Thunderbird Magazine, Volume 47, Number 1 1992

              The American
Graduate
Internationat
Volume XLVII,
TABLE OF CONTENTS Thunderbird Magazine
Volwne XLVlI, Issue 1
1992
2 Power Tools A publication of the Thunderbird Alumni
7 Bringing Language to Life A1unU1i Relations Office of Association 1992-93
The American Graduate Board of Directors
8 Teaching Business School of Intemational and Officers
Management, 15249 N. 59th
Language Avenue, Glendale, AZ Chairman of the Board
9 Problems and Solutions
85306-6006 (602) 978-7135 Jack E. DOlUlelly '60
TELEX 187123
F'AX (602) 97~238 President
10 Campus News Stephen K. Orr '79
16 Footnotes Assistant Vice President (or Vice Presidents
17 Making the Most of
Communication and Editor:
Nelda S. Crowell
Maarten Fleurke '79
Thomas D. Hobson '79
Networking Martin E. Susz '79
Director of Publications and
18 Living Up to the Promjse Managing Editor: Secretary
Carol A. NafLzger Bobbie M. Boyd
20 Network
ConU11unication Secretary: Ex Officio Members
Thunderbird Alumni JOann Toole Roy A. Herberger, Jr.
Assoc:;iation Survey Richard Snell
Design:
25 Updates Pat Kenny Gr'dphic Design Board Members
John C. Cook '79
Annual Report Director of Alumni George T. DeBakey '73
Relations and Publisher: Michael T. Dillon '78
Bobbie M. Boyd Webb F. Elkins '63
Linda J. Magoon '84
Assistant Director Bryan D. Manning '76
On the cowr: o( Alumni Relations: Larry K. Mellinger '68
Bret Bald/win was a field Michelle Oison McDiarmid R. Messenger '72
saMs manager wi th Neslle Peggy A. Peckhanl '74
Foods priOl' to coming to A1unmi Relations Staff: Carolyn Polson O'Malley '70
17wnde:rbird. Aj'ourfh- Janet M. Mueller Carroll M. Rickard '56
semester student, Ba{,dw'in Execntive Secretaryl H. Gene Wick '60
has studied Chinese ami Office Manager Daniel D. Witcher'5O
Om'man while on camplts. Donna Cleland
Plwto by Sean Bmdy. Data Base Administrator
Lucille Censoprano Honorary Board Members:
Data Entry Clerk Joseph M. Klein '47
Jane Kidney Berger Erickson '86
Secretary
Ruth E. Thompson
Administrative Assistant
Helen Grassbaugh
Receptionist
Thunderbird Goes Abroad
.N.the crossroads of
the superhighway
linking France­Switzerland-
Italy,
and Germany-8pain lies the
site of Thunderbird's new
European campus in
Archamps, France. The
Thunderbird program will
utilize the facilities of the
Centre Universitaire et de
Recherche D'Archamps,
referred to as the French
Geneva campus.
This facility is part of an
international business park,
a joint venture between a
number of European corpo­rations
and the Haute­Savoie
regional government. The business park has targeted
smaller companies in the computer, telecommunications, and
biotechnology ftelds with an interest in "think tank" activities.
The French GeneVa campus is a university and research park
intended to complement the business park.
In addition to Thunderbird's program, the French Geneva
campus will house several noncompeting institutes and other
university programs. They include Asbridge International
Institute for Organizational Change, Neurope Lab, The
European Institute of Purchasing Management, DEA
Management and 1ecbnology of Information Systems (Univer­sities
of Geneva, Savoie, Grenoble and Lausanne), and the
European Master in Environmental Management. Most of the
other university programs will be relatively small, with
between 15 to 20 students enrolled.
Loco.te4ftYur miles
.frr¥m doomt.own
Geneva ana with
direct access to an
intemmtinental
airport th4t is a
one-huur flight
.frr¥m all EuropeaTl.
business capitals,
ThundNbird's1leW
Europeo:ncampus
will open its doors
to st'I.UttmJ:s in
spring 1993. This
nmovatedfa:rm­Iwuse
will seroe as
heatlquarters f(Yr
the Thunderbird
program.
