Thunderbird Magazine, Winter 1990

              TH NDERBIRD
THE ALUMNI MAGAZINE OF THE AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT WINTER 1990
MEXICO EMBRACES THE FUTURE
The
Berlin
Wall
Crumbles
-"Ich
War
Dabei"
By Pat Gieseke '89
Editor's Note: Third­semester
T'bird Pat
Gieseke was an exchange
student studying at EBS
during the fall semester
when momentous historical
events were taking place in
Eastern Europe. Following
is her eyewitness account
of the feelings of the
citizens of both East and
\\-est Berlin.
Berlin was amazing! It
was a great experience to
travel there right after the
East Germans had been
granted freedom.
The bus trip to Berlin
was interesting. The
closer we got to the DDR
(Deutsche Democratic
Republic) border the
more Trabants and Skodas
(DDR autos) we saw. They
look like mini-compact
cars from the 1950s, so
they were easy to spot.
Many people had covered
up the DDR sticker on
the back of the car and
replaced it with the West
German "D." They were
excited to be traveling
and seeing new things.
Before we reached the
DDR border we stopped
at a rest area and talked
to a young couple w.ith a
baby who said they would
be staying for good. They
had relatives in the BRD
(West Germany) who
would help them get a
start on a new life. One
of their primary reasons
for leaving was the baby
There were no doctors left
in the region where they
had lived and they didn't
feel that the DDR system
was the place to bring up
and educate a child.
As we approached
the border, the traffic
stopped. All the over­passes
of the Autobahn
were filled w.ith West
Germans holding signs
greeting the East Germans
in one direction, and signs
saying, "Goodbye - come
again soon," in the other
direction. There were
people on the side of the
Autobahn waving and
cheering. You could feel
the enthusiasm.
Directly at the border
there were people waving
flags and cheering, and
there was hardly any
border control. It was
amazing! The East
German soldiers were
unarmed and actually
laughing and smiling,
unheard of a couple of
months before. Every­thing
was relaxed and
without tension.
When we arrived
in Berlin that night we
really got a feeling for
what was going on. The
streets were crowded,
stores were open later,
and everything was
active. We walked down
The Berlin Wall at Potsdomer Plotz
as it looked on November 13, 1989.
to Potsdamer Platz and
there were crowds of
people everywhere, plus
news and camera crews.
Everyone was cheering
and shouting and taking
pictures as each of the
East Germans walked
across the newly formed
border crossing. Dur­ing
the time we were
there (November 12 to
November 18), many
other border crossings
were also opened and
schoolchildren from the
West greeted school­children
from the East.
Any time we
approached the wall, we
could hear picks and
hammers as everyone
tried to get a small frag­ment.
Occasionally a
West German guard
would come along and
everyone would run
away: This was for the
people's protection
because the wall is
actually built on East
German territory
I met an old woman
who had left Berlin in
1955 for occupational
reasons. She now lives in
Stuttgart, but traveled up
to Berlin to see what was
happening. She said she
had read everything in
the paper, but that no
one could fully under­stand
and feel the impact
of the situation until they
were there. She was utterly
amazed at what she saw
and was extremely happy
to have lived to see the
day when Berlin would be
closer to being one city,
as she remembered from
her youth. She took a
small piece of the wall
with her as a symbol of
the changes that were
taking place.
We saw many older
people gathering at the
wall, talking about how
things had been before
the war and how they
never even dreamed of
seeing what they were
seeing. Little children
were laughing and
playing right next to the
wall, an area that up
until a few months
before had been heavily
guarded and off limits.
The East German guards
were without weapons
and would shout down
and talk to the people in
the West. It was an
emotional time. So much
history was taking place,
so much news was
happening each day, it
was hard to absorb it all.
Crowds and newsmen
waited each day by the
Brandenburger Tor to see
if it would be opened. It
never happened, but just
the waiting and the
anxiety and the excite­ment
were unbelievable.
We all went into East
Berlin for a day. It was a
sharp contrast to what
we had seen in the West.
The streets were empty.
No one was around; they
were all in the West or at
work. We walked through
a supermarket and were
shocked at the lack of
choice and poor quality
of the food. Many cans
and jars looked like they
were left over war rations.
The department stores
were selling black and
white TVs, and digital
clocks were something
new. It was as if time
had been turned back
30 or 40 years.
We spoke to an East
German woman on the
street. She was happy
about the changes that
had been made, but was
a little pessimistic. She
just had to wait and
hope and see what would
happen next. She was
pleased to visit the West,
but would never go and
live there. She, her hus­band
and 18-year-old son
had a three-room apart­ment,
and both had good­paying
jobs. They had
waited 12 years for their
Trabant Auto which cost
18,000 Ost Mark. If they
had bought it on the black
market it would have
taken less time but would
have cost 26,000 Ost Mark.
She said that if they
moved, they could never
achieve the standard of
living that they had now.
Everything costs so much,
housing is tight, and jobs
are hard to find in the
West. Plus, the East was
where she had always
Thunderbirds gather at the Berlin
Wall. (L-R): Peter Novak '89, Vera
Heidolph '89, Lisa Talley, Scott
Denley, and author Pat Gieseke '89.
lived and this was home.
They would have to wait
for improvements and
hope that the government
would change.
Later in the week I met
an older lady in West
Berlin. She had grown up
in Berlin, then left, but
moved back in 1960 before
the wall was built. She
explained how after
the currency reform in
the West there was an
exchange rate of 1 Deutsch
Mark for every Ost Mark
and that all the Berliners
would go across and buy
cheap chocolates and
other goods. There were
trade relations between
the two sides. Then the
border was closed and a
mandatory exchange of
25 Deutsch Marks to one
Ost Mark was imposed.
But now there's nothing
to buy there.
This lady was happy
that the East Germans
can travel and have
freedom, but she would
prefer that the West help
them get their economy
going and supply food
and fruit which they
need. She is retired, and
now, with 500,000 extra
people, Berlin is too busy
for her. She can't go to a
store without waiting in
a long line. Many things
she wants to buy are sold
out. She isn't able to buy
any more cheap meat for
her dog but can't afford
the expensive meat
because she's living on a
pension. She thinks the
crowds and conditions
will last through next
year. It will take a long
time for the East Germans
to get their government
to the stage where it can
give the people the things
that they desperately
need. The long lines of
East Germans waiting for
their 100 DM welcoming
money will soon disap­pear,
but their need
for products won't.
In the weeks since we
were in Berlin, many
things have happened.
The SED (Sozialistische
Einheitspartei Deutsch­lands
or Socialist Unity
Party of Germany) has
fallen. Numerous SED
members and high
ranking officials are
being arrested and the
DDR government is
exposing corruption.
Many different people
have been in power but
their reign has been
short-lived. No one
would have imagined
that so many changes
could have occurred in
such a short time. So
much history is being
made and so much
emotion. I'm just glad
that I can say "Ich war
dabei" - I was there.
CONTENTS
Alumni View Today's Mexico
2
The First 180 Days
8
Campus News
11
Network
16
Thunderbird Who's Who
Viewpoint
20
Faculty Profile
22
Thunderbird Magazine
Winter 1989·1990
Quarterly magazine of the
Alumni Relations Office of
the American Graduate
School of International
Management, Thunderbird
Campus, Glendale, AZ
85306 (602)978·7135
TELEX 187123 FAX
(602)439·5432
American Graduate
School of International
Management
Assistant Vice President for
Communication and Editor:
Nelda S. Crowell
Director of Publications and
Managing Editor:
Carol A. Naftzger
Communication Secretary:
joann Toole
Design:
Pat Kenny Graphic Design
Director of Alumni
Relations and Publisher:
Bobbie M. Boyd
Assistant Director
Alumni Relations:
Michelle Olson
Alumni Relations Staff:
janet M. Mueller
Executive Secretary!
Office Manager
Donna Cleland
Data Base Administrator
Brenda Woolf
Data Entry Clerk
jane Kidney
Secretary
Ruth E. Thompson!
Helen Grassbaugh
Administrative Assistants
On the cover:
Charles Parlks '81 , vice
president and general
manager. Adelantos de
Tecnologia, shown in the
Adtec plant. Guadalajara.
Thunderbird Alumni
Association 1989-90
Board of Directors
and Officers
Chairman of the Board
jack E. Donnelly '60
President
Daniel D. Witcher '50
Vice Presidents
john C. Cook 79
Robert G. Lees 77
McDiarmid
Messenger 72
Peggy A. Peckham 74
Thomas A. Peterson 77
Secretary
Bobbie M. Boyd
Ex Officio Members
Roy A. Herberger. jr.
Richard Snell
Board Members
George T DeBakey 73
Eric A. Denniston '80
Webb F. Elkins '63
john A. Florida '62
Stephen F. Hall '69
William H. Holtsnider '59
Donald Howell '90
Larry K. Mellinger '68
Gary L. Pacific 72
Charles M. Stockholm '56
Mariya Toohey Fogarasi 78
jeri R TOM1eI' Demston 78
Clarence H. Yahn, jr. '62
Honorary Board Members
Joseph M. Klein '47
Berger Erickson '86
Through the Eyes of Thunderbird:
ALUMNI DISCUSS
TODAY'S MEXICO
The Mexico of 1990 is a
country in the midst of rapid
change, shifting toward free
market principles, liberalization of
trade restrictions, and the democra­tization
of a society governed by one
powerful party for 70 years.
As momentous events in China,
Russia, Eastern Europe, and Central
America monopolize American media,
it is easy for u.s. citizens to overlook
the profound history being made
south of the border. Some say this is
symptomatic of America's traditional
myopia when it comes to Mexico, a
country many Americans know little
or nothing about. Nevertheless, Mexico's
THUNDERBIRD MAGAZINE
2
proximity to the United States and its
importance as a trade partner, pro­vider
of labor resources, and tourist
haven suggest the need for greater
attention to this southern neighbor.
The presence and influence of
Mexicans in the U.S. is self-evident to
(Above) The Monumento a la Independencia.
Mexico City. Photo by Pete Schwepker. courtesy of
the Arizona Republic. (left) Carlos Salinas de
Gortori accepts the traditional "banda" signifying
he is president of Mexico. His inauguration in
December 1988 was marred by opposition protests.
Wide World Photo
inhabitants of the southwestern states,
and a high percentage of Tbirds will
at some point in their careers find
themselves doing business in Mexico
or with Mexicans.
For this article, Thunderbird maga­zine
contacted several alumni in
Mexico for their perspective on the
changes occurring in that country. The
following is a summary of opinions on
the political, economic, and cultural
climate in Mexico today.
POLITICS
Mexico's new president, Carlos
Salinas, elected in 1988 by a
narrow majority, is the focal
point and engineer of forces changing
the face of Mexico. Perceived as
lacking strong public support, Salinas
has surprised critics by instituting a
bold and broad-based program of
reforms, including a crackdown on
corruption in the Mexican power
structure. Soon after his election,
Salinas put three very influential
people in jail, including the head of
the PEMEX labor union (PEMEX is
Mexico's state-held petroleum monop­oly),
the head of the largest brokerage
house Gailed for fraud), and one of
Mexico's biggest drug lords.
Warren Morris '61 is a partner in
the lithography company, Editorial
Abeja. He says, ''The jailings were not
just for show, although Mexicans are
cynical because reform goes against
their experience. The PEMEX head
was very powerful and ingrained in
government, and Salinas did well to
get him out. The feeling in some sec­tors
is that Salinas wasn't really elected
by the people, so he is being forced
to come across with very positive
actions to legitimize his presence."
The Harvard-educated Salinas has
also moved toward liberalizing the
Mexican electoral system, dominated
for decades by the ruling Institutional
Revolutionary Party, PRl. As a result,
for the first time a state governor has
been elected who is a member of the
opposition party, PAN. Democratiza­tion
forces Salinas to walk a tightrope,
however. His poliCies must be success­ful
enough to maintain public support
while he dismantles the existing
authoritarian power machine respon­sible
for his election.
As the world at large looks at
Mexico and Salinas, one question that
arises is whether his reform program
signals lasting changes, or merely a
move for political support that will
amount to little or nothing in the long
run. According to Claude Shaneyfelt
'58, a futures market broker for Merrill
Lynch, Shearson, Lehman, Hutton,
"the political smoke screen has
occurred before. The PRI has been in
power since the 1920s. A new admin­istration
is typically influenced by
financial groups after a few months
in office, and those pressures are
always there. The widely publiCized
arrests made by Salinas made good
political headlines," says Shaneyfelt,
"but those are just three people. He
has made a good example, but it
remains to be seen if this will be a
lasting and thorough change."
Neal Baker '74, makes a distinction
between social classes in terms of
support for Salinas. "Educated people,
leaders of business and commerce, are
very encouraged by what Salinas is
doing. The lower class is not so
thrilled because of plant shutdowns
and the end of handouts, but even
they realize that what has been going
on was somewhat unreal." Neal is the
preSident and founder of Reportero
Industrial Mexicano, a company that
publishes industrial magazines and
product information publications.
ECONOMICS AND
BUSINESS
NOt more than two years ago,
Mexico suffered from mas­sive
inflation, slow economic
growth, and progressive capital ero­sion.
Today, inflation has been
contained to a level of one peso per
day, in what has been called an
"economic miracle." The vehicle for
this recovery has been Mexico's Pact
for Economic Stability and Growth,
PECE. This is an agreement between
government, business,and labor to
freeze prices and wages at acceptable
growth rates.
Phillip Keeler '56, managing
director for Foote, Cone &: Belding,
gives some background. "When
Salinas instituted the PECE program,
he picked out 100 people who were
key industrial leaders. These 'patrones'
were trend setters and decision makers
with enormous influence in business,
government, and the unions. Salinas
went to them and got their personal
endorsement for the pact. It then
became a matter of honor for the rest
of the economy's members to follow
the program," continues Keeler. "If he
The National Action Party (PAN) demonstrated outside the
National Legislature to protest the government's claim of a
PRI victory. Wide World Photo
WINTER 1990
had presented the proposal to individ­ual
boards of directors, for example, it
may not have passed.
"Remember, this is said to be a
voluntary program," says Keeler. "The
idea was to promote the greatest good
for the greatest number of people,
and it has been difficult to impose in
actual practice. While there is an
intellectual understanding of why this
is necessary, companies have had to
face substantially lower margins, and
have had to become more efficient.
One way companies have circum­vented
the price-freeze regulations is
to introduce new product lines that
are, therefore, unregulated."
Privatization
Another of Salinas' stated priorities
is the selling of state-held industries,
paraestatales, to the private sector. An
impressive list of private companies
has resulted: Aeromexico, one of two '
national airlines, and DINA, the state
truck manufacturer. Still to come are
recently announced sales of the state's
telecommunications industry, infamous
for its inefficiency, and PIPSA, the
government's monopoly on paper for
periodical publications, long consid­ered
to be a lever of government
control over the newspaper industry.
