Thunderbird Magazine, Winter 1991

              TH NDERBIRD
THE ALUMNI MAGAZINE OF THE AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT WINTER 1991
COUNTERTRADE: NEW PATHS FOR THE '90s
WOMEN LEADERS:
HOW 010
THEY
GET THERE?
For the first time ever,
Thunderbird offered a class
specifically focUSing on
women in management.
The class, "Women Leaders
ofToday-Will You Be
One Tomorrow?" was held
during Winterim in Janu­ary
and was coordinated by
Dr. Shoshana Tancer.
Fifteen prominent
women representing busi­ne.<;
s and government
addressed the challenges
and opportunities they
faced as they rose from
their first jobs to their cur­rent
positions. Authors
Kathy Kolbe and Nancy
Adler, Arizona Speaker of
the House Jane Hull, and
Coca-Cola's Linda Bullard
were among the speakers
sharing their skills and
insights during the three­week
seminar.
As important as address­ing
issues such as child
care and balancing work
and personal life, the serrli­nar
allowed students to see
how women deal with
issues facing top managers
of both sexes. How to
interview job applicants,
repatriate after a foreign
assignment, become a leg­islator,
and communicate
for maximum impact were
some of the topics covered.
The concept for the class
came from Thunderbird
alumni who suggested to
President Roy A. Herberger,
Jr. and Academic Affairs
Vice President Clifton Cox
that they felt they could
have used some informa­tion
about how it is to be,
and work with, women
managers. 'The class is an
experiment in response to
a Wall Street jouYllal article
claiming that women in
the international arena have
a tougher time getting
the best assignments," says
Dr. Herberger.
Dr. Tancer admits to
hesitating when first
offered the task of coor­dinating
the seminar.
"Originally I didn't think
we needed the class," she
said. "I thought it was a
mistake to separate the two
sexes and that it would
be viewed as a negative."
After speaking with a
group of alumni, however,
she reconsidered the
request. "The skills the
alumni wanted addressed
seemed like skills all man­agers
need; for exan1ple,
how to seize opportunities
and develop alternate
career paths." The class
provided information use­ful
to both sexes. Didier
Cornec, the seminar's only
male, said, "I will be work­ing
with so many women it
is important for me to learn
this information."
Dr. Tancer invited
middle- and upper-level
managers from both the
public and private sector to
address the class. "We
wanted a diversity of back­grounds
in education, age,
industI)~ and profitlnot-for­profit
managers so that stu­dents
could see a pattern, if
any, emerge." The guest
speakers had very different
levels of education. Some
started a career late in life,
...
Donna Ambrose '81, Manager,
lnternational, Hughes Aircraft
some knew what they
wanted to do at age 3. Some
had small families, some
large fanulies. Each stressed
the importance of just
being herself as a factor for
success.
Did any patterns emerge
among these prominent
women? Yes and no. While
each had a distinct career
path, most agreed that
the ability to take risk, to
de\'elop and maintain pro­fessional
relationships­even
with adversaries-to
be flexible, not to personal­ize
business failures, and
to speak up for themselves
were crucial to their suc­cess.
In addition, most
claim to have learned much
more from their failures
than from their successes.
Janet Elsea, president of the
consulting firm, Commu­nication
Skills, notes,
"Women whose careers
derailed did so because
they didn't take risks or
walk the fine line between
being assertive and
aggressive."
What might be per­ceived
as insensitivity to
women in the work place is
often simply a matter of
men not being used to
working with women man­agers.
Barbara McConnell
Barrett, attorney and Thun­derbird
trustee, says that
"using humor is often the
best way to re-educate men
about what is appropriate
behavior and terminology
and what is not." In addi-
"Don't personalize business failures."
Lona Thorn '83, Senior Market
Planner, Hughes Aircraft ..
"Women in business tend to do
their homework." Jane Hull,
Arizona Speaker or the House
tion, the relationship
between women managers
and their subordinates
can be fostered through
mentoring.
Why do we need a class
that speCifically addresses
women managers? "Thun­derbird
female enrollment
is up," says Dr.Tancer, "and
we wish to convey a mes­sage
that we support these
women and want to pro­vide
them with as much
encouragement as pOSSible."
The class exceeded
many of the participants'
expectations. "It proved to
be far more practical in
showing the politics of
business and ways to deal
with specific situations
than what you read about
in management textbooks,"
said one student. From the
success of this year's pro­gram,
it seems that the
class will continue to be
a welcome addition to
the curriculum. Today's
student participants may
well become tomorrow's
guest speakers.
by Leda Meshel
CONTENTS
2
Countertrade
New paths for the 90s
12
WBAC Profile
Allyn Keiser Looks at Banking Trends
13
Faculty Profile
Dr. lssa Peters on Oil and Politics
in the Middle East
14
Viewpoint
NATO's Sir Patrick Duffy
on the Persian Gulf Crisis
16
Trustee Profile
Ed Juliber
Thunderbird Magazine
Winter 1990-91
Quarterly magazine of the
Alumni Relations Office of
the American Graduate
School of International
Management. 15249 N. 59th
Avenue, Glendale, AZ
85306 (602) 978-7135
TELEX 187123
FAX (602) 439-5432
ASSistant Vice PreSident for
Communication and Editor:
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Director of Publications and
Managing Editor:
Carol A. Naftzger
Communication Secretary:
Joann Toole
Design:
Pat Kenny Graphic DeSign
Director of Alumni
Relations and Publisher:
Bobbie M. Boyd
Assistant Director
Alumni Relations:
Michelle Olson
Alumni Relations Staff:
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Executive Secretaryl
Office Manager
Donna Cleland
Data Base Administrator
Lucille Censoprano
Data Entry Clerk
Jane Kidney
Secretary
Ruth E. Thompson
Administrative Assistant
Helen Grassbaugh
Receptionist
Thunderbird Alumni
Association 1990-91
Board of Directors
and Officers
Chairman of the Board:
Jack E. Donnelly '60
President:
Daniel D. Witcher '50
Vice Presidents:
John C. Cook 79
George T. DeBakey 73
McDiarmid
Messenger 72
Peggy A. Peckham 74
Thomas A. Peterson 77
Secretary:
Bobbie M. Boyd
Ex Officio Members:
Roy A. Herberger, Jr.
Richard Snell
Board Members:
Eric A. Denniston '80
Webb F. Elkins '63
Maarten W. Fleurke 79
Stephen F. Hall '69
William H. Holtsnider '59
Bryan D. Manning 76
Larry K. Mellinger '68
Stephen K. Orr 79
Carroll M. Rickard '56
Jen Towner Denniston 78
H. Gene Wick '60
Honorary Board Members:
Joseph M. Klein '47
Berger Erickson '86
,e
TfRIRlOE:
CoUntertrade is
essentiaHy a process
in which countries
• without hard currency
• can finance the import
ot-goods iind services
by offering their own
l....!:..W~---'..-,~.~~ . ... :.-:...-:,..,~:....,;;..,:,~::''':~;~~~_~_. goods and services • in return.
THUNDERBIRD MAGAZINE
2
Countertrade, counterpurchase,
offsets. What does it all mean? Is
it as simple a concept as barter or
a complicated, complex financial
transaction? Thunderbird has been on
the cutting edge of teaching concepts
and practices in countertrade, and has
a number of graduates working in the
profession. The follOwing article looks
at a few of our Tbird traders and a spe­cial
course on the subject offered dur­ing
Winterirn.
Countertrade started to flourish as
trade among the Eastern bloc countries
after World War II, and became the
technique used by these countries to
trade with Western Europe. When the
oil price shocks hit the lesser-developed
countries in the early 1970s, they too
had to resort to countertrade to main­tain
their imports of essential raw mate­rials
and capital equipment.
At this time, the industrialized coun­tries
also adopted a form of counter­trade
called offsets. Many of these
countries had, and continue to have,
substantial procurement programs for
defense equipment, civil aircraft, tele­communications
equipment and infor­mation
systems which they could only
source from major multinational com­panies
in the United States and Europe.
They have taken advantage of this situa­tion
to oblige these suppliers to offset
all or part of the cost of the procure­ment
by undertaking programs in their
own countries. These involve the trans­fer
of technology, the manufacturer of
components, training, and research and
development.
From the approximately 20 coun­tries
who practiced countertrade in
1970, the industry has grown to more
than a hundred countries that now
demand countertrade in some form or
another for part of their imports.
Countertrade is the subject of a
Winterim course offered by Frank
Horwitz, president of Unisource, and a
visiting professor at Winterim for the
past six years. "In teaching counter­trade,
we have to convince management
to get off the business-as-usual para­digm,"
says Horwitz. "Countertraders
are those people within a company that
are tasked with the responsibility of
having to cope with traditional trading
problems in unconventional or nontra­ditional
ways. Countertrade is essen­tially
a process in which countries
without hard currency can finance the
import of goods and services by offer­ing
their own goods and services
in return."
The most common forms of counter­trade
are counterpurchase and buy­back.
Counterpurchase occurs when a
Western exporter ships goods to an
East European country and receives
return goods or commodities for sale
for hard currency, for aU or part of the
value of the sale. Horwitz defines hard
currency in these layman's termS:
"The government guarantees payment
in an acceptable form, and you
believe them!"
Buy-back applies to the sale of turn­key
factories. The Western supplier
receives part of the output for sale in
the west, which gives himlher return on
the investment. The multitude of joint
ventures now being set up in the Soviet
Union, the CentrallEast European
countries, and China, are generally
financed by buy-back. Because of the
growing economic problems of the
Soviet Union, the former East European
countries, and the Third World coun­tries
in general, countertrade will
increase as it serves the business
interest.
"There is market potential for
Honeywell:'
Tom Fikes '72 is director of pro­curements
for the commercial flight
systems group, at Honeywell. Honey­well
began as a turn-of-the-century
business making automatic dampers for
wood-burning stoves. Today, the com­pany
manufactures home and building
automation controls, industrial auto­mation
controls, and airplane controls.
Boeing and Douglas are Honeywell's
number one customers and 40 percent
of Honeywell's revenue comes from
international sources. They have
formed joint venture alliances and have
sales in 90 countries and 38 affiliates
around the world, doing business in
30 languages.
Countertrade in the aerospace indus­try
began back in the 1960s in Europe
and japan, according to Fikes. At that
time, it was typical to military and
major civil aviation procurement and
was traditionally called offset.
"Countertrade!offset is not a process
codified by specific laws," says Fikes.
'The mechanism is used to accomplish
trade under conditions of insufficient
hard currency or other conditions that
impair free market function." American
companies participate in order to make
the sale, to gain market position, to
gain a source of supply, or because of
possible international currency
exchange or tax/tariff advantages.
Fikes says that Honeywell much
prefers dealing in U.S. dollars. There
are high risks in countertrade, both
economic and political; deals can be
very difficult to implement and manage;
WINTER 1991
3
• Frank Horwitz is president of
Unisource Inc., and teaches a
countertrade seminar during
Winterim. 'The program studies the
dynamics of countertrade and offset
structures, the role of trading
companies, banks, insurance
companies, manufacturing, and
governments and how these disparate
parts blend in a countertrade
transaction," says Horwitz.
...
S. Peris Gurnz '84 is a countertrade
specialist with Westinghouse Electric
Corporation in Pittsburgh. She says,
"Countertrade/offset is the
mechanism that brings market and
nonmarket economies together."
(photo courtesy of Westinghouse.)
the transaction may create a competitor,
dilute the technology lead, and absorb
scarce resources. Regardless of the
inherent problems, Honeywell does
engage in countertrade agreements.
These agreements can be anything
from a handshake to extensive docu­ments
negotiated by 40 attorneys, says
Fikes. The typical agreement will spec­ify
duration of performance; form of
settlement; relation of countertrade!
offset products to the sale (generally
within the same technology although
sometimes unrelated); legal agreements;
and size of the deal.
Fikes says it is important to under­stand
the objectives when negotiating
countertrade arrangements, to know
your company's position and have
•
• "Countertrade will exist • o • as long as there are
• companies who tack hard
currency, need critical
products and new
markets devefoped, and
companies want a way
into a market early on!'
- Peris Gumz '84
internal concurrence and approval; to
understand the other party's objectives,
pressures and needs, and develop a
strategy to meet the needs.
Fikes sees the Soviet Union, the
People's Republic of China, and Asia as
emerging markets. The Soviet Union
needs to modernize its aircraft to sell by
upgrading controls, safety, and fuel effi­ciency
They have little hard currency to
do so. The PRC wishes to develop its
aircraft industry by introducing new
technology in order to be competitive
in the world market. Honeywell is cur­rently
working on a program arrange­ment
with Douglas [or ISO airplanes
and related products to be produced in
Shanghai. Fikes says, "There are enor­mous
political and economic risks
involved, as well as risks to technical!
intellectual property rights. There is
also great potential [or Honeywell in
this market."
"I have the best job in the company."
Peris Gumz '84 lived in Yugoslavia
for two years prior to coming to
Thunderbird, and was very interested in
east-west trade. She started in market­ing
communications at Westinghouse
after graduation and was soon involved
in developing and writing a proposal
for a power project Westinghouse was
pursuing in Yugoslavia. "1 had
language!life experience in a country
they didn't understand very well," said
Gumz, who speaks Serbo-Croatian and
describes herself as a good writer.
These skills opened the doors to a
countertrade career with Westinghouse.
She is one of two countertrade special­ists
at the company which is currently
in an intense decentralization mode.
The countertrade operation reports to
Westinghouse'S international treasury
department.
Gumz says, "In Westinghouse's view,
countertrade is expensive, inefficient
(complex in relation to a straight bank
transaction), difficult to implement,
legally cumbersome, commercially
risky, lengthy-but necessary" Accord­ing
to Gumz, countertrade shows the
customer that the company is willing to
go the extra distance. Not every deal
results in a countertrade situation­sometimes
countertrade is the catalyst
to close the deal in hard currency
THUNDERBIRD MAGAZINE
4
Tom Fikes '72 (second from left) and
Paul Nef'Sl (third from left) ,
Honeywell's marketing director for
the PRC, attended the "Aeronautic
China '90" exhibition in Beijing last
fall. The Honeywell exhibit was set
up to establish relationships with
potential PRC suppliers.
Westinghouse's countertrade function
has had several successes in the last three
years. One of the successes involved an
agreement between Westinghouse and
the Honduran utility to whom Westing­house
was supplying electric meters. In
return, Honduras would supply coffee.
The negotiations were lengthy and
involved many of Westinghouse's internal
departments-sales, legal, production,
shipping. Gurnz says, 'What makes it
work is developing a relationship with all
parties. You talk every day and everyone
has to gain something with the approach
developed."
Westinghouse was selling meters to
the Honduran government who in tum
would pay the trading company in
lempiras. The trading company then
bought coffee from Honduran coffee
suppliers with the lempiras, sold the
coffee to nonquota countries in the
world market, and paid Westinghouse
in U.s. dollars when the shipping
documents were received. Gurnz said
it got hectic in December when the
Westinghouse meter producer wanted
the business booked before January
and the coffee market began falling
apart. The coffee price was set by the
trading company who assumes the risk
for price fluctuations.
