with TV advertising resuming in
1989, after a hiatus of almost 10 years.
InterAd was an ideal tool to help man­agers
in Indonesia improve their skills.
RECRUITING SPONSORS
The sponsors recruited for Jakarta
were Matari and Thmpo, both celebrating
their 20th anniversary. Matari is Indo­nesia's
largest advertising agency and
provided the manpower that made
InterAd Indonesia successful. Matari is
the Indonesian word for sun, the symbol
of energy, innovation and creativity. With
more than 200 employees, it was the first
agency in Indonesia to win the Clio
Award certificate in 1978.
Thmpo is the most widely read general
affairs and news weekly magazine in
Indonesia. It has a circulation of over one
million readers including key govern­ment
officials and decision makers in the
By Ignatius Klwmasurya '81
private sector. Tempo provided free
advertising space and free editorials in
support of Thunderbird's InterAd
The daily newspaper Jawa Pos spon­sored
InterAd in Surabaya It is the daily
paper of Eastern Indonesia with a circula­tion
of 350,000, covering some 150 cities.
Jawa Pos supported InterAd with free
advertising and editorials to help develop
the advertising/marketing industry in the
area. They also arranged the seminar in
Surabaya together with Mark Plus, a mar­keting
consulting company. Jawa is the
old spelling of the island Java, and Pas is
the equivalent to Post.
Suara Merdeka in Semarang acted as
a sponsor in an effort to provide new
opportunities for the businessmen in
central Java. This newspaper covers 35
urban centers in the area SuaraMerdeka
translates to "Voice of Freedom." The
group also publishes an evening paper, a
family tabloid and other children!
teen magazines.
Persatuan Perusahaan Periklanan Indo­nesia
(PPPI), or the Association of Indo­nesia
Advertising Agencies, endorsed and
supported this project by encouraging all
its members to take part in the seminar. It
also provided free advertising space in all
its ongoing activities. PPPI was estab­lished
in 1972 and has more than 150 mem­bers
and branches in the seven provinces
throughout Indonesia. The organization
provides seminars and workshops in var­ious
state universities for its members,
plus government coordinated programs
related to press activities.
The five sponsors helped further
by subsidizing the ticket price by 50 per­cent,
reducing the entrance fee to 395,000
rupiahs pr approximately $225, to
encourage more participants. The semi­nar
was heavily advertised in news­papers,
magazines, TV and radio, plus a
direct mail campaign. Over 400 partici­pants
attended in the three cities.
THE WINNING TEAM
"Tabasco in Italy" won the campus
InterAd competition in the spring.
McIlhenny Company's International
Marketing Manager Gus Malespin
helped students Anthony Izzo, Mary
Ellen Wolfe, Francoise Dings, Ulrich
Heinecker, Ariane Inden, Lars Andresen,
and Ann Delahunt come up with the
winning plan. Dr. Paul R. Johnson,
Chairman of World Business Depart­ment,
accompanied the team to Indo­nesia
as Professor Sumner Wyman
could not attend due to family illness.
PRESENTING THE SEMINAR
The InterAd team conducted the entire
seminar. On day one, the team presented
the case study and the research data, then
guided the workshop groups to develop a
marketing/advertising plan. On day two,
the workshop participants presented
their plans, followed by a question-and­answer
period. At the end, the InterAd
team presented their plan for comparison.
Although the three-city tour was hectic,
the team managed to see the active vol­cano,
Mount Bromo; the centuries-old
Borobudur temple and Yogyakarta, site of
an ancient Javanese kingdom. The group
agreed Mount Bromo was worth the trip,
even though they had to leave at midnight
to drive to the base of the volcano and
travel a few hours on horseback to the cra­ter
to catch the sunrise. Thward the end of
the seminar, when they were most tired,
the team still said, "We would do this
again, anytime!"
SATISFIED CUSTOMERS
The interactive nature of the seminar/
workshop was highly appreciated by
most participants. " ... we had so much fun
and learned at the same time ... " One
group in Jakarta said, "Let's form a Thun­derbird
InterAd club after this!" One Sur­abaya
group actually decided "to form a
company" after working together on the
case study at night. A participant in Sem­arang
registered just before the start of
the seminar, "Because my friend called
from Surabaya and told me to attend:'
One team in Semarang called themselves
the "Thundercats" and went on to do an
outstanding marketing plan. Most
asked ... "When is the next InterAd?"
The sponsors said, "Let's do it again
next year:' and were surprised at the
enthusiasm of the participants. "The
team did a great job, but should slow
down the schedule next time, so they can
interact more with us;' said one sponsor.
The team held three two-day seminars in
seven days.
InterAd going global was a success in
Indonesia, introducing the calibre of
Thunderbird's students and courses. As a
result of that exposure, several Indone­sian
internship opportunities came up.
Fillther, two of the InterAd students were
offered jobs in Indonesia •
FbUowing the suc­cess
of Inter Ad
Indonesia,
Khomasurya is
planning to take
InterAd to other
Southeast Asian
countries. He would
appreciate help from
other Thunderbird
alumni to make that
happen. Contact him
in Jakarta at: (w)
799-50341374-017;
(h) 799-5319; or
FAX 62211516-440.
"Thbasco in Italy"
wins the Spring
1991 Inter Ad
competition.
Indonesian alumni
and the InterAd
team meet at a
welcoming
cocktail party.
THUNDERBIRD SUMMER 1991 13
Politics and Trade
Senator Robert Dole
shares his views on
China arul the USSR
Senator Robert Dole, Senate Repub­lican
leader and the president's
point man on Capitol Hill, was
the featured speaker at a dinner
hosted by the Thunderbird Board of
TIustees and President Roy A. Herberger,
Jr. at the Hay Adams Hotel in June. The
event was attended by members of Con­gress,
the executive branch of government,
and the diplomatic corps.
Dole shared his views on most-favored­nation
status for China saying, "We want to
move the Chinese on human rights; we
want to move them toward free markets;
we want them to observe international
standards on matters like patents and
copy rights. We want them to quit selling
advanced weapons to every tin-hom dicta­tor.
If we're going to want these things, we
need some leverage, some contact and
some way to deliver our message. I don't
think by cutting off trade we're going to
free one political prisoner:'
On the issue of politics in the Soviet
Union, Dole said, "We ought to be demon­strating
to Mr. Gorbachev that we meet
with everybody. We meet with good solid
leaders of different republics in the
Soviet Union, whether it's the Russian
republic or the Armenian republic. We
are talking about dealing directly with
the Soviet republics, not always the
central government, and I think in the
long run that would not only strengthen
Gorbachev, it might also be a lot better
for us and the Soviet Union.
"I think there are four basic things we
need to concern ourselves with;' Dole
continued. "We want to see some stabil­ity
in the leadership of the Soviet Union.
We want a continuation of cooperative
policies in the international arena, and
we've had them recently in Ethiopia and
Angola. We want to see greater freedom
and greater respect for human rights, and
greater reliance on the marketplace. And
we want to advance our own economic
interests, maybe by dealing with Boris
Yeltsin and tile Russian republic or other
republic leaders for beneficial invest­ments
and trade relations, with a stable
14 THUNDERBIRD SUMMER 1991
"Thunderbird has a
role to play with the
federal government
as an excellent
resource for global
managers:'
Dr. Roy A. Herberger, Jr.
and free market. It seems to me that
ought to be our ultimate objective:'
MORE VISIBILITY FOR THUNDERBIRD
During a reception in Washington hos­ted
by the Arizona Congressional Delega­tion,
Dr. Herberger told an audience of
300 alumni and guests, "Thunderbird
plans to take a more visible role in our
nation's capitoL We hope to be viewed as
a resource by the Congress, the White
House and the executive branch, and the
diplomatic corps as this country forges
ahead on its exciting journey ahead in
global trade. With the assistance of our
Arizona delegation and the governor's
office we plan to aggressively pursue fed­eral
grants on behalf of the School and
are exploring opportunities for assisting
the development of eastern Europe:'
The Board of Trustees and special
guests were in Washington D.C. just
in time to enjoy the parade welcoming
home the people who achieved victory in
the Gulf. During the dinner, Herberger
told his audience that the School's foun­der,
General Barton Kyle Yount, had a
vision in 1946 to educate Americans for
the global marketplace, and it has proven
timely today. "America has once again
proven itself in the Gulf challenge. Now
we are looking outward, thinking expan­sively
and creating international agree­ments,
including the fast-track extension
on the North American Free 'frade Agree­ment.
It is an excellent step in making us
competitive economically in this new
world arena:' _
Photo above:
U. S. Senator Robel·t
Dole and Dr. Roy A.
Herberger, Jr.
Left:
Lynda Clugston
Webster '80,
CIA Director
William Webster,
and U. S. Senator
Prank Murkowski.
The US. and TIriwan
The inaugural
Statesmans Series
focuses on Taiwan
Thunderbird has instituted a sym­posium
series to develop under­standing
and promote economic
ties between the United States
and other countries. In April, the first
symposium in the Statesman's Series
focused on the United States and the
Republic of China. 'fup business and gov­ernment
leaders flew to Phoenix from
Washington, nG to discuss ways that the
US. and Taiwan can achieve mutual prof­itable
solutions to the challenges posed
by joint economic development.
"The US. and Taiwan have developed a
close, effective and strong relationship
over the years;' said Natale H. Bellocchi,
chairman and managing director, Ameri­can
Institute in Taiwan, "but as Taiwan
democratizes and flexes its economic
strength, its weight increasingly will be
felt in the bilateral relationship and in the
international arena as well. We will have
to develop the same ingenuity shown
when the Taiwan Relations Act of 1979
was written to deal with a Taiwan whose
political status may remain undeter­mined
for some time to come, but who
may soon earn a place among us as a
democracy, and already has earned a
legitimate right to a place in the interna­tional
economic arena:'
The institute Bellocchi heads is the
organization through which the executive
branch of the US. government conducts
relations with the Republic of China.
BUSINESS OPPORTUNITIES
"Taiwan is an AI.n success story;' said
Henrietta Holsman Fbre, assistant admin­istrator,
Bureau for Asia and Private
Enterprise, Agency for International
Development. "The country accepted aid
in the 1960s and then said, 'I can stand on
my own:"
Fore says the agency has looked at its
foreign assistance budget and come to
two conclusions. "AI.n must involve US.
businesses, as they are the repository of
some of the greatest collections of intel­lectual,
productive, managerial, techno­logical
and financial skills in the world.