.. Archamps is the flagsbip of
[Thunderbird's] global campus
network," says Dr. James MlIIs,
Thunderbird's director of foreign
programs. "There is an un­believable
synergy, and the
opportunities are tremendous
forus."
Ilhan Akbil '82, formerly
Thunderbird's assistant direc­tor
of internships, will soon
move to France to direct activi­ties
at the European campus,
scheduled to admit its first stu­dents
for the spring 1993
semester. The program will nm
on a three-semester system that
coincides with the School's aca­demic
calendar. Course offel'­ings
will include world business and international studies
classes, and three levels of French and German.
Professor EJza White and Dr. Jutta Baney will teach French
and Gennan this spring. Other Thunderbird faculty scheduled
to teach in Archamps are Dr. Femi Babarinde, International
Studies, and Drs. Robert Foster and Jason Schweizer, World
Business. Faculty will also be
recruited from campuses
neazby, to encourage academic
reciprocity.
The program will occupy the
first two floors of the build:in&
a French farmhouse, which is
being renovated by the regional
government. It will include a
reception area, classrooms,
offices, study areas, and a
closed courtyard. Students will
eventually be housed in a wing
of the World 'Ihtde Center acija­cent
to campus.
Akbil is enthusiastic and
looking forward to directing
activities at the European cam-pus.
As director, he will wear
many hats, responsible for the
"There is an
unbelievable
synergy,
and the
opportunities
are tremen­dous
for us. "
neem of the students and faculty, and for developing relati0n­ships
with businesses and other institutions in the European
community, including internships. A Thunderbird presence in
Europe will enhance the School's marketing efforts there as
well. Akbil also hopes to be active in the Thunderbird alunmi
network in Europe. ·We need your help and support to make
this happen, " he says. •
by Carol Najtzger
Computers give students
decision-making opportunities without the risk,
and give professors powerful tools for teaching,
research and administrative details.
Earth movers and dump trucks.
Mainframes and personal com­puters.
What do these things
have in common? They were
invented to get the job done fast and
efficiently. While Thunderbird students
may not be moving mountains, they are
being trained to deal with the challenges
of doing business in a world of constant
change. To do so, they need to be
exposed to the most current informa­tion
and management techniques avail­able.
This is where computers in the
classroom make the difference.
Thunderbird recognized the need for
computers more than five years ago,
when a computer literacy program was
started. Since then, the School has built
an infrastructure of fiber-optic cable,
equipment, buildings, and staff to sup­port
this powerful learning tool. Today,
the entire campus is ready to be linked
together via new electronic channels of
communication.
What does this mean to Thunderbird
students, faculty and staff?
To the World Business professors, it
means better support for sophisticated
computer simulation games developed
over the years to give students "real­time"
experience in making decisions.
Simulation models provide students
with a powerful way of asking and
answering "what if' questions. The com­puter
's interactive nature allows for
rapid feedback on decisions made
within a simulation.
THUNDERBIRD XLVII 11 11992
ACTIVE LEARNING IN
FINANCE AND TRADE
Annually, some 1,000 Thunderbird
students playa computer simulation
game in International Finance and Trade
(IF&T), a required World Business
course. Dr. Robert Foster says, "Back in
1980 I realized the futures markets were
not being addressed here at Thun­derbird
so I developed a program to
teach futures trading to agribusiness
students." His very successful game is
now an integral part of all International
Finance and Trade courses on campus.
Using any IBM clone, a student can
access futures market data available via
satellite. The data are from the major
futures exchanges, Dow Jones, weather
and crop reports, major currency values,
etc.; prices are updated every 10 min­utes.
Foster checks the data first thing in
the morning and right before class, giv­ing
him current information to use in his
lectures.
Simulation models
provide students
with a powerful way
of asking and
answering "what if'
questions.
IF&T students are divided into teams
and given $100,000 to invest in foreign
currencies. "We are not teaching them
how to be speculators," says Foster.
"The purpose of the game is to introduce
students to foreign exchange markets.
The game emphasizes the volatility of
the market and the need for developing
risk management strategies. It helps
them understand factors that influence
exchange rates. I don't know of any
other school in the world that does what
we do."