Gumz says, "Countertrade will exist
as long as there are companies who lack
hard currency, need critical products
and new markets developed, and com­panies
want a way into a market early
on. The parameters will continue to
change."
Intermodal shipping containers is
the fastest-growing area in
international business today,
according to Gary Pacific.
"We are proud of what we do:'
Gary Pacific '72 has been involved
in countertrade a long time. He is the
manager of countertrade for McDonnell
Douglas Helicopter Corporation in
Mesa, Arizona. McDonnell Douglas
manufacturers the Apache helicopter in
Mesa, and the equipment is currently
being used in the Gulf War crisis. The
company, McDonnell Douglas, is the
largest defense supplier in the United
States. Its countertrade organization is
also the largest in the United States,
with more than 30 people, and has
been .operational since the 1970s.
WINTER 1991
5
... In describing countertrade, Gary
Pacific '72, manager of countertrade,
McDonnell Douglas, says, "Import-export
is equal to undergraduate
school and countertrade is graduate
school. Those of us who have made it
in countertrade have become close
and we work with each other. My
closest friend is my competitor."
Pacific started with the company in
1985 and was given the assignment of
selling six helicopters for agricultural
use in Hungary The value was nearly
$4 million and the time frame to
accomplish the task was short. "We had
to take into consideration the type of
countertrade required," said Pacific. "It
couldn't be a barter transaction and was
too complicated with not enough time
involved to set up a compensation
trade. It couldn't be offset because they
weren't willing to come up with the
money So it had to be set up as a
counterpurchase." It became 18 months
before they really started working on it.
"The products they gave us were 'dogs.'
It was months before we got anything
that was even dose to world market
price and quality," says Pacific.
Hungary has widely accepted coun­tertrade
as a form of import/export and
the control resides with the Ministry of
Industry in that country Pacific said
when they first started negotiations
with the Hungarians it went very slowly
with an almost adversarial relationship
at the negotiating table. When they
started going out to dinner with people,
getting to know them, he says they
became very dose friends. "We started
working, we eliminated the barriers."
He says, "It is one thing to be smart and
know about trading, but if you don't
understand anything about the country,
you have nothing."
Hungarian products were analyzed
in terms of global value, pricing, financ­ing,
traffic, marketing, delivery, and
packaging. The manpower to do the job
consisted of rwo traders, one Hungarian
linguist, and one administrator. The
specific products looked at were
machine tools, aluminum coil, crystal
glassware, buses, MD-80 parts, tow
tractors, and a bonanza: shipping
containers.
The shipping containers have
become a hot item. They are intermodal
(able to be used on ships, trucks,
trains, etc.) and Pacific says it is the
t
or tbro gh third firms
from case to
"It is one thing to be
smart and know about
trcfHing, 1rut tf yotrlfbnt
ierstand an,lhing
about the country, ¥0lJc
- Gary Pacific '72
fastest growing area in international
business right now. Eighty percent of
the container business is controlled out
of San Francisco. Pacific travels to San
Francisco every three months and
McDonnell Douglas is currently doing
$25 million in the shipping container
business. McDonnell Douglas also
traded for spark plugs, finding a market
for the Hungarian product with Tune­Up
Masters in California. By 1987 they
had $4.2 tmllion and were ready to ship
the helicopters.
This original venture with Hungary,
begun in 1985, has resulted in
. McDonnell Douglas earning $22 mil­lion
each year in excess countertrade
with Hungary. Pacific says, "My man­agement
is very happy The counter­trade
unit is a cost center and very
few countertrade/offset departments
make money Ours is different, we're
very proud of what we do." It is an
extremely beneficial relationship.
"IIi a win-win silUation:'
Ellen Greenman Needles '80
also works for McDonnell Douglas, in
their military aircraft division based in
St. Louis. She has been involved in trans­actions
with Spain whose government
wished to buy 72 F / A-18 Hornet strike
fighters from the company In order to
be able to justify the program economi­cally,
the Spanish needed an 80 percent
commercial, indirect offset program.
'That means that for every dollar they
paid for fighters, we (McDonnell
Douglas) had to help them produce
80 cents worth of revenue for their
economy," says Needles. 'We sought
to do this by stimulating increased
foreign investments in Spain by US.
companies." The company did this by
analyzing the advantages of Spain as a
potential marketplace and marketing
each of the advantages to American
investors.
One U.s. investor who became inter­ested
was Domino's Pizza, one of the
fastest growing fast-food companies in
the US. over the past decade. McDon­nell
Douglas helped introduce Dom­ino's
to the Spanish market by setting
up franchise stores and using their con­tacts
to identify Spanish sources. They
obtained market information and pro­vided
strategic guidance on poli-
THUNDERBIRD MAGAZINE
6
In Hungary, McDonnell Douglas does
business with Technoimpex, a
trading company.
tical, economic, and sociological factors
involved. They even helped Domino's
set up criteria and screening procedures
for potential franchise owners and
helped to arrange for potential candi­dates
to come to the United States for
Domino's training. The program
resulted in two Domino's pizza stores
in Barcelona, a third store due to open
in Madrid, and five new stores planned
for next year.
Needles says the benefits are excel­lent.
'The Spanish have new foreign
investment, new jobs, and a new train­ing
ground for the entrepreneurs of
the future. Spain has also increased its
export of such food items as olives,
tomato sauce, and mushrooms. In
addition, Spanish people now have the
luxury of getting a large, deluxe pizza
with thick crust and seven toppings
delivered to their door any time of the
day or night!"
The benefits on the McDonnell
Douglas side are also excellent. They
are gaining offset credits that allow
McDonnell Douglas and its suppliers,
all American companies, to build more
aircraft. Domino's pizza has a new terri­tory
and new profits. All this translates
into more American industrial jobs
which are becoming scarcer every day
in this country. "It also causes new for­eign
money to go back into the United
States to help balance the trade defiCit,"
says Needles. 'This is truly a win-win
situation. "
Another American company ventur­ing
into the Spanish market is Com­nuts,
a privately held, 55-year-old
company that virtually owns the US.
market for toasted corn snacks. 'We
(McDonnell Douglas) helped to get
them interested in doing business in
Spain," says Needles. "In this case, the
U.S. company was interested in using
Spain as a manufacturing base for
European markets and export sales.
We identified potential Spanish partners
for them, gave them assistance with
contract negotiations, and conducted
research and analysis of the economy
and market. As in all of our offset
arrangements, we let the u.s. and Span­ish
companies involved run their own
show. We always try to position our­selves
first as a catalyst to bring com-panies
together and later as a trusted
resource to both sides as the operation
progresses." The formal business
arrangements and contracts are being
negotiated this year and a Spanish
advertising agency is currently working
with Comnuts and a Spanish partner
on a name search, marketing position
strategy, and consumer research. This
joint operation has planted some test
com for research purposes in Spain and
has initiated the registration of several
com hybrids with the Spanish Ministry
of Agriculture. 'The test market will start
WINTER 1991
7
<4 Ellen G. Need les 'SO is a senior
international bus iness
representative for McDonnell
Douglas, McDonnell Aircraft
Company, 51. Louis. In desc ribing
Thunderbird's countertrade
seminar. Needles says , "This
course is an example of the School
staying ahead of its times." (Photo
courtesy of McDonnell Douglas.)
in the fall of this year, and full produc­tion
of the new com grown in Spain
is targeted for 1992," says Needles.
"The benefits for Spain in this
transaction include new technology in
agricultural genetics, state-of-the-art
food processing methodology, new
foreign investment, and new economic
productivity Com nuts, the American
company, created a new vertically
integrated agri-industrial base, new
markets, and new profits," says Nee­dles.
"McDonnell Douglas gets offset
credit. Again, a win-win situation."
Needles says, "Food for offset is
not bags of wheat we just give away for
rebates to sell our aircraft. It is a dynamic
creative business process that benefits
everyone involved. In America, the abil­ity
to produce food and the ability to
produce defense systems are two areas
where we sti ll have unquestioned lead­ership
in the world. Using these two
abilities in concert, with a little creativ­ity,
can have a positive impact on the
trade deficit, our relationship with
other countries in the best spirit of
capitalism."
By Carol NaJtzger
(Editor's Note: Assistance Jor this article
was provided by John L. Holmes,
president, Australian Countertrade
Association, wlw assisted ProJessor
Horwitz in the countertrade seminar
during Winterim 1991.)
ProJessor Frank Horwitz would like to
hear Jrom Jormer countertrade students.
He is developing a network oj people
actively involved in countertrade and is
planning to hold meetings a couple oj
times a year in New York. Please Jorward
your business cards to:
Frank Horwitz
401 East 88th St., Apt. 16A
New York, NY 10128
CAMPUS NEWS
JEHAN SADAT:
PEACE LEGACY
The Thunderbird International
Symposium featuredjehan Sadat as
guest speaker at its january meeting.
Mrs. Sadat, widow of the late Egyptian
President Anwar Sadat, was visiting
Phoenix as part of a national speaking
tour to raise endowment funds for the
Anwar Sadat Chair for Development,
Population and Peace at the University
of Maryland. Her appearance at the
symposium was arranged through
Sadat's longtime friend , Mae Sue Talley.
Talley is a member of the Thunderbird
Board ofTrustees and has maintained
ties with the School for many years.
Sadat spoke on the legacy of peace
left by her husband after his assassina­tion
in 1981. She said, "It was his cour­age
I admired the most. At the time
when the Arab world was alive with
hatred of Israel, he crossed the vast
chasm of animosity to jerusalem in
search of peace, convinced that enough
blood had been spilled, that consulta­tion
was preferable to carnage ... aware of
the dangers he was going to face, he
never hesitated, never wavered, never
had a second thought."
She went on to speak of overpop­ulation,
public health, and the quality
of life in the world, saying, "In the
protracted and difficult conflicts of
today, one cannot separate the factors
of overpopulation, poor living condi­tions,
and disease from the situation of
conflict leading to violence and wars.
The resulting wars and conflicts are
absorbing energies and resources
without any consideration for the wel­fare
of people. Facing the population
problem needs courage, compassion,
and far-sightedness."
Sadat chronicled her efforts toward
family planning in Egypt and also
addressed the issue of women's rights.
She says the status of women under
Islam is misunderstood in the West.
"Islam is a religion of freedom, toler­ance,
and learning. If the status of
women in some Muslim countries is
lacking and backward, it is because the
political system in those countries is
lacking and backward, and not due to
the religion of Islam." She continued,
"Islam holds women in the highest
Jehan Sadat
respect, and education is embedded in
the essence of being Muslim."
Sadat ended her presentation with a
question-and-answer period, giving the
audience her views and perceptions on
the Persian Gulf crisis.
BANKING
INSTITUTE
As part of Thunderbird's tradition
of banking education, the School has
created the Thunderbird International
Banking Institute crIBl) to serve as a
focal point for banking professionals
and graduate students with mutual
THUNDERBIRD MAGAZINE
8
PHOTO 5 BY TIM ROGERS
research and educational interests.
Established by Drs. jim Mills and john
Mathis, TIBI currently has projects
under way to help accomplish its objec­tives.
They include the development of
new courses, seminars, executive train­ing
programs and instructional mate­rials
in international banking and
finance for new and existing bankers
worldwide; publishing an international
business newsletter; initiating and coor­dinating
research on new developments
in banking and financing. TIBI is also
looking toward establishing an elec­tronic
data base and bulletin board for
bankers and financial managers to com­municate
international problems and
questions . .
THE SPEAKERS'
PLATFORM
Randy Bregman, a leading expert on
East European trade and an interna­tional
business consultant with APCO
Associates in Washington, D.c., spoke
on campus this fall. He emphasized the
Significance of the fundamental politi­cal
and economic changes sweeping
through Eastern Europe and the Soviet
Union and pOinted out the practical
difficulties for these countries in switch­ing
from one-party political systems to
multi-party democracies. looking
toward the future, Bregman sees Poland,
Czechoslovakia and Hungary as offer­ing
the best prospects for business
opportunities. Over the long term,
Bregman gives the economic trophy
to the Soviet Union because of its vast
natural resources and well-educated,
highly sophisticated work force.
The European Community and 1992
was the focus of a speech by Peter
Doyle, director of press and public
affairs, EC Commission Washington
Delegation. He said the drive to inte­grate
the European economies began
with historic motives, but now the
motives are more economic. He
referred to the 1980s as the global
decade, during which time it became
clear that European corporations could
no longer be satisfied with being
"national champions." They recognized
the need for larger economies of scale
to be able to compete with the Ameri­cans
and the Japanese. Doyle predicts
that this entrepreneurial spirit will con­tinue
and that "another recession won't
reverse 1992 as has been the case with
similar efforts in the past."
NEW
APPOINTMENTS
Carol Muth Crockett has joined
Thunderbird as director of public affairs
and assistant to the vice president for
external affairs, Jenny St. John. Crockett
has spent the last several years in
Washington, D.c. as director of the
Office of Women's Business Ownership
for the u.s. Small Business Adminis­tration.
She served as assistant to
Administrator William Ruckelshaus at
the Environmental Protection Agency, Judy Johnson
WlNTER 1991
9
and in the private sector has held a
position in the legislative lobbying
division of O'Connor & Hannan, a
Washington law firm , and a post as a
regional marketing representative for
Western Airlines.
Crockett's responsibilities will
include management of major special
events, including conferences, and
coordination of Thunderbird's public
profile in the state and national
legislative arena.
The area of student recruitment is
taking on a new dimension guided by
Judy Johnson, the newly appointed
associate dean of admissions. Prior to
Thunderbird,Johnson was coordinator
for The Center for Japan-US Business
and Economic Studies, The leonard N.
Stem School of Business, New York
University She also held the position of
MBA program director at the Edwin l.
Cox School of Business, Southern
Methodist University Johnson replaces
Julia Harvey, director of college rela­tions,
who retired in December. Harvey
joined the Thunderbird staff in Septem­ber
1970 and over the years worked
with former Admissions Deans Robert
Gulick and John Arthur to establish a
student recruitment program on
campus. Harvey was also the driving
force behind the worldwide network of
alumni known as Alumni Educational
Counselors who make themselves avail­able
to talk with prospective students
about Thunderbird's program, their
campus experience, and how the edu­cation
has helped them in career
opportunities and paths
UIBEAND
THUNDERBIRD
AGREEMENT
Dr. Sun Weiyan, president, Univer­sity
of International Business and Eco­nomics,
Beijing, China, and Dr. Roy A.
Herberger, Jr. Signed an agreement of
cooperation in November. Under the
agreement, Thunderbird and UlBE will
continue to participate in the exchange
program that includes faculty members,
graduate students and visiting scholars
for programs of lectureship, research,
study and joint curriculum develop­ment
in each institution. The agreement
is in effect for five years.
CAMPUS NEWS
A COMMENCEMENT TO REMEMBER
On December 14, 1990, the largest
graduating class in Thunderbird's
44-year history participated in com­mencement
exercises and boosted
the number of alumni to over 23,000.
Special guests also participated in
groundbreaking ceremonies for the
new International Studies building
following commencement.