We must create a partnership between
local businesses in our partner countries
and US. businesses because this is the
most productive way to create a win-win
situation-growth for developing coun­tries
and growth for US. businesses. The
best business environment is clearly Asia
- it has excellent labor, good universities,
a legal framework and free-flowing capital.
Shing-Chiang Wu, director, Coordina­tion
Council for North American Affairs
(CNAA) Investment and Trade Office,
New York, was optimistic about pros­pects
of new investment opportunities
for US. and ROC companies, saying
Taiwan has reached a crucial turning
point in economic development and is
currently undergoing a consolidating
process. The country's recent overheated
market caused serious concerns and
taught the government a hard lesson. Wu
says Taiwan must further globalize its
economy by "liberalizing fmancial insti­tutions
by encouraging banks to inter­nationalize;
relax foreign exchange
controls; lower tariffs an average of 50
percent; improve intellectual property
rights protection; and emphasize envi­ronmental
protection:'
ANEW ERA
The Honorable Mou-Shih Ding, the
featured speaker at a dinner hosted by
Thunderbird and former US. Senator
Barry Goldwater, told the audience that
Taiwan is poised for a new era of closer
economic cooperation with its trade
partners and will continue to support
trade liberalization efforts. As head of
the Coordination Council for North
American Affairs, Ding is the unofficial
Taiwanese ambassador to the US. and
the top Taiwanese government official in
North America.
"My country recognizes that along
with prosperity achieved from trade
comes an obligation to pursue balanced
accounts. We are systematically taking
steps to reduce trade imbalances and
have reduced trade surpluses by 10
percent annually every year for the last
three years:'
U.S. Senator Frank H. Murkowski
(Alaska) said there is tough talk going on
in Washington right now regarding China
and human rights, weapon sales to
Pakistan, Syria and Algeria, and its use of
a captive labor force. In contrast, Taiwan
The Honorable
Mou-Shih Ding,
(left), Head of
the Coordination
Councilfor Nor·th
American Affairs
and Natale H.
Bellocchi, Chair',
man and Managing
Director, American
Institute in 7hiwan.
has been observing democracy and is a
perfect model for developing nations.
Neither belong to GATT but both have
applied with China opposing ROC entry.
Murkowski says "all merits add up for
Taiwan's acceptance - the support is
there, with the president quietly suppor­tive.
The U.S. and Taiwan have been
through a lot together and stood together:'
Other speakers included Judith E.
Ayres, principal, The Environmental
Group, Environment and Management
Consultants, and Former Regional
Administrator, US. Environmental Pro­tection
Agency (EPA), Region IX; Dr. Yii­Der
Chuang, Director of the Science
Division, CCNAA; Dr. Wenlee Ting,
president, Transource Computers; and
Thunderbird Professor Martin Sours. •
THUNDERBIRD SUMMER 1991 15
• Campus News
Pilots unite
at Thunderbird
On the anniversary of the day Thunder­bird
Field was dedicated as a pilot train­ing
field during World War II, May 29, 1941,
500 former pilots and guests returned to
Glendale for an evening of reminiscing
and nostalgia during dinner and a USO
show in the Thunderbird Activity Center.
Arranged by former pilot Butch Jackson,
the event included a presentation to the
School of photos taken by famed photo­grapher
John Swope. The photos were
on display during the dinner and dedi­cated
to Thunderbird by Hollywood pro­ducer
Jerry Oppenheimer, on behalf of
Swope's widow, actress Dorothy McGuire
Swope, who was also in attendance.
A special guest was Jimmy Stewart.
Stewart, Swope and Oppenheimer were
cofounders of Thunderbird Field.
Hall lectures
on truth and lies
By Gina Knight '91
The Reverend Bradford Hall delivered
the first in a series of lectures on ethics:
the Charles Olin Norton Memorial lecture­ship
in Corporate and Business Ethics.
Hall's lecture focused on lying-in par­ticular,
white lying. Quoting a survey
from a popular magazine, Hall pointed
out that 70 percent of Americans are dis­satisfied
with current standards of hon­esty.
Nevertheless, says Hall, "Today's
society is often unprepared to tell the
truth;' This reality is because our environ-
16 THUNDERBIRD SUMMER 1991
ment offers so many incentives to lie,
especially in the business world, said the
retired navy commander.
Refusing to differentiate those seem­ingly
harmless "white lies" from blatant
black ones, Hall deemed lying, in any
form, damaging. Unfortunately, said Hall,
lying has now become so pervasive in
society, that we scarcely recognize it in
our everyday colloquial language. Com­mon
euphemisms such as "I'll call you
tomorrow"; "The check is in the mail";
and "adult book store;' are really nothing
more than lies. As a result, Hall stressed,
business people need to be aware of what
they say and consciously strive to be
more honest.
Hall said that lying breaks down the
Left:
Dr. Herberger
welcomes 1"eturning
pilots and guests
on the USO Stage.
Jimmy Stewart,
left, and Jerry
Oppenheimer look at
a photo of Stewart
taken in the early
'408 by John Swope.
Photo by Mike Chow,
© Phoenix Gazette,
May 30,1991.
community on all levels by taking away
the freedom of the person being lied to,
producing distrust and cynicism inside
us, and eroding character and corroding
integrity. He emphasized that awareness
of a problem is 80 percent of the solution.
Hall has had the opportunity to view
ethical issues from many angles. During
his 20-year career with the U.S. Navy and
Pentagon, he witnessed such events as
arms sales to the Shah of Iran and
the Watergate scandal from an inside
business perspective.
Upon retiring as Commander USN,
Hall attended the seminary and was
ordained an Episcopal minister. Fre­quently
lecturing to corporations, Hall is
an authority on corporate ethics.
• Campus News
Commencement
held off campus
For the first time in many years, Thun­derbird
held commencement off campus.
The May 1991 graduates were hooded by
Dr. Roy A. Herberger, Jr. and received
their diplomas on stage in the Grand Ball­room
of The Phoenician Hotel. The off­campus
location was chosen because of
the numbers of T'birds graduating out­grew
the Thunderbird ActiVity Center.
Dr. Craig Barrett, executive vice presi­dent
of Intel Corporation, gave the com­mencement
address to more than 1,500
graduates and guests. His speech was
structured around three words he related
to business opportunities around the
world-change, competition and contri­bution.
Barrett told the graduates,
"Pursue your opportunities with vigor
but don't compromise your values along
the way:'
May commencement also featured the
graduation of the first third-generation
T'bird. Gregory T. Cooper followed in the
footsteps of his grandfather, Eugene Dale
Cooper, who was a member of the first
graduating class in 1947.
Dr. Craig Barrett
Nobel Peace Prize
winner Dr. Nonnan
E. Borlaug spoke
on campus in April.
Winner' of the 1970
award'; Borlaug is
an internationally­recognized
expert on
crop improvement
and food production.
A specialist in wheat
horticulture, he works
as an agricultural
consultant to several
Latin American,
Asian and African
governments.
THUNDERBIRD SUMMER 1991 17
• Campus News
Campus Construction Update
In keeping with
new construction
on campus, the
Thunderbird logo
on the postojjice
hangar gets a
jacel iJ~·
Vegso and Cox retire
Dr. Clifton Cox
retired from Thun­derbird
in June. He
came to the School
in 1981 after retir­ing
from The Grey­hound
Corporation
where he was vice
chairman and a
member of the
board of directors.
He served as
department chair
of World Business for nine years, and vice
president for academic affairs since Sep­tember
1989. Prior to Thunderbird, Cox
also served as chairman of Armour &
Company and was a professor of eco­nomics
at Purdue University for 10 years
and a consultant with the livestock and
meat industry.
18 THUNDERBIRD SUMMER 1991
Director of Career Services,
Kathryn Vegso, has also retired. She
implemented Thunderbird's Graduate
Associates Program in the fall of 1984, a
peer counseling service for students
based upon the philosophy that students
are capable of solving most of their own
problems if given the appropriate infor­mation
and referral. A former graduate
Students, faculty and staff are becom­ing
used to the sights and sounds of
construction as trucks deliver building
materials, forklifts put them in place, and
workers assemble the giant jigsaw puzzle
that eventually takes shape.
The lecture halIlInternational Studies
faculty complex has reached its final
form. The three case-style lecture halls
will soon accommodate the first group of
students when fall semester begins in
August. Students will include the flrst
class enrolled in Thunderbird's Executive
Master in International Management
program. They will be using the rooms on
alternating Fridays and Saturdays.
Faculty in International Studies will
soon be packing their books for the long­awaited
move into their new offices,
scheduled for the beginning of October.
Construction started on the World
Business faculty and administration
building on May 10, 1991. This project is
ahead of schedule and a "topping out"
celebration is tentatively planned for
October with occupancy forecast for
spring 1992.
The hangar housing the post office,
bookstore, ASLC offices, and student
storage is undergoing a face lift. Along
with a new outer shell, a concrete patio
has been added in front of the entrance to
student facilities. The bookstore, under
franchise to Barnes & Noble, has almost
doubled its original size with more book­shelves
added to accommodate a wider
selection of merchandise offered.
associate, Wade Warren '90, sums up the
influence Vegso has had on students, say­ing,
"By nurturing the graduate associate
program, you gave Thunderbird a won­derful
means of peer counseling. But
more than that, you provided two dozen
young men and women the chance to
learn from you and to solidify skills they
will use throughout their careers:'
Current graduate
associates are
shown with Kathryn
Vegso and the globe
donated by past and
present associates to
the Caree?' Se?'Vices
Cente?· in her honor.
• Fbotnotes
TECHNOLOGY DEGREE TO BE OFFERED
Thunderbird's Faculty Senate has
approved the offering of Master of Inter­national
Management in Technology
(IMOT) degree in cOIuunction with Ari­zona
State University's College of Engi­neering.
The program is expected to be
offered beginning in the spring of 1992.
DR. KENNETH FERRIS JOINS FACUL TV
Dr. Kenneth R. Ferris joins the accoun­ting
faculty in the Department of World
Business. Ferris holds the Robert B. Cul­lum
Professorship in Accounting at
Southern Methodist University and
degrees from George Washington Univer­sity
and Ohio State. Ferris is cun'ently the
editor of Behavioral Research in
Accounting, and is a prolific author on
the subject of managerial accounting.
NEW TRUSTEES ELECTED
Thunderbird's Board ofThlstees elected
three new members recently. Richard
J. Callahan is presi­dent
of U S West
Diversified Group,
which includes com­panies
engaged in
international mar­keting,
directory
publishing, software
development, and
the cellular and pag­ing
businesses. He is
also executive vice
president of U S West, Inc.