Another popular computer-simulated
course is FORAD, pitting student teams
against one another to see who can win
by maximizing a company's stockholder
wealth. The students are divided into
teams of corporate executives running
multinational companies composed of
U.S. holding organizations with sub­sidiaries
in the U.K and Germany.
The computer simulation focuses on
international financial issues. Students
also use a decision-support system called
AUGUR, designed and developed by Dr.
Dale vor der Landwehr and programmed
by Thunderbird graduate Roy Pringle '91.
AUGUR aids students in doing calcula­tions,
visualizing problems and the conse­quences
of decisions they make.
Students are given a diskette and an
opportunity to run a multinational com­pany.
"Administrating FORAD is a large
task," says Vor der Landwehr. "Every
'fuesday evening, I look at the 20 compa­nies
and a host of decisions students
have made during the week We create
real-world software so students can sim-
a>­<
t
"m"
Z
~
Christine
Wilkins
(standing) is
in her third
semester at
Thunderbird and
is taking FORAD
with Dr. Dale vor
der Landwehr.
She spends at
least 15 hours a
weekend with
teammates
working on
the computer
simulation
game. Bret
Baldwin uses
a commodities
trading game
in his agribusi­ness
class.
THUNDERBIRD XLVII / 1 / 1992
ulate and try out decisions on their PCs.
They learn how powerful and useful man­agement
information systems can be."
At the end of the semester, teams
defend the decisions they have made to
a panel of judges composed of profes­sors,
and corporate executives. "FORAD
is a capstone course and is popular with
the students," says Vor der Landwehr.
"Now they finally have a company they
can run!"
TEACHING COMPUTER LITERACY
"We are now sending Thunderbird
students out into the business world
with computer knowledge," says Dr.
Esther Guthery, who teaches computer
courses in the World Business Depart­ment.
"Approximately 10 to 15 percent
of incoming students have never used a
computer," she says. "And about half the
remaining students only used it for word
processing. Some of the foreign stu­dents
have trouble with the computer
terminology. It is different and some of
the terminology is not found in dictio­naries."
In today's corporate environ­ment,
computer knowledge is crucial to
getting the job done.
Computer courses in the World
Business Department give students a
good look at what factors influence deci­sions
in the real world, according to
Guthery. The emphasis is on computer­based
information systems in problem
solving rather than computer technology.
A new Business Forecasting course will
examine models of sales based on past
performances, allowing students to
introduce variables into the models to
minimize cost and maximize profit. Infor­mation
Systems for International
Managers looks at software for global
networking: What are the issues involved
in setting up accounts across borders?
How will information be formatted
across borders? What data will be used?
Guthery sees computers as tools to
enhance teaching, as well as research
and administrative work. "The campus
network is a timesaver," says Guthery,
"and there are more capabilities to come
when e-Mail is introduced throughout
campus. Students will be able to save
their work on the network file. The
instructor will access the work from
hislher own terminal to grade and com­ment,
saving time in the classroom."
TAKING RISKS IN DECISION-MAKING
Computer power is used to assess
decisions made by Dr. Hugh Pring's stu­dents
as they play the Thunderbird
4 THUNDERBIRD XLVII 1 1 / 1992
International Management Game as part
of Business Policy and Decision Making.
Pring's students take a U.S.-based refrig­erator
manufacturer to 15 countries
around the world where the teams com­pete
against one another for sales. "This
is really an exercise in risk taking," says
Pring. "Students bring together market­ing,
financial and production skills. They
also suffer the variances caused by cur­rency
devaluations. The results depend
on the decisions they make." These deci­sions
are sent to Pring who puts them
into the computer and sends the results
back to the teams. Pring says the game
helps students with time management
and trust. "It forces them to work
together as a team. They have to rely on
each other; otherwise the amount of
work would kill them. It also gives them
a chance to get a feel for the competitive
situation out there. "
Running a computer simulation game
can take a lot more time than teaching a
regular course, says Pring. "Things can't
be done overnight. Computers don't
work the same way as the human mind.