"The government took over a lot of
companies that should not have been
around, and government in general
runs business badly," says Claude
Shaneyfelt. 'The present government
is definitely getting rid of inefficent
industries, but it is a very slow
process."
Presently, it appears that govern­ment
will continue to divest state
enterprises. In addition to oil and
telecommunications, CONASUPO, the
government's food subsidy program
will be partially privatized. The
program, which began as a way to
subsidize prices for farmers, has
evolved into a system of subsidized
stores where poor people, in theory,
could buy cheaper staple goods, says
George D. Miller '50, owner of a
portrait studio, Estudio Miller. In
actual practice, prices were never
much lower than market, although the
program was a huge financial drain on
government.
Mexico City has traditionally been the heart of
government, and commerce. For another view on
Mexico in transition, turn to Viewpoint, poge 20.
Photo by Pete Schwepker, courtesy of the Arizona
Republic
Trade
In 1985, Mexico became a member
of GATT, General Agreement on lariffs
and Trade, the world organization
which oversees foreign trade rules.
Since that time, former preSident de la
Madrid and Salinas have progressively
cut back the import taxes and trade
barriers, and done so at an even faster
rate than required by GATT
Craig Dudley '58 is the founder
of Conrey Imeramerica, an executive
search firm. He reports a noticeable
elimination of 80 to 90 percent of the
permits required to import a product.
"In the old days (before Salinas) an
individual permit had to go through
the government, Mexico City, and a
variety of departments, a process that
was very time consuming. By the time
a permit would arrive," says Dudley,
"the goods might be spoiled or the
market situation changed."
Several Tbirds have noticed a
marked increase in import products
available to consumers. "Now we see
spurts of clothing and supermarket
products coming in," comments
THUNDERBIRD MAGAZINE
4
Shaneyfelt. 'The overall effect will be
to make Mexican products and
businesses more competitive," adds
Warren Morris.
Ultimately, the logical result of
deregulation and policies encouraging
cross-border trade would be the
creation of a free-trade zone between
Mexico and the US., similar to the
Canadian agreement of last year. So
far, the Mexican authorities have
explicitly ruled this out as contrary to
Mexico's best interests, although they
continue to predict further trade
integra tion.
Opinions differ on why and if this
is true. '1\ free trade zone is still a
ways off," says Morris. "Mexico now
feels it is so far behind the US. and
Canada that it would simply become
a dumping ground for products,
compromising the economy." George
Miller predicts there will be no free
trade zone within the remainder of
Salinas' six-year term. Neal Baker
agrees. "Mexico has always been
scared to death of being swallowed by
the US. Because of this, the politicians
today would say no. But under the
surface, the current administration is
investigating this possibility. In four
or five years, steps might be taken to
initiate such action, so that within
approximately eight years, a free trade
zone could conceivably happen."
Miller adds, "Under the previous
insular system, Mexico could not
'bring anything to the party.' Now our
relationship with the-US. will, in
some ways, resemble that of Canada.
The maquila program and contract
manufacturing is the first step in this
direction. I believe that a free trade
zone will eventually happen. The
problem is that Mexico is presently
way behind in financial services,
among other things."
CULTURE
Mexico and U.S.
Relationships
Elizabeth Arellano '81 has
lived in Mexico for eight years,
working for Citibank and First
Pennsylvania Bank. She is very
positive about the climate of Mexico
for foreigners. "In general, Mexicans
are very friendly toward Americans,
and gradually Americans are becom-
ing more aware of the importance of
Mexico as well. I have been pleased
to find, in my travels to Texas for
Chamber of Commerce trade confer­ences,
that there is an increasing
awareness of Mexico, and the need
and benefits of trade, focusing in
particular on the maquila program."
Claude Shaneyfelt, who has been
in Mexico for 30 years, sees an
evolution in attitudes. "When I first
came to Mexico, up until the early
'60s, a commonly heard phrase was,
'mi casa es tu casa.' We (U.s. citizens)
had dollars, education, and world
power. Mexicans wanted to be
associated with Americans. Then
nationalistic factions took over,"
continues Shaneyfelt, "and that
expression disappeared. Americans
were criticized for taking money out
of the country, although we were also
bringing both money and technology
in. So far, the pendulum has yet to
swing back. Today's generation of
Mexicans grew up under a different
regime. They don't know what
happened before that."
Neal Baker says, "Mexicans like
the prosperity of the U.S., the legal
system (the idea that 'justice is served'),
and the virtual lack of corruption,
compared to Mexico. Overall, bad
feelings or attitudes are minor."
Mexico's View of
Women in Business
Opportunities for women in Mexico
are changing for the better, although
opinions vary as to whether real
equality exists today.
"First of all, to give a little back­ground,
Mexico is a 'macho' country,"
says Phillip Keeler. 'This is simply a
cultural reality, and most of all true in
the middle and lower classes. Women,
however, hold society and the family
unity together. Men will often leave
their families or never marry. Women
raise the children, who then become,
in most cases, their only form of
social security for old age.
'~gainst this scenario," Keeler
WINTER 1990
(Above) Chorles Porks '81 (R) gives a firm vote of
confidence in Mexico as an environment for invest­ment
Parks is shown with employees at Adtec.
(Below) Photo by Pete Schwepker courtesy of the
Arizona Republic.
Adtec, based in Guadalajara, is a supplier of IBM compo­nents
to Mexico and an exporter to IBM plants worldwide.
continues, "there are today increasing
numbers of women in business.
Senior executives and presidents are
still rare, but the change is pro­nounced
in middle management.
Service businesses, like the advertis­ing
and financial fields, will typically
have more women in high positions.
Overall, Mexico today is an accepta­ble
environment for women, and
opportunities are probably greater
still for foreigners ."
Claude Shaneyfelt adds, "Women
in Mexico have a tremendous
advantage in terms of getting their
feet in the door. After that, they must
beware the macho attitude of the
Mexican male, who first looks at
things on sexual terms and later on a
business level. If women can handle
both (capitalize on the initial advan­tage
and deal with the subsequent
sexism) then they will excel here."
Business Relationships
A difference commonly described
in textbooks between the Mexican
business environment and that of the
U.S. refers to the "high touch" idea:
that Mexican business people place a
greater emphasis on personal relation­ships
in business. John De Leon '65
is general manager for the Hay
Group, a U.S.-based management
consulting and human resources firm
in Mexico City. He says, "More
business is accomplished where there
is a personal relationship established.
When you first meet an individual, it
is more common to spend initial
conversation on nonbusiness-related
subjects. The traditional American
style of 'getting right to the point' is
not always the best way to establish a
lasting profesSional relationship."
Geoffry Horsfield '87 is a financial
analyst for Zenith in Chihuahua. Hav­ing
worked in Mexico for over a year
now, he notes that "there is a formality
involved in talking to vendors for
products you want to buy. Normally,
business is not spoken immediately; a
facade of socializing takes place first.
Who you know is also very important
here. Business is not typically done
by submitting bids; personal contacts
and netv,.·orking are more important.
Buyers and sellers in Chihuahua form
groups with informal agreements," he
continues. '1\ stable clientele is based
on mutual personal contacts, 'back-
THUNDERBIRD MAGAZINE
6
scratching agreements.' Price is
important, but not always paramount.
Building future business relationships
can be the motivating factor behind a
transaction. "
"The predominant difference is the
emphasis on the European-style,
oldboy network," says Phillip Keeler.
"Mexican fathers will choose to have
their children educated in Mexico,
even though schools might be better
elsewhere, because they will be 'going
through life' with their classmates.
Favoritism is a significant factor, and
this is especially true in government."
Other T'birds hold a different view.
"Certainly a lot is done on a personal
level, but it doesn't necessarily have
to be that way," says Neal Baker.
"It always helps to maintain good
personal relationships, but if you
have a good product at a good price,
chances are you will succeed."
Elizabeth Arellano adds, "Basically
doing business in Mexico is similar, as
long as you are willing to work within
Mexican business styles, which are not
always the same. It might be more
common to discuss important busi­ness
issues over lunch, as opposed to
a conference room. If you reject these
ideas, feelings might be hurt. These
cultural differences are sometimes
overlooked by foreigners who don't
realize how important they can be to
the overall business relationship."
BUSINESS
OBJECTIVES!
PLANNING
Business planning is oriented
toward short-term objectives
in Mexico due to inflation.
'These factors tend to change on a
generational basis," according to
Claude Shaneyfelt. 'The U.S. used to
be long-term oriented, but competi­tion
caused us to be less inclined to go
through the manufacturing process.
In Mexico, inflation has created a
short-term view. Business is inclined
to make a quick buck. Other factors
making long-term planning difficult
include technological changes and the
Mexican culture, which tends to be
rather 'live for today.'"
"The economic pact is bound to
help inflation, but Mexican industries
are being hit hard by imports, and
have to change or die," says George
Among the alumni contribut­ing
to this article: Claude
Shaneyfelt '58, Neal W Baker
'74, Elizabeth Arellano '81
Miller, whose wife, Maria, runs a
business which employed 300 people
in a factory making metal office
furniture. They were squeezed out of
the market by bigger manufacturers
and by a drop in demand caused by
inflation. The company now manufac­tures
computer components for IBM
and Hewlett Packard.
Factors forcing a change in the time
horizons of business planning are the
increasing international competition
brought on by deregulation, and the
investment required to change the
Mexican worker's present status as one
of the lowest paid in the world. 'The
better paid a Mexican worker is,
the better consumer he will become
of Mexican products," says Warren
Morris. "The short-term view is
to pay workers as little as possible to
maximize profits."
MEXICO'S FUTURE
C hades Parks '81 gives a firm
vote of confidence in Mexico
as an environment for invest­ment.
Parks is the general manager of
Adelantos de Tecnologia (Adtec), a
joint venture in Mexico between u.s.
computer component manufacturer
SCI and a Mexican investment group,
Austral. Adtec began operations three
years ago and has become the biggest
supplier of components to IBM in
Mexico, and an exporter to IBM
plants worldwide.
The dramatic changes in politiCS,
privatization, and the lowering of
trade barriers have had a noticeable
effect on Adtec's business. For
example, a change in policy now
allows for 100 percent foreign owner­ship
of a Mexican enterprise. The
opening of the Mexican economy to
external market forces "are causing us
and other Mexican enterprises to
become more competitive," says Parks.
'1\lso, it is becoming easier for us to
import raw machinery and raw
materials across the border. There is a
longer term infrastructure benefit as
well, as more freight and traffic enters
EXCHANGING
VIEWS AND IDEAS
Each year, Thunderbird offers
students an opportunity to study on
campuses around the globe in special
programs designed to augment their
international management curriculum.
One such campus is the Universidad
Autonoma de Guadalajara. This
summer, 50 students had the opportu­nity
to gain first hand experience in
Mexico during a lO-week session.
Courses such as International Market­ing
Management and Modem Mexico
encouraged students to go out into the
community to conduct research and
interact with the Mexican people.
Students overcame the difficulties of
living in a foreign culture and learned
the nuances of the Mexican business
environment.
WINTER 1990
and flows through the country. The
developments are very progrowth."
Parks is very positive about Mexico.
'1\5 the economy opens, inflation
improves, and import permits are no
longer required, this all contributes to
the overall stability of Mexico. If you
are looking to manufacture products
anywhere in the world today, the
Philippines are unstable, so is South
Korea from the point of view of labor
relations. Hong Kong is no longer a
factor, and the attraction of Thailand is
tempered by hyperinflation and land
prices. Singapore today is filled up,"
continues Parks, "there is no unoccu­pied
land and labor. Mexico has thus
become very attractive internationally
from a manufacturing standpoint."
By Mark Coffin '89
Editor's Note: The opinions expressed in
this article are exclUSively those of the
people interviewed, and do not necessar­ily
represent those of Thunderbird
magazine or the author. A note of thanks
to Dr. John Zerio, Department of \\brld
Business, for his assistance in the prep­aration
of this article.
Thunderbird student Teresa Dehesus
Smith and Professor John Zerio are
shown at the Thunderbird Business
Round Table and Executive Social
held in Guadalajara last summer.
One of the highlights of the
program was an executive conference
organized and directed by Thunder­bird
Professor John Zerio. A select
group of 12 business leaders repre­senting
the banking, computer, textile,
pharmaceutical, chemical, and service
industries were invited to share their
views on the changing business
climate in Mexico, in particular on the
opportunities for foreign investment
and effects of privatization.
Among the executives was Charles
Parks '81 of Adtec and Octavio
Camarillo Alfaro, senior vice presi­dent,
Banca Promex S.N.C., Mexico's
third-largest bank.
The event was followed by a social
hour, giving students the opportunity
to meet the executives personally.
By Jolie Gutentag '89
THE FIRST 180 DAYS:
An Interview With President Roy A. Herberger,Jr.
Q. Now that you have been in office for a little more
than six months, how do you view this first period of
your presidency?
A. What I intended to do in my first year was to learn
and observe; to experience things like the Balloon
Race and Winterim. I gathered data between March
and July and put it into the understanding base of
why things were operating the way they were. Then I
made a few changes. A small but important thing was
the dignification of our graduation ceremonies.
With our students' help, we set a tone of the way we'll
do things. By the way, I think that the transition
between Bill Voris and myself was about as smooth as
you can get. He has been perfectly supportive during
that process.
Q. What is your strategy in regard to Thunderbird's
relationship with the state of Arizona and Phoenix?
A. I saw a need to resurface Thunderbird within the
Arizona community as a vital element in its economic
future. In so doing, I have taken on a substantial
set of outside responsibilities and am asking our
staff and faculty to do the same. The main reason in
doing so is to make Thunderbird pivotal to the
state's future.
Q. What about Thunderbird's presence abroad?
A. We have explored our relationships with
constituencies outside of Arizona, including our
relationships in Japan with the Institute for
International Studies and Training (llSn , with the
European Business School (EBS) in Germany, and
with the Spanish school. My intent was to explore
those situations to find out how solid they were, how
productive they were for us. I think we're coming
along very well. We've signed one new agreement
with Yonsei University in Korea, and I'm really proud
of that. Mischa Semanitzky (Thunderbird's assistant
to the president) is paying a visit to the Soviet Union
right now and we have entertained a number of
Soviet visitors on campus. We are prepared to sign at
least one relationship agreement there, possibly two.
In Japan we are discussing campus locations with our
partners over there, llST. We're also looking at the
possibilities of a site location in western Europe.
Q. What is ahead for Thunderbird's executive
education program?
A. In the area of executive development programs, we
are in the process of negotiating with a number of
entities for overseas campuses. We need to have new
products, new income streams that are beyond our
solely domestic tuition-driven income. We need
quality, executive-styled facilities right now, and we
are involved in a series of negotiations to implement
expanded executive programs here and abroad.