Merle Hinrichs is managing director of
1hlde Media Holdings, Ltd., a trade pub­lishing
company he co-founded in 1970,
based in Hong Kong. The company pub­lishes
14 monthly magazines, two news­letters
and seven books on how to import
from Asian countries. Hinrichs is a 1965
graduate of Thunderbird.
Michael Rossi is executive vice presi­dent
and head of credit policy for Bank of
America. As chief
credit officer, he
is responsible for
maintaining the
overall quality of
the corporation's
loan portfolios,
and chairs the
credit policy com­mittee.
Rossi re­ports
to Chairman
and CEO Richard
M. Rosenberg.
TRADE CONFERENCE HELD
Thunderbird and Arizona Senator,
John McCain, cosponsored a conference
on U.S.lMexico Free Trade in May.
Speakers included Drs. Francisco
Carrada-Bravo, and John Conklin of the
Thunderbird faculty; President Roy A.
Herberger; Gerard Van Heuven '73, presi­dent,
U.S'/Mexico Chamber of Com­merce;
Robert G. Lees '77, president,
Pacific InterTrade Corporation; and
David Ogilvy '72, vice president and man­ager,
Valley National Bank.
A trade agreement could see Arizona
serving as a hub for transportation and
distribution of products from Mexico and
the Pacific Rim through a deep-water
port in Guaymas, Mexico located on the
Gulf of California. A rail line and four­lane
highway from Guaymas to Arizona
are already in place. There is a need
for improved air transportation between
Arizona and Mexico City.
T'BIRDS VOLUNTEER
Thunderbird $tudents are volunteer­ing
in large numbers and donating
money, time, clothing and furniture to
various charitable organizations in Ari­zona.
During spring semester, students,
staff and faculty at the School donated
1,000 people hours; $30,991; 125 gallons
of paint; 50 pints of blood; 100 chairs; 15
tables; a truckload of clothes; and many
other items.
In addition, through the Outreach
Committee, students visited more than
50 elementary school classrooms teach­ing
about various countries of the world
where they have lived or worked. More
than 2,000 school children have been
reached through this J?rogram.
A CALL FOR NOMINEES
The Thunderbird Faculty Senate
requests nominations for the School's
honorary degrees. Nominees may be
prominent alumni; business leaders; civic
leaders; national leaders in public affairs;
statesmen; prominent educators; distin­guished
persons in the arts, sciences and
humanities; or supporters of Thunder­bird;
however, an honorary doctorate will
not be awarded to an individual based
solely on monetary contributions. The
sponsor must provide the candidate's
resume and justification for nomination.
The candidate must be at graduation.
Send nominations by October 1, 1991 to:
Dixie Klatt, Chairperson, Faculty Senate
Ad Hoc Committee on Honorary Degrees,
Thunderbird Library.
NEW CHAIRS APPOINTED
Dr. E John Mathis was appointed chair
of the Department of World Business,
effective June 1, 1991, for a three-year
term. He joined Thunderbird in 1988,
teaching courses in international finance
and trade, and international banking.
Mathis coordinates the Winterim session
on international banking and serves as
co-editor of the Arizona International
Business Perspective. He holds a Ph.D.
from the University ofIowa and served as
a senior portfolio officer for the interna­tional
Finance Corporation and as a
senior [mancial policy analyst with The
World Bank in Washington, ne.
Dr. Llewellyn D.
Howell was appoin­ted
chair in the
Department of In­ternational
Studies.
He comes to Thun­derbird
from The
American Univer­sity
in Washington,
D.C. where he
served as professor
of international re­lations
in the School of International Ser­vice.
Dr. Howell holds a bachelor's degree
from State University of New York, a mas­ter's
from Florida State University and a
Ph.n from Syracuse University. He has a
broad background of international expe­rience,
administrative experience and an
extensive list of research publications.
FINLEY PETER DUNNE DIES
Finley Peter Dunne, .Jr., 87, died on
June 17, 1991 in Washington, D.C. Mr.
Dunne was a was a cofounder of Thun­derbird
and remained an active suppor­ter
of the School throughout his life. He
graduated from Harvard and wrote for
the Boston Globe and Vanity Fair
before moving to Hollywood to do
screenwriting. In a 1990 interview, he
said, "I consider the founding of the
American Graduate School the most
notable of my accomplishments:'
BACKSTAGE AT THE OLYMPICS
Are you involved in the Games of the
XXVth Olympiad? If so, Thunderbird
magazine would like to hear from you. We
are planning to feature T'birds involved in
the Olympic Games to be held July 25
to August 9, 1992 in Barcelona. Please
contact: Carol Naftzger, Director of Pub­lications,
American Graduate School of
International Management, 15249 N. 59th
Ave., Glendale, AZ 85306.
THUNDERBIRD SUMMER 1991 19
• Network
International case
studies offered
The Washington State Thunderbird Alumni Association and
Northwest Airlines will sponsor the Thunderbird International
Case Studies Program this fall at Glendale Country Club,
Bellevue, Washington. These workshops are open to all
alumni and feature faculty members who will lecture from
1 p.m. to 4:30 p.m. on the follOwing dates:
October 2: Dr. Harry Owens, Cros Cultural
Communication
October 16: Dr. Beverly Springer, The New Europe
October 30: Dr. Michael Woolverton, International Marketing
ovember 13: Dr. James Mills, International Finance
and Banking
For more information, please contact Sue Clary, 206-392-4772.
Washington-area
T'birds at the
School's booth dur­ing
lhe Washington
State ExportJlmport
Exposition and
Conference. (l-r)
Rick Moran '90,
JosephMarino '90,
Sue Clary and Gene
Wick '60.
20 THUNDERBIRD SUMMER 1991
CALIFORNIA
Greater Los Angeles
Bob Shatz '82, has spearheaded a
pilot program between Thunderbird
alumni and students studying Japanese
on campus. This program will match a
student with an alumnus working for a
Japanese company in the Los Angeles
area. It is aimed at helping the partici­pating
student in developing his or
her curriculum, job searching and net­working
abilities to maximize job
opportunities within Japanese firms
once the student is ready to graduate.
The response by both the alumni and
students has been good with more than
30 alumni setting up executive groups
to guide the students.
Orange County
Cyclists, as well as leisurely pedalers
joined in a three-hour beach trail ride
at Balboa Pier. Afterwards, all the hard
work was lost when they indulged in
pizza and other goodies at BJ Chicago's
Pizzeria.
In June, Scott Seely '85, a licensed
pilot and balloon enthusiast since his
days at Thunderbird, took interested
T'birds up into the skies. For those who
preferred to keep their feet on solid
ground, the third annual wine tasting
trip ventured to Culbertson Winery,
Mount Palomar Winery and Callaway
Vineyards. A potluck picnic was held at
the Mount Palomar Winery.
Interested T'birds attended an inter­national
trade conference "Beyond
EC 1992: Implications for the Pacific
Rim:' The California State Universities
of Dominguez Hills, Long Beach and
Northridge sponsored the event.
San Diego
The chapter recently hosted a busi­ness
networking meeting in order
to meet and establish T'bird business
contacts. Each attendee displayed
information and gave a short talk
about his/her business activities. The
meeting was coordinated by Laura
Martin Makey '87.
San Francisco
South Bay Third Thesdays has a new
location, Bentley's at the Sunnyvale
Sheraton, starting at 6:00 p.m. Contacts
are Susanna Wong '88 or John Ordway
'88, (415) 796-9954.
ILLINOIS
Chicago
Terry Conrad '81 hosted Thrry's
fourth biennial bash in August. The
theme was Black and White and guests
dressed accordingly to enjoy a barbe­cue
and dancing.
Ajoint picnic was held with the
Milwaukee alumni chapter at tl1e home
of Michael Muth '86, in Williams Bay,
Wisconsin,just outside of Lake Geneva.
In addition to volleyball, softball and
Frisbee, the group enjoyed the beach.
Mm-e than 190 peo­ple
participated in
the "Doing Business
in Asia" series
offered recently in
Seattle, Washington.
Attendees included
(l-r) Bob Hawkinson
'83, Susan A twill,
Byrne McKenna '88,
Heidi Schmidt
McKenna '88, and
Lu Ann Branch '89.
MISSOURI
St. Louis
T'bird alumni in the area are working
to establish a formal chapter. Current
members of the organizational steering
committe are: Susan Levin '89, Tad
Dageforde '86, John Dunn '81, and Rob
Gabriel '88. There are 130 alumni in
eastern Missouri and southern Illinois
with approximately 100 Living in the
greater St. Louis region. First 'fuesday
meetings will be held in August, Sep­tember,
and October at the Hacienca
Mexican Restaurant, 9748 Manchester,
from 5 to 8 p.m.
OREGON
The chapter held an international
potluck. The guest speaker, Judd L.
Webber, director in international mar­keting
for Western Wood Products
Association gave a speech on the busi- ---~----~-------.:===::::~~~~~~~~ ness climates in the Middle East and
North Africa. Thunderbirds in
TEXAS
Houston
Melinda Sawberger Guravich '84
was elected the new president of
the chapter. Alumni participated in a
Downtown Gallery and Artists' Studios
tour, organized by Houston collectors
and art advocates, Victoria and Marshal
Lightman of Looking at Art.
First 'fuesdays are at Cody's Rooftop
Jazzbar & Grill, 3400 Montrose
between Westheimer and West Alabama.
Nigeria hosted visi­tor
Craig Collins '81
recently. (Seated 1-1:)
Linda Sorgi, Eunice
Ewaka, Collins,
Berit Moore, and
Carol Stengel Briam
'81. (Standing lor)
Prince Olu Eweka
'82, Chief Kingsley
Jkpe 73, Thrry Sorgi
'76, Garry Moore '64,
and Jean-Pierre
Briam. Photo cour­tesy
of Garry Moore.
T'birds in Mexico
City gathe1-for a
First Tuesday meet­ing
and photo at the
Barraca Orraca.
(l-r) George Mi ller
'50, Sergio Cuellar,
Edith Cuellar,
Claude Shaneyfelt
'58, Ed Range1- '83,
Monica Cuellar,
Paul Petani '85,
Ramon Amilibia
'89, Sandy Petani,
Taide Ou,ajardo '89,
Laura Bright '87,
and Ted Kimball '79.
Photo courtesy of
George Miller.