Two groups of executives joined the
380 Master of International Manage­ment
candidates from 43 countries and
45 US states. The Sunkyong Group
from Seoul, Korea sent 20 managers to
Thunderbird this past fall while VITRO,
Sociedad Anonima, based in Mexico,
sent 33 managers to Thunderbird for a
few weeks at the beginning and end of
the fall semester and received some
Thunderbird faculty in Mexico during
the rest of the semester for further
training. Both programs were coordi­nated
through the Thunderbird Man­agement
Center and the participants
received certificates in international
management studies.
Charles O. Norton, a Thunderbird
student who was killed in an accident
while bicycling on February 10, 1990,
was honored at commencement with
the announcement of a challenge grant
to establish an endowment for the
Charles Olin Norton Memorial lecture­ship
in Corporate and Business Ethics.
BUILDING A WORLD
OF DIFFERENCE
THUNDERBIRD MAGAZINE
]0
4
President Roy A. Herberger,jr.
and the Board of Trustees were
joined by the International Studies
Department faculty members at the
ground breaking site. The 12,500-
square-foot building will have offices
for 18 faculty and the department
chair. The adjoining building will
contain three case-style classrooms,
and will seat approximately 70
students per room.
T
Special guests were shuttled from
commencement ceremonies on
December 14, 1990, to the site of
the new International Studies
Building to participate in
groundbreaking ceremonies.
Executives from VITRO Sociedad
Anonima, Mexico, and the
Sunkyong Group, Korea, took part
in commencement ceremonies. (I-r)
Ricardo Pro, director of industrial
relations, VITRO; Dr. M. Edgar
Barrett, vice president for executive
education; Roberto Alfonso
Villarreal Bacco, a VITRO executive
in training; Bill Kane, director,
Thunderbird Management Center;
and Ronald Olsen, managing
director, Sunkyong U.s.A. , Inc. are
shown prior to the event.
Fritjof von Nordenskjold, minister
and chief of mission, Embassy of
the Federal Republic of Germany in
Washington, D.C., gave the
commencement address.
Had he lived, Charles probably would
have graduated in December. His par­ents,
the Reverend and Mrs. Howard G.
Norton, and his brother, Robin, received
a standing ovation from Charles' fellow
students at the commencement cere­mony
after the announcement of the
endowment which will fund a program
of visiting lecturers whose areas of
interest are the ethical considerations
of doing business.
Fritjof von Nordenskjbld, Minister
and Chief of Mission at the Embassy of
the Federal Republic of Germany in
Washington, D.c., gave the commence­ment
address which focused on the
dramatic changes taking place in the
world, particularly in Europe and in the
newly reunited country of Germany
"The united Germany is devoted
to the process of bringing Europe
together," von Nordenskjbld said. He
also emphasized the Soviet Union's
crucial part in the process of democra­tization.
'The term 'Europe' embraces
the whole of Europe and not only the
European Community Inclusion of the
Soviet Union in the overall European
process is in the interest of all CSCE
[Conference on Security and Coopera­tion
in Europe 1 participating states. A
collapse of the Soviet economy would
have far-reaching repercussions on
the process of democratization in the
Soviet Union and Eastern Europe,"
he said.
The minister also invited the
graduates-those who would soon
enter the work force here and abroad­to
become involved in Germany's
reconstruction and Europe's reshaping.
"Now that we are aiming at a 'Europe
whole and free ,' as President Bush put
it," said von Nordenskjbld, "the trans­atlantic
link must certainly be strength­ened
and widened. This is the primary
political task of the current generation
of politicians bearing responsibility on
both sides of the Atlantic Ocean."
- Pam R. Selthun
WINTER 1991
11
INTERAD:
TRANSNATIONAL
TACOS AND T'BIRD
How do you sell tacos in Taiwan?
The winning team in the InterAd com­petition
this December found the right
formula for Taco John's restaurant
chain. A trip to Taiwan by one of the
students and testing of the foods with
focus groups in Taiwan and on campus
revealed that beans are out, but shrimp
tacos are a winner there! Judges from
top ad agencies found their plan the
most cohesive and strategically sound.
'They positioned the company right on
target," says InterAd Professor Sumner
Wyman. Runner-up in the competition
was a plan to market Thunderbird in
Germany The School is a "corporate
entity with a product," says Jenny
St. John, vice president for external
affairs. "There are various markets that
Thunderbird must deal with, and an
important one includes corporations
and employers." That is why Thunder­bird
hired an InterAd team to develop a
specific marketing plan for the German
area.
WBAC COMMENTARY
ALLYN KEISER: TRENDS IN WORLD BANKING
If there is one word that character­izes
banking around the world
today, it is consolidation­consolidation
on both a national
and global scale.
One major reason for this trend is
the urgent worldwide need for capital.
The modernization of Eastern Europe
and the response to global environmen­tal
concerns are two examples of this
tremendous need.
The state of the world's various
banking systems has a good deal to do
with efficient access to capital. Banking
systems that are fragmented by regula­tion,
legislation or tradition do not
encourage capital fonnation . Only those
banking systems that promote econ­omies
of scale and operating efficiencies
can provide effective access to the funds
that will be needed to satisfy the enor­mous
appetite for capital that exists in
today's world.
This is already beginning to happen.
In Europe, by 1992, 320 million con­sumers
in 12 member states, speaking
nine different languages, will fonn a
simple, integrated market. Banking
consolidation is a key part of that whole
process. When the dust settles, there
will be fewer, larger and stronger banks
than there are in Europe today.
In the United States, the path toward
a truly consolidated national banking
system isn't quite as clear, but it is
happening.
My job as the head of a Canadian
bank's corporate and institutional busi­ness
in the United States gives me a
good perspective on what is happening
in all of North America. For one thing,
I can see the real benefits of a nation­wide,
integrated banking system, as is
the case in Canada. This model avoids
the inefficiencies of the highly frag­mented
U.S. system and results in bet­ter
utilization of available capital.
But things are also changing in the
United States. I have noticed in recent
years how the nationality of a bank
has become less and less important. In
fact, I have seen the barriers based on
nationality almost completely disap-pear.
Customers are much less inter­ested
in where your head office is than
in whether you can help them meet
their financial needs.
Our largest state, California, offers a
good example of the same trend. More
than 30 percent of all bank assets in
California are now owned by foreign
banks. Today, individual consumers,
like corporate customers, are much
more concerned about the service and
quality of a financial institution than
they are about the nationality of its
owners.
What all this means is that the trend
Allyn Keiser
toward banking consolidation is here to
stay. At first, I think we will see consol­idation
on the national level, with fewer
but larger banks emerging in individual
countries. At the same time, we will see
consolidation within major geographic
groupings. For example, true European
banks will emerge, not just large British,
Gennan or French banks.
The same thing will occur in North
America and Asia. In this year's annual
report of my own bank, CIBC, we talk
about ourselves as "one of North Amer­ica's
leading financial institutions." I
think this way of describing ourselves,
THUNDERBIRD MAGAZINE
12
not as a Canadian bank, but as a North
American bank, is really in tune with
what is happening in Europe, in Asia,
and all over the world.
Will there ever be a unified global
economy with no barriers to trade and
a free flow of capital worldwide? I
wouldn't want to bet that we will see
that kind of fully integrated global
economy in the near future, but I am
willing to say that, in banking at least,
we seem to be heading in that direc­tion.
Consolidation will continue to be
a key trend in the banking industry.
by Allyn W Keiser 73
Allyn W. Keiser '73 is executive vice
president, Corporate Bank, U.S.A.,
Canadian Imperial Bank of Commerce
(CIBC). As such, he is responsible for
all of CIBC's corporate banking opera­tions
in the United States, including its
banking, leasing, and corporate finan­cial
services subsidiaries. He reports
directly to A. L. Flood, president of the
Corporate Bank at CIBC's world head­quarters
in Toronto. Keiser is also a
Continued on page 32
FA CULT Y PRO F I L E
DR. ISSA PETERS: OIL AND POLITICS IN TIIE MIDDLE EAST
When Sadc:lam Hussein's troops
seized Kuwait last August, Dr.
Issa Peters, Thunderbird Pro­fessor
of Arabic and Middle
East Studies, began gaining visibility
Drawing on his knowledge of the Arab
world as a native of Syria, and from his
teaching experience, Peters has given
interviews on local news programs, par­ticipated
in panel discussions on and
off campus, and has lectured to groups
in Arizona and elsewhere in the United
States on the Middle East crisis.
"The importance of the Middle East
has crystallized in the minds of Ameri­cans.
The importance of that area­mainly,
oil- has finally registered,"
Peters said. 'The last time I taught the
oil and politics course was in 1988.
Since then, the Saudis have doubled
their proven reserves which used to be
169 billion barrels of oil. In the mean­time,
dependency of the Western world
on imported oil has increased. The
dependency on the Middle East is sig­nificant,
at least in terms of oil.
"It did not surprise me that Bush
sent troops to the Middle East. The
mood was that the region is of vital
importance to the United States and the
move was predictable," Peters said. "I
agree with Bush; he has gone through
the steps. He has mustered the interna­tional
support almost universally
through the United Nations.
"Oil is a major part of it, but it's not
purely about that," Peters said. "I think
the idea of naked aggression against a
country that has been peaceful, that has
not given any provocation, like Kuwait,
and for Saddam Hussein to come in
and take it over and wipe it out is diffi­cult
for people to accept. This is not to
say that Iraq does not have grievances
against Kuwait - it might have griev­ances
- but the grievances don't justify
Editor's Note: Dr. Issa Peters was inter­viewed
on December 19, 1990, a few
weeks before the United Nations deadline
for Saddam Hussein to withdraw his
troops from Kuwait or face the possibility
of war.
this kind of action. One reason Hussein
invaded Kuwait was because his coun­try's
economy was worse than Kuwait's.
He had a huge army and saw the
invasion as one way of alleviating the
econonuc pressure.
'The Arab nations could not have
solved this problem. They are divided
among themselves. This dispute
between Iraq and Kuwait is not new.
And the claims by Iraq over Kuwait are
not new. The disputes have been
resolved through British presence as
well as Arab support [in the past], but
at this moment, we are not able to
resolve this problem as others have
been resolved in the past," Peters said.
'The Arab countries are so divided
among themselves that they couldn't
really bring a solution to the problem.
They might playa role in the future,
but at the moment they cannot.
"Sad dam is popular in his country­feared,
and liked as well," Peters said of
Saddam Hussein. "But he is so powerful
in his country that he could withdraw
totally and still be able to appear like a
rose. He can convince his people and
they are prepared to accept whatever he
says. They have resigned themselves to
accepting, out of fear as well as out of
respect. I think he'll not lose face with
his people, no matter what, at least
in the short run. In the long run, if it
doesn't work out, he is going to be
removed because he has taken huge
risks. In 1980, he took a huge risk by
invading Iran. He has not gained any­thing
out of that. And this time, he has
made the same mistake.
Looking toward the future, Peters
added, "Once this crisis is over, there's
Continued on page 32
~-----------------------
WINTER 1991
13
Dr. Issa Peters
V lEW POI NT
A PERSPECTIVE ON THE GULF WAR CRISIS
Patrick Duffy, former president of the
NATO alliance and member of the British
Parliament, shared his views with Thun­derbird
students and staff exactly one
week prior to the January 15, 1991 dead­line
imposed by President Bush on Iraq
to vacate Kuwait. He was participating as
a visiting lecturer in the Winterim pro­gram,
teaching Europe Futures Seminar:
NATO in the 1990s. The following View­point
contains excerpts from Duffy's
speech.
For me, quite the most startling but
very real consequence of the Gulf
crisis last August was the impres­sive
consensus that rapidly built
up within the United Nations, both of
condemnation of the action of Iraq in
Kuwait and also of authority for the set­tlement
of the crisis. Since then, the
Security Council has passed 12 resolu­tions
that have built upon that author­ity
through the imposition of sanctions
and the authority to take all necessary
means to resolve the crisis.
There never has been such concerted
action, such a weight of authority by
the United Nations and such worldwide
response. It is the most heartening
aspect of this crisis - not that we can
take for granted the consensus that all
this portends at the international level.
The Background that
Shapes Duffy's Position
[During World War II] I went
through three squadrons in naval avia­tion,
was 100 percent disabled for years
and am still designated as 30 percent
disabled. I've lost all my best friends.
You need to know that in order to
know what is going to shape my spo­ken
thoughts. Why, for example, I am
doubtful, not really about sanctions,
but about the time involved. Some peo­ple
would say, what is another few
months? Another few months in that
hostile environment - do they give a
thought to our troops? Another few
months when campaigning weather
will no longer be available to us, which
means another year. As if there is still
a creditable military option available
to President Bush and his allies in
12 months.
Finally, I am well aware that the gen­eral
suspicion on the part of ordinary
lay people is that all wars are popular
for about 30 days and, if blood is
spilled, it won't just be Iraqi blood. I
am well aware of that and that is why
my greatest sympathy must be for Pres­ident
Bush, because I have watched
with close interest how he and his team
have tried to maintain the threat to
being at war. It has been almost an
impossible task and inevitably he has
been forced on the defensive as he has
sought to demonstrate that all options
on behalf of peace have been explored.
He has been hampered by the failure
to clarify and simplify objectives. His
agenda, in any event, could not be
confined to political issues or even to
security issues.
'We live in a dangerous
world. Since the end of
World War II, there
have been 20 million
people who have died
around the world in
war. At any given time,
there are a dozen wars
going on around the
world. In the last four
years, nearly 4 million
people have died in
those wars. Two years
ago, the number of such
wars reached 25. That
is the kind of world in
which we live. It's a
world that cries out for
security and stability,
first and foremost."
THUNDERBIRD MAGAZINE
14
A Test Case for International Order
Those who have gone to Baghdad to
see Saddam Hussein have not merely
retreated into moral as well as political
isolation, but they have given succor to
Hussein and they have threatened to
undermine not only the position of the
president but to undermine any chance
of the United Nations ever asserting a
collective will again. I see the recent
performance of the United Nations now
as one more opportunity to establish an
international authority, to assert a col­lective
will, and to bring back into line
countries like Iraq that will commit
international aggression.
And any arguments, such as we have
heard, that the war is only being fought
for oil rather than moral reasons are
wrong and hypocritical. Those people
who have called personally on Saddam
Hussein have exposed themselves,
however unwittingly, to the charge of
appeasement and we know how wrong
the appeasers were of the 1930s. It was
appeasement that led directly to the
outbreak of war in 1939. Those who
would call on Saddam Hussein and
those who would lend themselves to
this charge of appeasement also deny
the United National Security Council
the right to act. For this indeed is a test
case for international order.
The View From the Arab World
Two strong currents flow through
Arab politics: the secular nationalism
and an old but new and reviving faith
in militarism. The nationalists are
affronted by the intervention of foreign
powers in an internal Arab dispute; the
fundamentalists, by the profanity of
inviting non-Muslim soldiers into
Saudi, home of the holy cities of Mecca
and Medina. Usually these currents
flowed in different directions. Hussein,
by sitting tight, can now portray him­self
as a proud Arab under siege by the
West. To many Arabs, Hussein offers
the prospect of two things they have
always wanted. One is a rediscovery of
Arab unity The other is power to defy
the West. So far, relations between the
Saudis and the U.S. forces have gone
TIM ROGERS
well. There is ever potential for misun­derstanding
and even disruption of
what is there. There are dangerous
undercurrents. We must not underesti­mate
the forces of conservatism that
remain the bedrock of modem Saudi
Arabia.