Also, in the field of executive education, we are
looking for partners and have competed successfully
for a contract with the Vitro Corporation of Mexico.
We competed against some of the best business
schools in this country, and we will be producing an
executive program for Vitro on our campus. It will
help them in their aculturation of several firms that
they have acquired here in the U.S. We are developing
other program opportunities, primarily in-house
types of business. We are considering New York, New
Jersey, San Diego, and within the Phoenix metroplex
as possible locations for our executive training
programs. We're also looking at Thunderbird, because
maybe our best interests are to simply develop an
option on campus rather than wait for the business
park to be developed. The business park will
ultimately service our needs because we'll have a
small hotel complex there.
Q. How are plans progressing for the international
business park?
A. We're moving toward a global business information
services theme for the park that would incorporate
our student body, as well as various corporate
entities. We've met with people like AT&T, IBM, and
Digital Equipment. We have also met with one
Japanese firm , with a Hong Kong firm, with General
Electric, Citicorp, and several other banks. These
meetings served to test this concept out a little bit
more and find out exactly what kind of a proposal we
should be developing. We've actually solicited and
have received proposals from development operations
to assist us. This has occupied a substantial amount
of my time, but it's going well. Nobody's telling me
no! We have some potentially good clients and we'll
move from there into the actual writing of the concept.
Q. Does the current slump in the economy,
particularly in Arizona, affect the timetable on this?
A. Probably to some extent, but if the concept is right
it will have less dependency on Arizona because we
will be bringing in constituents from outside this
economy.
THUNDERBIRD MAGAZINE
8
Q. What about the entrepreneurial aspect or the
incubator aspect of the business park?
A. That's a key part of it. Were exploring ways to
fund it, including industrial revenue bonds, private
developers, anything we can do to get it started. In
terms of timing, I'd love to see the ground broken on
this sometime before the end of 1990.
Q. Would you comment on changes you have made
in Thunderbird's organizational structure?
A. Probably the most important changes we've made
in the organizational structure was to focus student
services under one vice president, and to reduce
the number of vice presidents that report directly to
me. We also needed help in the area of what I call
"academic administration" for the School in terms of
looking at our computing, addressing the issues that
have to do with the complexity of the computing
system, and its ability to support the School's needs.
Marshall Geer, vice president for administration, now
has the responsibility to totally focus on computing
and library information issues. Were going into a
major change with regard to library automation and
we've already begun this process.
Weve made some important changes when you
look at what weve done with the alumni and
development offices, moving them to the buildings
that served as residences for Bill Voris and Berger
Erickson. We are going to develop an alumni park in
that area by opening up the backyards of the two
houses. So, spatially, we have created more space, a
different quality of space, and hopefully we'll make
some progress with student services as well.
Q. We have seen an increase recently in student
enrollment. Are we changing enrollment policy?
A. An increase in the number of students is good
news, bad news. The good news is that we have an
increase rather than a decrease. And the increase was
at a quality level which was commensurate with our
standards. The bad news is that we did not anticipate
as many students coming in as were invited. The
normal fall-off of students choosing to attend other
schools simply did not materialize. So, we'll continue
to monitor that. It is not our intention to stay at this
size long-run. It's going to be more difficult to get in
here. Regarding the number of foreign students; my
guess is over time the figures will selectively grow as
a percentage, but not a great deal beyond where we
are now.
Q. Is Thunderbird going to open offices on the East
and West Coasts?
A. Opening an office on the East Coast would give us
the access we need to foundations and our corporate
clientele. We also need to be able to service some of
our alumni, particularly new alumni who are job
prospecting. Such an office would also put us in the
mainstream of international trade and investment,
New York City. It would be a representative'S office,
probably shared with someone, and we're looking for
people and organizations who are willing to volunteer
space at this point. By the way, in]apan, we have
contracted for a representative, Mr. Akira Nagashima
of the Asahi Agency, No. 2 Takachiho Bldg. 2F, 1-6-9
Shiba-Daimon, Minato-ku, Tokyo 105. His phone
WINTER 1990
9
number is (03)438-3361. These offices will be the
place for people to call in and get information and as
our time and budget permits, create support services
for local alumni, and sponsor visiting groups in the
area. The main thing will be to have an address
where we can drop materials for people who are
interested in what we are dOing, and to have this
office act as a central communication point.
Q. What is ahead for Thunderbird's degree
program?
A. We are looking at the notion, with our faculty, of
increasing the products that we offer to the constituents
we serve: after a student satisfies the requirements for
an MIM, offering an alternative for the student to stay
on an additional semester and earn another degree.
We need to have more products and new opportunities
for students to specialize in an area where the com­bination
of that specialty with their international focus
will payoff for them. In particular, we are looking at
an MBNMIM dual degree plus master's degrees in
international health services, international taxation,
and international public administration, as well as an
executive MIM. Obviously, we won't be able to do all
of these, but we are exploring options and will make
our choices later this spring.
Q. How do you see Thunderbird's position relative to
other schools?
A. The competition for us, for what we do, is growing
at a phenomenal rate even in our own backyard.
Every institution in the country is hanging out a
shingle saying it is international and global. I think
the increase of interest in the applicant pool is
indicative of the positive element of this. It has two
sides, however; it is both a negative and a positive.
The negative is that there will be more institutional
alternatives for students. The positive is that
prospective students will do a good job of analyzing
what's out there. They'll know it's very difficult for
institutions in the short run to be able to compete
with Thunderbird. There are some good competitors
out there. My main concern, frankly, is not with
Wharton, it's with the European business schools. I
see them as being legitimate competitors now.
Our 5000-level courses are the things that will
distinguish us. There are some things we will do
better than other people. Insurance programs and
insurance companies are global in nature and tend to
be excellent examples of wonderful career opportuni­ties
for our people, so we'll continue along that line.
Our agribusiness program will continue to be small
and specialized and is something we feel strongly
about because, again, it's an area where our students
have excellent opportunities. As for our programs in
"We hope to serve our alumni
more efficiently through
communication and expanded
continuing education opportunities."
advertising and marketing, if there are any changes
we may see more pragmatics of having opportunities
in the community with internships and special
projects.
Q. How will Thunderbird alumni fit into these plans?
A. They already are fitting in the plans. I think the
best examples are the alumni in San Francisco and
Los Angeles. The alumni in San Francisco are
building a way to relate to each other through the use
of a database management system that we hope to
be able to emulate in some parts within our own
operation here. Alumni in Los Angeles put on a
program I attended, a conference on doing business
in China. Anything that we can do to expose the
Thunderbird name in a quality way in these market­places,
whether it's New York, Los Angeles, or Japan,
benefits everybody. When we go to the executive
development and training level, we're going to call on
our alumni to help us do that. We are already offering
our alumni, and other constituencies, exposure to
our alumni base. We hope to serve our alumni more
efficiently also, through communication and these
expanded continuing education opportunities.
Q. What do you see as fund-raising priorities?
A. We are developing a major fund-raising campaign
and have completed the case statement and a list
of priorities. We are looking for a building project
that would encompass the expansion of the library
as the top priority, followed by the World Business
Department building and then the International
Studies Department building. Hopefully, we will have
a large enough world business facility to take parts of
our administration over with them. Tuition is likely
to i.ncrease, but at the same time it is our plan to
scholarship back a significant part of the increase so
that current students will not be hurt. We need to
price our products at a rate that is sufficient to
build the institution rather than simply maintain it.
This is brought home by our need to issue revenue
bonds to build our new facilities and to update our
current ones. •
THUNDERBIRD MAGAZINE
10
CAM PUS NEW S
PAST PRESIDENTS
SET GOALS
Increasing the number of intern­ships
available to Thunderbird stu­dents
is the first goal of the new
Thunderbird Presidents Association, a
group composed of previous student
body preSidents.
"They will be working within their
own corporations to see that intern­ships
are established, or using other
connections within the business
community," says Stephen R. Beaver,
dean of students at Thunderbird.
Beaver adds that the newly formed
association, which currently has 83
members, seeks to be "task oriented"
__IIL-. ______ .:.:::::=--_J'" I and make use of the organizational
knowledge its members gained about
the school while serving as student
body presidents.
The Presidents Association, an
organization of past student body
presidents, sponsored an alumni
reception for Dr. Roy A. Herberger, Jr.
in New Orleans' French Quarter.
... As events continued to escalate in
Eastern Europe and the Berlin Wall
was falling, 14 visitors from Bulgaria,
Czechoslovakia, Germany; Hungary,
Poland, Yugoslavia, and the USSR
visited Thunderbird as part of a
tour of the Phoenix area's business
and educational organizations.
They are shown at a breakfast in
the Thunderbird Room hosted by
Dr. Clifton Cox, vice president for
academic affairs.
~ Daniel Witcher '50 was elected
president of the Thunderbird Alumni
Association at the association's
annual board meeting in November.
Jack Donnelly '60 is the association's
new chairman of the board. Five
alumni were also elected to the
board to fill three-year terms ending
in 1992. They are George DeBakey
73, Webb F. Elkins '63, Stephen F.
Hall '69, Larry K. Mellinger '68, and
Thomas A. Peterson 77.
WINTER 1990
11
The group has set a goal of adding
30 new internships by next fall's
meeting. "It is a task they feel they can
accomplish," says Beaver. He notes that
the previous presidents demonstrated
leadership capabilities, involvement,
and a commitment to the School during
their tenures. "We felt it was a waste
of talent not to keep them involved."
The association will meet on
campus each spring and will hold its
fall meeting in another city.
The fall Presidents Association
vi session in New Orleans featured
Thunderbird President Roy A. Herberger
Jr., who shared his vision of the
school. An alumni reception was held
at the Hotel Maison Dupuy in the
French Quarter.
Herberger also addressed the New
Orleans business and educational
community on "Developing Interna­tional
Executives for the Global
Marketplace," at a luncheon briefing
sponsored by the U.S. Department of
Commerce and the World lIade Center.
Keeping in close touch with the
alumni association is another goal of
the presidents, Beaver says, adding
that the small size of the group
permits it to take on projects that
might not be practical for the larger
alumni organization.
CAM PUS NEW S
AN ERA ENDS­LOUISE
GIFFORD
RETIRES
When the financial aid office ended
its business day on October 27th, and
the last hullabaloo from the Bizarre
Bazaar died down, Louise Gifford
retired from her post as the financial
aid officer, a position she has held
since January 1967.
"When I first came to work at
Thunderbird in 1958," she reminisces,
"there were only 200 students, two of
them women. Financial aid didn't
exist then." Neither did the Bizarre
Bazaar, which Louise took control of
in 1976, developing it from an
administrator's nightmare into the longtime Louise Gifford fan. "She has
Emergency Loan Fund, fondly known a deep concern for students that goes
as the ELF, which this year provided way beyond the four walls of the
$32,265 in interest free loans to financial aid office. I've seen her go
Thunderbird students. 'These days out of her way to help students, from
government assistance goes up and trying to find them housing to ironing
down, but we manage to do pretty their shirts before an interview. You
well even in the downswings," Louise dump 15 problems on her and she
says. In a year of record budget cuts, never compl~ins . She is there as much
the financial aid office disbursed for the small ones as for the over-
$7,491,426 to 63 percent of the whelming ones."
student body. Surrounded by files and memories
To understand the real Louise, and a collage of postcards sent from
however, it is necessary to look bev'onldl alumni that do not forget her, Louise
dollars and percentages. "Louise is an remains a wonderful listener with a
extraordinary woman," says Doug heart of gold.
Quelland '72 of Thank-Q Rentals, a Louise may walk away from the
Louise Gifford has presided over 20
Bizarre Bazaars during her days as
Thunderbird's financial aid officer.
THUNDERBIRD MAGAZINE
12
office, but she will never really leave.
Her time at the school has been
indelibly marked by a scholarship
fund in the name of Louise and her
late husband, Francis, and more than
20 successful Bizarre Bazaars.
Catherine King-Todd steps in as
the new head of the financial aid
office. Students will continue to
receive their loan checks and worry
about their budgets, but some things
will never be the same again. It is
impossible to imagine that office
without Louise Gifford sitting calmly
among the piles of files and ringing
phones.
By Melanie Bradley
Dan May (right) presents a bronze
sculpture titled "The Last Lucifer" to
Dr. Roy Herberger. The Fritz White
sculpture was donated to the School
in honor of Thunderbird Professor
Sumner Wyman. May and his wife,
Elaine, own the May Galleries
located in Arizona and Wyoming.
The title of the sculpture is a refer­ence
to the scene which shows three
cowboys sharing the last match.
known by its brond name Lucifer.
GRADUATES FACE
CHALLENGES,
CHANGES, AND
VALUES
Donald L. Staheli, president and chief
exceutive officer of Continental Grain
Company, delivered the commencement
address to the fall graduating class,
totaling 385 students from 36 foreign
countries and 39 U.S. states. Some
excerpts from his address follow:
One has to be greatly impressed
today with the challenges that sur­round
us and the speed with which
change is taking place. Amid the
change and challenges, I'm very
convinced that the persons who want
to succeed in this environment must
be guided by a set of principles that
serve as an anchor in their business
and personal lives.
Let me outline a few of the key
challenges which you, as the leaders of
tomorrow, will be faCing in the next
decade and beyond:
Europe 1992 must be at the top of
any list. Not only will the European
Community be challenged in bringing
together one market, but it will be
forced to deal with uncontrollable
political and economic changes ring­ing
its borders.
On everyone's minds and lips
today are the dramatic and dynamic
changes taking place in the relation­ship
between the Eastern Bloc and
the Soviet Union. The opening of the
Eastern Bloc to political and eco­nomic
reforms, to freedom and self­determination,
is a dream of many that
may.be coming true.
The economic and political impli­cations
of what's going on there are
staggering. Secretary of State James
Baker, commenting on the need for
help in that region, said, '~fter
political change has taken place, a new
challenge emerges. The economies
must put food on the table and goods
on store shelves."
The emerging power base of the
Pacific Rim countries, Japan, Korea,
and Thiwan, are challenging the
Western countries. They are creating
increasing competitive pressures as
they become economically more
powerful and formidable to the rest of
the world.
China, with a quarter of the world's
population, has taken a new approach
to handling its people and its
economy, while trying to keep political
and economic reforms from going
beyond what its leadership feels it can
manage. Emerging is a China whose
growth and progress of the last several
years will be more controlled in the
near future, but a China whose future
potential still remains almost unlimited.
Latin America, where the struggle
for political and economic changes
continue, is a region that could fall
further behind, unless it can master its
debt load and find more successful
ways to govern its people.
Hunger and destitution remain for
millions in the Third World, especially
those living on the African continent.
This remains one of the great unsolved
challenges for the leaders of the 2Ist
century.