Events
November
8-10,1991
Thunderbird Alumni
Homecoming Balloon
Race Honored
Classes: 1951, 1961,
1966, 1971, 1976,
1981, 1986
Friday,
November 8
10 a.m. to Noon
Faculty Seminars
11 a. m. to Noon
Educational
Training
Alumni Educational
Counselors Seminar
Career Services
Seminar
Faculty Seminars
I p.m. to2p.m.
Finance
Cross Cultural
Communication
2:30p.m. to 3:30p.m.
Far East
Europe
Alumni Cocktail
Reception
5p.m. to8p.m.
Saturday,
November 9
All day, Gates open
at 6 a.m.
Dimension Cable
Thunderbird Bal­loon
Classic and Air
Show, Glendale
Municipal Airport
10 a.m.
Tennis 7burnament
The Pointe at
Tapatio Cliffs
I p.m.
Golf 7burnament
Hillcrest Golf Club
5:30 p. m. to 8 p. m.
Alumni Reception
at Hospitality
Tent/Glendale
Airport Park
6p.m. to 7p.m.
Balloon Glow
THUNDERBIRD SUMMER 1991 21
• Network
Sunday,
November 10
6 a. m. to Noon
Dimension Cable
Thunderbird
Balloon Classic
and Air show con­tinues
at Glendale
Municipal Airport
The class of 1986 has
planned additional
activities during
homecoming. Please
contact Rich Howell,
(708) 519-7986, or
Jon Goodman (202)
416-5657 for more
information.
Events will be Jea­tured
in each issue
of Thunderbird
magazine as a ser­vice
to our readers.
DeadlineJor items
to be included in
thefall1991 issue is
October 1,1991.
Please send material
on upcoming semi­nars,
educational
opportunities, or
other events open to
Thunderbird alumni
to: Carol Naftzger,
Thunderbird maga­zine,
15249 N. 59th
Ave., Glendale, AZ
85306.
WASHINGTON
T'birds managed a booth at the 1991
Washington State Export- Import
Exposition & Conference at the Wash­ington
State Trade and Convention
Center in Seattle. The conference
brings together small and medium
sized businesses with international
trade specialists and service providers.
WISCONSIN
Milwaukee
Kathryn Vegso, director of career
services joined 34 T'birds and guests
for a dinner meeting at Karl Ratzch's
restaurant. The event was hosted
by Cynthia Ratzsch '85 and organized
by Ellen Dieringer '81.
In June, Tbirds ventured to Ravinia,
located between Milwaukee and
Chicago in the suburb of Highland
Park, for "Jazz in the ParI(,' complete
with picnic baskets for dining under
the stars and listening to music.
NETHERLANDS
Alumni are reactivating First Thesday
and held the first gathering in August
at Cafe' WiJdschut, Roelof Hartplein I,
Amsterdam. Inquiries should be directed
to Milly Thr Heege '87, at 020 676 8220.
22 THUNDERBIRD SUMMER 1991
Colorado-area
T'birds at thefourth
annual ski weekend,
Arapahoe Basin and
Copper Mountain.
(Front row, l-r)
Yolande du Monceau
'86, Derrik Sandberg
'89, Lou Pendley
'87, Miguel Reyes.
(Back row, l-r) Matt
Morgan '87 with
Buckaroo, Mike and
Eva, Steve Josephs
'87, Steve Rutherford
'85, Cindy Fbley '82,
Larry Jones '78, and
Bo Li '87. Photo
courtesy of Yolande
duMonceau.
Rochester, New York,
was the site of a get­together
dinner Jor
Judy Johnson, asso­ciate
dean of admis­sions.
1b make
everyone feel nos­talgic,
the event was
held at the Cactus
Cafe. (l-r) Paul
Collins '72, Johnson,
Art Brina '77, Yoko
Jordan, Carl Gomez
'89, Steve Yudicky
'78, and Robert
Jimenez, a prospec­tive
student. (top
row, l-1) Robert
Caines '87, Susanna
Cordts '87, Connie
Miller, 1bm Miller
'86, David Jordan
'88, Abelardo
Gonzalez '84, and
Robert Kahley '47.
Photo courtesy of
Paul Collins.
• Updates
1947-1950
Eugene D. Cooper 47 is the retired owner
of Tiger & 'llucking Compa ny. He lives in
Hemet, CA. His grandson, Greg Cooper '91
just graduated from Thunderbird in May.
Joe H. Jolly 47 has retired from American
Overseas Petroleum Ltd. His last position
was as human resources advisor for
Amoseas Indonesia Inc., Jakarta, Indonesia.
He and his wife, Alicia, now live in Baton
Rouge, LA. William I. Reed, Jr. 47 is retired
from the State of Vermont, Department of
Transportation, where he was the director of
public relations. He recently received a vis it
from Herb Lindstrom '47, and his wife, Mal.
William lives in Rocky Mount, NC. Basil C.
Wehrman 48 is retired from Citibank of New
York. He and his wife, Paula, live in Austin,
TX. Robert W. McCartney 50 is self­employed
as director of Expat International,
an international corporate executive reloca­tion
agency. He and his wife, Margaret, live
in East Me lbourne, Australia.
1951
REUNION
Nov. 8-10, 1991
Richard D. Sullivan is retired from
Mobil Oil. He and his wife, Betty live in
Greenwich, CT.
1953-1956
Robert L. Myrick 53 has retired from Shell
Oil Company. He and his wife, Hannah, live
in Quechee, VT. AJan L. Ockene 53 has been
appointed president and CEO of General Tire
in Akron, Ohio. He is Chairman of the Latin
American Agribus iness Corporation and the
U.S.-Mexico Chamber of Commerce. In addi­tion,
Alan is a member of the World Business
Advisory Council of Thunderbird and the
U.S.-Mexico and U.s.-Brazil Business Coun­cils.
Arthur L. Ortiz 55 is vice president of
First National Bank in Albuquerque, New
Mexico, where he a lso resides. Eugene L:
Box 56 is retired from Bateman Echler Hill
Rich where he was a stockbroker. He lives in
Demlng,NM.
1957-1959
David W. Berkey 57 has retired and lives
in Soquel, CA. James L. Ruhlman 57 is the
director of Valdom Ltd., a firm specializing
in rum. He lives in Guayama, Puerto Rico.
William J. H. Foster 58 is self-employed as
a management consultant. He lives in Be r­nardsville,
NJ. Claude B. Shaneyfelt 58 an
international financial consultant, was elec­ted
as a trustee of tlle board of the Univer­s
idad de las America, A.C. He lives in Mexico
City. Loren D. Smith 58 is vice president of
sales of Florasynth, Inc., a fragrance and fl a­vor
company. He lives in Mountainside, NJ.
Kenton E. Draigh 59 is a financial manager
for the State Univers ity of New York. He lives
in POItJefferson, Y. Jerome L. Gaarder 59
has retired from his position as director of
international marketing for Agape Enter­prises
Inc. He Lives in Paoli, PA.
1960
Diane A. Bishop is a librarian in Placer
County. She lives in Grass Valley, CA. Robert
H. Crossley, Jr. is retired from The A.L.
William Corporation. He and his wife, Marie,
live in Sun City, AZ. M. Lee Goode is a self­employed
account manager handling the
manufacturing of air compressors. He lives
in Dana Point, CA. James L. Hyek is retired
from L.A. Valley College, where he was a
professor. James lives in Fbuntain Valley, CA.
John A. Kruppenbach is vice president of
Pool Fbrge Group Inc., an oiVgas exploration
consulting firm. He and his wife, Elizabeth,
live in Narvon, PA. Robert N. Malcolm
has retired from Laidlaw Adams & Peck Inc.,
where he was a stockbroker. He lives in
Princeton Junction, NJ. John E. Pietila is a
searnan-wheelsman for Columbia Transpor­tation
Division in Cleveland, Ohio. He and his
wife, Dottie, live in Fairport Harbor, OH.
1961
REUNION
Nov. 8-10, 1991
Robert C. Fraser is a senior commercial
officer for the U.S. and Foreign Commercial
Service at the American Embassy in Gua­temala
City, Guatemala. Reed F. Grunden
is president of Thpper Industries, Inc., a firm
dealing with direct marketing of hard-ware
products. He lives in Pi ttsburgh, PA.
Leighton A. Willgerodt is manager, Asia
Pacific, for Aqualon Company in Hong Kong.
He is the author of The Asian Observer
recently published by Cross Cul tural Press.
Continuing in the style of his first book, The
Thkyo Observer, The Asian Observer pro­vides
a humorous look at Asian work and
social activities from the perspective of an
empathetic foreigner.
1962-1965
Charles K. Cochrane 62 is a field manager
for Con Ce Co Engineering. He and his
wife, He lga, live in Danville, CA. Stephen G.
Heiner 62 is involved with customer sel'Vlce
for FFE Transportation Services, Inc., a car­rier
of frozen foods. He lives in Dallas, TX.
Andrew VonDerwies 62 is self-employed as
a management and marketing developmcnt
consultant. He and his wife, Jeanette, live In
Riverside, CA. Peter B. Blackford 64 is vice
president, consumer products, for Goodyear
Tire & Rubber Co. in Akron, Ohio. He and
his wife, Jean, live in Fairlawn, OH. Luis M.
Garcia 64 is the owner/principal of LMG
Marketing Services. He lives in Orinda, CA.
Steven H. Spencer 64 is the president of
Spencer International, a management con­s
ulting firm in Mexico. He and his wife,
Georgia, live in Morelos, Mexico. Edward .J.
Francis 65 has retired for the State of 0 1110/
EPA Environmental Department. He lives in
Ludlow F'alls, OH. Paul J . Koskey 65 is an
international relations specialist, country
program manager, for the U.S. Department of
Defense, Strategic Defense Initiative Organi­zation.
He and his wife, Sylvia, live in Alex­andria,
VA. Martin M. Lentz 65 is manager,
customer service and support., for AG
Communication Systems Corp. He lives in
Phoenix, AZ. Laurence E. Lipsher 65 is a
self-employed CPA for Lipsher Accountancy
Corporation, which recently opened a Pacific
Rim office in the Shenzhen Special Economic
Zone in the People's RepUblic of China. He
lives in Petaluma, CA.
1966
REUNION
Nov. 8-10, 1991
Keith K. Kaneko is the regional manager,
Japan-Korea, for Manufacturers Hanover
'llust Company. He and his wife, Juliane, live
in New York, NY. Joseph M. LoPiccolo is
the director of sales and marketing of
Schweizerhall, Inc. He lives in Ridgewood,
NJ. David A. Sweeterman is the president
of Converting, Inc. in Clintonville, Wiscons in.