If you can't put things down into simple
logical sequence, the computer does not
understand. "
LEARNING LANGUAGE
WITH COMPUTERS
Computers are playing a larger role in
language learning thanks to companies
like IBM, AT&T and the many software
companies who have supplied the
research to develop new technologies
that support the language learning
process. Thunderbird has acquired
many computer tools to assist in lan­guage
instruction, starting with the IBM
Kanji computer in 1986. Today, software
is available in the 10 languages taught at
Thunderbird and includes basic drills
and practice as well as WordPerfect
with Spell check in French, German,
Italian, Portuguese, Russian and
Spanish. The adventure games Ticket to
Paris and Ticket to Spain allow stu-
dents to travel via computer screen, vis­iting
sights, and learning about the food,
travel, shopping and hotels in France
and Spain. The School also uses soft­ware
and word processors to teach
Chinese and Japanese. "We encourage
our students to use the appropriate for­eign
language WordPerfect version for
their written assignments," says German
Professor Jutta Bailey.
Two sophisticated language programs
are located in the Computer Center's
Multimedia Lab. The IBM AudioVisual
Connection, part of a grant from IBM,
will allow professors to develop course
work using a full range of multimedia
tools. Students will be able to speak into
the system and get a voice response in
the chosen language. Full-motion video
images can be received from videodiscs,
video cameras, closed circuit television
or VCRs. A prototype for a French les­son
on the Audio Visual Connection
shows students ordering snacks from a
French cafe and using colloquial French
to rate how they liked the snack. The
screen translates the phrases into
English next to the action scene.
Another program, Learn to Speak
Spanish, is a very powerful, 30-lesson
interactive course that includes dia­logues
on CD-ROM and allows a student
to record hislher own voice and play it
back for comparison to the dialog spo­ken.
The lessons are written around sce­narios
for the business traveler and
include vocabulary, grammar, and even
cultural notes.
Dr. Issa Peters uses a computer pro­gram
called Prom the Gulf to the Ocean
to teach Arabic. This is another interac­tive
video program on computer laser
disk giving students instant access to
whatever they want: rules, situations,
listening comprehension and more.
INVOLVING STUDENTS IN THE PROCESS
One of the most interactive classes
using the power of computers on cam­pus
is Advanced English Composition
T'bird students
(far left) Taum
Albright and
Kenton Lewis
(opposite) discuss
a French lesson in
the Computer
Lab. The lab is
equipped with 52
computers and
20 printers and
remains open
seven days a
week and many
evenings so that
students can
work on team
projects and in
study groups.
taught by Professor William King in the
AT&T Computer Lab. In this English
class for non-native speakers, King uses
an eclectic approach to help students
polish their writing skills for the corpo­rate
environment. Using the Myers­Briggs
Inventory to assess students'
personality types, he creates teams
whose members have vastly different
personalities, giving students the oppor­tunity
to learn interactive communica­tion
skills.
Each team is given a semester project
that consists of researching a corporation
and presenting a report on the company
at the end of the semester, definitely a
win-win situation. Teams meet each
week and then present a progress report
to King along with minutes of the meet­ing
written in clear, concise, readable and
workable English. The assignment effec­tively
links theory with practice.
By doing a corporate study, the stu­dents
learn how to do library research
using the many corporate resources
THUNDERBIRD XLVII / 1 / 1992
Argentinian
student Tomas
Salvagni and his
English-as-a-Second­Language
team
members researched
The Upjohn
Company over
the semester and
presented their
findings using the
latest in mulimedia
equipment in the
AT&T Auditorium.
such as Disclosure Worldscope, ABII
Infonn, Business Periodicals on Disk,
Compact Disclosure, and other data
bases available through the Colorado
Alliance of Research Libraries (CARL).
Looking up lists of subsidiaries, mission
statements, president's messages, and
annual reports all provide clues to the
corporate culture of the organization.
During the semester, the teams also
prepare for the final oral report which
must include a multimedia presentation.
This assignment sharpens the students'
public speaking skills and teaches them
how to use Harvard Graphics and other
visual aids to create images that clarifY
the spoken word. Each student's presen­tation
is videotaped to be critiqued at a
later date. Every semester, the best cor­porate
report is chosen by Career Ser­vices
for its resource library to assist
students in their job search.
In the computer lab, students log-on
to PCs and do grammar and writing
exercises together. While the student is
writing, King can access any student's
computer screen to look at the assign­ment
and offer suggestions. "Teaching
writing takes a lot of energy," says King.