Having spoken of some of the
challenges, let me tum next to the
changes that are swirling around your
world as you step out into a new
career. As the world of business and
politics becomes more global, the rate
of change is expanding exponentially.
And with it, an ever increasing
difficulty in predicting what the new
changes will bring.
Hopefully, one of the assets you
will take with you from Thunderbird is
an ability to react better, and faster, to
the unknown and the unpredictable,
than we have been able to do in the
past. The transition - from an era of
reasonable predictability to an era of
unpredictability - challenges
both private industry and
the public sector
"Change and globalization will
be the watchwords of the new
generation of managers," Donald L.
5wheli wId the December
graduating class.
WINTER 1990
13
alike. And it puts a premium on those
managers who can think globally and
quickly. And on those who can be very
flexible.
These dramatic changes also pres­ent
a special challenge to long-term
strategies, as unpredictable events
make strategic planners more vulnera­ble
to the unforseen events of change.
Our company, Continental Grain, does
business in over 70 countries around
the globe. Hardly a day passes without
political events or economic changes,
someplace in the world, having a
material impact on our businesses.
One of the major keys to your
success will be how well you react to
change, to the unpredictable events to
come throughout your careers, whether
they be a daily surprise, a further
opening of China to outside influ­ences,
as we witnessed in the 1980s,
or the political and economic oppor­tunities
that we will surely see in
Eastern Europe in the 1990s.
As we have talked about the concept
of change and the unpredictability of
that change, I am equally impressed
with the need for these changes to
continue, in this country, as well as the
need for continued reform worldwide.
You are going to need to take with
Continued next page
M PUS NEW S
continued from previous page
you - in addition to the knowledge
base and the learning experience of
your life to date - a set of values. that
will guide your thoughts and actions
throughout the balance of your life.
Each of you has to decide which
values are important to you. But let
me suggest four that are extremely
important to me, and have served me
well through the years.
Personal integrity and trust, an
absolute must if you are seeking
respect from those with whom you
associate.
Respect for the dignity of others and
their points of view, a special virtue
when working in a world of different
cultures.
Self-discipline and hard work, a
prerequisite of most successful people.
Loyalty and commitment, essen­tial
traits of every good manager and
leader.
These values form a commitment
to giving, serving, and contributing to
a cause or purpose bigger than your
own. In short, helping to make the
world a better place for the genera­tions
that follow.
If your values are clear, then be
prepared to have them t~ted, ,o~er
and over again, by the refmers fIre of
life. If you are unclear on exactly what
those guiding principles should be,
then spend some time coming to grips
with them now. A person without a set
of guiding principles is like a shiP.
without power in a stormy sea, bemg
tossed to and fro, at the mercy of each
oncoming wave.
In closing, let me say again that the
challenges you and I will face over the
next decade and beyond may surpass
any that have come before. We can
never return to the way things have
been during the decade of the 1980s,
much less the more tranquil era often
referred to as "the good old days."
Change and globalization will be the
watchwords of the new generation of
managers. Your generation will be
constantly confronted, indeed, ener­gized
by the speed of such change ..
And, finally, those who succeed m
this future world that I've pictured
today will be those who have adopted
values that can guide them through
life, values that can serve as your
anchor in a storm.
Barbara McConnell Barrett Richard J. Lehmann
NEW TRUSTEES
ELECTED
The Thunderbird Board of Trustees
met this fall to elect Richard Snell as
chairman of the board for a one-year
term and John E. Berndt as vice
chairman. They also elected three new
members.
Named to the board were attorney
and former federal official Barbara
McConnell Barrett, banking execu­tive
Richard J. Lehmann, and
businessman Clarke A. Nelson.
Barrett is an attorney who lives in
Paradise Valley She served as deputy
administrator of the Federal Aviation
Administration and previously was
vice chairman of the Civil Aeronautics
Board in Washington, D.C. She was
honored by the International Women's
Forum as a "Woman Who Made a
Difference" in 1988.
Lehmann serves as president of the
Valley National Corporation, as well
as president and CEO of the Valley
National Bank of Arizona.
Before coming to Valley National,
Lehmann served as senior corporate
officer for Citicorp in Europe, the
Middle East, and Africa. He previously
was president and CEO of Citicorp
Person-To-Person, a nationwide con­sumer
finance company
Nelson is chairman of his own
company after a long career with the
Carnation Company Nelson holds an
MBA from Harvard University and
served on the Board of Regents of
Georgetown University from 1983
to 1987.
THUNDERBIRD MAGAZINE
14
Larry Robinson, U.S. State
Department China Desk, spoke to
Thunderbird students recently about
Chinese internal politics. Robinson's
previous assignments have included
tDurs as consular officer in London
and Belfast, political officer in
Muscat and Shanghai, and intelli­gence
analyst for the Philippines
and the South Pacific.
COUNTERING
TERRORISM
Clayton E. McManaway, Jr. '59,
retired ambassador of the us. to Haiti,
and senior managing director, The
Fairfax Group, Ltd., was on campus
recently to share his views on terror­ism
and counterterrorism. McManaway
told the audience that terrorism has
been with us for centuries, citing the
example of "cart bombs" used during
the Napoleonic Wars.
"Modem international terrorism has
been increasing, and there's no end in
Sight," he said. "There were under 200
incidents in 1968, and there were over
800 in 1988. State-supported terrorism
is a key element in this increase," he
continued. 'Terrorists use their own
value systems and our own values
against us, and when we are not
resolute they succeed."
Violence has always been here but it
is more systematically dealt with today.
Better records are being kept and
awareness has increased with the
advent of worldwide communication
systems. "CNN is everywhere now,"
said McManaway. "We sat and watched
CNN monitor the hijacking of the
Kuwaiti airliner because they had
quicker information than our intelli­gence
agencies did."
McManaway says the US. govern­ment
does have a policy and a program
to counter international terrorism. It is
basically the application of law. "It
says to treat terrorists for what they
are," he said, "criminals - international
criminals." To do so requires "interna­tional
cooperation and work. It also
takes a little imagination sometimes."
The US. law has extended to terrorist
cases overseas with the FBJ given
jurisdiction over terrorist acts involv­ing
Americans overseas.
Clayton McManaway. jf. '59
MEESONBMW
AND 1992
Axel Mees '76, vice president, BMW
of N.A., was on campus this fall to
speak with students regarding 1992
and BMWs strategies for the move­ment
toward European integration and
its implications for future prosperity
~---"-I:rl within the auto industry.
Having dealt with uneven value­added
tax rates throughout the EC
member states, European integration
will promote a unified tax rate that
will allow BMW greater price competi­tiveness
and equality for EC automo­A
new site, Glendale Airport, and a bile buyers, according to Mees.
new event, the 8alloon Glow, were a
part of the 1989 Thunderbird Classic
Balloon Race. There were 122
entries this year, including a Giant
Cactus and Disney's Donald Duck
More than 60,000 people attended
the two-day event The race, along
with the Hot Air Affair, showed the
second highest profit in its history.
raising $51,677 for the Friends of
Thunderbird Mavis Voris Scholarship
Endowment Fund. The endowment
now stands at $421,294.
RESEARCH COMES
TO FRUITION
Dr. Andrew Chang, department of
Modem Languages, has had a book
entitled, '~ Thesaurus of Japanese
Mimesis and Onomatopoeia - Usage
by Categories" accepted for publica­tion
by laishukan Publishing Com­pany
of Tokyo. Japanese mimesis is
highcontext sound symbolism used to
express human actions, emotions, and
to describe natural phenomena, etc.
The book is the first of its kind and
will become an important reference for
teaching and studying of advanced
Japanese and for effective communi­cation
with native speakers.
WINTER 1990
15
Mees added that BMW's automobile
distribution system will be redeSigned
to provide customers with faster
availability and reduced distribution
costs. Storage facilities will be estab­lished
within West Germany at different
locations to allow efficient movement
of automobiles to dealerships though­out
western Europe.
Axel Mees 76
THUNDERBIRD NETWORK
ALABAMA
Alabama Tbirds have
instituted First Tuesdays at
Highlands Bar and Grill,
2011 Eleventh Ave. South, in
Birmingham, starting at 5:30
p.m. The events are being
organized by Mernie Sams
Crane '88.
ARIZONA
First Tuesdays in Phoenix
have featured guest speakers
on the campaign trail this fall.
In October, former Arizona
Governor, Evan Mecham, spoke
to alumni at the University
Club. The following month
saw J. Fife Symington, a
Republican gubernatorial can­didate,
as the featured speaker
on campus. Symington out­lined
his campaign platform
for an interested group of
Tbirds. In December, the
school's International Studies
Professor, Richard Mahoney,
spoke to the alumni group on
his philosophies as the Demo­cratic
candidate for Arizona's
secretary of state. He noted
that integrity in government
will be a big issue in next
year's elections.
CALIFORNIA
Gold Coast
First Tuesday in November
featured Sally Leversee 'S4,
Patagonia, Inc. She spoke on
"Opening a Retail Store in
Japan or Thirty Days in a
Tokyo Hotel."
The December meeting
featured Maarten Fleurke '79
who gave a short talk on the
rapidly changing business
climate in Poland and Eastern
Europe and how to adapt as
an international business
executive. Fleurke is vice
president of Pacific InterTrade.
The chapter combined
efforts and celebrated
Christmas with the Greater
Los Angeles alumni chapter.
The party was held at the
home of Steve Savoldelli 'SO
in Wesdake Village.
Greater Los Angeles
An Oktoberfest with Bavar­ian
music, bratwurst, knock­wurst
and pretzels was held
in Alpine Village in Torrance.
The chapter celebrated the
New Year by attending the
world's longest block party on
Colorado Boulevard on New
Year's Eve and watching the
lOIst Rose Bowl Parade in
Pasadena, on New Year's Day
Orange County
First Tuesday meetings have
been moved to Scott's, across
the street from the South
Coast Shopping Center, 3300
Bristol Street between Anton
and Avenue of the Arts. The
international speaker's dinner
featured Sherri Baldwin 'S7,
prinCipal of the Baldwin Sai
Bei Company, who presented
an update on the political and
economic situation in China.
Dr. Martin Sours was the
keynote speaker for the
second annual Thunderbird
Keynote Speaker Dinner held
at the Villa Nova Restaurant.
L.A. area Tbirds were
invited to attend an AT&T
sponsored international
business conference and
seminar entitled "Expanding
Your Market Place into the
Pacific Rim."
San Francisco
Dr. Roy A. Herberger, Jr.
spoke to the San Francisco Bay
area alumni at their annual
Christmas dinner in December.
He spoke on topics that the
San Francisco chapter's devel­opment
committee researched
for relevance to local Tbirds
as well as the general alumni
body
The association also co­sponsored
a seminar on
international marketing with
the International Trade Coun­cil
at the Federal Reserve
Building in San Francisco.
Speakers from Unison Inter­national
Corporation, the U.S.
Department of Commerce and
DHL Express participated.
The First Annual SFTAA
Bike Tour of San Francisco
was a 15-mile tour which
included a cafe/pub stop en
route for lunch. A "New
Venture Group" was recently
formed to investigate new
business opportunities among
• Don Parker '82, president of the
Arizona chapter, led the way as a
group of golf enthusiasts got
together recently in Phoenix for the
third annual tournament Dr. Roy A.
Herberger, Jr. won a prize for the
longest drive of the day and T'bird
student Bruce Dieterlen scored a
ho/e-in-one on the 12th hole.
Although he did not win a car,
Dieterlen was awarded a prize for
closest to the pin. The winning team
of Dobis, Dobis, Harrison, and Divers
wan the event with an overall score
of 67 on a par 71 course. Network
photo by Bobbie Boyd
THUNDERBIRD MAGAZINE
16
~
New York Thunderbirds enjoyed the
opening of the Velazquez exhibition
at the Metropoliton Museum of
Art in New York. Among the group
pictured are Thomas O. Getz '87;
Juan J. Mas '88; Amanda Eastman
'88; Beppe Ruocco '88; and Usa and
Mads '87 Ulle/und. Photo courtesy of
Juan Mas.
--------~--------
~
--------~--------
~
The board of directors of the
Thunderbird Alumni Association,
under the leadership and guidance of
Daniel D. Witcher '50, chairman of
the alumni recognition committee,
have inducted the following 17
alumni into this year's Thunderbird
Who's Who. Selection criteria was
based upon the significant level of
professional achievement each
individual has attained in his or her
chosen profession.
These 17 alumni join the 112
others who were selected for lifelong
recognition in conjunction with
last year's program. Each person
serves as an example of the quality
and potential associated with the
School's educational offering. We
are proud of their association
with Thunderbird and hope you will
join us in acknowledging their
accomplishments to date.
We encourage you to actively
participate in this effort to recognize
the professional accomplishments of
your peers by forwarding the names
of worthy candidates to the alumni
recognition committee of the
Thunderbird Alumni Association,
in care of the Alumni Relations
Office. A nominationform appears
following the listing.
JOHN R. AUSTIN '76,
Registered Principal &
Financial Planner (1982-),
Austin & Company,
(Washington, DC).
Registered Representative,
Dean Witter Reynolds, Inc.,
1977-81; CBOT Futures
Observer/Grain Merchant,
Cook Industries, Inc., 1976-77;
International Association for
Financial Plann.ing, Inc.,
Chapter Chairperson, Presi­dent,
Treasurer, and Director;
Distinguished Service Award
1986; Leadership Award 1988;
American Arbitration Associ­ation
Panelist. Undergrad:
Eisenhower College of the
Rochester Institute of
Technology, Seneca Falls, NY
NARCE CALIVA '56,
Management Assessor,
Psychological Consultants,
Inc.; Retired Special
Assistant to the Vice
President of Human
Resources (1988-1989) and
current Volunteer Consult­ant,
American Red Cross
(Washington, DC).
American Red Cross:
Managing Director - Europe,
1981-88; Manager Service to
the Armed Forces, 1978-81;
Medal For Civilian Service in
the Republic of Viet Nam
1968; The American Red
Cross Tiffany Award for
Employee Excellence 1988.
Undergrad: California State
University, Sacramento.
JOHN C. COOK '79,
Abteilungsdirektor (1989-),
Security Pacific Bank
(Frankfurt, West Germany).
Senior Financial Consultant,
Merrill Lynch International­Brussels,
Belgium, 1981-89;
European Representative,
Univestors - SA, 1980-81;
Staff Assistant to Marketing
Director of Middle East,
International Harvester
Company - Chicago/Brussels,
1979-80; Founder and
President of Thunderbird
Alumni Association Europe;
Chairman Manufacturing
Committee, United Fund of
Belgium. Undergrad: Purdue
University, IN.
JOHN C. COOPER '61,
Director (1989-), Merrill
Lynch Capital Markets
(Coconut Grove, Florida).