He lives in Neenah, Wl. John Thielbalu is
the director of the Sandpoint Business Cen­ter
for the Panhandle Area Counsel, a bus i­ness
incubator for start-up businesses. He
and his wife, Mary live in Sandpoint, 10.
Quentin L. Wood is tile owner of The Win­through
Company, a health-care consulting
agency. He and his wife, Kathlyn, live in
Orinda, CA. Takashi Yamanobe is associate
director, energy, chemical, and heavy
machinery group, for Mitsui & Co., Ltd.
'lbkyo head office. He and his wife, Asako,
live in Chiba, Japan.
1967-1968
John L. Campbell 67 is the owner of Pacific
Outpost Sales and Export Publications, a
publishing and sports ma rketing bus iness in
Honolulu, Hawaii. He lives in Kaneohe, HI.
Jeffrey L. Dickinson 67 is general manager
for Zados S.A. de C.V, a corn processing busi­ness.
He lives in Jalisco, Mexico. David H.
Fichter 67 is director of environmental
a ffairs for Chicago Bridge & Iron Co. He lives
in Oak BroOk, IL. David Fisher 67 is an
instructor for IEC in 11Jkyo, Japan. John
McCaa 67 is self-employed as a business
consultant. He and his wife, Ana Maria, live
in Thcker, GA. Jerome W. McFadden 67 is
the new business development manager for
the Far East for Binney & Smith, Inc. He lives
in Bethlehem, PA. Charles G. Antonopulos
68 is the manager, A.C. Power Systems, for
ABB Power Systems Inc., an electronic power
transmission and distribution firm. He lives
in Putnam Valley, NY. B. Wayne Battenfie ld
68 is the sales manager for American Labo­ratories,
Inc. He and his wife, Julie, live in
Omaha, NE. Louis J . Benvenutti 68 is the
executive director of the Nogales-Santa Cruz
County Economic Development Fbundation,
Inc. He resides in Nogales, AZ. Patrick T.
McLaughlin 68 is the proprietor of a curpo­rate
development and employee benefits con­sulting
agency. He lives in Los Angeles, CA.
Finley N. Middleton, III 68 is vice presi­dent
Central and Eastern Europe, for CIGNA
Worldwide, an insurance and financial ser­vices
company. He and his wife, Carole, live
in Vienna, Austria. Barringer Newcomb 68
is the associate director, publicity and pro­motions
for America's Cup '92 in San Diego,
CA. Joe Ringer 68 is vice presidcnt and
manager, trade finace, for Pacific Southwest
Bank, FS.B. He and his wife, Juliet, live in
Houston, TX.
Alan L. Ockene '53
David Sweel.erman
'66
THUNDERBIRD SUMMER 1991 23
• Updates
Melanie ~ '90 says her new
job was Worth the wait She is
the supervisor of CNN MarltetiIIg
Services for the syndication arm
part of'l\lmer Broadcasting
Ssstems.1t is anewly-created p0si­tion
and full of challenge andJUgb
visibility, ~ Bradley. She is
responsible for marketing to broad­casters
both domestically and
internationally.
"Imagine a product that is sold,
in English, in every single country
in the world. Imagine trying to sell
that product not as an American
country selling an American prod­uct,
but as a company without alli­ance
to any particular nation selling
a universal product;' says Bradley.
"Daily we are faced with a fascinat­ing
series of problems. Fbr example,
what to call the program that is tra­ditionally
the Evening News? Since
we now deal with 24 different time
Melanie Bradley '90
''Imagine a product
thot Is sold, in
Engli8h, in every
siltgk country in
the worlt£'
1969
Michael Adams is the marketing manager,
environmental science Europe, for Digital
Equipment Corporation. He lives in Brussels,
Belgium. Steve Burrell has spent the last
five years in London with M. W Kellogg
where he is responsible for Eastern and
Western Europe, Africa, and the Indian Sub­continent.
He and his wife, Kathie, have two
children in college: Mindy, who is studying at
Amherst, and Andy at the American School
24 THUNDERBIRD SUMMER 1991
,"~,:"tB~I~f~~WI~~
~_At..,time c:Im:iRg the dar
otllllhf.
"Iff featare a globe on the front
ofa~ I must be careful
that Ute North American laRd mass
doesn'tappe8l' to be the central
focus. In ~ marketing strate­gies
for other parts of the world I
luMl to learn whether or not every­one
has a similar concept of direct
mail. logo sheets, etc.
"1\uner really needs more
T'birds, more people who have
international training to deal with
the most global product I have
ever seen. CNN is in the process of
that difIlcult transition from being a
U.s. company that operated with
some input from other countries to
a company that wants to be the
forerunner of communication in
Marshall McLuhan's global village.
Where Thunderbird taught me to
work on problem solving for one
country or region, here I try to find
solutions for the entire world. It's
like a magnified version of an Inter­national
Marketing Management
case study:'
Bradley has a good background
for her job. She graduated with a
degree in psychology from Colo­rado
College, a small liberal arts
school in Colorado Springs. She
tried to blend a combination of her
interest in business, language and
travel to find a career, but the pieces
did not fall together. Finally, she
decided to attend Thunderbird
where, she says, the pieces fell into
place. "It is possible to combine my
interests into something more non­traditional
and do it successfully;'
she says.
Bradley decided to move to
AtJanta after graduation with
Richard Rohrbach '90 who accepted
a position as the Carribbean area
manager for Select Laboratories.
Bradley began an interviewing pro­cess
with 'fumer Broadcasting
which lasted for five months. Calling
on them weekly, her persistence
finally paid off and she was offered
the position with CNN.
"Thundelbird gave me a good
bargaining chip;' says Bradley.
in London. Michael F. Julian is a vice presi­dent
for Dean Witter Reynolds Inc. He lives in
Rye, NY. Martin McNamara is president of
Paul Davis Systems of Arapahoe County, Inc.,
an insurance restoration business. He lives in
Englewood, CO.
1970
David T. Kaveny has left the Philippines
to accept a pOSition as country manager of
Bangladesh for American Express Bank. He
recently became engaged and is now living in
Dhaka, Bangladesh. John A. Moore, III is
the president of AndersonlRoethle Interna­tional,
an international management consult­ing
finn. He lives in Milwaukee, Wisconsin
with his wife, Marsha. Stephen Pollock is
the executive recruiter and owner of Kinsale­Montagu
Search, insurance recruiters in Oys­ter
Bay, New York. He lives in Westbury, NY.
Richard S. Roberts is the senior vice presi­dent,
international department, for Vintners
International, Inc., a wine exporting firm. He
and his wife, Patricia, live in Weston, CT
Alban J. Schuele was appointed president
of Celanese Canada Inc. and HCCI Manage­ment
Services Inc., both units of the subsid­iary
of Hoechst AG. He lives in Bridgewater,
NJ. Austin M. Seay is the general manager
for Pan Marine do Brasil TranspOltes, Ltda.
in Rio de Janeiro, Brazil. He was recently
honored by Tidewater Inc.,.who named one
of its vessels after him, the MIV Austin Tide.
Victor Taggart is the owner of Taggart Fish­land
Seafoods, Inc., a seafood wholesaler.
He and his wife, Linda, live in Seattle, WA.
Robert E. Withers is vice president, trust
division, of Valley National Banle He and his
wife, Peggy, live in Phoenix, A:Z.
1971
REUNION
Nov. 8-10, 1991
Robert Austin is a foreign service officerl
political officer for the U.S. Department
of State. He and his wife, Betsabe, live in
Herndon, VA. Jon Cates works for Hanshaw
Health Care. He and his wife, Janice, live in
San Francisco, CA. J. Thomas Harper is an
associate broker for the Prudential, Louisi­ana
Properties. He lives in New Orleans, LA.
Charles B. Malone is vice president of inter­national
sales for Federal Express Corpora­tion.
He lives in Germantown, TN.
1972
Rene M. Batard is the managing director
of DMBB Rome. He lives in Rome,Italy.
Leonard J. Black is vice president, opera­tions,
Asia Pacific, for Duracell International
Inc. He and his wife, Graciela, live in West
Pymble, N.S. W Australia. Donald P. Carson
has been elected executive vice president
of Washovia Corporate Services Inc. in
Winston-Salem, NC. Cartier R. Momberger
is the director of professional affairs for Ken­dall
Company, a health care manufacturer in
Newport, Kentucky. He and his wife, Donna,
live in Hebron, KY. Steve A. Schleisman is
senior vice president for American interna­tional
Global Inc. He lives in New York, NY.
Jonathan Steele is an imaging teChnologies
marketing manager for Budde International,
Inc., an international distributor of computer
graphics. He lives in Orange, CA.
1973
Kenneth G. Anderson lives in Rancho La
Costa, California with his wife, Kathy, and
two children. He owns OC/SD Film & Video
News, a trade publication for the production
community south of Los Angeles. He is also a
partner in Videotape Archives, a professional
videotape storage facility and a partner in
Orange County Post, a broadcast editing
facility in Irvine, CA. L. James Gerber works
in administration for St. Joseph Hospital in
Omaha, Nebraska. He and his wife, Sam, live
in Omaha, NE. Thomas F. Greer, Jr. is the
managing director, TFG Associates, Ltd.,
a private merchant bank. He and his wife,
Becky, live in Lafayette, CA. Mark M.
Mischnick is vice president, trade finance,
for Australia and New Zealand Bank in
Houston, Texas. He and his wife, Deirdre, live
in Spring, TX. Ronald R. Pfafflin is an
export manager for Midland, Inc. He lives in
Ft. Wayne, IN. Gerard J. Van Heuven is
president of the North American Free Trade
Association, in Washington, DC. Robert P.
Vosburgh is a marketing director for John­son
& Johnson Medical K.K. in Tokyo, Japan,
where he also resides. Fred Wenter is the
district manager for Joerns Healthcare, Inc.
He and his wife, Kitti, live in Aurora, CO.
1974
George A. Anderson is the director of inter­national
marketing and sales for Select Labo­ratories,
Inc., a firm specializing in veterinary
pharmaceuticals. He and his wife, Katherin,
live in Gainesville, GA. Bruce Marks
accepted a pOSition with the governor of Mis­sissippi
in the international division of the
Department of Economic and Commercial
Development. He handles reverse investment
projects and import/export dealing with four
offices in the Far East and one office in Ger­many.
He and his wife, Kristin, live in Jack­son,
Mississippi, with their daughter, Taylor.