The United States versus
Saddam Hussein
I believe President Bush clearly per­ceives
that his nation's greamess hinges
upon the willingness of his people to
bear this burden. If America cannot or
will not, what then for international
stability? If aggression is permitted to
succeed so flagrantly here, other such
acts of brutality by bigger nations
against their smaller neighbors will be
encouraged. The Iraqi absorption of
Kuwait would not just provide Hussein
with control of a fourth of the Gulfs
oil, but with a stranglehold over most of
the rest. Saddam has also turned the
Gulf Crisis into a crisis of democracy.
'Wars have a knack
of going wrong. I was
never involved in mili­tary
operations that
worked out to plan.
I used to worry more
about my own side than
I did about the other
side -just wondering if
everything had been
worked out; wondering
if we got the right brief­ing;
wondering if intel­ligence
was sound;
wondering if our
weapons were sound;
wondering if the aircraft
would get us there and
back; worrying about
the weather. Can you
see how you can worry
about everything but
seemingly at the end so
much can go wrong,
and things do go wrong
in war."
Sir Patrick Duffy
He has raised with brutal clarity the
central issue of state. Are Western
democracies resilient enough to resist
blackmail? Or are they too shortsighted
to perceive threats to their long-term
interests? Do democratic peoples any
longer have the necessary resolve and
moral strength to see through a conflict
of wills?
I again suggest there can be no com­promise
on Iraq's withdrawal from
Kuwait for there is no ground for com­promise.
It must therefore be total.
There can be no question of profit to
the aggressor; however, there can be no
objection to subsequent talks about
disputed territories on their borders.
Nor can there be any valid objection to
a possible mutual nonaggression pact,
despite the repeated demands for
Saddam to be toppled.
A Time to Decide
The time for a decision is clearly
approaching. Hussein, though he will
WINTER 1991
15
not fade away, he would draw upon
an invasion that time forgot to gain
strength for greater ones. America is not
risking blood for oil. Nor is its presi­dent
under the illusion that Kuwait is a
model state with impeccable historical
credentials. President Bush offers the
world this one chance of bringing to an
early end a dangerous prospect, a mili­tary
regime which other countries fool­ishly
built, run by a man of proven
ruthlessness, which will refuel itself
with Kuwaiti oil and launch a series of
invasions culminating in an Arab/lsraeli
war. If this prospect can be snuffed out
without the use of force, then what?
But the working assumption must be
that force will be needed and will be
justified. None of us can dispute that a
compromise which leaves Saddam with
any portion of his booty would be a
lasting blow to the interests of the
whole world. It would set back cer­tainly
for a generation, perhaps for
longer, the present development of the
United Nations toward a world order,
toward an international authority, an
international will, with a requisite
strength. This is not a time, I suggest,
for differing and squabbling. I suggest,
with the greatest respect, that our reso­lution
must match that of our fighting
men in the Gulf if we are to be worthy
of them.
During a question and answer period,
following Duffy's speech, he was asked
his view of how a war would be strate­gically
planned by the Allies. Duffy
said, 'The Air Force would be after
selected targets, minimizing its strikes.
There won't be great bombardments.
. They will just go after command and
control locations. They will disrupt
communications. They will go after
concentrations of stores and equip­ment.
And, above all, they will try and
isolate both Kuwait and those guard
divisions. They will be scrupulously
careful to avoid the Iraqi population. It
will be a war of finesse, of almost clini­calness,
trying to locate targets many
hundreds of miles distant in some
cases, trying to approach under radar
cover, trying to destroy it before the
defenses can take counteraction. Once
they are destroyed, it becomes pro­gressively
easier to deal with other
defenses - with other radar installa­tions,
other early-warning locations. I
shall be surprised if I'm very far off."
T RUST E E PRO F I L E
MEMORIES OF THE PAST, THOUGHTS ON THE FUTURE
Alook around Ed Juliber's office
tells much about the man. A
stack of folders is filled with his
financial dealings for one of his
clients, the Pima Indians. The office
itself is in a small complex on a quiet
side street just a few blocks from the
heart of Scottsdale. Sketches and paint­ings
of horses dominate the room. A
few of his many trophies for trail riding
are tucked modestly into a comer. "1
make friends with my animals," he says
with a crackle in his voice and a soft
Carolina drawl. "My dogs, my horses­they're
all good buddies," he says.
Juliber moved to Arizona from
Tokyo where he worked for General
MacArthur's Headquarters, making
occasional trips to Washington for the
Department of the Army Thurderbird
was in its infancy Dr. William Schurz
was interim president follOwing the
death ofThunderbird's first president,
Barton Kyle Yount, but was anxious to
return to teaching.
Meanwhile, Juliber had decided to
leave the cold climate of Tokyo. In
deciding where to move, he went to the
library, where there was a set of books
that had one book on each state. Start­ing
with the A's, he ruled out Alaska­too
cold. Arizona was next. "As we were
reading through the book on Arizona,
we knew that this was where we wanted
to go.
"So we subscribed to newspapers in
Phoenix and in Tucson, and every time
a businessman's name would repeat
itself, I'd write to him. 1 wrote to at least
20 people in Phoenix. And would you
believe, every one of them replied. No
one from Tucson answered."
After making the move, he was
called back to Washington to help orga­nize
the controllership of the Depart-
Editor's note: Ed Juliber recently retired
from the Thunderbird board of trustees
after nearly 40 years of service to the
School, including a period as the School's
third president in 1952-53. This is part
of a series of trustee profiles.
ment of the Army But local civic leaders
had other ideas, and Juliber was soon
named the new president for the young
school.
"1 came to the conclusion that the
primary responsibility of the president
was to raise enough money to keep the
School in existence." He managed to
get a few grants fTOm Washington and
some contributions from banks and
other businesses.
When companies like Firestone
asked why they should contribute,
Juliber responded, "You're a business­man;
you've got a manufacturing plant;
you've got sales people; you've got all
the activities that a business should
have, and the bottom line is that you
make a profit.
"We have the plant; we've got the
raw material (the students); we've got
the manufacturing capability (because
we have the faculty); and then we go
out and sell our product. The only
difference between you and us is that
we never collect for it." The pitch
worked as he went around the country
seeking funds.
"We received money from Johnson
Wax for years. And it all started because
one of our directors said, '1 want you to
go to Racine and see Mr. Johnson, and
see if you can get some money from
him.'
"So 1 put on my sincere suit, my sin­cere
overcoat, my sincere hat and took
off for Racine, WISconsin and the fabu­lous
Johnson Wax building, designed
by Frank Lloyd Wright. I went into his
office and he just said, 'Sit down.' 1 sat
down-and ended up on the floor. All
the chairs had three legs. Frank Lloyd
Wright didn't think chairs needed four
legs. There 1 was on the floor holding
my hat and looking up at Mr. Johnson.
"But we received the money I had
memorized the names of all the young
men thatJohnson had employed, and
I talked to him about different ones
and the jobs they were doing for his
company"
In another unique approach Juliber
says, ''I'd go to a company and say,
THUNDERBIRD MAGAZINE
16
'Why don't you come out and look at a
student before school starts, and if you
like him, you put a hold on him, and
we'll tailor the training.' The faculty
members weren't enthusiastic, though,"
he admits.
"1 found myself living the School day
and night. Although 1 loved the School,
1 decided to find another opportunity
in the business world." Juliber's career
ultimately led him to become executive
vice president of Phoenix Title and
Trust, then to the presidency and chair­man
of the board of Transarnerica
Development Company, and finally to
establishing his own business.
Behind the twinkling eyes, Carolina
drawl and modest manner of Ed Juliber
is a canny businessman, entrepreneur,
investor, and developer. A group of
what Juliber calls "five old friends"
developed The Lakes, a major develop­ment
in Tempe, as well as a shopping
center, and several other projects. "Now
1 just advise people," he says modestly
As he leaves the board, Juliber
emphasizes the need for the School to
increase the endowment. "We need
basic funding so that we don't have to
raise student fees on a yearly basis. I'd
also like to see more scholarships for
deserving students.
'We also need better facilities on the
campus so the school can grow inter­nally
We're doing a good job of that
now, but we need to do more." Juliber
is a strong proponent of building pro­grams
that allow companies to invest in
campus buildings and benefit from
depreciation while the School has use
of the buildings. "There's got to be
something on the plate for the com­pany
you go to. We've got to excite the
imagination of those companies.
"l'd like to see more of the members
of the board of trustees come from the
countries outside the United States that
are the source of many of our students.
You couldn't make them any prouder
than to say they are on the board of
trustees of the American Graduate
School of International Management."
Nelda S. Crowell
The board of directors
of the Thunderbird Alumni
Association, under the
leadership and guidance of
Daniel D. Witcher '50,
chairman of the alumni
recognition committee,
have inducted the following
15 alumni into this year's
Thunderbird Who's Who.
Selection criteria was based
upon the significant level
of professional achieve­ment
each individual
has attained in his or her
chosen profession.
We encourage you to
participate actively in this
effort to recognize the
professional accomplish­ments
of your peers by
forwarding the names of
worthy candidates to the
alumni recognition com­mittee
of the Thunderbird
Alumni Association, in
care of the Alumni Rela­tions
O.ffice. A nomination
form appears following
the listing.
These 15 alumni join
the 129 others woo were
selectedfor lifelong recogni­tion
in conjunction with
last year's program. Each
person serves as an example
of the quality and potential
associated with the ScOOol's
educational offering. We are
proud of their association
with Thunderbird and OOpe
you wiUjoin us in acknowl­edging
their accomplish­ments.
ABELARDO CURDUMI '50,
Senior Vice President,
Capital Markets Group,
The First National Bank
of Chicago and Head,
International Debt Sales
and Trading (Chicago, 1L).
Head, New Product Develop­ment;
Head, Latin America.
Undergrad: Georgetown
University, Washington, DC.
SELWYN S. GRAVES '50,
Founder & President
(1990-), Adobe's Inc.
(Los Angeles, CA).
Marine Products Division,
Wilbur-Ellis Co. - San Diego,
CA: Division Manager, 1974-80;
Assistant Division Manager,
1961-74; Salesman (Weco-LA),
1959-61; President, Graves y
Cia, Ltd. - San Jose, Costa
Rica; Assistant Manager,
Geo H. Mcfadden & Bros. Co. -
Mexicali, Mexico; honorary
captain, San Diego Deputy
Sheriff; director and board
member, San Diego Crime
Commission. Undergrad:
Claremont Men's College &
Pomona College, Claremont,
CA
DONALD G. GROVES '49,
Part-time Research
Associate (Consultant)
(1988-), Institute for
Defense Analyses -
Science &
Technology Division
(Alexandria, VA).
Appointed Research Fellow
(Consultant), Institute for
Technology & Strategic
Research of The George
Washington University -
Washington, DC, 1988-89;
Senior Staff Scientist, National
Academy of Sciences - .
National Research Council
1962-88; Engineer & Specialist
in Oceanography & Ocean
Engineering, General Electric
Co., 1954-62; wrote over 300
published papers and articles;
co-authored "A Glossary of
Ocean Science and Underseas
Technology Terms" used as a
Navy, academic, and industrial
reference book; co-authored
"The Ocean World Encyclope­dia:
Graduate school: Syracuse
University, NY - MS degree,
PhD in process. Undergrad:
American University, Washing­ton,
DC; Universidad de Santo
Domingo, Dominican Republic.
D. LARRY KROH '69,
Director, Human Resources
Development (1969-),
The Coca Cola Company
(Atlanta, GA).
Director, Human Resources -
Latin America, The Coca-Cola
Company; Director, Human
Resources Development,
Coca-Cola USA; Coca-Cola:
Marketing Services; Associate
Brand Manager; Vice Chair,
Atlanta United Way; Thunder­bird
World Business Advisory
Council. Undergrad: Michigan
State University, Lansing, MI.
JOHN MADISON '67,
President (1985-), John J.
Madison Co., Inc.
(Irvine, CA).
Undergrad: University of
Miami, Coral Gables, FL.
AXEL H. MEES '76,
Vice President - Parts
(1989-), BMW NA
(Woodcliff Lake, NJ).
BMW AG - Munich, Germany:
General Manager Sales
Subsidiaries; Manager Inter­national
Projects; Manager
Logistics Projects; Manage­ment
Consultant, AT Kear­ney,
Dusseldorf, Germany.
Graduate school: Thchnical
University Hannover, Hann­over,
Germany, DIPL-ING
degree.
"It fascinates me haw begin­ning
with thefirst class of
'47, with its various person­alities,
the mystique con­tinues
with the graduates of
today. AU are unique and
outstanding people. I am
honored and gladly accept
this award."
Gerald Mirkin '47,
(Ret) President,
Mirkin Volkswagen
GERALD MIRKIN '47,
Sales of 'frotter 'freadmills
(1989-), The Walking
Center (Beverly Hills, CA)
and Sales of 40lK Plan
Insurance Specialists
(1989-), Executive
Financial Group
(Encino, CA).
Founder & President
(1972-88), Mirkin Motors, Inc.
Hawthorne, CA; past presi­dent,
Bay District Motor Car
Dealers Association - South­ern
California; member
and past president, Kiwanis
Club of Hawthorne, CA;
member and past president,
Hawthorne Chamber of Com­merce;
past board of directors
member, former treasurer and
executive committee member,
Robert F Kennedy Medical
Center - Hawthorne, CA;
two terms, Dealer Council
and Advertising Council,
Volkswagen United States;
Thunderbird President's
Council.
DAVID W. OGILVY '72,
Vice President & Manager,
International Division,
Valley Bank of Arizona
(Phoenix, AZ).
Assistant to the President,
Credit Administrator -
International Division, Vice
President - National Accounts
Department, The Arizona
Bank - Phoenix, AZ; Area
Credit Administrator, Bank of
America; boardmember, Met­ropolitan
YMCA of Thcson;
member, Arizona District
Export Council; member,
Arizona Theatre Company;
member; Arizona- Mexico
Commission; Thunderbird
World Business Advisory
Council. Undergrad: Wash­ington
and Lee University,
Lexington, VA
LOUIS J. PACINI '58,
Retired Executive Vice
President, Business
Development (1985-90),
Weight Watchers
International
(New York, NY),
HJ. Heinz Company
(1971-90), (Pittsburgh, PA).
Managing Director, Weight
Watchers, Europe - London,
England 1980-1985; Presi­dent
- H.J. Heinz Company,
Venezuela 1971-80; Vice
President, Foods Division,
Anderson Clayton & Company
- Sao Paulo, Brazil 1963-71;
Colgate Palmolive Company -
New York, NY 1958-63;
Commissioned Officer, U.S.
Army 1953-57. Undergrad:
Thfts University, Medford, MA
MARIDETH S. RAHE '74,
Senior Vice President &
Group Executive, Personal
and Private Banking Group
(1988-), Harris Bank
(Chicago,IL).