Group Executive - Latin
America/Caribbean Group,
Marine Midland Bank, NA,
1983-89; Citibank NA: Vice
President Wholesale Corpo­rate
Business, San Francisco,
CA., 1981-83; Country Head
Puerto RicoNirgin Islands,
1979-81; Senior Credit Officer,
1979; Country Head Singapore!
Malaysia, 1976-79; Western
Hemisphere Department
Head, New York, 1973-76;
Vice President World
Corporation Division, New
York, 1971-73. Undergrad:
University of California at
Los Angeles.
WILLIAMH.
CUNNINGHAM '58, Vice
President & Director, The
Land Pavilion, Kraft
General Fbods (Epcot
Center, Orlando, Florida).
President & Managing
Director, General Manager,
Kraft Foods, Central America;
Director of Sales &
Marketing, Alimentos Kraft
de Venezuela; Cyanamid
International, Manager of
Consumer Products - Buenos
Aires, Argentina; Anderson
Clayton, Marketing Consult­ant;
Colgate Palmolive
International, General Man­ager
- EI Salvador; Recipient
'fribute Appreciation, U.S.
State Department 1980;
Order of Vasco Nunez de
Balboa, Govt. Panama, 1980.
Undergrad: University of
California, Santa Barbara.
THEODORE J. FULLER
'71, Executive Vice Presi­dent
(1987-), Johnson &
Higgins (philadelphia, PA).
Senior Vice President, Branch
Manager, 1981-87; Vice
President, Assistant Vice
President, 1977-80; Unit
Manager, Account Executive,
Consultant Health Care
Department, 1972-77; Board
of Directors: Johnson &
Higgins, World Affairs Council,
Metropolitan Philadelphia
YMCA, American Red Cross;
Chair, United Way, S.E.
Pennsylvania's Major Busi­ness
Section. Undergrad:
Woodbury University, Los
Angeles.
BERNARDO ARAUJO
GIACOMETTI '78, Presi­dent
(1988-), Parker Pen
(Sao Paulo, Brazil).
Director & Partner,
International Marketing
Vendas e Servicos Ltda.,
1985-88; Director Marketing
& Sales, Parker Pen Brazil,
1984-85; General Manager,
American Express, 1979-84.
Undergrad: Georgetown
University, Washington, DC.
PHILIP D. HOFFMAN '58,
Senior Vice President
(1983-), Aaron D.
Cushman & Associates,
Inc., (Chicago, IL).
Vice President, 1977-83;
Account Supervisor, 1972-77;
Account Executive, Harshe
Rotman & Druck, 1966-72;
awarded Silver Anvil from the
Public Relations Society of
America 1989; Public Servant
of the Year, South Chicago
Chamber of Commerce 1989;
Financial World Merit
Awards; four Golden
'frumpets from the Publicity
Club of Chicago; Dallas Press
Club Merit Award. Undergrad:
University of Missouri at
Columbia.
GARY L. LANGSTAFF '72,
Executive Vice President,
Marketing (1989-), Burger
King Corporation (Miami,
Florida).
Executive Vice President,
Marketing, Hardee's Food
Systems, Inc., 1985-89;
General Manager, Wieden &
Kennedy Advertising; Foun­der,
Envision Systems Inc.;
Senior Vice President, Benton
& Bowles, 1972-81. Under­grad:
University of California,
Santa Barbara.
DAVID M. LEECH '72,
President and CEO
(1988-), Houston Bio­technology
Inc., (The
Woodlands, TX).
American Cyanamid: Vice
President, Davis & Geck
Surgical Division, 1986-88;
Director of Marketing,
1983-86; Director of Medical
Products -Asia/Latin America,
1981-83; Managing Director,
Cyanamid Scandinavia,
1978-81; Sterling Drugs,
Manager of Ethical Pharma­ceuticals
- Caribbean, 1976-78;
Assistant to the President -
Mexico, 1975-76; Director
of Marketing - Malaysia!
Singapore, 1974-75; Product
Manager - Indonesia, 1973-74.
Undergrad: University of
Colorado.
WALLACE F. LIFE '60,
Chairman & Managing
Director, Goodyear India
Ltd., (New Delhi, India).
Chairman & Managing
Director, Goodyear Tire &
Rubber Company - South
Africa; Sales Director,
Goodyear Do Brasil-Produtos
De Borracha Ltda.- Brazil;
Chairman & Managing
Director, Compania Goodyear
Del Peru SA. Undergrad:
Ohio State University.
DONALD J. McLANE '74,
Division President -Pacific
South Division (1986-),
Nordson Corporation
(Amherst, Ohio).
Vice President Finishing
Equipment Division, 1982-86;
Vice President Doboy
Packaging Machinery Divi­sion,
1979-82; National Sales
Manager, 1976-79; Sales and
Sales Management, Nordson
Canada, 1975-76. Undergrad:
U.S. Military Academy, West
Point, NY
GREGORY B. MURPHY
'73, President & CEO
(1987-), General Fbods
Bakery Companies, Inc.
(Bay Shore, NY).
Employed in Maxwell House,
Breakfast, and Beverage
Divisions, General Foods Inc.,
1973-1987; Board of Directors:
American Bakers Associa­tion,
Long Island Alzheimer's
Foundation; member Board
of 'llustees of the National
Art Museum of Sport. Under­grad:
U.S. Naval Academy.
GAIL S. RAY '77, President
(1989-), Simtec Computer
Rentals (Troy, MI).
Founder & President, PCR
Personal Computer Rentals,
1983-89; IBM Corporation:
Account Executive - Coral
Gables Florida, 1981-83;
Account Executive - Phoenix,
Arizona, 1979-81; Marketing
Representative - Norfolk,
Virginia, 1977-79; Kyrene
Public School System,
Educator -Tempe, Arizona,
1974-77; Profiled in Fortune,
Entrepreneur, Nation's
Business, Success, Success­ful
Women, featured in
Dun & Bradstreet, 1989.
Undergrad: Arizona State
University.
JAMES P. ROONEY '67,
Managing Director, J.P.
Rooney & Associates
(Bangkok, Thailand).
Citibank, Managing Director -
Bangkok First Investment &
Trust; Manager - First
National City Development
Finance Co.; Chairman of
the Asia-Pacific Council of
American Chamber of
Commerce 1981-82; Thsk
Force on Export Policy, U.S.
Chamber of Commerce;
Founding Director of the
Thai Finance & Securities
Association; Director of the
Thai Management Associa­tion
and the Board of Trade
of Thailand; Director of the
Bangkok YMCA; lecturer on
trade and investment in
Thailand. Undergrad: Pomona
College, Claremont, CA.
BRENDA SEXTON '80,
Vice President (1987-),
Julien J. Studley, Inc.
(Chicago, IL).
Senior Vice President,
Irvine Associates, 1982-87;
Account Executive, J. Walter
Thompson, 1981-82; Account
Executive, Ogilvy & Mather,
New York, 1980-81; Sales
Promotion Manager, Grey
Advertising, 1979; 1988
Broker of the Year, Chicago.
Undergrad: University of
Denver, CO.
H. GENE WICK '60,
Retired Vice President of
Operations (1983-89), R.J.
Reynolds Thbacco Interna­tional,
Inc. (London,
England).
Vice President -Latin
America Operations, Miami,
Florida, 1981-83; Vice
President - Europe/Middle
EastJ Africa, Geneva, Switzer­land,
1976-81; British­American
Tobacco Co. Ltd.,
Factory Operations, Mexico,
1960-68. Undergrad: Wash­ington
State University,
Pullman WA.
Thomas E. Barnett '55
Fbunder and President (1980-)
Barnett International
Ft. Lauderdale, FL.
Robert 1. Bean '48
Principal Associate (1987-)
Bartco Marketing Group
Green Valley, AZ.
Harald G. Biedermann '68
President
Biedermann International
Fresno, CA.
Wendy Black Rodgers '77
Director, Corporate
Communications (1984-)
Best Western International
Phoenix, Az.
Norman H. Blanchard '59
President (1981-)
SmithKline Beecham
Animal Health,
SmithKline Beecham
West Chester, PA.
Donald D. Bohning '59
EditorlLatin America (1967-)
Miami Herald Publishing Co.
Fort Lauderdale, FL.
Frederick L. Bollerer '67
Chairman & CEO
First American Metro Corporation
McLean, VA.
James B. Boyce III '47
Retired
TIME, Inc.
Raleigh, NC.
Allen J. Brenteson '60
President
A.B.!. Agro Companies
Miami, FL.
Robert C. Brock '48
Retired
Laundromat Store Owner
Jacksonville, FL.
Leonard M. Brockman III '75
President
Brockman & Associates
North Manchester, IN.
James R. Brokken '69
Executive Vice President (1986-)
Manufacturers Hanover
1hIst Company
New York, NY
W.L. Lyons Brown, Jr. '60
Chairman of-the Board & CEO
(1983-)
Brown-Fbrman Corp.
Louisville, KY.
Ralph W. Callahan, Jr. '66
Chairman and CEO (1986-)
Henderson Advertising, Inc.
Greenville, SC.
Blas R. Casares '67
President
Corporacion Ceres S.A.
Caracas, Venezuela
James M. Dale '73
General Manager
Villa Nova Restaurant
Newport, CA.
John F. Daliere '64
President (1984-)
Art West Inc.
Phoenix, AZ.
Vincent S. Daniels '74
President/Owner (1980-)
MINEQUIP Corporation
Miami, FL.
George T. DeBakey '73
International 'frade Consultant
Anderson, Benjamin, Read &
Haney, Inc.
Washington, D.C.
Richard W. Decker '70
Tod O. Clare '57 President & CEO (1988-)
President, International Operations Westarnerica Bank
American Automotive San Rafael, CA.
International Ltd.
Southfield, Mi.
Ronald B. Clark '59
President (1985-)
Jafra Cosmetics
Westlake Village, CA.
David R. Clay' 49
Vice President, Latin America
Royal Crown Cola International
Ciudad Mexico, Mexico
Lynda Jo Clugston '80
Director of Sales & Marketing
Watergate Hotel
Washington, D.C.
Henry N. Conway, Jr. '55
Retired
International Bank
Amelia Island, FL.
J.F. Corcoran '47
Retired
Goodyear Tire and Rubber Co.
Akron, OR.
Peter R. Cozzetto '52
Retired
CESCO International, Inc.
Minneapolis, MN.
J.H. Dethero '58
Regional Manager (1988-)
California State World 'fiade
Commission,
California Export Finance Office
San Francisco, CA.
George J. Dietz '47
Career Minister Counselor
Fbreign Service of the U.S.
Springfield, IL.
Jack E. Donnelly '60
President (1986-)
Bailey & Donnelly Associates Inc.
Phoenix, AZ.
Robert W. Feagles '51
Self-employed Consultant
West Hartford, CT.
Victor Raul Florian '76
Finance Director (1984-)
VRF Financial Group
Van Nuys, CA.
John A. Florida '62
President & CEO
J. Walter Thompson Co.
Sao Paulo, Brazil
Oliver J. Fbrd III '66
Vice President, Academic Affairs
(1987-)
Fitchburg State College
Fitchburg, MA.
Robert M. Frehse, Jr. '50
CEO, Executive Director (1979-)
William Randolph Hearst
Fbundations
New York, NY
Griffith Frost '80
President
Frost International
Mutsu Aomori, Japan
Roland E. Garcia '53
International Consultant
Roland E. Garcia Consulting
Fresno, CA./
New Regar SA
Lugano, Switzerland
Francis P. Graves, Jr. '59
CEO and Vice Chairman of the
Board (1985-)
CFRCorp.
Roseville, MN.
Stephen F. Hall '69
President
Fbod Marketing International, Inc.
Dedham, MA.
William A. Harris '50
PresidentlDirector
American Standard, Inc.
Ciudad Mexico, Mexico
John Hays '52
Owner/Operator (1952-)
Hays Ranch
Yarnell, AZ.
Douglas F. Hill '58
Retired
Goodyear Tire and Rubber Co.
Vero Beach, FL.
Thomas B. Hitchcock '53
Vice President (1987-)
Private Banking Group
Citibank
New York, NY
Jerry Lee Holmes '60
Self-employed
Management of Family Investments
and Community Service
Dallas, TX
William H. Holtsnider '59
Retired
The Gillette Company
Wellesley, MA.
James R. Houghton '64
Chairman of the Board
Corning, Inc.
Corning, NY
John L. House '69
Self-employed Investor
Great Britain
Kenneth A. Jacuzzi '79
President (1983-)
KJ Inc.
Phoenix,AZ
Pincas Jawetz '75
International Consultant
Pincas Jawetz & Associates
New York, NY
Harvey W. Johnson '49
Vice President, Agricultural Group
United BrandslUnited Fruit Co.
New York, NY
William M. Johnson '60
President
Stratus Resources Corp.
Atlanta, GA.
James B. Kelly '64
Vice President International
Science Applications Int'l Corp.
(SAIC)
Washington, D.C.
Charlotte Kennedy Takahashi '76
President - Japan
Oak Associates
Tokyo, Japan
Cecil A. Kersten '51
Retired
Goodyear International Corp.
Akron,OH.
Linton D. Kingsbury '61
Self-employed
Real Estate Investment 'Iiust
(REIT)
Lincoln Plaza Resources
Vail, CO.
Joseph M. Klein '47
Retired President
Pluess-Staufer Industries, Inc.
Pacific Palisades, CA.
James G. Kohl, Jr. '71
General Manager
ITW Minigrip Inc.
Seguin, TX.
Robert J. Lambrix '63
Senior Vice President
& Chief Financial Officer (1983-)
Baxter International Inc.
Deerfield, IL.
Robert G. Lees '77
President and CEO (1986-)
Pacific Inter'frade Corp.
Westlake Village, CA.
Fred A. Leisering '47
Retired! President
Sears Roebuck Del Peru
Lima, Peru
C. Day Lohmann '85
Program Director
The Nature Conservancy
Leola, SD.
Sandy London '77
Director, Int'l Operations
Cybex
Northport, NY
Robert M. Lorenz '55
Retired!Senior Vice President
Security Pacific Bank
Los Angeles, CA.
Billy F. Martin '55
RetirediVice President, Finance
Summey Products, Inc.
Dallas, NC.
Barry J. Mason '58
Senior Advisor
Sumitomo 'Iiust &
Banking Co., Ltd.
New York, NY
Raul P. Masvidal '66
Chairman (1977-)
M Holding Corporation
Miami, FL.
Timothy McGinnis '68
Senior Vice President (1983-)
The Chase Manhattan Bank
Tokyo, Japan
Tom J. McSpadden '65
President
MeraBank-EI Paso
EI Paso, TX.
Ben C. Novoa '47
Business Manager
Team Electronic Stores
Anchorage, AK.