Ronald G. Percival is regional manager,
MexiCO, for Chemical Bank, and is respons­ible
for corporate finance origination and
overall client relationship management. He is
also the director and vice president of the
Venezuelan American Association of the U.S.
Ronald recently married Carole Kingdom.
The couple lives in New York, NY. Roy L.
Selby is a senior analyst for Mapco Inc. He
lives in Tulsa, Oklahoma with his wife, Jen­nifer.
M. Ray Taylor is the co-owner of
Quantum! Alpine Water Systems, a water
treatment, filtration, and softening business.
He and his wife, Leslie, live in Orem, UT
1975
Sara Burgess is senior consultant for
Metaphor Computer Systems, a software
sales and consulting firm. She lives in
Evanston, 11. Catherine W. Cooper is vice
president of Sovran Financial Corporation,
in Bethesda, Maryland. She lives in Chevy
Chase. Liku Heinla is a vice president for
Chase Manhattan Bank. He and his wife,
Patricia, live in Boonton, NJ. Kneal
Hollander works for Overlake Oil. He and
his wife, Janet, live in Bellevue, WA. Charles
G. Irion is the owner of U.S. Park invest­ments,
a firm which specializes in mobile
home parks. He is also an independent dis­tributor
for Nu-Skin International, a Provo,
Utah based company which distributes per­sonal
care products. He lives in Phoenix, AZ.
Ashar A. Jaffri was transferred to Riyadh,
Saudi Arabia last November as the manager
of the card products division for the Saudi
British Bank, a joint venture between Hong
Kong Bank and the Saudis. Robert J.
Murray is self-employed as a restaurant
owner and lives in Isla Verde, Puerto Rico.
Donna Pollack Hershkopf is the president
and owner of D. Pollack Glass & Mirror, a
glass and mirror retailer. She and her hus­band,
Albert, live in Donners Grove, 11.
Robert L. Smith, Jr. is vice preSident, mar­keting
and sales, for Dico Inc., a firm spe­cializing
in the manufacture and sales of
tires, wheels, and other industrial products.
He and his wife, Nancy, live in West Des
Moines, lAo Mary Tasker-Thompson is
a product manager for Anthem Electronics
in Bothell, Washington. She lives in
Woodinville, WA.
1976
REUNION
Nov. 8-10, 1991
Tim B. Huffaker is executive vice president
of The Selling Edge, a consulting firm in
Avon Lake, Ohio. He lives in Westlake, OH.
Stephen J. Linney is chief financial officer
for Cellular Technics Inc., in Dublin, Califor­nia.
He lives in Fresno, California with his
wife, Lourdes. Jack E. Schall is the manager
of accounting and finance for Okura & Co.
America, Inc., a Japanese trading company.
He lives in Rolling Meadows, 11. M.P.
Schmidt is a member of senior management
for Credit Suisse. He and his wife, Denise,
live in Atlanta, GA. William Sheldon is an
assistant professor, department chairperson,
at Ulster County Community College. He and
his wife, Joanne, live in Woodstock, NY.
Lindsey Stewart is a sales consultant for
Chicago Research Trading and a principal in
the firm, Stewart & Associates. She and her
husband, Jon Peabody, live in Chicago, 11.
1977
Patricia Burns Boyd is an assistant vice
president for Bancwest Mortgage Corpora­tion,
a subsidiary of Security Pacific Corpo­ration.
She lives in Phoenix, AZ. Diane L.
Connelly is a data administrator for the
State Department of Commerce, Arizona
Energy Office. She lives in Phoenix, AZ.
Betty A. Easton is an air quality engineer
for the Santa Barbara County Air Pollution
Control District. She lives in Summerland,
CA. Edward English was promoted to
regional vice president for FHP's Asia-Pacific
Region. He started with FHP in Long BeaCh,
California in 1977, and has held a variety of
key positions in California and Guam. He
and his wife, Mary, live in Guam. William E.
Esch is a territory manager for Georgia
Boot, Inc., a manufacturer of work boots and
outdoor footwear based in Franklin, Tennes­see.
He and his wife, Sonia, live in Stillwater,
MN. Nev Grove is the director of marketing
for Memorex Telex in Tulsa, Oklahoma,
where he also resides. Joseph J. Handly is
the owner of Handly Media Services, a media
planning and buying firm. He lives in Cen­tredale,
RI. John Hunter is the general man­ager
of UTS Carrier, an air conditioning
company. He lives in Dubai, United Arab
Emirates. Betsy Kaduk von Tarafdar is the
owner of four stores located in resort hotels
in Lanzarote and La Gomera. She and her
husband, Quentin, live in the Canary Islands,
Spain. Barbara B. Kamm recently joined Sil­icon
Valley Bank as vice president/senior
loan officer in the Orange County regional
office located in Newport Beach, CA. David
Macaulay is director of strategic account
marketing for Rolm Company. He and his
wife, Ginny, live in Ridgefield, CT William
C. Madison is the director of marketing and
contracts for Lucas Aerospace, Inc., Lucas
Avitron Division. He lives in Bethel, CT Alan
Mellinger is marketing manager for Gage
Industries, a plastic packaging business in
Lake Oswego, Oregon. He and his wife, Kaye,
live in Portland, OR. Rodolfo E. Milani is a
vice president for Donaldson, Lufkin &
Jenrette, an investment services group based
in Miami, Florida. He and his wife, Linda,
have a new baby, Marc Edward, their second
son. Stephen B. Montgomery was pro­moted
to account executive of Bristol Myers
Squibb worldwide. He lives in Larchmont,
NY. George 1. Norton is the area sales man­ager,
South America, for Ethyl Corporation.
He and his wife, Jannie, live in Baton Rouge,
LA. Mark A. Nystuen was promoted to
senior vice president of LaSalle National
Bank. He is also a member of the Board of
Directors of the Northlight Theatre. He and
his wife, Susan, live in Evanston, Illinois with
their two sons, Kevin and Connor. Lynn
Richmond Snyder is self-employed as a con­sultant
dealing with transition management.
She and her husband, Lawrence, live in
Voorheesville, NY. James M. Riordan is self­employed
as a veterinarian at Palatine Ani­mal
Hospital in Palatine, Illinois. He and his
wife, Virginia, live in Hoffman Estates, 11.
Faith Roeser Larsen was promoted to
senior vice president in special assets for
Bank of America N.T & S.A. She lives in New
Rochell e, NY. Sanford Roth is vice president
of manufacturing for Yankee Plastics. He
lives in Farmingdale, NY. Gary W. Shortt is
self-employed and lives in Seattle, Washing­ton.
He says hello to Ed in Cincinnati. Mark
A. Sommer III is controller for Vi-Tax Pack­aging
Corporation in Suffolk, Virginia. He
and his wife, Helen, live in Chesapeake, VA.
Catherine Stevens Castoldi is a market
manager for CR Bard, USCI Division, a cardi­ology
and medical products business. She
and her husband, Peter, live in Marblehead,
MA. Julia D. Stone is an associate publisher
for Phillips Publishing Inc. in Potomac,
Maryland. She lives in Alexandria, VA.
Nibhond Terdpravat is president of Integ
Co., Ltd. He and his wife, Oraem Karnasuta
Terdpravat '78 live in Bangkok, Thailand.
She is no longer working outside tlle home,
however she is kept busy with their three
children. Paul Thlnai is a partner in RelMax
Investment Properties of Southern Califor­nia,
a commercial real estate firm. He and his
wife, Gina, live in Newport Beach, CA.
Martha Wahoski is director, special prod­ucts,
in thl; Washington, D.C. office of ABCD:
The Microcomputer Association, a trade
association. She lives in Alexandria, VA.
Jane Wells is a freelance writer, producer,
and management and marketing research
consultant. She lives in Boulder, Co. John
Zavala is a manager for Bentex, Ltd., an
import, sales, and business consulting firm in
Asuncion, Paraguay.
1978
Gary J. Allen is vice president of DHI Com­puting.
He and his wife, PaulaJo, live in
Provo, UT Alan D. Andrews is vice presi­dent,
international, for Chemical Bank New
Jersey N.A. in Edison, New Jersey. He lives in
South Amboy, NJ. Stephen B. Booth is vice
president for Matrix Credit Corporation, a
commercial loan brokerage. He and his
wife, Sally, live in Richmond, VA. Michael
Camplin is a market strategies consultant
for Eastman Kodak Company in Pittsford,
New York. He lives in Rochester, NY. Gary C.
Cochran has been admitted as a principal
of Deloitte & Thuche in Atlanta, an auditing,
tax management consult ing service. He and
his wife, Nancy, reside in Marietta, GA.
Glenn S. Cushman is executive vice presi­dent,
national sales manager, of Mason Hunt
& Company. He and his wife, Susan, live in
Phoenix, AZ. Wendell Farrell is an account
executive at Johnson & Higgins. He and his
Wife, Cheryl had a son, Alexander Layne,
born in March. They live in Diamond Bar, CA.
Asit B. Goswami is a project engineer for
Bechtel Corporation in Houston, Texas. He
and his wife, Anita, live in Katy, TX. Ralph
M. Hartman is COO of Bell1lower Doctors
Hospital in Bellflower, California. He and his
wife, Nina, live in South Gate, CA. Sandy
Iden Asheim is a vice president and rela-
JohnA. Moore '70
Charles Irion '75
Azhar A. JaJJri '75
Barbara B. Kamm '77
Gary Cochran '78
THUNDERBIRD SUMMER 1991 25
• Updates
Diane Homa '79
Pat Riley, J1~ '79
tionship manager for First National Bank of
Chicago in Bo ton, Massachusetts. She and
her husband, Dave, live in Sudbury, MA.
Johnell J. Kusler is an assistant controller
of Tennant Company. She and her husband,
Geoff Taylor, live in St. Paul, MO. Peter E.
Lundh is a financial manager for Esso Aus­tralia,
Ltd., a company handling petroleum
exploration, production and distribution.
He and his wife, Julie, live in Manly, NSW,
Australia. Terry L. Peteete is a director
for Integrated Sales Services, Ltd. He and
his wife, Rama, live in Hong Kong. John
Peterson is a branch manager for IBM
Corp. He and his wife, Stacey, live in POlt­land,
OR. G.R. Quackenbush was promoted
to manager, business process and major
account marketing for Xerox Corporation.