"These are Nintendo kids and they like
'infotainment.' I'm seeing a tremendous
interest from them in what's happening
on the screen. Pieces of paper come
alive and corrections are instantaneous.
It gives these students a feeling of
accomplishment. "
6 THUNDERBIRD XLVII 1 1/ 1992
King uses a unique blend of lecture
and computer to keep his students inter­ested.
A grammar drill comes alive as
King asks, "Who wants to answer this
question?" A student looks at his screen,
raises his hand, and the game is on. His
answer is correct and he chooses
another student to answer the next ques­tion.
The group is very supportive, help­ing
one another with grammar drills and
writing assignments as well as the basics
of using the computer software.
"Writing for them becomes a living
document. They see the validity of what
they are doing and they get interested in
the language and the power of language
in business." King's creative examples
prompt lively discussions on a variety of
topics.
~ King recently attended a seminar on
t9 CALIS (Computer Assisted Language
o
~ Instruction) at Duke University. CALlS
;::: and TOOLBOOK are two programs that
let. instructors create exercises, edit and
access video disks. "Within the coming
year we should have some multimedia
exercises in several languages," says Dr.
Bailey. Along with King and Bailey,
Russian Professor Walter Tuman and
Spanish Professor Carmen Vega-Carney
are developing their own computer lan­guage
programs.
WHAT DOES THE FUTURE HOLD?
Thunderbird recently hired Dr.
Beverly Knystautas, who worked for
IBM specializing in foreign language
application. Along with teaching French,
she will serve as Thunderbird's comput­ers-
in-foreign-Ianguage expert. Knys­tautas
is excited about the use of
multimedia tools in the classroom. She
predicts that multimedia will become the
standard way of teaching language -
integrating text, audio and visual images.
"Multimedia allows for authentic lan­guage
and language in context," she says.
Students will be able to hear language as
it is actually spoken in the native coun­try.
"It will change the role of the teacher
who will be free to work with special
problems, to give more one-on-one atten­tion
to students."
She also feels that teacher involve­ment
is very important to the process.
"Good materials and automation are
only as good as the people who use
them," she says. There has to be a good
mix of materials. "Too much video will
put students in a passive mode," says
Knystautas.
Al Pratt, Project Manager in the Com­puter
Center, sees definite advantages to
using computers as a teaching tool.
"They are more efficient and certainly
more flexible than other self­"
Good materials and
automation are only
as good as the people who
use them. There has to be
a good mix of
materials. Too much video
will put students in a
passive mode. "
motivating teaching method­ologies,"
he says. Knystautas is
working toward a computer
lab that will have software
applications in many languages
available on all the PCs in the
room. Professors will be able
to use multimedia with video
disk and software programs to
teach in an interactive environ­ment.
Students will be able to
learn at their own pace. With
multimedia tools becoming sig­nificantly
less expensive and
easier to use, that day may be
Dr. Beverly Knystautas here soon. •
• Faculty Profile
Bringing Language to Life
Professor Bill King's
energy and enthusiasm bring
the English language to life.
,Wfter teaching a class, I feel
like I've been through basic
training," says Professor
William King. Watching
him perform in the classroom, it's easy
to see why. His energy and enthusiasm
are infectious, generating a high level of
creativity and motivation in his stu­dents.
His vast repertoire of stories and
broad knowledge of current events
bring the English language to life.
King is an English-as-a-Second­Language
(ESL) professor in Thun­derbird's
Department of Modern
Languages and he loves his job, his stu­dents,
and his colleagues. "I'm doing
exactly what I enjoy," he says. What he
enjoys is teaching foreign students how
to communicate effectively in English,
both verbally and in writing. "I create
energy in the classroom," he says. "By
discussing topical areas, we create a
cultural literacy base for the foreign stu­dent."
No topic is off limits, and stu­dents
participate in lively discussions
about politics [King is a die-hard
Democrat), women's issues, world and
local news events.
On September 3rd of this year, King
celebrated his 21st anniversary at the
School. He first learned about
Thunderbird while attending high
school in Long Beach, California where
he majored in Spanish and French and
once dreamed of becoming an airline
pilot. He soon discovered he preferred
language studies to mathematics,
paving the way to an academic career
that always included foreign languages.