Senior Vice President, Private
Ba.n.king Group; J.P. Morgan:
Vice President, J.P. Morgan
Investment Management, NY;
Vice President, Morgan
Guaranty TIust Co. of New
York, NY; Vice President,
Morgan Guaranty, London
Branch; Senior Representa­tive,
opened NY office knowri.
as Union Bank of Norway;
American Bankers Associa­tion,
Private Banking Commit­tee
member; Chicago Club;
Economic Club of Chicago;
The Chicago Network; The
Women's Republican Club of
Lake Forest; Director, Harris
Bank Barrington; Director,
Harris 'Ihlst Bank of Arizona.
Undergrad: Bowling Green
State University, Bowling
Green,OH.
CARROLL M. RICKARD '56,
Retired Vice President &
Division Manager, Latin
American Financial
Institutions Department
(1985-89), Continental
Bank (Chicago, 11).
Vice President & Division
Manager, Latin American
Department; Vice President &
Division Manager - Latin
America! Asia Pacific, Multina­tional
Banking Department
(1977-82); Vice President,
General Manager & Director,
Continental Bank Interna­tional-
Pacific (1972-77); 2nd
Vice President, 1970-72;
Citibank 1956-70: General
Manager Commercial Ba.n.king
Brazil; General Manager, Rio
de Janeiro Branch; General
Manager, Recife Branch;
The American Chamber of
Commerce: Co-founder 1965.
Director 1965-68; President
1966 - Recife, Brazil; Director,
Rio de Janeiro 1968-70;
TIustee, Brazil California
'frade Association 1974-77.
Undergrad: University at
Evansville, Evansville, IN.
DENNIS A SOKOL '74,
Thunder & CEO (1980-),
American Medical
Consortium and Chairman
& CEO, Medical Services
Partners (consortium
member) (Stamford, CN).
Founder, Chairman, & CEO,
Medserve Corporation; man­agement:
American Hospital
Supply; WR. Grace; How­medica
Division, Pfizer Corpo­ration;
board member, Bayside
Chemical; Soviet marketplace
advisor. Undergrad: Arizona
State University.
"Unequivocally, my years at
Thunderbird allowed me a
strong initial momentum
that carried througlwut my
international career. Thday,
more than ever, Thunder-bird
is a must for those
seeking an international
opportunity, be it corporate
or entrepreneurial."
Diego Veitia '66,
Chairman & CEO,
GUY STILLMAN '62,
Owner (1949-), Stillman
Ranch (Scottsdale, AZ).
Owner, Stillman Ranch - Hawi,
HI and Red Rock, NM 1949-88;
real estate broker 1961-84;
Developer & Director,
Paradise Memorial Gardens
(Cemetery) 1968-83; Director,
Southern Arizona Bank and
'Ihlst Co. 1962-71; Maricopa
Equipment Co. (farm imple­ment
dealership) - Glendale
and Buckeye, AZ 1950-60;
Consultant, Navy - Republic of
Viet Nam 1969; consultant,
Inspector General U.S.
Department of State 1965-67;
Assistant Manager &
Produce Development Engi­neer,
International Harvester
Proving Grounds - Chandler,
AZ 1949-50; Arizona Central
Machine (vending machines)
Phoenix, AZ 1946-49; Board of
Directors, Bank of Scottsdale -
Scottsdale, AZ; 1990 National
Humanitarian Award of The
National Recreation and
Park Association Undergrad:
Rensselaer Polytechnic Insti­tute,
'fr0Y,NY
International Assets Advisory Corp.
DIEGO J. VEITIA '66,
Fbunder, Chairman &
CEO, International Assets
Holding Corporation
(Winter Park, FL).
Chairman, America's All
Seasons Funds; lecturer of
international business -
University of Central Florida;
financial seminar speaker
across Europe, North and
South America, the Far East,
and the Caribbean; wrote arti­cles
on currencies, inflation,
free market economics, and
future global economic devel­opments;
published in the
Journal of Commerce, USA
7bday; interviewed widely by
financial media in the U.S. and
abroad. Undergrad: Iowa State
University, Ames, Iowa.
TIMOTHY C. WALKER '68,
President & COO (1990-),
'l1uck -Lite International,
Inc. (Falconer, NY) and
Vice President Board of
Directors (1990), 'l1uck-Lite
Co., Inc.: (subsidiary of
Quaker State Corporation)
(Jamestown, NY).
Vice President, Sales &
Marketing 1984-90; Vice
President Marketing, Do-Ray
Lamp Co, Inc.(Truck-Lite
subsidiary) 1979-1984; NCR
Corporation: Director, Interna­tional
Order & Inventory Man­agement
1976-79; Manager,
International Forecasting &
Statistics 1974-76; Manager,
International Field Forecast­ing
and Statistics 1972-74;
Manager, International Sales
Program Control 1970-72;
International Market Planning
Specialist 1968-70; Manage­ment
Achievement Award,
NCR Corporation; European
Transport Maintenance
Council - Belgium; board of
governors and secretary,
Heavy Duty Manufacturers
Association; Heavy Duty Busi­ness
Thrum; Council of Fleet
Specialists; Transportation
Safety Equipment Institute;
Automotive Hall of Fame;
500 Automotive Executives
Council; International Plat­form
Association. Undergrad:
Northwestern University,
Evanston, IL.
"The practical substance of
the Thunderbird program
represents the very best
'preparation and perfor­mance'in
an international
management career ...
Thunderbird training pro­'
lJides the internationalist
the best possible opportunity
to excel. I/mcrw it hMforme."
Timothy C. Walker '68,
PreSident,
TIuck-Lite International, Inc.
John R. Austin '76 Leonard Brockman III '75 John C. Cook '79
Investment Officer President Abteilungsdirektor (1989)
Citibank Brockman & Associates Security Pacific Bank
Washington, DC North Manchester, IN Frankfurt, West Germany
Thomas E. Barnett '55 James R. Brokken '69 John C. Cooper '61
Founder & President Group Executive Director (1989-)
Barnett International Manufacturers Hanover Merrill Lynch Capital Markets
Fort Lauderdale, FL 1hIst Company Coconut Grove, FL
Robert 1. Bean'48
New York, NY
J.F. Corcoran '47
President WL. Lyons Brown, Jr. '60 Retired
Sunbelt World Trade Assoc. Chairman of the Board Goodyear Tire and Rubber Co.
Thcson,AZ & CEO (1983-) Akron,OH
Harold G. Biederman '68
Brown-Forman Corp.
Louisville, KY Peter R. Cozzetto '52
President Retired
Biederman International Ralph W Callahan, Jr. '66 CESCO International, Inc.
Fresno, CA Chairman & CEO (1986-) Minneapolis, MN
Wendy Black Rodgers '77
Henderson Advertising, Inc.
Greenville, SC William H. Cunningham '58
Director, Corp. Comm. Vice President and Director
Best Western International Narce Caliva '56 The Land Pavilion,
Phoenix,AZ Staff Consultant Kraft General Foods
Norman H. Blanchard '59
Psychological Consultants, Inc. Epcot Center, Orlando, FL
President (1981-)
Richmond, VA
James M. Dale '73
SmithKline Beecham Blas R. Casares '67 President
Animal Health, President Villa Nova Restaurant
SmithKline Beecham Corporacion Ceres SA Newport, CA
West Chester, PA Caracas, Venezuela
John F. Daliere '64
Donald D. Bolming '59 Thd 0. Clare '57 President (1984-)
Editor/Latin America President Art West, Inc.
Miami Herald Publishing Co. American Automotive Phoenix,AZ
Fort Lauderdale, FL International Ltd.
Southfield, MI Vincent S. Daniels '74
Frederick L. Bollerer '67 Owner and President (1980-)
Chairman & CEO Ronald B. Clark '59 MINEQUIP Corporation
First American Metro Corp. President (1985-) Miami,FL
McLean, VA Jafra Cosmetics
Westlake Village, CA George T. DeBakey '73
James B. Boyce III '47 International 1fade Consultant
Retired David R. Clay' 49 Anderson, Benjamin,
Time, Inc. VP for Latin America Read & Haney, Inc.
Raleigh,NC Royal Crown Cola Int'l Washington, DC
Mexico City, Mexico
Allen J. Brenteson '60 Richard W Decker '70
President Lynda Jo Clungston '80 President and C.E.o. (1988)
A.B.I. Agro Companies Director, Marketing Westamerica Bank
Miami,FL Four Seasons Hotel San Rafael, CA
Boston,MA
Robert C. Brock '48 J. H. Dethero '58
Retired Henry N. Conway, Jr. '55 Regional Manager (1988-)
Laundromat Store Owner Retired California State World 1fade
Jacksonville, FL International Bank Commission, California Export
Amelia Island, FL Finance Office
San Francisco, CA
fi WHO
c-Q
George J. Dietz '47
Retired
Career Minister Counselor
Fbreign Service of the U.S.
Springfield, IL
Jack E. Donnelly '60
President (1986-)
Bailey & Donnelly Associates
Phoenix,AZ
Robert W. !'eagles '51
Self-employed Consultant
Retired, Senior Vice President
Travelers Insurance Companies
West Hartford, CT
Victor Raul F10rian '76
Finance Director (1984-)
VRF Financial Group
VanNuys,CA
John A. F10rida '62
President & CEOlBrazil
J. Walter Thompson Co.
Sao Paulo, Sp, Brazil
Oliver J. Fbrd, ill '66
Vice President, Academic
Affairs(1987-)
Fitchburg State College
Fitchburg, MA
Robert M. Frehse, Jr. '50
CEO, Executive Director (1979-)
William Randolph Hearst
Fbundations
New York, NY
Griffith D. Frost '80
President
Frost International Group
Forest Grove, OR
Tokyo, Japan
Theodore J. FUller '71
Executive Vice President
Johnson & Higgins
Philadelphia, PA
Roland E. Garcia '53
International Business
Consultant
Roland E. Garcia Consulting
Fresno, CA
New Regar, SA
Lugano, Switzerland
Bernardo A. Giacometti '78
President
Parker Pen
Sao Paulo, Brazil
Francis P. Graves, Jr. '59
CEO & Vice Chairman
of the Board (1985-)
CFR Corporation
Roseville, MN
Stephen F. Hall '69
President
Fbod Marketing
International, Inc . .
Dedham,MA
William Harris '50
PresidentlDirector
American Standard, Inc.
Ciudad Mexico, Mexico
John Hays '52
Owner/Operator (1952-)
Hays Ranch
Yarnell,AZ
Douglas F. Hill '58
Retired
Goodyear Tire and Rubber Co.
Vero Beach, FL
Thomas B. Hitchcock '53
Vice President, Private
Banking Group (1987-)
Citibank
New York, NY
Philip D. Hoffman '58
Senior Vice President
Aaron D. Cushman and Assoc., Inc.
Chicago,IL
Jerry Lee Holmes '60
Management of Family Investments
and Community Service
Self-employed
Dallas, TX
William H. Holtsnider '59
Retired
The Gillette Co.
Wellesley, MA
James R. Houghton '64
Chairman of the Board
Corning Incorporated
Corning, NY
John L House '69
Investor
Self-employed
Great Britain
Kenneth A. Jacuzzi '79
President
Peterson, Jacuzzi & Green
Phoenix,AZ
Pincas Jawetz '75
International Consultant
Pincas Jawetz & Associates
New York, NY
Harvey W. Johnson '49
Vice President, Agricultural Group
United Brands, United Fruit Co.
New York, NY
William M. Johnson '60
Stratus Petroleum Corporation
Atlanta, GA
James B. Kelly ill '64
Vice President, Europe
Valmont Industries
Brussels, Belgium
Charlotte Kennedy-Thkahashi '76
President, Japan
Oak Associates
Thkyo, Japan
Cecil A. Kersten '51
Retired
Goodyear International Corp.
Akron,OH
Linton D. Kingsbury '61
Self-employed
Air and water filter-Int'l distributor
Corporate Financellnvestments
Vail, CO
Joseph M. Klein '47
Retired President
Pluess-Staufer Industries, Inc.
Pacific Palisades, CA
James G. Kohl, Jr. '71
General Manager
ITW Minigrip, Inc.
Seguin, TX
Robert J. Lambrix '63
Senior VP and Chief Financial
Officer (1983-),
Baxter International
Deerfield, IL
Gary L Langstaff '72
Executive Vice President,
Marketing
Burger King Corporation
Miami, FL
David M. Leech '72
President & CEO (1988-)
Houston Biotechnology, Inc.
The Woodlands, TX
Robert G. Lees '77
President
Pacific Inter'Ifade Corporation
Westlake Village, CA
Wallace F. Life '60
Chairman and
Managing Director
Goodyear India Ltd.
New Delhi, India
FredA Leisering '47
Retired President
Sears Roebuck del Peru
Kerrville, TX
C. Day Lohmann '85
Executive Director
Jackson Hole Land 'Iiust
Jackson,WY
Carol S. London '77
Director, Int'l Operations
Cybex
Northport, NY
Robert M. Lorenz '55
Retired
Security Pacific Bank
Los Angeles, CA
Billy F. Martin '55
Retired
Arcon Manufacturing, Inc.
Charlotte, NC
Barry J. Mason '58
Senior Advisor
The Sumitomo 'Iiust
and Banking
Co., Ltd.
New York, NY
Raul P. Masvidal '66
President & CEO (1977-)
M Holding Corp.
Miami,FL
Timothy McGinnis '68
Senior Vice President (1983-)
The Chase Manhattan Bank
Hong Kong
Donald J. McLane '74
Division President-Pacific South
Division (1986-) Nordson Corp.
Amherst,OH
Thm J. McSpadden '65
Executive Vice President
Thrnkey Services, Inc.
EIPaso, TX
Larry K. Mellinger '68
U.S. Executive Director (1986-)
Inter-American Development Bank
Washington, DC
G. Jeff Mennen '65
Vice Chairman (1981-)
The Mennen Co.
Vice Chairman (1987-)
Aromatic Industries, Inc.
Morristown, NJ
Alfred F. Miossi '48
Retired
Continental Bank Corp.
Chicago, IL
William E. Mitchell '47
President (1983-)
International Resources, Inc.
Clover,SC
HenryT Mulryan '49
International Minerals Consultant
Pacific Palisades, CA
Gregory B. Murphy '73
President & CEO (1987-)
General !<bods Bakery
Companies, Inc.
Bay Shore, NY
Charles C. Muse '50
President
Intergraphic, Inc.
Panama,RP
F. Francis Najafi'77
Self-employed
Pivotal Group, Inc.
Phoenix,AZ
Donald A. Novello '65
Actor-Writer
(Fr. Guido Sarducci)
Fairfax, CA
Ben C. Novoa '47
Business Manager
Tham Electronic Stores
Anchorage, AK
Sherman J. Olson '50
International Insurance Consultant
Carlsbad, CA
William J. Paden '48
Chairman (1982-)
Union Chelsea National Bank
New York, NY
Director
Banco Capetero Int'l Bank
Miami,FL
Peggy A. Peckham '74
Senior VP/Deputy Credit Officer
Chase Bank of Arizona
Scottsdale, AZ
William 0. Pennel '64
President and Owner
Intercontinental Motors, Inc.