Sherman J. Olson '50
International Insurance Consultant
Seguros La Comercial, S.A.
Ciudad Mexico, Mexico
William J. Paden '48
Chairman (1982-)
Union Chelsea National Bank
New York, NY
Larry K. Mellinger '68 Peggy Peckham '74
U.S. Executive Director (1986-) Senior Vice President
Inter-American Development Bank Chase Bank of Arizona
Washington, D.C. Scottsdale, AZ.
G. Jeff Mennen '65
Vice Chairman (1981-)
The Mennen Co.
Vice Chairman (1987-)
Aromatic Industries, Inc.
Morristown, NJ.
Alfred F. Miossi '48
Retired
Continental Bank Corp.
Chicago, IL.
William E. Mitchell '47
President (1983-)
International Resources, Inc.
Clover, SC.
Henry T. Mulryan '49
International Materials Consultant
Pacific Palisades, CA..
Charles C. Muse '50
President
Intergraphic, Inc.
Panama, R.P.
F. Francis Najafi '77
Self-employed
Pivotal Group
Phoenix, AZ.
Don Novello '65
Actor/writer
(Fr. Guido Sarducci)
Fairfax, CA.
William O. Pennel '64
President/Owner (1976-)
Intercontinental Motors, Inc.
Houston, TX.
Robert B. Perkovic '60
President (1988-)
RBP International Consultants
Cleveland, OH.
Harry J. Petrequin, Jr. '54
Faculty, National War College
Agency for International
Development
Washington, D.C.
James O.B. Phillips '47
DirectorlPresident (1986-)
Diamond Mille
Mineracao Piracicaba Ltd.
Andarai, Bahia
William G. Phillips '58
Harold T. Caven Professor,
Business and International Finance
University of Alaska
Fairbanks, AK.
Mitchell S. Porche, Jr. '67
President (1980-)
Porche International
Enterprises, Ltd. (U.S.)
Guadalajara, Mexico
Douglas Rae Quelland '72
OwnerlPresident
Thank-Q Enterprises, Inc.
OwnerlPresident
Five-Q Enterprises, Inc.
Phoenix, AZ.
Richard E. Ragsdale '67
Chairman
Community Health Systems, Inc.
Nashville, TN.
Paul L. Reiss '60
Partner
GAS Associates
Weston, CT.
Peter J. Reitz '62
Secretary General
CARE, International
Paris, France
Richard S. Roberts '48
Retired
U.S. Department of Commerce
Washington, D.C.
John Thomas Rogstad '51
Retired/Group Vice President
Upjohn International Inc.
Kalamazoo, MI.
J. Phillip Samper '61
Vice Chairman, Executive Officer
Eastman Kodak Co.
Rochester, NY
Mike A. Santellanes '60
Senior Partner & Chairman
Price Waterhouse Interamerica
San Jose, Costa Rica
Alban W. Schuele '70
President
Hoechst Celanese Corp.
Specialty Products Group
Somerville, NJ.
J. Kenneth Seward '57
Senior Vice President, Director
Johnson & Higgins
New York, NY.
Lianne Sorkin Fisher '72
Self-employed Consultant (1979-)
Lianne Sorkin Associates
New York, NY
Leland E. Stalker' 48
RetiredlPresident
Sears Roebuck Del Peru
Sanibel, FL.
James D. Staub '57
Senior Vice President (1984-)
Atalanta Sosnoff Capital Corp.
New York, NY.
Charles M. Stockholm '56
Managing Director
lIust Company of the West
San Francisco, CA.
William H. Strong '67
President (1984-)
Teledyne Industries International
Los Angeles, CA.
Leslie Tang Schilling '79
President
L.T.D.D.
San Francisco, CA.
Rodney A. Thylor '75
Self-employed Consultant
R. A. Thylor & Co.
Jackson, MS.
James D. 'fravis '57
President, Chief Operating Officer
Hal Riney & Partners, Inc.
New York, NY.
B. Theodore 'froy '57
President (1983-)
American Advertising Distributors
of Central Florida
Longwood, FL.
Gerard J. Van Heuven '73
Executive Vice President
United States/Mexico Chamber of
Commerce
Washington, D.C.
John A. Warner, Sr. '48
Owner/Consultant
John Warner Consulting Company
La Jolla, CA.
Jan A. Wells '64
Marketing Communications
Consultant
San Francisco, CA.
Charles A. Whitcomb '54
President (1988-)
Eagle National Bank
Miami, FL.
Marlon W. Willson '51
Retired/Owner
South Florida Financial Planning
Service Inc.
and Florida Numismatic
Investment Corp.
Miami, FL.
Daniel D. Witcher '50
Retired
Corporate Senior Vice President
and Assistant to the President
The Upjohn Company
Kalamazoo, MI.
Clarence H. Yahn, Jr. '62
President & CEO (1988-)
Goldmedal Inc.
Richmond, VA.
The members of the
Alumni Recognition
Committee welcome your
nominations for the fifth
annual Thunderbird
Alumni Association
sponsored alumni awards
program as outlined below:
JONAS B. MAYER
DISTINGUISHED
ALUMNUS AWARD
This award is presented
to a Thunderbird who has
demonstrated the ultimate
in professional achieve­ments
during hislher
career, and is based on
the following criteria:
1. A graduate.
2. One who has shown
success in advancing a
personal career.
3. One who has reflected
great credit on manage­ment
worldwide.
4. One who has reflected
great credit on the
School.
NOMINATIONS:
THUNDERBIRD
ALUMNI
ASSOCIATION
DISTINGUISHED
ALUMNI AWARDS
Any former student,
not necessarily a degree
holder, may be selected for
distinguished service and
achievement in one of the
following categories:
• Banking and Finance
• Business and IndustIy
• Entrepreneurship
• Public Service
SERVICE-TO­THUNDERBIRD
ALUMNI AWARDS
This award is dedicated
to recognizing the over­whelming
number of
Thunderbirds who vol­untarily
contribute their
time and energy to the
School.
These alumni volunteers
are a critical component
of the Thunderbird net­work.
In response to the
I hereby nominate the
following person for an
alumnus award.
Name of Nominee
Address of Nominee
need to better recognize
the significant contribu­tions
these individuals
have made during the
years, the Thunderbird
Alumni Association
Alumni Recognition
Committee created this
program.
THUNDERBIRD
WHO'S WHO
Nominees may include
any former students, not
necessarily degree holders,
whose career accomplish­ments
have enhanced their
reputations, placed them
in leadership positions
within their professions,
and brought honor to
Thunderbird.
Potential nominees
include, but are not limited
to, those honored by
professional societies,
employers, governments,
and national civic organi­zations.
(please print)
Please include at least two
of the following support
materials: Check one: 0 Office 0 Home
1. Letter of nomination
2. Letter(s) of
recommendation
3. Resumelbiographical
sketch
4. Additional reference
material
Your Name
Address
Telephone
Check One: 0 Office 0 Home
Awards (Please check all that apply)
The names of qualified
candidates should be sub­mitted
by April 30, 1990,
to:
Alumni Recognition
Committee
Thunderbird Alumni
Association
c/o Alumni Relations
Office
American Graduate
School of Inter­national
Management
15249 N. 59th Ave.
Glendale, AZ 85306
(Or use the form below.)
Class Year
Note: Your candidate can­not
be fairly evaluated
without adequate back­ground
information.
Nominations will kept
D Jonas B. Mayer Distinguished Alumnus Award
D Distinguished Alumni Awards (see above)
on file for three years for
potential future selection.
D Service-to-Thunderbird Award
D Thunderbird Who's Who
~ Thunderbird alumni toke time out
for a photo while visiting in Baraboo,
Wisconsin. Pictured left to right:
Lynn and Doug '89 Reifsteck; Jim '89
and Elvia Steigerwald; Eva Vase
Ferrara '88 and Joe Ferrara '88.
~ During the second annual
Thunderbird keynote speaker's
dinner, Marc Gallin '86, treasurer
of the Orange County, California
chapter, presented a $500 donation
to Thunderbird professor Martin
Sours. To the right of Dr. Sours are
Cynthia Schmidt '84, president, and
Paul Gomez 78, founder of the
Orange County chapter. Photo
courtesy of Marc Gallin.
... Mr. and Mrs. Kingsley Ikpe hosted a
group of Thunderbirds recently at
their home in Lagos, Nigeria. A
steering committee has been formed
to plan future activities for alumni in
the area. First row (I-r): Adebayo
Ade/eke '82; Vassi/y Barberopoulos
'88; Kingsley Ikpe 73; and Garry
Moore '64. Second row: Mmes.
Eweka, Ade/eke, Ipke, and Rosiji.
Third row: Abimbolu Rosiji 76;
Olukayode Piton '86; Dato
Don-Pedro 77; Ade/eke Odutola 75;
and Prince Olu Eweka '82. Photo
courtesy of Garry Moore.
entrepreneurially minded
Tbirds. Call John Murphy '70
at (415) 979-4433 for furthur
information.
Most Tbirds came through
the devastating San Francisco
earthquake with a minimum
of damage and no direct
personal tragedy. Ellen Welby
'89 was one of the first to
volunteer at the collapsed
Nimitz Freeway site and
actually drove one of the
lucky few to be pulled from
the collapsed portion within the
first hour of the quake to the
victim's home in San Francisco.
COLORADO
Denver
First Tuesday meetings are
held at Soapy Smith's Eagle
Bar located on 1217 14th
Street in downtown Denver at
6:00 p.m. Guest speakers
have included Ole Dam '75
who spoke on "Demand Flow
Manufacturing -Japanese
Kanban Manufacturing in the
International Arena." He is a
consultant with GlT Institute
of Technology.
John W Scott II '80 spoke
on "Foreign Currency Transla­tion:
How it Relates to Market
Risk Analysis." He is presi­dent
and ClO of PENTEQ, ltd.
FLORIDA
South Florida
First Tuesday meetings are
held at the Hotel Place St.
Michel, 162 Alcazar Avenue,
Coral Gables (305)444-1666.
Vince '74, and Marianne
Daniels hosted the chapter's
annual Christmas party in
Coral Gables.
IDAHO
Boise
Join the Treasure Valley
Chapter at First Tuesdays
starting at 6:00 p.m., Duck's
American Grill, 415 E. Park
Center. Contact Deborah
Camper (208)345-3809 or
Jeffrey Mills (208)343-8561
for more information.
WINTER 1990
17
ILLINOIS
Chicagoland
Suburban First Tuesday
began in November and will
continue to meet the first
Tuesday of each month at
Walter Payton's 34's, 8150 E.
Golf Road, Schaumburg in the
Schaumburg Hyatt, (312)
605-8994.
The International Holiday
Wine and Food event was held
at Johanna's Wine Bar. Fifty
Tbirds attended and enjoyed
gifts from Santa's grab bag.
The chapter also has sub­scriptions
available for its
Global Job Bank Newsletter.
For more information contact
Anne Reynolds '85, at (312)
670-6999.
NEW ENGLAND
Boston
The Thunderbird Club of
New England held a Summer
Soiree harbor cruise on the
Spirit of Boston where they
enjoyed lobster and steamed
shellfish.
MINNESOTA
Minnesota Tbirds have
moved First Tuesdays to
Filbert's in Bandana Square
between St. Paul and Minne­apolis.
Starting at 5:30 p.m.,
there is a complimentary
buffet and happy hour until
6:30 p.m. Filbert's phone
number is (612)644-1442.
NEW JERSEY
Morristown
New Jersey Tbirds hold
their Second Thursdays at
6:30 p .m. at Bennigan's
Headquarter Plaza, Speedwell
Avenue, (201)538-9855. Cindy
Engels '86 is the contact
person.
NEW YORK
Area Tbirds held a dinner
recently featuring Marlene
Rossman, an international
career consultant for women.
She spoke on women as inter­national
negotiators, the fanta­sies
versus realities of working
abroad, and guidelines for the
international career.
A group of Tbirds cele-
THUNDERBIRD NETWORK
bra ted the holidays by enjoy­ing
a performance of the New
York City Ballet's Nutcracker.
The chapter also held a
Christmas party at Casa de
Espana La Carabela Restau­rant,
organized by Robert
Garabo '88.
NORTH CAROLINA
Charlotte
Area Tbirds hold their First
Tuesday meetings at 5:30 p .m.
at The Artist's Cafe at Gateway
Center in Charlotte. The phone
number is (704)347-0700.
The events are organized by
Bobby Damsky '81 and Scott
Thomas '82.
A "Day at the Zoo" picnic
luncheon was held at the
North Carolina Zoological
Park. A discussion followed,
addressing future local and
statewide events.
OREGON
Portland
Oregon and Southwest
Washington Area Tbirds still
meet on First Tuesdays at 5:30
p.m. at Alessandro's Restau­rant,
301 S.W Morrison in
Portland. The chapter's Christ­mas
party was held at the
home of Ginny Blackwell '81
in downtown Portland.
UTAH
Salt Lake City
First Tuesdays are held at
5:30 p.m. at Port O'Call on
4th Street at West Temple. The
group has set up a steering
committee to function as an
organizing group to consider
affiliation with the Thunder­bird
Alumni Association.
WASHINGTON
Mary Ann lasker-Thompson
'75 organized a gathering of
Tbirds to enjoy their favorite
wines, beer, gourmet and
homemade food, and outdoor
and indoor games of croquet
and Global Pursuit.
The chapter's Holiday Party
'89 was held at San Michelle
Winery in Woodinville and
featured a buffet dinner. lee
Duran '87 was in charge of
reservations.
WASHINGTON D.C.
Area Tbirds sponsored a
reception and presentation
featUring Richard Irish, author
and speaker, presenting "Go
Hire Yourself an Employer" at
the National Press Club.
Tbirds and members of the
Washington Management and
Business Association (WMBA)
listened to professionals from
Dennis M. Gurtz and Associates
give a presentation at George­town
University on personal
financial management.
The WMBA also enjoyed an
Embassy Evening at the
French Embassy's "La Maison
Francaise" where they savored
the culinary delights of France.
Entertainment was prOvided
by ha~ist Caroline Gregg.
Marcus Schaefer '82 and
Shelly Snook '85 hosted a
holiday fete at The Hampton
in Arlington, VA.
T'birds are on top of the world! •
Alumni, spouses, and friends joined
together this summer to conquer the
II,OOO-foot high volcano, Mt Fuji in
Japan. On July 23, at 4:35 a.m.,
they witnessed a "beautiful and
breathtaking sunrise high atop the
clouds from the summit of Mt Fuji."
The group included David '88 and
Robin Landry; David and Mary
Freemont; Ingrid Engels '88; Baudoin
De Boosere '88; Renaud Vigujer '89;
Greg Dufour '88; Tim Weaver '89;
Jackie Dixon '88; Brent Brownell '88;
and Christopher Duenow '88. Photo
courtesy of David Landry.