Even his time in the military included
French and Russian studies. While King
was working on his master's degree in
linguistics at the Graduate University of
Southern California, he met a professor
there who urged him to look at
Thunderbird for a career.
Not long after graduation, King was
recruited by Thunderbird faculty mem­ber
Frank Jackle to start up an English­as-
a-Second-Language program at the
School. At that time, the foreign student
population represented about 10 per­cent
of the students enrolled. Today, the
foreign student enrollment is 27 percent
and the Modem Languages Department
has five tenured ESL professors.
When King arrived in Glendale,
Arizona in September 1971 he fell in
love with the small-town atmosphere
and the vast blue sky, so totally different
from the hectic pace and smog-ridden
skies of southern California In talking
about the early years King says,
"Everyone I worked with was inspira­tional,
and the School represented
everything that is important to me. It
was like a mini-UN." President Bill
Voris, whom King says was "mentor-like
and genuinely concerned about my
career," gave King the opportunity to
travel to Saudi Arabia in 1975 to work
as a consultant to the University of
Petroleums and Minerals. King remem­bers
his introduction to Saudi Arabia.
"We arrived on May 15, the day the war
in Beirut started," he says. "We could
hear bombs falling everywhere!"
He survived the experience and
returned to Thunderbird to continue
building the ESL program. Over the
years, he has remained active both on
by Carol Najtzger
and off campus, serving as Foreign
Student Advisor for a year, chairing ses­sions
for the Association for Business
Communicators, as the Arizona repre­sentative
for NAFSA: Association of
International Educators, on the execu­tive
committee of the National Council
of Teachers of English, serving on the
editorial board of the Journal oj
Language jor International Business,
and currently serving as editor for
Communique, a newsletter for Thun­derbird's
foreign students.
King also finds time to serve his com­munity
and has donated a considerable
amount of time to alcohol and drug crisis
counseling and to local politics. He is a
contributing columnist for the Scottsdale
Progress, frequently commenting on
politics and the world situation.
His energy also drives him to seek
new ways of teaching. As a guiding force
in the use of multimedia tools to teach
languages, he has attended several work­shops,
bringing ideas and new tech­niques
back to his fellow language
professors. He teaches sophisticated
technical writing courses, and ways to
incorporate oral and visual presentations
into business communication at corpora­tions
in Phoenix-he has taught more
than 1,000 employees at Honeywell
alone. "It's an opportunity to see corpo­rate
culture from the inside," he says.
In spite of a hectic schedule, King
always has time for his students. "They
are like extended family," he says.
Students will often stop by his office at
the end of the day, looking for a little
"TLC," perhaps bewildered by their first
days on campus, trying to understand a
new system and a new culture. King is
always there to provide support.
Shelves and walls in King's office con­tain
unique remembrances from stu­dents
he has taught and counseled.
Over a file cabinet hang the plaques
commemorating the four Outstanding
Professor awards King has received.
What keeps King's enthusiasm high
after 21 years at Thunderbird? His stu­dents,
his colleagues, and the School.
He holds Modem Languages Chair Mary
Anne Critz in high regard and says she
gives her staff a feeling of inclusion and
lots of support for their ideas. "1 have
never been more proud of the School
than 1 am right now," says King. "In the
middle of an economy that seems to be
collapsing, [the new administration has
brought) a sense of hope. The School's
mission and recognition in the commu­nity
are better than ever." •
THUNDERBIRD XLVII / 1 / 1992
• Viewpoint
Teaching Business
Language
Case studies provide a framework in which
all aspects of language learning are used.
Cases, as teaching/learning
devices, are used in every dis­cipline
and doctors, lawyers,
engineers, and business admin­istrators
are trained by this method
every year. As far back as the Middle
Ages, cases were used to bring religious,
moral, and political teachings to life.
The Book of Count Lucanor's Examples
or Patronio's Book (El Conde Lucanor)
written in 1335 is a good example of
cases in medieval Spanish literature.
This book has 50 sto­ries
or cases and the
plan is very simple:
each time that Count
Lucanor faces a diffi­cult
situation, he asks
Patronio, his servant,
for advice. Patronio
then tells a story that
helps his master
make a wise decision.
In the area of for­eign
languages, the
case method is only
recently being used
to teach business lan­guage.