Houston, TX
Robert B. Perkovic '60
President (1988-)
RBP International Consultants
Cleveland, OH
Harry J. Petrequin, Jr. '54
Faculty-National War College
Agency for International
Development
Washington, DC
James 0. B. Phillips '47
President (1986-)
Diamond Mine, Mineracao
Piracicaba Ltd.
Andarai, Bahia
Rio de Janeiro, Brazil
William G. Phillips '58
Harold T. Caven
Professor in Business and
Finance
University of Alaska
Fairbanks, AK
Mitchell S. Porche, Jr. '67
President (1980-)
Porche International
Enterprises, Ltd.
Guadalajara, Mexico
Douglas Rae Quelland '72
OwnerlPresident
Thank-Q Enterprises, Inc.
OwnerlPresident
Five-Q Enterprises, Inc.
Phoenix, AZ
Richard E. Ragsdale '67
Chairman
Community Health Systems, Inc.
Nashville, TN
Gail S. Ray '77
President (1989-)
Simtec Computer Rentals
'froy,MI
Paul 1. Reiss '60
Partner
GAS Associates
Weston, CT
Peter J. Reiti '62
Secretary General
CARE, International
Paris, France
Richard S. Roberts '48
Retired
U.S. Department of Commerce
Washington, DC.
John Thomas Rogstad '51
Retired
Upjohn International Inc.
Kalamazoo, MI
James P. Rooney '67
Managing Director
J.P. Rooney and Associates
Bangkok, Thailand
J. Phillip $amper '61
President/CEO
Kinder-Care Learning Centers
Montgomery, AL
Mike A. Santellanes '60
Senior Partner and Chairman
Price Waterhouse, Interamerica
San Jose, Costa Rica
Alban W. Schuele '70
President, Specialty Products Group
Hoechst Celanese Corporation
Somerville, NJ
J. Kenneth Seward '57
Senior VP, Director
Johnson & Higgins
New York, NY
Brenda Sexton '80
Vice President (1987-)
Julien J. Studley, Inc.
Chicago,IL
Lianne Sorkin Fisher '72
Self-employed consultant
Lianne Sorkin Associates
New York, NY
Leland E. Stalker' 48
Retired, President of Sears Peru
and Colombia
Sears, Roebuck and Company
Sanibel, FL
James D. Staub '57
Senior VP (1984-)
Atalanta Sosnoff Capital Corp.
New York, NY
Charles M. Stockholm '56
Managing Director
'Irust Company of the West
San Francisco, CA
William H. Strong '67
President (1984-)
Thledyne Industries International
Los Angeles, CA
Leslie Tang Schilling '79
Director, Pacific Bank
President, 1. T.D.D.
San Francisco, CA
Rodney A. Taylor '75
President
R. A. Taylor & Co., Ltd.
Southbend, IN
James D. 'fravis '57
President & COO
Hal Riney & Partners, Inc.
New York, NY
B. Theodore 'froy '57
President (1983-)
American Advertising
Distributors of Central Florida
Longwood, FL
Gerard J. Van Heuven '73
Executive VP
U.S. & Mexico Chamber of
Commerce
Washington, DC
John A. Warner, Sr. '48
Owner/consultant
John Warner Consulting Co.
Retired President
Sabritas
Retired Senior VP
Pepsi Co Fbods Int'l
La Jolla, CA
Jan A. Wells '64
Marketing Communications
Consultant
Principal Client-
Cannon Wines Ltd.
Hog Heaven Restaurant
San Francisco, CA
Charles A. Whitcomb '54
President & CEO (1988-)
Eagle National Bank
Miami,FL
H. Gene Wick '60
Retired
R. J. Reynolds Thbacco Int'l
Winston-Salem, NC
Marlon W. Willson '51
Retired
So. Florida Financial Planning
Service Inc. and Florida Numismatic
Inv. Corp.
Miami,FL
Daniel D. Witcher '50
Retired
The Upjohn Co.
Kalamazoo, MI
Clarence H. Yahn, Jr. '62
President & CEO (1988-)
Gold Medal, Inc.
Richmond, VA
The members oj the
alumni recognition
committee welcome
your nominations jor
the sixth annual
Thunderbird Alumni
Association sponsored
alumni awards
program as outlined
below:
JONAS B. MAYER
DISTINGUISHED
ALUMNUS AWARD
This award is pre­sented
to a Thunderbird
who has demonstrated
the ultimate in profes­sional
achievements
during hislher career,
and is based on the
following criteria:
1. A graduate.
2. One who has shown
success in advancing
a personal career.
3. One who has reflected
great credit on man­agement
worldwide.
4. One who has reflected
great credit on the
School.
THUNDERBIRD
ALUMNI
ASSOCIATION
DISTINGUISHED
ALUMNI AWARDS
Any former student,
not necessarily a degree
holder, may be selected
for distinguished ser­vice
and achievement in
one of the following
categories:
• Banking and Finance
• Business and Industry
• Entrepreneurship
• Public Service
SERVICE-TO­THUNDERBIRD
ALUMNI AWARDS
This award is dedi­cated
to recognizing the
overwhelming number
of Thunderbirds who
voluntarily contribute
their time and energy to
the School.
These alumni
volunteers are a criti­cal
component of the
Thunderbird network. In
response to the need to
better recognize the sig­nificant
contributions
these individuals have
made during the years,
the Thunderbird Alumni
Association Alumni
Recognition Committee
created this program.
THUNDERBIRD
WHO'S WHO
Nominees may
include any former stu­dents,
not necessarily
degree holders, whose
career accomplishments
have enhanced their rep­utations,
placed them
in leadership positions
within their professions,
and brought honor to
Thunderbird.
Potential nominees
include, but are not lim­ited
to, those honored by
professional societies,
employers, govern­ments,
and national
civic organizations.
The names of
qualified candidates
should be submitted by
April 30, 1991 to:
Alumni Recogniton
Committee
Thunderbird Alumni
Association
Alumni Relations
Office
American Graduate
School of
International
Management
15249 North 59th Ave .
Glendale, AZ
85306-6006
NOMINATIONS
I hereby nominate the
following person for an
alumnus award.
Please include at least
two of the following
support materials:
1. Letter of nomination
2. Letter( s) of
recommen<iation
3. Resumelbiographical
sketch
4. Additional reference
material
Note: Your candidate
cannot befairly evalu­ated
without adequate
background informa­tion.
Nominations will
"kept onjile for three
yfifJ,rs JfYf' potential
future selection.
Name of Nominee
Address of Nominee
Check one: 0 Office 0 Home
Your Name
Address
Telephone
Check one: 0 Office 0 Home
(please print)
Awards (please check all that apply)
D Jonas B. Mayer Distinguished Alumnus Award
D Distinguished Alurrmi Awards
D Service-to-Thunderbird Award
D Thunderbird Who's Who
Class Year
NETWORK
ARIZONA
Tucson
Tucson Tbirds are gathering
at the Cushing Street Bar for
First Tuesdays, starting at 5:30
pm. The Cushing Street Bar is
located at the corner of Cushing
and Meyer, east of the Tucson
Convention Center. Kathleen
Roberts-Stevenson '85 and Jo
Ann Chang '89 are coordinators
of the meetings.
Phoenix
Dr. Andris Trapans from
Thunderbird's International
Studies department spoke to
the Phoenix chapter at the
November First Tuesday, pro­viding
his insight into recent
events in Eastern Europe. The
gathering was held at Mother
Tucker's restaurant.
CALIFORNIA
Gold Coast
This Tbird alumni chapter
recently joined with the Central
Coast World Trade Center to
present a seminar, "Finland: A
Gateway to the East," featuring
several experts on East-West
trade. The event was held at
Pepperdine University in
Malibu. Among the keynote
speakers at the seminar were
the Honorable Jukka Valtasaari,
Finland's ambassador to the
U.S., Pentti Laukontaus, vice
president of Thomesto Oy,
Finland's largest trading
company, and Per Falenius,
Finland's trade commissioner in
Los Angeles. Robert Lees '77,
president, Pacific InterTrade
Corp., served as moderator.
Greater Los Angeles
The chapter held its
Christmas dinner party at
Yamashiro's (which means
"Mountain Palace"), a Holly­wood
landmark and favorite
"hangout" of celebrities. The
alumni were treated to a spec­tacular
view of the Christmas
lights sweeping from downtown
L.A. across Hollywood to the
ocean. Another event the chap­ter
partiCipated in this winter
was a Jazz Night, featuring Billy
Vera and the Beaters. The con­cert
was held at At My Place in
Santa Monica.
Orange County
The chapter elected newoffi­cers
at the December meeting,
keeping some of the old officers
and bringing in some new. The
new co-presidents are Vanessa
Havel '88 and Melissa 150m '86.
Marc Gallin '86 was re-elected
to his fourth year as treasurer,
while Marty Dee '89 will be the
secretary and ThunderNews
editor for the second year in
a row.
First Thursdays are now
being held at the Dove Street
Restaurant & Bar in Newport
Beach, beginning at 6:00 p.m.
The restaurant is located near
the Orange County Airport at
1660 Dove Street.
San Diego
First Tuesday gatherings are
being held at the Elephant Bar,
La Jolla Village Dr., at 6 pm.
New chapter officers were
elected in November. Eric
Denniston '80 was elected
president, Tony Savarese '74 is
the new vice president, Laura
Makey '87 is treasurer, and Jeri
Towner Denniston '78 is secre­tary
and newsletter editor. The
newsletter has introduced a
new column to provide alums
with an overview of groups and
associations in the San Diego
WINTER 1991
17
• Alumni and spouses from
California's Gold Coast chapter
visited several wineries in the San
Ynez Valley, located near the
picturesque Danish village of
Solvang, California. (photo courtesy
of Maarten Fleurke '79.)
~
Midland, Michigan has enough
T'birds to celebrate its own First
Tuesday. A group got together at the
home of Terry and Rosario Weston
recently. Pictured are (I-r) Willard
Hunter '73, Rosario Weston, Peter
Walcott '89, Terry Weston '74, Robert
Guidice '89, and Todd Piper '81.
NETWORK
area that are not affiliated with
the TM but who have goals
and interests useful to Tbirds.
San Francisco Bay area
The Christmas dinner party
was held at the Shell Oil Build­ing
in downtown San Francisco.
A fabulous four-course buffet
dinner was served, and a
famous sleight-of-hand artist
provided the entertainment.
In November, the Bay area
alums enjoyed their fifth annual
moonlight cruise around the
Bay The event was held aboard
the luxurious Mariner 11 yacht
owned by Tbirds Molly and
Rob Harris '70.
COLORADO
Denver
In December, the Denver
TM sponsored as its guest
Clifford May, the first inter­national
editor and current
Sunday editor of the Rocky
Mountain News. He was also a
correspondent with the New
York Times for nine years. May
had just rerurned from a visit to
Germany, so he was able to pro­vide
up-to-date information on
that country's changing political
and economic siruation. The
cocktail party was held at La
Coupole Cafe in the old Paris
Hotel, 22nd and Arapaho,
downtown Denver. The cafe
is the site of First Tuesdays at
6:00 p.m. each month.
ILLINOIS
Chicago
The Chicago chapter held its
annual holiday soiree at the
"Opera Room" in the Hotel
Sofitel near O'Hare Airport. A
French dinner buffet was
served, followed by music and
dancing. The event was orga­nized
by linda Pascucci '85 and
Rachel Reidelbach '86.
MICHIGAN
The Detroit chapter is meet­ing
on First Tuesdays at
5:30 p.m., El Torito's, 26551
Evergreen in Southfield. Gregg
Palombo '80 and Chris Mayone
'85 are organizing the activities.
MISSOURI
St. Louis
The St. Louis alumni group is
holding First Tuesdays at c.].
Muggs, 114 S. Central, 1-170 to
Forest Park Parkway east, exit to
downtown Clayton north. The
get-togethers begin at 5:00 p.m.
Contacts are Susan Levin '89
and Tad Dageforde '86.
NEW ENGLAND
The Thunderbird Club of
New England celebrated the
holidays with a cocktail party
at the Harvard Club in Boston.
Patty Knight '85 and Steve
Hall '69 were in charge of
reservations.
NEW YORK
New York
Over 200 Tbirds represent­ing
each decade of the School's
history rurned out for a recep­tion
with President Herberger
on his first official visit as presi­dent
of the School, held in
October at the UniverSity Club.
Dr. Herberger spoke about the
plans he has for moving Thun­derbird
into the 21st cenrury
Along with a new year, New
York Tbirds have a new First
Tuesday meeting place at Cafe
Society, 915 Broadway (Broad­way
and 21st Street), starting at
5:30p.m.
THUNDERBIRD MAGAZINE
18
Greater Cincinnati-area alumni
celebrated Christmas with a party at
the horse £arm owned by Peter
Kurian '84 in Florence, Kentucky. A
quartet from the Cincinnati
Conservatory of Music provided
music for the event. (Photo courtesy
of Michael Crotty'74.)
LOS ANGELES CHAPTER
PRESENTS NEW
OPPORTUNITIES IN
MEXICO
The Mexico Business Forum
is the second in a series of busi­ness
forums presented by the
Greater Los Angeles Chapter of
the Thunderbird Alumni Asso­ciation.
The forum will take
place on Friday, AprilS, 1991
at the Sheraton Grande in
downtown Los Angeles. The
changing Mexican business
environment offers new oppor­tunities
for those involved in
international trade. At the
forum, business and govern­ment
respresentatives will offer
firsthand information on how
to benefit from those changes.
President Roy A. Herberger, Jr.
will present opening remarks.
For more information, please
contact Diane Carter '86,
(213) 614-2729.
PENNSYLVANIA
Philadelphia
Pennsylvania Tbirds meet on
First Tuesday near the atrium at
Apropos, 200 block of South
Broad Street. Todd Myers '88
and Claude Bennett '70 are the
Philadelphia contacts. Bennett
hosted a Christmas party at his
home in Villanova for Tbirds,
family and friends.
WASHINGTON
Seattle!Kirkland
The annual holiday party was
held at Chateau Ste. Michelle
Winery in the Manor House
and featured a special tree light­ing
and a tour of the chateau
along with fine wines, good
food and conversation.
At Washington's annual
meeting, alums founded the
Thunderbird Dinner Club and
the Foreign Film Club. These
groups will meet on a monthly
basis to enjoy local ethnic res­taurants
and foreign films.
Also under way is the devel­opment
of a program to show
four video tapes by Yue-Sai
Kan, originally presented on
PBS, dealing with How to do
Business in Hong Kong, Japan,
Korea and Taiwan. This project
is being organized by North­west
Airlines, the Seattle Thun­derbird
Alumni Association and
Bellevue Community College.
First Tuesday meetings con­tinue
to alternate every month
between Seattle (westside) and
Kirkland (eastside). Anthony'S
Homeport, 135 Lake St., Kirk­land,
is the site for First Tuesday
in January and March. In Feb­ruary
and April, Lake Union
Cafe, 3119 Eastlake Avenue
East, Seattle, is the site for the
meetings beginning at 6:00 p.m.