Costa Rica was the site for a •
Thunderbird outing held recently at
the home of Lewis and Joy Lucke.
Pictured top: Eric Warrington; fourth
row, left to right: Bill Barbee '69;
Madeline Wilke; Betty Dahlstrom;
John Ickis '67; Mike Santellanes '60;
Jim Dahlstrom '58; George Curtis
'52; Lewis Lucke 77; third row:
Joy Lucke; lvonne Joosten; Lee
Warrington; Mindi Barbee; Bob
Wilke '48; second row: Emily
Santellanes; Claudette Kohut; Norma
Ickis; Colleen Pacheco '88; Mara
Samaniego '88; Janet Messner '8/;
Gerald Reed '88; front row: Allison
Lucke; Maren Barbee; Undsay Lucke;
Katie 1ckis; and Usa 1ckis. Photo
courtesy of Mike Santellanes.
CALLING ALL
"UP WITH
PEOPLE"
MIDDLE EASTI EUROPE
The Middle East/European reunion is filled
with opportunities to meet fellow alums in
Istanbul. The reunion will take place beginning
Thursday, May 17,1990, and will conclude with
a farewell brunch on Sunday, May 20. The site will
be the Hilton Hotel in Istanbul, Turkey. David
Carpita '67 is in charge of the reunion plans. For
more information, please contact David Carpita,
Buyukdere Cad. Dyallshani, 10811 Kat 5,
80280 Esentepe, Istanbul, Turkey. Phone:
174 27 27 2829. Fax: 1742732.
THUNDERBIRD MAGAZINE
18
REUNIONS
RETURNING T'BIRDS
ENJOY A GALA AFFAIR
A few hours of daylight
remained November 11, as
Thunderbird alumni made
their way back to campus for
the final event of the 1989
homecoming.
It was the annual cocktail
reception honoring the class
of 1949, 1964, 1969, and
1984. More than 200 alums
from all over the world came
to reunite with classmates and
colleagues.
The alumni relations office
hosted the event at the presi­dent
emeritus's former house.
Flickering luminarias lined
the path as international
student flag bearers greeted
guests in native languages. Just
beyond the entry way, over
400 colored helium balloons
and streamers lined the ceiling.
live music and islands of food
tables filled the backyard. The
honored guests helped them­selves
to an international
smorgasbord which included
everything from Norwegian
salmon to pizza.
Class o( 1984
Alums also had the oppor­tunity
to meet Dr. Roy A.
Herberger, Jr., the new presi­dent.
Herberger gave a brief
address on plans for Thunder­bird's
globalization and the
role alums play. Class o( 1964 graduates Dave
Goldman and Rick Kihil get reac­quainted.
REUNION NEWS
Put aside June 8-10,1990,
and join fellow Tbirds for
the third annual Asian
Reunion in Hong Kong.
Festivities begin on June 8
with cocktails and a
Chinese banquet at the
Grand Hyatt. On June 9, a
junk trip to Lamma Island
for seafood and dinner at
Casa Mexicana Restaurant
are on tap. A farewell
brunch will conclude the
activities on June 10. The
venue for the reunion has
been changed from the
Furama Intercontinental to
the Grand Hyatt on Hong
Kong Island. Special rates
have been arranged with
the Hyatt fot the reunion.
To take advantage of the
special rates, reservations
plus one night's deposit
must be made to the Grand
Hyatt before April 15, 1990.
For hotel reservation
forms and further informa­tion,
please contact Sharon
deAlwis '87 in Hong Kong.
Telephone: (852)5-255848
or (852)5-256153. Fax:
(852)5-8459296.
WINTER 1990
19
Burt and Bev Smith traveled (rom
Oregon to represent the class o( 1949.
(Reunion photos by Tom Moseley)
VIEWPOINT
MEXICO: A COUNTRY IN TRANSITION
An interview with Dr. John Conklin.
Dr. Conklin participates in the summer
program in Guadalajara and teaches
courses in Mexico and international
political economy.
Q. Would you comment on the
background of Mexico's political
system?
A. Concerning mass organizations,
Mexico's political system includes
three important political parties, PRI,
PAN, and PRD. The Institutional
Revolutionary Party (PRI) was offi­cially
organized in 1928 and is made
up of the labor sector, the peasant
sector, and popular sectors. rraditionally,
PRI has monopolized political offices
in Mexico. The National Action Party
(PAN) was formed in 1938-39 in
response to what was viewed as the
extremism of the PRI government,
extremism particularly in the areas
of socialism in the economy and
atheism in the schools. They were
colloquially referred to as the party of
the rich, the church, and the women,
a conservative opposition.
In 1982, the income of the average
person went down by about 20
percent. The people who felt this
most in terms of lifestyle impact were
the middle class, and many joined
PAN. Politics is not considered
prestigious activity or employment in
Mexico. In Mexico there is a saying to
the effect, "In the United States you
go from business into politiCS, and in
Mexico you go from politics to
business." The middle
class, not tied by work to the
government, has been disdainful of
political life, and not participated as a
class, but the 1982 collapse changed
its behavior. Their numbers rein­vigorated
PAN to make it a serious
electoral contender, in certain regions,
mainly the north which is the most
developed region of Mexito.
The economic crisis of 1982 has
also resulted in a change of national
economic policy. These policies
involve reducing the role of the state
in managing the economy and
reducing the barriers to foreign goods
and capital. Dissension exists within
PRI over the correctness of this new
approach. Some people want to
protect the old way: the closed
economy, state companies and subsi­dies.
This group allied with a
scattering of left parties and formed
the Revolutionary Democratic Party
(PRD) in 1987. The PRD has done
well in national and state elections,
particularly in the central plateau
states of Mexico, Morelos, Guerrero,
Vera Cruz, Oaxaca, and Michoacan.
Michoacan is among the poorer stites
in Mexico and is the home of
Cuauhtemoc Cardenas, the head of
the PRD and its presidential candi­date
in 1988. I visited the state in
August 1989 to investigate reports of
political violence resulting from state
elections held in July I returned in
November, December, and again in
January 1990 during which time
statewide municipal elections were
contested in Michoacan's ill municipios.
In August, federal troops were in
place along the highways, at key
intersections, and around cities and
major towns. Newspapers reported
between 10,000 and 15,000 soldiers.
Along the highways, traffic was
obstructed for hours by large trees
felled across the roadways. PRD
adherents also staged demonstrations,
occupied over 20 town halls, and
fought police. Some violent con­frontations
between PRD and PRI
members resulted in injuries and
hospitalizations but no deaths. Politi­cal
unrest continued escalating in
the aftermath of the municipio elections
in December. Some ten PRI and
PRD members have died and a few
hundred have been injured. All
reported violence has involved rival
PRI and PRD office holders and
police; federal troops remained on
the sidelines. As the number of
contested town halls decline, so has
political violence. In the event, the
PRD has officially won 52 municipio
elections, including the capital of
Morelia, and has claimed victory in
some 15 others.
In the context of national political
life, the important fact is that systemic
change is occurring with a minimum
of disorder, violence, and loss of
human life. Both PAN and the PRD
THUNDERBIRD MAGAZINE
20
are being allowed a degree of electoral
space unknown since the consolida­tion
of power by the revolutionary
regime in the 1930s. In the context of
international political economy,
Michoacan illustrates the potential
political, social, and ideological
difficulties of reorienting national
economic policy toward markets and
international integration. For exam­ple,
the PRD refers to the economic
program of President Carlos Salinas
de Gortari as a remanifestation of
the vende patria syndrome, Le., selling
the country back to the Americaris.
Q. Many changes have taken place
in Mexico since Carlos Salinas won
the presidential election in 1988.
What is your impression of him and
his administration?
A. Salinas is proving to be a remark­able
man. He won office with the
smallest electoral mandate in post­revolutionary
history with just over
50 percent of the votes. Cardenas
won 34 percent, and the PAN
candidate, Manuel Clouthier received
16 percent. Traditionally, Mexican
presidents gamer around 80 percent
of the vote.
During the process of his electoral
ratification and in the early days of
his administration, many columnists
and political analysts forecasted
Salinas as a weak president. However,
his actions and style have reversed
such assessments, both domestically
and internationally In rapid succes­sion,
Salinas toughened Mexico's
stance on debt renegotiation and
jailed three major figures: Joaquin
Hernandez, head of the oil workers'
union; Eduardo Legoretta, scion of a
wealthy business family; and Miguel
Felix Gallardo, reputed kingpin of the
Mexican narcotraficantes. These moves
have had a tremendous impact upon
the public's perception of Salinas, as
the foreign bankers, labor leaders,
merchant capitalists, and drug dealers
are widely viewed as "the people who
really run the country."
From the viewpoint of the business
environment, the jailing· of Legoretta
is particularly telling. He was incar­cerated
for fraudulent stock manipu­lation
and tax evasion. Moreover,
charges of tax fraud have been
brought against scores of notable
business elites. Traditionally, no one
in Mexico pays their proper share of
taxes. Those few persons charged
with tax evasion by the government
have simply paid a fine. Under
Salinas, evaders pay the fine and go to
jail. In the argot of Mexican political
life, these actions .have convinced the
public that "El Senor Presidente wears
pantelones. "
Salinas has drawn much attention
from the media outside Mexico, all
of it favorable. His style is
a departure from that of his
predecessors who tended to be either
very reserved or very bombastic.
Salinas's style is engaging, open, and
unassuming. This has worked well
for him with both the national and
international press. Within Mexico,
he has referred only obliquely to his
politicalllegal confrontations with the
individuals mentioned above. Salinas
says little either before or after such a
move, leaving cabinet officials and
others to fill in the details. In a word,
he is letting his actions speak for him
and they say a lot. This was a major
change for a public accustomed to the
opposite, self-serving speeches and
little action.
The Salinas style and background
also mark him as a man of the
modem world, a contemporary kind
of guy. Only 41 years old, he is the
first preSident to emerge from the
"generation of '68," the age group that
leads Mexico's baby boom and that
experienced the shootings at Tlatelolco
in 1968. This is the 1960s generation
that has greatly impacted language
and culture in Mexico and which
calls its lifestyle la vida onda and its
language la lengua onda, onda referring
to the new wave. Salinas's Harvard
Ph.D. is highly regarded in Mexico.
On his trips to Latin America,
Japan, and the U.S., video clips on
the evening news show him carrying
out ceremonial functions in a
comfortable manner and mingling
easily with world leaders. His speeches
focus upon Mexico and its role and
position in the international commu­nity.
His children attend the Japanese
school in Mexico City.
Q. What is your forecast for political
changes and economic programs
initiated by Sal~nas7
A. The political reform involves
three related dimensions - first, the
president as an "elected king" appear
to be numbered.
The geographic diffusion of power
from the center to the periphery is
occurring. Historically, only the state
of Nuevo Leon and its capital city,
Monterrey, have been able to retain a
position of political autonomy vis-a­vis
Mexico City. The break up of the
PRI monopoly implies fundamental
changes between Mexico City and
the hinterlands.
The political changes along with
economic policies aimed at restruc­turing
the economy are known in
Mexico as "Salinastroika." My view is
that the political restructuring will
continue whatever the economic
situation. However, some economic
'---------.::::...u:'-'-----.......J5:1 success would certainly facilitate the
Dr. John Conklin difficult process of political reform.
breakdown of the PRI electoral The economic reform includes six
monopoly; second, the emergence of basic elements: redUCing inflation,
the legislative branch as a check on reducing trade barriers, reducing
executive power; and third, the subsidies, privatizing state enterprises,
diffusion of power from Mexico City promoting direct foreign investment,
to the provinces. and developing nontraditional exports.
The PRI monopoly over elective Broadly speaking, these economic
office is ending. In the Chamber of poliCies imply much closer economic
Deputies, which numbers 500 and ties between Mexico and the US. In
was elected in 1988, PRI holds a the short and medium terms, the key
slight majority. The next national issue remains inflation. In the third
contest will occur in July 1991 when quarter of 1987, inflation reached a
the entire Chamber of Deputies is rate of 160 percent. In 1989, inflation
elected. Between now and 1991, for the year was down to 20 percent
dozens of state and local elections are and in the last quarter, 12 percent.
scheduled. My forecast is that the This is a remarkable decrease, but
opposition will continue to erode unfortunately it has been based upon
PRJ's hold on elective offices. price controls. The system of controls
Executive legislative relations are was put into place in December 1987
also changing. First, the media is and Salinas recently announced
giving much more coverage to the another extension of controls until
Chamber of Deputies, particularly the July 1990. How this will work is
opposition. The action and views of unclear. Most economic indicators
opposition leaders are constantly in suggest that inflationary pressures
front of the public. This is very will be difficult to contain. Over
different from the past. Second, the the medium and long term, Mexico's
Chamber of Deputies has recently ability to attract capital will be the
changed the content of legislation key question.
proposed by the executive branch. Concerning Mexico's international
This is very unusual for a legislative economic relations, we need to keep
body accustomed to being a "rubber in mind that the US. government is
stamp" for presidential initiatives. very concerned about deteriorating
Finally, the Chamber of Deputies is economic conditions leading to
becoming more active in reviewing political instability. The US. wants
the budget process and is pressing for Mexico to enjoy economic success
greater participation in that process. and to defuse potentially destabilizing
The presidency remains and will social conditions. Hence, in matters
continue to be the primary pole of of trade, debt renegotiation and
power in Mexico government, but the foreign investment, Mexico has the
days when Mexicans referred to their US. government as an ally. •
WINTER 1990
21
FACULTY PROFILE
FINNEY TO
SAY 'ADIOS'
For the last 38 years, Thunderbird
students who have found them­selves
late strolling to Spanish
grammar class have increased their
speed at the sound of a foghorn voice
yelling "Vamos!"
Associate Professor Larry Finney has
stood at the classroom door beckoning
late students for more than a gener­ation.
He says this year should be his
last before retirement as a member
of the faculty.
The amiable bulk of Finney has
been a fixture on the Thunderbird
campus since he arrived as a student
in 1951 at what was then called the
American Institute for Foreign Trade.
He was offered a job teaching Spanish
on the evening of his graduation in
1952 and has been pulling students
through grammar ever since.
He intends to teach during the
spring and summer semesters and
then likely will retire. '~ter that, I'll be
about ready to call it a day," Finney
says. "I've had enough of 'los' and 'las'
and 'un' and 'una. '"
Finney says he has spent his career
at Thunderbird because of "the
enjoyment of teaching stwients and
seeing so many of them make
tremendous successes of themselves
out in the business world."
Tbirds tend to gravitate to the back
of the classroom after the first day,
because Finney addresses the class
distinctly and at full lung capacity.
"Senores!" booms Finney when he
calls a class to order. His sessions are
marked by a balance between free­wheeling
interaction with students
and absolute curriculum discipline.