He lives in Dallas, TX. Martha Stair Gibson
is self-employed as a consultant. She is also
the editor of a local YMCA newspaper. Mar­tha
and her husband have two sons, William
and Alexander. The family lives in South
Orange, NJ. Sandor Z. Szabo is an account
executive, international operations, for Ark­wright
Boston, an insurer of large industrial
properties based in Shelton, Connecticut. He
and his wife, Marilyn, live in Monroe, CT
Thomas R. Walker is director, reinsurance,
for Cigna Prope rty/Casualty Group. He lives
in Voorhees, NJ.
1979
Kevin Becker 79 is the vice president of
the international division of NCNB National
Bank. He recenUy started managing the
European Representative Office in Frankfurt.
He lives in Friedrichsdorf, Germany. John W.
Blair is a manage r, OEM sales, for IKS
American Corporation in Gardena, Califor­nia.
He lives in Signal Hill, CA. Nancy
Christensen Crow is an import manager for
CalbersonlHermann Ludwig, an interna­tional
transportation network. She and her
husband, William Crow '79, live in Brisbane,
California. William is a sales manager for
Interocean Steam ·hip Corporation. Kevin J.
Currin is vice president of Marsh & McLen­nan,
an insurance agency. He and his wife,
Miriam, live in San Gabriel, CA. Sara Davis
Greenwood is the senior account manager
for Travel Holida.y, a magazine published by
Reader's Digest Co. She lives in New York,
NY. Sujit K. Ghosh is an engineer for the
Military Sealift ommand. He and his wife,
Samita, live in Gaithersburg, MD. Jill
Greenberg Kail is an assistant counsel
with Ule Defen e Logistics Agency. She lives
with her husband, Robclt and sons, Matthew
and Theodore, in Cherry Hill, NJ. Charlene
N. Hancock is the CEO of Thomas Gum
Ltd., a propelty management firm. She lives
in Phoe nix, AZ. Diane Homa i the owner of
Audio Visual Innovation , an audiovisual and
video equipment sales, design, installation,
dealer, and se rvicer. She lives in Tampa, FL.
Lynn Kinkead Engstrand is the general
manager, Hungary, of Pioneer Overseas Cor­poration.
She lives in Budapest, Hungary.
Mehdi Mazaherioun is the managing direc­tor
of Rayan. He resides in Tehran, Iran.
Timothy M. McCarthy is a marketing man­ager
for Dow Chemical USA. He lives in Mid­land,
MI. J. W. Nishnick is an account
manager for McDonnell Douglas orpora­lion
where he works with international air­lines.
In addition, he teaches international
business at UCLA on a part-time basis. He
lives in Manhattan Beach, CA. Stuart L.
Radnofsky has his own sports market-ing
company. He and his wife, Bente M.
Radnufsky '79, live in St. Albans, Helt
fordshire, England. They have two daugh­te
rs, age 9 and 1. Pat M. Riley, Jr. is the
executive director of Little Rock Athletic
26 THUNDERBIRD SUMMER 1991
Club, a tennis and fitness club. He lives in Lit­tle
Rock, AR. Jo Ann Richardson Paohicci
74 is a professor of international business at
the University of Southern Europe in Monte
Carlo. She lives in Monte Carlo, Monaco.
Jeffrey J. Rinz is the director of sales, Latin
America, for Formax, Inc., a firm specializing
in food processing machinery for the fast
food industry. He and his wife, Kathryn
Banks '79, live in Miami, Florida. Kathryn
is an assistant vice president for NCNB
National Bank of Florida. Laury Taylor
Patwardhan is an account marketing repre­sentative
for the IBM Corporation in Cleve­land,
Ohio. She and her husband, Pat
Patwardhan '79, live in North Ridgeville,
OH. Kimball J. Wells is president of Pacific
Coast Polymers, a wholesale trader of plastic
raw materials. He lives in Rancho Palos
Verdes, CA.
1980
Christine Bell Tuck has a new daughter,
Hannall and lives in Greenville, SOUUl
Carolina, with her husband, William. Tej
Bembalkar is president of Nilirna, Inc., a
fashion designing and retailing company. Her
husband, Laxmikant L. Bembalkar '79, is
vice president of IUT'I; Inc. They live in
Houston, TX. Roberto Chahin is export
director for Fisher-Price Toys. He lives in
Orchard Park, Y. James D. Chambers is
assistant treasurer for Corning Incorpo­rated.
He and his wife, Niecy Armstrong
Chiunbers '80, live in Corning, NY. Lynda
Clugston Webster is the director of mar­keting
for Watergate Hotel in Washington,
D.C. She lives in Bethesda, Maryland, with
her husband, William. Keith M. Curtis is a
commercial attache for the U.S. Foreign and
Commercial Service. He lives in an Fran­cisco,
CA. Mary Kay Feather is the owner
of Books Of A Feather, a book search service.
She and her husband, Michael R. Dedrick,
live in Seattle, WA. Linda Frank is govem­ment
sales manager for Abandaco Inc., a
Decatur, Alabama based manufacturer of dis­posable,
limited use protective clothing. She
lives in Huntsville, AL. Andre G. Gazal i
senior manager, international trade finance,
for Barclays Bank of Canada, where he is
responsible for promoting trade finance in
Eastern Canada. He lives in Quebec, Canada.
George L. Jackson is an instructor at the
University of Rio Grande Japan. He lives in
Tokyo, Japan. Shabbir Khan is a product
manager for Sun Microsystems Inc. in Moun­tain
View, California. He lives in Cupertino,
CA. Nicolai H. Knudtzon is first vice presi­dent
of Christiania Bank International, a pro­vider
of international securities services. He
and his wife, Asta, live in Oslo, Norway. John
E. Livingston, III is self-employed. He and
his wife, Merrilyn, have two young children,
Taylor and Molly. The family lives in Thms
River, NJ. Taryn A. Mason is Ole vice presi­dent
of Wells Fargo Bank. She lives in Man­hattan
Beach, CA. Jeremy Nash is the
owner of transition technologies, a manage­ment
consulting agency. He and his wife,
PatriCia, reside in New York, NY. Timothy P.
Robinson is the general manager of Selee
Ag, a manufacturer of specialty and high !.ech­nology
ceramics. He and his wife, Cristina,
live in Allschwil, Switzerland. Gail Segal
Elmore is a senior director for Continental
Bank. She lives in ew York, NY. James F.
Traner is manager for Coopers & Lybrand, a
real estate consulting business in Washing­ton,
D.C. He and his wife, Donna, live in
Bethesda, MD. H. A. van Berkesteijn is Ule
general manager of Van Berkesteijn Meubel­toonzalen,
a wholesale furniture and interior
decorating business. He lives in Waddinx­veen,
the NeOleriands.
1981
REUNION
Nov. 8-10, 1991
Abbey P. Alpern is a marketing manager
for General Electric. She lives in Washington,
DC. Dan Austin is director of marketing,
LAIC division, for American Express TRS
in Coral Gables, Florida. He and his wifc,
Lillian, live in Coral Gables, FL. Anne Bark
Squier is the owner and manager of Spring
International Corporation, an export sales
fil·m. She and her husband, Jorge Squier '81,
live in Spring, Texas. Jorge is an international
marketing manager for Transmarketing
Houston, Inc. Karen Benning Kohl is a
product manager for Faber-Castell Corpora­tion.
She and her husband, Matthew, had
their first child, Mark AndI·ew, last October.
They live in Highland Lakes, NJ. Ginny
Blackwell is a stockbroker for Thula Pacific
Securities. She and her husband, Dale, live in
POItland, OR. Steven B. Butler is vice presi­dent
of Chase Manhattan Bank. He lives in
Melville, NY. Tyler del Valle Grady was
recently promoted to senior vice pre ident of
the credit policy division of CNB ational
Bank. He lives in Tampa, FL. Ted H. Exstein
is a sy tems trainer for Electronic Data Sys­tems
headquartered in Tallallassee, Florida.
He lives in New York, NY. Rune Gisvold is
the finance director of Kvaerner Boving Ltd.
He and his family live in South Yorkshire,
England. Malcolm Greenough is an invest­ment
broker for A.G. Edwards. He lives in
Glen Rock, New Jersey with his wife, Laura.
Barbara Harris is a product manager for
Nestle Beverage Company. She lives in San
Jose, CA. Alain Hartmann is tile president
of Hartmann & Associates. He lives in
1\lcson, AZ. Christopher Henny is a strat­egy
and planning manager for Sony Telecom.
He and his wife, Wanda, live in Brussels,
Belgium. Leslie Lishon Sosnowski is the
president of Virtuel Enterprise Inc. She and
her husband, David, live in Boulder, CO. Luiz
Eduardo Maia is executive director of
Banco Sui America Scandinavian. He and his
wife, Marcia, live in Sao Paulo, Brazil. David
M. Marek is a marketing manager for Hella
Inc. He and his wife, Henriette, have a new
son, Philip Michael, born last June. The fam­ily
lives in Middletown, NJ. Nancy Mellinger
Adams is a strategic buyer for Hewlett Pack­ard
Company. Her husband, Frederick W.
Adams " is an import/export manager for
Laser Magnetics Storage International. They
live in Colorado Springs, CO. Janet Messner
is a director of marketing for AT&T de Cen­troamerica
headquartered in San Jose, Costa
Rica. Lynn E. Metcalf is an associate pro­fessor
at Groupe Institut de Gestion Sociale.
She lives in Paris, France. Don Morris is the
president/international marketing director
for Kolintas Intemational, an import/export
firm with offices in Norcross, Georgia and
Cebu City, Philippines. Alan H. Mueller is a
vice president of L. B. Securities, a financial
services firm. He and his wife, Elisabeth, live
in Vienna, Austria. Timothy P. Parish is an
advisory industry specialist for IBM Japan.
He and his wife, Colleen, live in Hiroshima,
Japan. R. B. "Ben" Pierce is a marketing
representative for Metromedia Communica­tions,
Inc., a firm specializing in long dis­tance
service. He and his wife, Marty, live in
San Antonio, TX. Richard E. Sears is vice
president of the Nippon Credit Bank, Ltd.,
Los Angeles Agency. He and his wife, 'Ii·acey,
live in Thrrance, CA. Siddhartha Som is
the director of finance for the New York City
Department of Finance. He lives in ElmllUrst,
NY. Kay Stevens-Beasock is a public
affairs officer for Usareur Registry of Motor
Vehicles in New York City. She lives in New
York, NY. Patrick A. Teague is a consultant
for Marriott Corporation. He and his wife,
Frances Bonham '81, live in Bronxville, New
York. Frances is a vice president of Chemical
Bank. John Westhart is director of busi­ness
development for ConAgra International,
an agribusiness firm. He and his wife, Ana
Lily, live in Omaha, NE. Lynn Wise Oliver is
vice president of Admiral Packaging. She
and her husband, Wesley, have a new son,
Christopher, born last August. The family
lives in Rowayton, CT
1982
Mark A. Baker is vice president, marketing,
for Lehman Brothers. He and his wife, Emily,
have two young children, Sarah and John.