THE CORPORATE CO~ER
As a new feature, Thunderbird
Magazine occasionally will fea­ture
a company or event that
includes a number of Tbird
alumni. Please send information
with names of participants or
employees to Carol Naftzger,
Thunderbird Magazine, Thun­derbird
Campus, 15249 N.
59th Ave., Glendale, AZ 85306.
Recently, the European
Management Association of Citibank
met in Brussels for a three-week
training course. Of the 38 trainees
attending, six were Thunderbird
graduates. Of the Citicorp managers
scheduled to give presentations,
three were given by rbirds.
Amit Badami '89 gathered the group
of trainees together for a photo.
(I-r) Corine Selders '89, Citibank
Netherlands; Stephen Barbalaco '89,
Italy; Daniel Spinath '90,
Luxembourg; Amit Badarn, United
Kingdom; Bert Pijls '89, Germany;
and Guy deSpirlet '87, Belgium.
Badami says, "I think this goes to
show the success many of us have
enjoyed in the real world after
leaving the School."
JOIN US IN BAD ISCHL FOR A EUROPEAN REUNION
Bad lschl is once again the
site for a Thunderbird European
Reunion to be held May 9-12,
1991. Within an hour of
Salzburg, Austria, the village
located in the Salzkammergut
will host Thunderbirds as they
spend a weekend getting
together with old friends and
enjoying reunion activities. A
program highlight will be an
international finance seminar
on Friday presented by
Thunderbird Professors John
WINTER 1991
19
Mathis and Jim Mills. Alumni
and guests are encouraged to
attend. Events will include an
opening reception on Thursday
evening, trips to Salzburg and
Hallstatt, meals and entertain­ment
on Friday and Saturday, as
well as a Sunday brunch. For
detailed information, along with
payment procedures and regis­tration,
please contact Charles
laFond, Tratmerhof 2, A-lOW
Vienna, Austria. Tel. (+ + 43)
153370 OliO FAX. (+ +43)
1533 7001/22.
UPDATES
1948 -1950
John D. Henson '48 is president of National
Industries &: Consolidated Energy (NICE
Industries), in addition to his position as president
of]. D. Henson &: Associates, an international
consulting firm. He lives and works in Miami, FL,
with his wife Lydia. Anthony T. Lodico '49 is semi­retired
as a consultant. He and his wife, Karen, live
in San Diego, CA.
1951
• HE! \10\ •
\O\E\IBEH H·lO, I!Hll
1954 -1960
Roland D. Brice '54 is vice president international
for Harding &: Harris Behavioral Research. He and
his wife, Margaret, live in Orem, UT John R. Aston
'55 is retired [rom LTV Energy Products and lives in
Escondido, CA. Carroll M. Rickard '56 has retired
"[or the time being." He and his wife, Patricia, live
in Lake Bluff, IL. Peter J. Roman '56 is self­employed
as the director of Production Consulting
International, Inc. He and his wife, Mercedes, live in
Millbrae, CA. Roger L. Coombs '57 is a senior
program officer for the Department of Defense in
Arlington, Virginia. He and his wife, jean, live in
Fairfax, VA. Robert F. Hesse '57 is a manager for
Piece Mortuary Chapels, Inc. in Eureka, California.
He lives in Arcata, CA. James Marsee '58 works in
international marketing [or the Florida Department
o[ Agriculture. He and his wife, Victoria, live in
Tallahassee, FL. Pieter A. Vos '58 is the program
manager of international trade at the University o[
Northern Iowa. Dennis Keeley '59 is a parmer in
the law firm of Baker &: McKenzie. He and his wife,
Katharine, live in San Francisco, CA. Mike A.
Santellanes '60 was selected as one of 100
recipients of Northern Arizona University'S jubilee
Year Distinguished Alumni Award for the 1989-90
academic year. The alumni were recognized at a
recent dinner hosted by the president of NAU.
1961
• HEI \\0\ •
\O\E\IBEH H-Ill. lHHI
1962 -1965
E. Leon Anderson '62 is the president of Anderson
Direct Response, Inc., an international marketing!
consulting firm. He and his wife, Barbara, live in
Doylestown, PA. Anderson has written a book on
japanese-American trade relations, Japanese Rage, to
be published this summer by Four Walls Publishing
in New York. Curtiss Klus '62 is the director of
marketing and customer service for Vitromatic, a
division of Whirlpool Corp., a home appliance
manufacturer. He lives in St. Joseph, Michigan, with
his wife Brenda. Edward Ryan '62 is the director of
the English as a Second Language program at the
City Colleges of Chicago. He and his wife Remenios
live in Chicago, IL. John C. WlI'en '62 is an aviation
safety inspector for the Federal Aviation Administra­tion.
He and his wife Carolyn, live in Bolivar, NY.
Gerrald E. Church '63 is self-employed in the
fishing tackle manufacturing business. He and his
wife, Sharron, live in Alexandria Bay, NY. Murray
H. Hutchinson '64 is the CEO of International
Technology, a hazardous waste management firm in
Torrance, CA. He was recently listed in Business
Week's special issue, "The Corporate Elite." Mitch
Summers '64 is the managing director of Acerinex­Armco
Europa S.A., a marketer of stainless steel. He
and his wife,Judith,live in Madrid, Spain
1966
• REl'\IO\ •
\O\,EMBEI{ 9-10. HJ91
Bruce E. Beebe is the director of business
intelligence for The Futures Group in Glastonbury,
CT. Torn Mixon is currently a student at the
University of Southern Louisiana. He lives in
Lafayette, LA. Brian J. Reilly is the president and
CEO of Brian]. Reilly, Inc., an international
management service in Minneapolis, MN. He and
his wife, Kathleen, live in Waconia, MN. Anthony
W. Wayne is the owner of a gas and oil exploration
company. He lives in Playa del Rey, CA.
1967 -1970
David G. Fisher '67 is an executive advisor, board
of directors, for TWICS Company, Ltd. in Tokyo,
Japan. Lester C. Hess Jr. '67 is vice president!
general manager of P.A.I.C.A., Caracas, Venezuela.
He lives in Sugarland, TX. Horst Nolden '67 has
been appointed chairman and executive president of
Niedermayr Papierwarenfabrik AG, a South German
paper and plastiCS converting company. James D.
Tegeder '67 is senior vice president of sales and
marketing for Research Cottrell Companies, an
environmental products and services firm. He and
his wife, Marlene, live in Clinton, NJ. D. Douglas
Bernard '68 is the general manager, Miami (FL)
branch ofTrans America Floral.lmport, an imponer
of fresh-cut flowers. Ronald E. Case '68 is the test
audit supervisor for the National Council on
Compensation Insurance, an insurance rating
organization. He lives and works in Denver, CO,
with his wife Patty. Johnnie E. (Rusty) Ertle 1II '68
owns a real estate development firm, Landimere, in
the Nonhwest U.s. He and his wife, Vicki,live in
Bend, OR. MichaelJ. Geier '68 is vice president of
Rampage Marketing Services, Inc., an insurance
marketing firm. He lives in Bratenahl, OH. Roy K.
Malkin '68 is a vice president of marketing and
sales for Pentek Corporation, a unit load conveyor
systems firm. He lives in Indianapolis, IN. John E.
O'Brien '68 is the principal of Cascadia Group
International, an executive search and consulting
firm. He and his wife, Anne, live in Portland, OR.
Stephen Thomas '69 is a vice president and
department head for First Chicago Corporation. He
and his wife, Rene, live in Lake Forest, lL. Norman
L. Wells '69 is vice president of marketing for
UBAF Arab American Bank in New York. He and
his wife, Marie, live in Edison, NJ. Joseph O. Barda
'70 is a management training program coordinator
[or the Federal Bureau of Prisons. He and his wife,
Chellie, live in Aurora, CO. James D. Fox '70 is
self-employed as a partner in Fox &: Asssociates, an
international marketing consulting firm. He lives in
Fairfax, CA. Robert Theleen '70 is the managing
director of Chinavest Management Limited in Hong
Kong. Roger H. Youel '70 is a collections manager
for Northern Telecom Finance Corporation in
Nashville. He and his wife, Catherine, live in
Brentwood, TN.
1971
• HEI \ION •
\O\'£l\IBER !l-IO. l!l!ll
Terry M. Chamberlain is the director of the
international construction division of Associated
General Contractors of America in Washington,
D.C He and his wife, Emily, live in Fairfax, VA.
Anthony B. DaSilva is a sales associate with Keys­Gate
Homestead Properties, a real estate firm in
THUNDERBIRD MAGAZINE
20
Robert Theleen '70 Cristobal R. Orozco '71
Mary Thome '73
Homestead, FL. William M. Funk is the vice
president for Far East! Australasia with American
Tool Companies, Inc. in Taiwan. He and his wife,
Catherine, live in Taipei, Taiwan. G. Reza
Golsorkhi is a management and real estate
consultant. He lives in New York, NY. David G.
Milton is an account supervisor for Dahlin Smith
White, Inc., an advenising agency. He and his wife,
Terri, live in Salt Lake City, UT Cristobal R.
Orozco is a counselor [or administrative affairs at
the American Embassy New Delhi for the u.s.
Depanmem of State. Peter E. Palrnen is managing
director of Interbank Aruba N.V in Oranjestad,
Aruba. Aylton Vasconcellos Jr. is an attorney for
Eletrobras, a Brazilian government-owned company.
He lives in Rio de Janeiro, Brazil.
1972
James E. Baxter is the owner of Baxter
International Representations, Inc., a manufacturers'
representative for Mexico. He and his wife, Debbie,
live in San Antonio, TX. Ralph L Borchers is
manager of Texaco Caribbean, Inc., and president of
Refineria Texaco de Honduras, S.A. for Texaco.
Soren K. Christensen has recently been transferred
from Chicago to London as senior vice president
and manager. London Branch, for Bank of Montreal.
Robert R. Crigler is the owner of Crigler &:
Associates, a marketing consulting business. He and
his wife, Sally, live in Los Angeles, CA.]. Fred
Duffer is self-employed as an independent beverage
consultant. He lives in Dallas, TX. Michael].
Gardiner is vice president of North American sales
and marketing for Hertz Europe, Ltd. He lives in
Cranford, Middlesex, England. Larry R. Heartburg
is the president of Heartburg, Smith &: Vos, a debt
negotiating service in Phoenix, AZ. He and his wife,
jean, live in Scottsdale, AZ. John R. Johnson has
recently taken a position with The Travelers
Corporation as international investment officer. He
lives in Hartford , CT Robert H. Mueller is a
manager of Latin American and Far Eastern sales for
Georgia-Pacific Corporation in Atlanta, Georgia. He
and his wife, Roberta, live in Dunwoody, GA.
Robert]. Sherr, Jr. is an associate vice president in
investments for Boettcher &: Company, a division of
Kemper Financial Services in Phoenix, Arizona. He
and his wife, Melanie, live in Mesa, AZ' Kathryn
Stulla Mackensen is a member of the faculty for
Communispond, Inc., a business communication
consultant service in New York. She and her
husband , Michael, live in McLean, VA. Richard A.
Thomson is the president of Meco International, an
underground mining equipment firm in
VVarrendale, Pennsylvania. He and his wife, Mary,
live in Wexford, PA. Aloysio Vasconcellos is
president of Westchester I nternational Corporation,
an international trade activity consulting firm . He
lives in Mamaroneck, NY.
1973
Abdulrahman M. AI-Kadi manages Al-Kadi
Furniture and Carpet Company, a family-owned
finn, in Dammam, Eastern Saudi Arabia. He
recently obtained a Ph.D. in business administration
from Walden University, and plans to teach on a
part-time basis in the future. Earl V. DragicsJr. was
promoted to fiscal manager for California Indian
Manpower Consortium Inc., a non-profit
corporation which provides job training, job
placement, and support services for Native
Americans in California. He and his wife, Marta, live
in Sacramento, CA. Jeff Hancock is the show
manager for the National Marine Manufacturing
Association, producer of boat and trade shows, in
San Diego, California. He lives in Leucadia, CA.
John A. Headley is the manager incorporate
intelligence for R.A. jones, a manufacturer of
packaging machinery, He lives in Cincinnati, OH.
Russell Hooker is a Realtor with Cook &: Cook
Realtors. He and his wife, Mary Ann, live in El
Dorado Hills, CA. Roger E. Howard is a vice
president of Mellon Bank N.A. He and his wife, Pat,
live in Pittsburgh, PA. Jacques Kerrest is president
of Plenum Associates, Inc., a financial consulting
finn in Paris. He and his wife, Sandra Werth '73,
live in St. Nom la Breteche, France. K. B. Marshall
is a principal of Marketing Associates Inc.,
construction industry consultants. He and his wife,
Peggy, live in Dunwoody, GA. Jill S. Matousek is a
partner in Rodin &: Shelley Associates, a public
relations and marketing firm for the travel industry.
She lives in San Francisco, CA. R. K. Miller is the
assistant attorney general, child support
enforcement, for the Attorney General of Texas. He
lives in Eagle Pass, TX. Christopher T. Morrison is
a hospitality investment specialist for Grubb &: Ellis,
a commercial real estate brokerage in Coconut
Grove, Florida. He and his wife, Deborah, live in
Miami, FL.]. Gregory Nicholas is an attorney with
the legal finn of Dale &: Chen in San jose,
California. He lives in Felton, CA. Gary R. Olson is
a vice president of the Chase Manhattan Bank, N .A.
in Brooklyn, New York. He and his wife, Mia, live in
Lloyd Harbor, NY. David M. Resha is a seniorvice
president for Dominion Bank. He and his wife,
1974 Cindy, live in Hendersonvi lle, TN. Robert F. Rose is
the assistant director for infonnational and
instructional sel"\~ces at the University of Northern
Iowa in Cedar Falls, Iowa. He lives in VVaterloo, lAo
James E. Strandine is \~ce president and owner of
Sector Management Corporation, a
telecommunications finn , in Dana Point, Cali fo rnia.
He lives in Covina, CA. Mary E. Thorne is a
physician at East Side Family Practice in Lansing,
Michigan. She lives in East Lansing, Ml. She also
volunteers for one month each year doing health
services abroad.
Del A. Bishop is the director of japanese operations
with R.R. Donnel ley &: Sons Co., a printing finn .
He lives in Northbrook, IL \\~th his wife Diane. Eric
Bjerke is the controller for Maxi Switch, Inc., a
manu facturer of computer keyboards. He and his
wi fe, Susan, live in Tucson, AZ. Thomas Daly is a
data entry clerk for the U.s. Census Bureau. He is
A LU M NIP RO FILE
TRACKING THE
ENTREPRENEURIAL
SPIRIT
Pat Mclaughlin '68 is
one fine example of just
what Tbirds can accom­plish
when they put their
minds to it. Shortly before
graduating from Thunder­bird,
Pat was hired by
Plough International to be
third in command of their
international ad agency. He
was writing and producing
all of Plough's television,
radio , and printed commer­cials.
Six months later the
company asked him to
coordinate the marketing
department which was
operating at a loss. Coordi ­nate
he did , and sales
skyrocketed.