Finney detests being asked a question
that is not connected with the point of
the current lecture. He is supportive
when students respond accurately and
suffers halting speakers fairly well.
"Maria es linda," Finney announces,
explaining the conditions for using "to
be" verbs in Spanish. 'That means
Mary is beautiful.
"Maria es fea. That roughly trans­lates
to she's ugly as hell." Finney says
he developed his classroom demeanor
after experiencing "a horrible time" as
a student in his early days struggling
with tough subjects such as physics,
chemistry and anatomy.
"1 decided I would try to make it as
easy as I could; make it as inten;sting
as I possibly could," Finney says.
'That's when I put in a lot of my
idiosyncrasies. I always figured that if
you get the kids to laugh and get them
on your side, they are liable to learn a
lot more than if they are working
against you."
Years ago, students used to call
him "Hoss" because he resembled the
character "Hoss" on the TV show
"Bonanza" played by the late actor Dan
Blocker. Finney often came to class
wearing a big ten-gallon hat and a
handkerchief tied around his neck.
THUNDERBIRD MAGAZINE
22
Students have changed over the
years, Finney notes. At last count, he
has taught 19 sons and daughters, or
nephews and nieces, of his former
students.
Language requirements used to be
even more demanding than they are
now. The language course, which, in
the beginning, was either Spanish,
Portuguese or French, totaled eight
credit hours.
One distinct memory concerning
the old language lab that Finney has
is of a student who later went on to
become a successful banker. The
student had a tendency to celebrate
into the late hours, Finney says.
Finney knew this because Finney
would celebrate with him in the
afternoons.
The student came into the lab, put
on the headphones, and shortly fell
asleep with his chin on his chest.
"I turned all the levers down so
the rest of the class couldn't hear me,
and 1 turned his on, and 1 said, 'FIRE!'
He jumped up, tore the headphones
out, and ran outside," Finney recalls,
laughing.
Finney has never liked the hot
weather Glendale offers, but he has
learned to adjust. During the Arizona
summer, Finney will pull out a towel
as big as his native Kansas to mop
his brow.
"I used to say that you move from
an air-conditioned home to an air­conditioned
car to an air-conditioned
office or classroom, back to the air­conditioned
car to an air-conditioned
bar, and then reverse the process,"
Finney jokes.
Besides teaching, Finney has also
served as alumni director, director of
the keyman program for 16 years, and
was responSible for scheduling all
classes.
He says he doesn't have any plans
for his increased free time, but intends
"just to enjoy it."
Not only Spanish students, but
anyone else in proximity is familiar
with Finney. During one class last
summer, Finney arrived for a 7 a.m.
session to find this sign pasted on the
door from two dorm residents whose
room sat across the sidewalk from the
classroom: "Professor Finney: Would
you yell 'Vamos' extra loud this
morning because we need to get up
exactly at 7 a.m."
By Danny Maddux '90
MNI UPDATES
1948 -1949
William C. Slemons '48 has retired from the
position of director/dental services for the State of
Indiana. He lives with his wife, Helen, In Fishers,
IN. Don Groves '49 recently wrote his 300th
article published in The Officer Review entitled
Porpoise with a Purpose. He and his wife, Barb~ra , .
live in Washington, D.C.John G. Gustafson 49 IS
president/owner of Viking John Inc., an Invest­ments
firm. He and his wife, Angehca, hve In
Vista, CA. Dudley Windes '49 has recently retired.
He and his wife, Beverly, live in Murieta, CA.
O REUNION
195 NOVEMBER 9-11, 1990
Arthur E. Mahak has retired and is a
self-employed writer. He is currently staying in
Marmari in Evia, Greece, and plans to travel to
Hong Kong soon. He spent his career marketing
high-tech products in Latin AmerIca, France, and
Germany. C. L Van Pelt is retired and hvmg In
Portland, Oregon.
1951-1955
Carlos E Borja '51 is a self-employed attorney
working in personal injury/Criminallaw. He lIves
in Fair Oaks, CA. Lawrence L Wathey '52 is
senior vice president and senior trust officer for
Santa Barbara Bank and Trust. He and his wife,
Jody, live in Santa Barbara, CA. Charles M. Wlod
'52 works for the U.S. Department of Commerce,
Census Bureau. His wife, Tari Kennedy Wood '48
works for Eagle Creek Products, travel accessories
firm. They live in Oceanside, CA. Elias
Hernandez '54 is affirmative action manager for
Coors Brewing Company. He lives in .Golden, CO.
Donald E Alger '55 is retired from hIS posItIon as
stockbroker for Oberweis Securities. He and hiS
wife Glenda live in Somonauk, IL. James E.
Cushing '55'has retired from Texaco International.
He and his wife, Ethel, live in Reno, NV Paul
Davis '55 was married on December 31,1989, to
Nancy Garland. They live in Rancho Santa Fe, CA.
1956 -1959
Narce Caliva '56 retired after 30 years as an
American Red Cross employee, but continues to
serve as a volunteer consultant. He was the
managing director in Europe from 1981 to 1988.
He and his wife, Leslie, live in Alexandna, VA.
Robert W. Chamberlin '56 has recently retired
from his position as marketing director for Westin
Hotels. He and his wife, Joanne, lIve In SeaSide,
OR. David W. Berkey '57 is a student at
Multnomah School of the Bible in Portland,
Oregon. His home is in Soquel, CA. Belmont .
Haydel '57 associate professor of bUSiness polIcy
and environment, has been awarded a Fulbnght
Grant through the Board of Foreign Scholarships
and the United States Information Agency to
lecture in Uruguay He currently lives in rrenton,
NJ. Irving P. January '58 has recently retired and
is living in Miami Beach, FL. Robert C. Newman
'58 is director of international marketing for
Aspir-Air, Inc., a water/air pollution products
manufacturer. He lives in Las Vegas, NV Harold A.
Fanning '59 recently retired from his job with th~
State of Hawaii Education Department. He and hiS
wife, Florence, spend part of their time ~n Tu<;S0n,
Arizona and Kaneohe, HI. Robert HaIDllton 59 IS
a partner with RDH Associates, a marketing
representative firm for aerospace products. He and
his wife, Janet, live in Manhattan Beach, CA: .
Darrell S. Jones, Jr. '59 is now retired. Dunng hIS
career he worked as an industrial hygiene
Burt Risser '60 Buntin Kawkome '62
consultant. He now lives in Los Angeles with his
wife, Rowena. Jack H. Matkin '59 is marketing
director for the State of Nevada, Prison Industnes.
He lives in Henderson, NV
1960 REUNION
NOVEMBER 9-11, 1990
Burt Risser '60 is manager, overseas branches,
affiliates, and subsidiaries, for the Riyad Bank.
He monitors offices in London, Bahrain, Spain,
Swiuerland, Hong Kong and the u.s. He lives in
Riyadh, Saudi Arabia.
1961-1964
Howard P. Keefe '61 is a CPA living in Santiago,
Chile. Walter C. Cox '62 is business manager for
the State of Arizona Prison. He lives in Winslow,
AZ. William Fitzgerald '62 was recently
appOinted president and CEO of Pico Macom,
Inc., a supplier of signal distribution equipment.
He lives in Rancho Palos Verdes, CA. Bunttn
Kawkome '62 is self-employed as a real estate
speculator, dealer, and broker .with Dynavest. He
lives with his wife and five children In Bangkok,
Thailand. He is also the preSident of the Midtown
Lions Club and participates in the liE Fair. Harvey
S. Raider '62 is president of The Robert Harvey
Company, a jewelry importer. He and his wife, ,
Barbara live in San Diego, CA. John R. Taylor 62
is branch manager for American International
Underwriters. He lives in Bay Village, OH. Ron
Courtney '63 was recently promoted to manager,
international countertrade, for Bell HelIcopter. He
and his wife, Jan, live in Bedford, TX. Marquis H.
Gilmore '63 is senior vice president, representa­tive,
director-general manager for The Bank .of
New York. He and his wife, Constance, lIve In
Secaucus, NJ. Michael Huston '63 is currently
working in Saudi Arabia on a contract for the
Stanford Research Institute. Philip R. Miller '63 is
a self-employed consultant for the transportation!
traffic industry. He and his wife, Mary Ann, lIve In
Littleton, CO. Lawrence E Smith '63 is an
executive director for Merrill Lynch in Sydney. He
and his wife, Christine, live in Manly, Australia.
Robert W. Chamberlin '64 is an associate with
Perot Systems Corporation. He lives in Plano, TX.
Richard Kithil, Jr. '64 is president and owner of
Select Business Brokers. He and his wife, Lynda,
live in Boulder, CO.
1965 REUNION
NOVEMBER 9-11, 1990
Darrell L Mink is an accountant for Stephens
Corporation, an investment bank. He lives in Little
Rock, AR. Edward K. Wood is employed In the
financial management department of the City of
San Diego as a budget and management analyst.
WINTER 1990
23
David r Kaveny 70
1966 -1969
James R. Eulberg '66 has recently retired from
JRE ImportiExport. He lives in St. LOUIS, MO.
James H. Koessler '66 works as a finanCial
consultant with Shearson Lehman Hutton In
Billings, Montana. J . Thomas Nein '67 is . .
self-employed and living in KentfIeld, Cahfornla.
Delevan W. Rose '67 is international marketing
manager for Gerber Scientific. He and his wife,
Denise, live in Glastonbury, CT. John R. Svalander
'67 is manager for the worldwide division of Fine
Chemicals, a division of BP Chemicals. He
recently moved to london, England ,his eleventh
international move since graduation In 1967.
Edmund T. Allen III '68 is owner and sole
practitioner of a law office in Scottsdale, Arizona.
S. Lee Alliston '68 has recently returned from
assignment in Japan and is program manager for
Ford Motor Company He lives in Ypsilanti, MI.
Brian O'Connor '68 is a tour coordinator for
Gadabout Tours, a worldwide tour agency for
senior citizens. He lives in Palm Springs, CA.
George A. Smith '68 is a broker for Cook,
Disharoon &: Greathouse. He lives in San Ramon,
CA. Juergen E. Brendel '69 is general manager for
Abeille Reassurances, U.S. branch, part of Groupe
Victoire in New York, NY Melville Brown '69 is a
consultant for PT. Arya Upaya. He and his wife,
Evelyne, live in Jakarta, Indonesia. Don R.
Hedgpeth '69 is export manager for Dart Defence
Industries Pry Ltd. He and his wife, Jenny. live in
Albury, New South Wales, Australia. Larry E. .
Nelson '69 is vice president of Banque Sudamens.
He and his wife, Lucile, live in Miami, FL.
1970 REUNION
NOVEMBER 9-11, 1990
Kenneth J. Beers was recently named director
of planned giving at Elmira Coll~ge . He lives
in Elmira, NY James C. Galbraith III IS VIce
president of Foxworth-Galbraith Lumber Co .. He
lives in Dallas, TX. David T. Kaveny IS fIrst VIce
president and manager, offshore banking unit, for
American Express Bank Ltd. He lIves In Mamla,
Philippines. James Kosmalski is vice president,
capital lending, for Norwest Bank Minnesota NA
He and his wife, Suzanne, lIve In New Bnghton,
MN. Fred R. Leenerts is a senior marketing
manager for Litton Aero Products, a manufacturer
of air transport navigation equipment. He ~n? hIS
wife, Judy, live in Port Hueneme, CA. J Wilham
Long is president of Bill Long &: AsSOCiates, Inc. . a
consulting service in quality assurance for the
hospitality industry. He works and lIves In Dallas,
Texas. Philip O'Rourke is general manager
for Oxford Services Limited. He and hiS Wife,
Anne, live in London, England . James M. Will
was recently named senior vice president of
ALUMNI UPDATES
the corporate banking group of The Bank of
California. He and his wife, Drusilla, live in Long
Beach, CA.
1971
Carolyn Polson Daniel is the volunteer coordina­tor
for the Volunteer Center. She lives in Phoenix,
AZ. Ronald C. Eld was recently promoted
to worldwide director of business planning
and market research for Erbamont. He lives
in Bridgeport, CT David W. Josephson is a
director for ARBI Transnational, Inc. He lives
in Huntington Beach, CA. Charles Malone is
managing director for Federal Express Corpora­tion.
He and his wife, Susan, live in Germantown,
TN. Thomas B. O'Keefe has a small real estate
investment firm. He lives in laguna Beach, CA.
Gunter H. Pfitzer is national sales manager for
Thompsons, Kelly &: Lewis Ltd. He and his wife,
Marie-France, live in Victoria, Australia.
1972
Rene M. Batard is client service manager for
D'Arcy Masius Benton &: Bowles. He lives in
Milano, Italy. Ralph Carp is executive vice
president and chief operating officer for Peripheral
Systems, Inc. He and his wife, Catherine, live in
Woodinville, WA. Lianne Sorkin Fisher is owner
of Lianne Sorkin Associates, a consulting firm. She
lives in New York, NY David Jaworski is vice
president, wholesale mortgages, for Security First
Federal Savings and Loan. He lives in Ormond
Beach, FL. John R. Johnson recently joined the
Glenleigh Corporation of New York, a private
merchant banking, financial, and direct invest­ment
company Previously he was the executive
vice president of Sumitomo Trust and Banking
Company. Nick Lazos is contracts/subcontracts
manager for Advanced Electronics Company Ltd.,
a joint venture with Westinghouse and Boeing. He
is on assignment in Riyadh, Saudi Arabia. John
"Sean" Luscher is vice president of development
for Hit or Miss, Inc., a women's retail apparel
company. He lives in Foxboro, MA. Larry
Mankoff is administrator for C.H.R. Associates,
Inc., a health care facility He lives in Boca Raton,
FL. McDiarmid R. Messenger works in Los
Angeles for 1st Interstate Trading Company David
W. Ogilvy is vice preSident of Valley National
Bank of Arizona, in Tucson, AZ. Jose Sectzer
works as an agent, professional benefit planning,
for Northwestern Mutual Life. He lives in
Milwaukee, WI. Oliver W. Shilling is senior vice
president and Asia Pacific regional manager for
Continental Insurance. He and his wife, Sharon,
live in Hong Kong. Jeffrey M. Wlllin is director of
marketing for Gourmet Club Corporation. He lives
in Glen Ridge, N].
1973
Terence M. Esmay is vice president of].D. Cook
Travel. He lives in Tukwila, WA. Amy Jacobson
Gottfurcht is the principal and executive vice
preSident of Statistical Sciences Inc. , a registered
investment advising firm. She lives in Beverly
Hills, CA. G. Dean Johnson was recently named
vice preSident, sales and marketing, for Untt Rig,
Inc. , an equipment company He lives in Tulsa,
OK. Christopher T. Morrison was recently named
property manager for Lincoln Property