The reason is
very simple: foreign
language programs
usually emphasized
Edi tor's Note:
Dr. Valdivieso is a
Spanish professor
in Thunderbird's
Department of
Modem Languages.
Viewpoint is an
excerpt of his article
that origirwJly
appeared in the
summer 1992 issue
of The Journal of
Language for
International
Business.
THUNDERBIRD XLVII 11/ 1992
the study of linguistics and literature so
foreign language teachers were very well
prepared in linguistics historiography
and literary criticism. On the other hand,
textbooks on business language for col­lege
students were hard to find. The few
language teachers who dared to teach
business-oriented courses usually lacked
the technical background necessary to
use business cases in their classrooms.
In recent years, parallel with the
growing emphasis in international edu-cation,
and as more business majors
became interested in learning foreign
languages, interest in the study of busi­ness
language has increased. This
demand triggered an interest for design­ing
more business-language courses, for
developing appropriate materials, and
for incorporating new and suitable
teaching techniques into the classroom,
a natural for the case method.
Ideally, a case should present a lifelike
situation, similar to the kind students
may encounter in their professional
lives. Business schools in the United
States have long used three main vari­eties
of cases:
by Dr. Jorge Valdivieso
• Cases that consist of a brief sum­mary
of the relevant facts, and the "cor­rect
answer" to the problem.
• The MIT (Massachusetts Institute of
Technology) method that allows for one
or more "acceptable answers" to the
problem.
• The Harvard method where the
"solution" is as important as the
"process" for arriving at that solution,
as well as the changes of attitude in the
participants.
The case method provides the teacher
with a framework in which all aspects of
language learning can be exploited-lex­icon,
gyntax, morphology, phonetics-by
oral exercises, reading activities, listen­ing-
comprehension practice, and more
creative activities such as conversations,
group discussions, writing, and role­playing.
A characteristic of this method is its
flexibility. Teachers who prefer a tradi­tional
approach to foreign language
teaching may emphasize the traditional
goals: vocabulary build-up, command of
morphological elements, translation
exercises, and writing activities. Those
who stress the importance of the audio­lingual
skills may favor the oral-aural
learning activities. Teachers who follow
the total-response methodology may
take advantage of role-playing, inter­viewing,
canvassing, speech making,
and interpreting.
The case method is student-centered
rather than teacher-centered. The selec­tion
of cases may be done according to
the language proficiency of the students
and their command of the business area
Less advanced students can read cases
that present no professional or linguistic
difficulties. Advanced students, on the
other hand, can confront more complex
cases linguistically and professionally.
One student may be interested in
marketing, another in personnel man­agement,
another in finance; some may
prefer accounting, others banking, busi­ness
planning and forecasting. The
teacher must be able to tailor hislher
lesson plans to the students' interests,
and to design teaching strategies to
meet individual interests.
The study of language becomes pur­poseful
and meaningful when the case
method is used, allowing linguistic
information to enter more easily and be
assimilated more willingly and perma­nently
by the learner. This method
offers the teacher endless opportunities
to incorporate as many strategies as
hislher enthusiasm allows. •
Problems and Solutions
Here is your chance
to put your international management
skills to work.
I n this issue, Thunderbird maga­zine
presents a case study and you
can solve the problem. The best
solutions will be published in the
following issue of the magazine. Please
limit your answer to 100 words or less
and respond by December 1, 1992. Mail
to Thunderbird magazine, 15249 N.
59th Ave., Glendale, AZ 85306 or FAX to
(602) 978-8238. The following case is
submitted by Dr. Michael Woolverton,
Professor of Agribusiness and Mar­keting,
Department of World Business.
THE PACKAGING EQUIPMENT CASE
You are the consultant to a company
that manufactures packaging machines.
The firm is about 10 years old and is pri­vately
owned. The company has experi­enced
above-average growth and profits
as it succeeded in creating a unique
niche market in the United States pack­aging
equipment indus­try.
The company's basic
business involves the
manufacture and instal­lation
of medium- size
complete packaging
lines in 10 days or less,
guaranteed to function
as designed.