Fearing that Plough's
impending merger with
Schering would take him
out of the international
realm, Mclaughlin qUit and
moved to Mexico City to
work for Holiday Inn. There
he joined forces with the
entrepreneur of a Spanish­Colonial
style furniture
business. The business was
losing over half a million a
year, but Mclaughlin - only
27 at the time and in charge
of 1,200 employees ­finessed
the company into
a success.
He and his partners even­tually
bought out Holiday
Inn and found themselves
sitting on top of a monop­oly,
with sufficient cash [low
and a wealth of knowledge.
Fate struck though; one of
the key partners died , and
Mclaughlin was forced to
find a new adventure.
In the midst of an
WlNTER1991
21
economic downturn,
Mclaughlin gained entrance
into an industry which he
felt was "recession free"­the
beverage industry His
new boss, a food and bever­age
broker, scnt him on a
trip around the world to
gather three bottles of every
beverage of interest on
earth . Their plan was to
develop a drink which
would " .. .feed the military
of the underdeveloped
countries." Mclaughlin
Pat Mclaughlin '68
created such a product,
complete with marketing
package, handed it over to
his boss, and then quit to
pursue the business of
soda pop.
While working for a
Mexican bottler, he devel­oped
the idea of a natural
soft drink which would tal'­get
active, health-conscious
"yuppies" and contain just
enough sweetness to appeal
to their children as well.
Coke, Pepsi, and R.C. Cola
loved the concept. This
convinced .McLaughlin to
start putting the idea into
motion; he thoroughly stud­ied
his future customers and
bottlers, gathered informa­tion,
and finally, in 1977, he
founded Hansens.
Hansens was intro-duced
on $28,000, only a
fraction of the $20 million
usually required for such a
product introduction; and
yet it changed the whole soft
drink industry It was the
first soda pop to use fruc­tose
and the first all-natu ral
soda drink. In short order,
with Mclaughlin's cunning
and good sense of timing,
the product even obtained a
significant amount of she! f
space in the nation'S
supennarkets.
Mclaughlin attributes
much of his success to his
association with Thunder­bird
and the alumni net­work.
He also cites two
Tbird professors, Mr. Sobo
in international advertising
and Dr. Stevens in market­ing,
as having been partic­ularly
motivating for him.
Today Patrick Mclaughlin
is a general business consul­tant.
He addresses a variety
of problems which plague
companies' on-line manage­ment.
He will continue to
share his unique expertise
with the business world in
this manner until, well - the
next great adventure.
Editor's Note: The above
article is an excerpt from
an interview with Patrick
McLaughlin written by T'bird
Lincoln Levin '86 for the Los
Angeles alumni chapter
newsletter.
UPDATES
also a law student and lives in San Diego, CA. Steve
Engel is an administrative manager and processor in
sales for Asgrow Seed Company. He and his wife,
Ruth. live in Kalamazoo, Ml. Scott Hepworth is the
CEO of American Hospitality Corporation , a firm
specializing in event design and corporate catering.
He and his wife, Lorraine. live in San jose, CA.
Michael L. Kinney is employed by the Stanford
Linear Accelerator Center in Stanford . CA. He lives
in Half Moon Bay. CA. Susan Lentz is the executive
director of the World Trade Center Association of
Orange County, located in Irvine, CA. Michael H.
Mclafferty is the president of MClafferty, Inc., an
import/export finn. He lives in Miami, FL, with his
wife. Karen. Svein B. Oestlieu is the president of
Seagram do Brasil. a liquor distributor. He and his
wife. Rondi, live in Sao Paulo, Brazil. Se Young Oh
is owner of Oh Henry 1St Co., a real estate finn. He
lives and works in Laguna Niguel, CA. David C.
Prater is the director and general manager of YTI
International Group - ICARA. an international
higher education consulting finn . He lives in
Houston with his wife, Keiko. Samuel Sebabi is the
import manager of Amercep. Inc. , an importer of
hand tools. He and his wife, Ruth , li\'e in Long
Beach. CA.
1975
Eugene Alfred is the general manager for Excel
Plastic Industries Limited, a manufacturer of plastic
pipes. fittings, and household goods. He atK! his
wife. Tessy. li\'e in Calabar. Nigeria. Michael
Fogarty is ""orking in product development for
Meleo Industries. Inc., a computerized embroidery
manufacturer. He lives in Broomfield, CO. with his
wife, jean. Christopher Hensien is the owner of
Toledo Florists Exchange Company. a distributor of
flowers and floral products. He and his wife live in
Sylvania, OH.John W, Hoffmann is the director of
marketing for American International Optical, an
importer and exporter of sunglasses and reading
glasses. He and his wife. Trudi, live in Beaverton,
OR. ]. Paige Lambert is asculptor-in-residence for
Portland Child ren's Museum. She and her husband.
Donald Schubert. live in Portland. OR. They
married in August and honeymooned in Campeche
and the Yucatan as a preview to her research grant
for the study of pre-Columbian Mayan sculpture
through the Museo de Campeche in january 1991.
H, William Morales is the financial director.
Europe. for Smithand Nephew, PIc.. a company in
the health care industry. He lives in North
Humberside. England. Bruce B. Proctor is a vice
president of Continental Bank N.A., Chicago, IL. He
and his wife, Kristin Soderman '76. live in
Deerfield IL. Michael Rothe is an electrical engineer
for the Department of the Navy. He lives in
Alexandria. VA. Kenneth Sackett is in charge of the
immigrant visa unit at the American Embassy in
Manila, the Philippines. Dennis L Stanford is the
production services manager for the Eastern
European Division of the Coca Cola Company. He
and his wife. Candy. live in Essen. Gennany.
Charles F. Walsh, III is an account director for
Valdez Zacky AssOciates, Inc.. a Hispanic advertising
agency. He lives in Los Angeles. CA. Michael].
Wilson is a vice preSident of account management
for Craig Industries. a textile apparel manufacturer
in Lamar. South Carolina. He and his wife. Diane,
live in Florence, Sc.
1976
Sigmund Aunan is vice president in marketing for
Hag A.s. He and his wife, Anne Lene. live in
Nesoya. Norway. Jeannot Barr has been appointed
director of the New York Fine Print Fair, the largest
Hank Lockard '77 Ralph B. McIntyre '78
fair of its kind i.n the world. In addition, he is self­employed
in the fine arts and lives in Northport,
NY. Jeanne A. Bear is director of international sales
[or Paragon Optical, a division o[ Pilkington Vision
Care. She lives in Phoenix. AZ. Leanne H. Collett
is an assistant treasurer for Wickland Oil. an oil and
gas rradingltertninaling company in Sacramento,
California. She lives in Fair Oaks. CA. Gabriel E.
Cuellar is the director of sales. Canada and Latin
Amelica, for Conwed Plastics. a manufacturer of
thermoplastic webs and nets. He lives in
Bloomington, MN. Franco O. de Molina is
ateaching assistant for the Arizona State University.
He lives in Glendale, AZ. Willi.am C. Fierro is a
self-employed restaurateur in Buenos Aires,
Argentina where he lives with his wife, Karen.
Michael C. Florence is the president of MCF
Company. a commercial construction company. He
lives in El Dorado Hills, CA. Kirk D. Haws is the
business planning manager for Melroe Europe at
their headquarters in Brussels. He has a son, Scott.
born in Brussels in 1988. and the family recently
moved into a new home they had built just outside
of Brussels. David L. Nieman is president of
Testing and Technology Environmental Services,
which speCializes in environmental consulting both
in the U.S. and abroad. He lives and works in
Novato, CA. Phili.p D. O'Connell III is a
development o[[jcer for the University of
Pennsylvania. He lives in Philadelphia, PA. Bobbie
THUNDERBIRD MAGAZINE
22
O,N. Sullivan is sel f-employed as an independent
research consultant. She recently receh''ed her Ph. D.
in social psychology from the University of Hawaii,
and is li\'ing with her husband. R.Jerry Sullivan in
Greece. Rajendra Vedak is a buyer of international
products for Dekalb Falmer's Market in Decatur,
Georgia. He 1i\'eS in Lilbyrn. Georgia. with his wife
Sheela. daughter Sonali, and son Gayrav. Tom Zapp
is the owner/manager of Carroll County Equipment
Co .• a dealer of john Deere agricultural equipment.
He and his wife. Mary. Ii\'e in Carrollton. MO.
1977
Shakrah O. Anifowoshe Sadou is the chief
treasurer of COMINAK (Compagnie Miniere
d'Akouta). a uranium exploiting company in
Nigeria. She lives in Niamey. Niger Republic, and
would like to hear from fellow Tbirds living and
working in West Africa. Valdis Berzins works in
catalyst manufacturing and sales for Criterion
Catalyst Company, L.P. He 1i,'eS in Houston. TX.
Barbara Branaman is a technical writer for
Teknekron Communications Systems. a software!
systems engineering firm. She and her husband.
Richard Volle. live in Berkeley. CA. Mark E.
Broskey is a product manager for McNally Wellman
Company. a conveyor accessories business. He and
his ,vife, Mary Anne. li\'e in Pittsburgh. PA. Richard
Chalk is president of Operations International. Inc ..
an importer/exporter of wood, chemicals. hardware.
and auto pans. He has sold his prinCipal product
lines to Fellowes Manufacturing Co. of Itasca. IL. He
is now associated with the firm as an international
consultant with offices in Plano. TIC Liz
Hernandez is a marketing controller for Northern
Telecom Inc. in Richardson. Texas. She lives in
Dallas, TX. Lewis H. Hitchcock is a supervisory
auditor/director. internal auditor for the U.s. Navy.
He and his wife. Long Thi. live in Subic Bay. the
Philippines. James S. Johnston is the vice president
of Descente America. Inc .. a manufacturer and
distributor of sports apparel in Englewood,
Colorado. He and his wife. Denise. liv'e in Parker.
CO. Jeff Jones is the new owner of Stermas, Ltd., a
phannaceutical distributor in Tokyo. japan.
Nimrod]. Kovacs is self-employed as the principal
of NjK International, Inc .. an international business
consulting ftrm. He and his wife. Norma. live in
Highlands Ranch , CO. Hank Lockard was recently
appOinted general manager of food sef\~ce
marketing at Heinz U.s.A .• a division of the H.J.
Heinz Company. His new duties include
supervising the marketing of food service brands
and fostering new business initiatives. He. his wife,
and two children live in Wexford. PA. Lewis Lucke
and his wife,]oy Willeford Lucke '77, have moved
from Costa Rica to Tunisia. Lewis is the assistant
director of the u.s. Agency for International
Development's mission in Tunis. They live with
their new baby, Austin, in Tunis, Tunisia. W.
Sanford (Sandy) Lynch is self-employed and lives
in Tokyo. He is very active in ham radio in japan as
7jlABVIWA6BXH. Raulee Marcus is the director
of global business development for the Colgate­Palmolive
Co. She lives and works in New York. NY.
David J. McAllister is an attorney with the legal
firm of Reed, Smith. Shaw. McClay. He and his wife.
jeanAnn. live in Pittsburgh. PA. Peter Merritt is a
sales analyst for Electronic Data Systems in Troy.
Michigan. He and his wife, Cynthia, live in Royal
Oak. Ml. Nolan Metzger is a stockbroker for
Shearson Lehman Brothers in Honolulu. HI. He and
his wife. Patricia, live in Mililani. Hl. Don Z.
Moldovan is the president of Eagle Group. a
commercial financing firm. He and his wife. Cheri.
live- in Columbia, MD. Robert R. Nelson is an
English instructor at Cosmopolitan Language
Institute in Tokyo, Japan. Phillip L. Nones is a new
accounts manager for Mullin/Ashley Associates, an
advertising and marketing research firm in
Chestertown, Maryland. He and his wife, Nelle, live
in Centreville, MD. George C. O'Keeffe is the
marketing manager for Perot Systems Corporation, a
computer firm specializing in bundle software. He
lives in Houston, TX. Kenneth S. Paley is a \~ce
president of Citibank, N.A. in Hong Kong. Douglas
Richardson is a district sales manager in the
computer systems di\~sion of Toshiba America
Infonnation Systems, Inc., in Norcross, Georgia. He
and his wife, LuAnn, live in Alpharetta, GA. Tim P.
Rickards is the chief material control supervisor for
Phillips Petroleum Co. Norway He and his wife,
Kate, live in Stavanger, Norway Hans P. Seibt is the
president of Seibt Financial Se [\~ces. He lives in las
Vegas, NV Walter R. Stebner is a pilot for Zenith
National Insurance in Woodland Hills, California.
He and his wi fe, Brooke, live in Fallbrook, CA.
James W. Stoeckel is an international scout for the
Los Angeles Dodgers Baseball Club in Los Angeles,
California. He and his wife, Susan, live in Vero
Beach, FL. Nossi Taheri is the president ofTBC
Group, a manufacturer of recloseable plastic bags.
He and his \vife, Katherine, live in Roswell , GA.
Stefan Toma is the program director in Romania
for World Vision, a non-profit international relief
and development agency World Vision has designed
a cooperative program to assist the thousands of
orphans in Romania which was featured on ABC's
"20/20" news program last fall .
1978
Phillip R. Cabrera is a \~ce president of First
National Bank of Chicago, a merchant bank based
in Sao Paulo, Brazil where heand his wife, Zeila, live.
Leslie A. Castro is the CEO of H & L
International, an import-export firm . He lives
and works in Dallas, TX. Daniel D. DeVito is an
international trade specialist with the U.s.
Department of Commerce in Miami , FL. Sergio S.
Garcia is a controller for the Far East and Los
Angeles for G3ITen, a manufacturer of turbo
chargers. He lives in Sao Paulo, Brazil. Hugh (Lee)
A. Girard is a commercial account manager for
Title Agency of Texas, a real estate and title
insurance agency He lives in Houston, TX. Sandy
Iden Asheim is vice president, relationship
manager, of the First National Bank of Chicago in
Boston. She and her husband Dave live in Sudbury,
MA. Larry Jones is a broker associate with Peak
Properties of Aspen, Inc., a real estate firm in Aspen,
CO. He also lives in Aspen. William A.Judy was
recently transferred to.Korea as general manager of
American Intemational Group in Seoul. Kim M.
Kuebler is the \~ce president of trading for
Continental Enterprises Ltd. in Hong Kong where
he lives with his wife, Betty Ralph B. Mcintyre is
an area director for Mine Safety Appliances
Company. a manufacturer of equipment and
systems for worker and plant protection. He is
responsible for MSA subsidiaries in the Pacific Rim.
He lives in Oakmont, PA. George B. McReddie is
the associate directOr in the Latin American
corporate fi nance group of Bear, Stearns &
Company Inc. He, his wife Lisa, and their two
children live in Rye, NY. Penelope T. Schoyer is
making a career change and is now a graduate
student at American Baptist Seminary of the West.
She lives in Berkeley. CA. William B. Smith, Jr. is
an international trade specialist for the u.s.
Depal1lnent of Commerce, International Trade
Administration. He is also the director of the
Knoxville, Tennessee branch office. Kunio Toma is
a representative director for Ask International. He
and his wife, Setsuko, live in Saitama-Ken, Japan.
A LU M NIP RO FILE
KEEPING A WATCH
ON BRAZIL
Ian McClus