The family lives in Summit, NJ. Sarah Cahill
Finnegan is the proud mother of a new son,
Martin, born April 13, 1991. John H. Chafee
is a teacher for the sixth, seventh and eighth
grades at Lennox Middle School in Los
Angeles, California. He lives in Los Angeles,
CA. Ginny Conner Biddle is a senior tax
accountant for Phelps Dodge Corporation.
She married David Biddle in May and they
are now living in Phoenix, AZ. E. Leigh
Dance is director of marketing, Fredrikson
& Byron, a law firm. She lives in Minneapolis,
MN. Matthias Duys is vice president of
sales and marketing for Vivigen, a genetic
testing firm. He and his wife, Diana, live in
Santa Fe, M. T. Mark Golodetz is a free­lance
writer. His wife, Nancy F. Rogers
Golodetz '82 is the director of marketing,
Europe, for Chase Manhattan Bank. They
live in Conches, Switzerland. Sue Hall
Bauer works in sales and trading in Eastern
Europe for Intertech International Corpora­tion,
a computer firm. She lives in Vienna,
Austria, with her husband, Johann. Sally
Hartman is a vice president at Manufac­turer
Hanover Trust. She lives in Chatham,
NJ. Gina G. Henry is managing director for
Asian Friends, an import-export and cultural
adventure toms business in Nacogdoches,
TX. Gary Frans Hofer is president of Gary
Hofer Financial Management Services, a
commodity futures, securities and insurance
corporation. He and his wife, Cindy, live in
Waitsbmg, WA. Carolyn C. Huey is director
of marketing, A.C. Nielsen. She lives in Chi­cago,
IL. Michael F. K1esh married Ricarda
McFalls K1esh '84, in March. Michael is vice
president of the Greater Los Angeles World
1)'ade Center AsSOCiation and Ricarda is a
manager, international marketing programs
for Compaq Computer Corporation. They
live in Long Beach, CA Steven M. Lewine is
a counUy manager for Manufacturers Han­over
1)ust Co. He and his wife, Blandine, have
two young sons, Christopher and Nicolas.
The family lives in Briarwood, NY. Samuel J.
Lubus is international sales manager for
Proctor & Schwartz, a firm specializing in
food processing machinel)'. He lives in Lans­dale,
PA Dean M. McCaskill is the general
manager, Latin Anlerica, for Nordson Corpo­ration,
an industrial application equipment
company. He lives in Westlake, OH. Susan
McTague is vice president of First Union
Bank. She lives in Riviera Beach, FL. Robert
H. Meador, Jr. is copy chief for John Wiley
& Sons. He lives in Long Island City, NY.
Patricia Murtha-Greenfield is a regional
marketing director for HOM Ltd., a Young &
Rubicam company. She lives in Hong Kong.
Gerald A. Nagle is vice president for Nor­star
Bank, N.A.. in Buffalo, New York. He lives
in Bemus POint, NY. Francis Piron is a pro­fessor
of international marketing in ajoint
appointment with the University of Alaska,
Anchorage, and the Alaska Center for Inter­national
Business where he identifies mar­kets
for Alaskan products throughout the
world. He and his wife, Cynthia, have two
sons, Adam and Spencer. David M. Prior
recently graduated from the American Acad­emy
of Dramatic Arts in New York City.
He is pursuing an acting career and lives in
Hoboken, NJ. John Walthier is an associate
with the law firm , Carr, McClellian, Ingersoll,
Thompson and Horn. He and his wife, Mar­ianne,
live in Burlingame, CA. Norman R.
Wilson recently left a career in advertising to
staJt his own construction company, Handy­man
Van, Inc. He lives in Rowayton, CT
William J. Wood is vice president for Mitsui
Taiyo Kobe Bank, Ltd. He lives in Seattle, WA.
1983
Carol Becker is assistant vice president at
Citicorp, NOIth Anlerica. She lives in Stam­ford,
CT Stephen Blount is vice president,
financial analysis, for Prudential Bank &
1hlSt Company in Atlanta, Georgia. He and
his wife, Susan, live in Roswell, GA. Bruce
Bottger is a staff auditor for 1exaco Latin
America/West Africa. He lives in Coral
Gables, FL. Randall W. Crow is president of
RWC Direct, Inc., a direct marketing agency.
He and his wife, Kristine, live in West Des­Moines,
IA. Alejandro A. Gutierrez is vice
president, Latin America, for NMB Postbank
Group, N.v He lives in New York, Y. Ernest
Klemm is general manager of Trail max Inc.,
a Princeton, Florida based exporter of used
golf course mowers to Europe. He and his
wife, Joyce, live in Miami, FL. Gifford
Kreutzberg is a sales manager for Carib­bean
Air Services in Ramey, Puerto Rico.
He and his wife, Marta, live in Aguadilla,
Puerto Rico. Brian F. Krieg is the market­ing
director for the California Public Health
Fbundation. Promotion materials which he
developed recently won two first place
awards in tlle 1990 Sacramento Ad Club
Competition. Brian lives in Sacramento, CA.
Laura Lincoln Ponticaccia is the interna­tional
sales manager, Europe, for Warn
Industries, an automotive and truck accesso­ries
manufacturer. She lives in Boutigny,
France, with her husband, Patrick. Benno
Lotz, Jr. is an accountant for Employer I,
Inc., a staff leaSing bus iness. He and his wife,
Kimberly Lotz '82, live in Salt Lake City,
Utah. Kimberly is self-employed as a transla­tor.
Terence E. Munson is a professor of
marketing at Nort.hern Montana College. He
lives in Havre, MT Hiroshi Nakamura is the
assistant manager for general affairs of Wag­ner
Spraytech Japan. He lives in Neyagawa,
Japan. Katherine Oestrich Salk recently
married GilbertJ. Salk. The couple lives in
Hebron, CT Susan A.F. Ottzen is a finan­cial
analyst for Digital Equipment GmbH.
She lives in Hamburg, Germany. Mark S.
Plum is vice preSident, sales and marketing
international, for Fedders Internationa.l
Corp., an air conditioning business. He and
his wife, Melanie, live in IndianapOliS, IN.
Monyca Price Flack is a business require­ments
manager for Budget Rent A Car
Corporation in Dallas and is working on a
reservation system project with American
Airlines, Marriott Hotel and Hilton Hotel. She
married Steven Flack last Apri l. Peter R.
Gower 83 is presidenVgenerai manager of
The Gower Group, Inc., a markeLing com­pany
for foods, wines and art. He lives in
Camp Hill, PA. Steven J. Puig recently
transferred from New York to PUelto Rico
where he is working in the corporate finance
area of Chase Manhattan Bank. He and his
wife, Nancy, live in Hato Rey. Kathryn
Ramming Knautz is a membership sales
representative for the U.S. Chamber of Com-merce
in Washington, D.C. She and her hus­band,
Jeffrey, live in Centreville, MI. Dennis
M. Reid is a product manager for Keebler
Company. He lives in Schaumburg, a suburb
of Chicago, IL. Chuck Sawyer and his wife,
Kathy Lewis '84, are proud parents of an 8
pound baby boy named Bennett Lewis. He
was born in Apri l. The family lives in Evan­ston,
IL. Stanton S. Schultz is the general
manager, Brazil, [or Wynn Oil Company in
Sao Paulo, Brazil. He lives in Denver, CO.
Yuri Shirai is senior partner in Cross Cul­tural
Consultants, an international consult­ing
firm. She and her husband, Ben Rielly,
live in San Francisco, CA. Mary Sirek
Viruete is the manager of business develop­ment
for Made In Mexico, Inc., a maquiladora
shelter operator, consultant and subcontrac­tor.
She lives in Chula Vista, Californ ia, with
her husband, Raul. Rajesh V. Thacker is
franchisee of a Baskin-Robbins Ice Creanl in
River Grove, Illinois. He and his wife, 51mb­hra,
live in River Grove, IL. Kenneth K. Thng
is a staff programmer/a nalyst for Rolm Com­pany,
a telecommunications firm in Santa
Clara, California. lie and his wife, Nancy, live
in San Francisco, California, with their
daughter, Katherine. Robin A. Weinberg is
a manager, marketing, for Citibank. She
recently married Andrew Korman. The cou­ple
lives in Brooklyn, NY. Margo Zender­Wiviott
is tile president of ZETA Interna­tional,
a sport.swear wholesaler. She lives in
Tiburon, CA.
1984
Alane M. Bowling is a product marketing
manager for Paracomp, Inc., a two and three
dimensional graphics and animation soft­ware
business. She and her husband, Owen
Linzmayer, live in San FranCiSCO, CA.
Barbara M. Brady is a teacher of English
conversation at Oyama English School in
Japan. She lives in Oyama, Japan. Mark T.
Brown is an account executive for U.S.
Sprint in Seattle, Washington. He lives in
Bellevue, WA. Kennedy K. Campbell is the
senior contract negotiator for Intel Corpora­tion,
MemOlY Component Division. He lives
in Sacramento, CA. Dennis E. Ciborowski
is self-employed as a management consul­tant.
He and his wife, Melyl, live in Chicago,
IL. Darlene Drapkin accepted a new job as
account manager for British Airways. She
lives in Madrid, Spain. Kristin Garrison is
a product manager for Coordination Tech­nology,
a software company. She and her
husband, John Jacobsen, live in Bridgeport,
C'f. Patricia A. George is a software
analyst for Sunquest InformaLional Systems.
She lives in Thcson, AZ. Brian G. Gonzalez
is an account manager, Florida and Central
America, for Index Technology, an informa­tion
technology business specializing in
computer-aided software engineering. He
lives in Coral Gables, FL. W. Travis Good is
a sales support manager for GE Information
Selvices in Rockville, Maryland. He and his
wife, Beth Broomell '84, live in Olney, Mary­land.
Alexander Grafvon Gneisenau is
general manager for ISCS Deutschland
GmbH. He lives in Munich, Gellllany. Kevin
Kucera is the Asia Pacific regional sales
manager for Siemens (Pte) Ltd. He and his
wife, Maureen, live in Singapore. Pete
K