The company's prod­uct
line includes 20 stan­dard
modular machines,
each performing a spe­cific
function such as
weighing, filling, seal­ing,
labeling, conveying,
accumulating, boxing,
etc. Each modular
machine is designed to
be coupled with other
machines of the com­pany
to create a packag­ing
system. The company
acts as a single-source
supplier to customers,
simplifying the buying
process.
Customers include,
but are not limited to, firms in the food,
pharmaceutical, chemical and cosmetic
industries. They need equipment to fill
glass, plastic or metal containers with
water or oil-based liquids as well as sol­vents,
acids or other hard-to-handle liq­uid
materials. The majority of customers
are medium to large sized companies
that require specialized, liquid packag­ing
lines, installed and functioning on a
tight time schedule.
There are strong competitors in the
packaging equipment industry. Com­petitors
fall into two categories: manu­facturers
of large, high speed, multi
million dollar complete packaging sys­tems;
and manufacturers of specialized
equipment that can be purchased sepa­rately
to build a packaging system.
However, the company with which
you are working feels it has a competi­tive
advantage in its unique-to-the-indus-try
policy of not asking for payment
until the machine is installed and run­ning
perfectly in the customer's place of
business. The installment is guaranteed
to be completed 10 days from date of
order. The purchase price includes
freight, installation, and training of the
customer's employees. Competitors usu­ally
charge extra for these items. Also, it
is common practice in the industry to
require a down payment and, for expen­sive
installations, progress payments. It
usually takes two to three months to
have a packaging machine built to speci­fications
and installed.
To sell its product in the United
States, the company relies on full-time,
direct salespeople who sell on commis­sion.
The company trains them thor­oughly
and provides video display
equipment and mobile working-packag­ing
systems to make presentations and
conduct demonstrations in the prospec­tive
buyer's place of business.
The company has had some overseas
inquiries stemming from trade show
demonstrations. It has asked you to
help them enter the international mar­ket
with its products. The U.S. market
continues to grow but at a slow rate
compared to some other economies
around the world. German, Italian and
Japanese companies produce high-qual­ity
packaging equipment, but no one
Vl else in the world offers
~ medium-size, medium­a?
priced packaging equip­~
ment comparable to this
company's products.
The company is con­sidering
offering its
products in the United
Kingdom because of the
language compatibility,
but it wonders if it should
limit its international
marketing efforts to one
country. The owner's son
is suggesting that they
establish contacts in
many countries, attend
trade shows around the
world and advertise heav­ily
in widely circulated
trade magazines.
What strategies would
you use to market this
company's product inter­nationally?
Would you
limit efforts to the United
Kingdom or expand
worldwide? •
THUNDERBIRD XLVII / 1 / 1992
• Campus News
Marketing
Thunderbird in Europe
Open houses showcase today's
Thunderbird.
Thunderbird took its program
on the road in May when open
houses were held in Brussels,
Bad Homburg, and London.
The receptions were organized by John
Cook '79 and provided information on
Thunderbird's executive education,
graduate employment, internships, and
student recruitment to guests. These
guests included corporate employers,
potential students, and alumni.
Attendance ranged from more than
100 in Brussels to over 250 in Bad
Homburg. At each open house, Pres­ident
Roy A Herberger, Jr. spoke on the
current trends in international manage­ment
and the demands of education in a
global environment. His speech was fol­lowed
by a presentation of the School's
video and a panel of Thunderbird admin-
(l-r) John Cook
'79, Don Businger,
u.s. Embassy, and
Dr. Roy A.
llerberger,J~ greet
the 250 guests who
attended the open
house in Bad
llomburg,
Germany.
10 THUNDERBIRD XLVII / 1 / 1992
istrators who answered questions from
the audience. There were many ques­tions
regarding the academic program,
admittance standards, and what makes
the School's alumni attractive to the
employer.
This is the first -time Thunderbird has
specifically marketed itself abroad and
the results were favorable. Alumni were
impressed with recent changes at the
School and appreciated Thunderbird's
aggressive marketing efforts. "It is truly
important for us to bring Thunderbird
as it is today to our alumni and their
Thunderbird
students Ranier
Beekes (left) and
Matthias Klein
professional col­leagues
in Europe,"
says Jenny St. John,
vice president for
external affairs.
dropped in on the "They learned about
today's Thunderbird
Bad llomburg and we learned
open house. They
were both in
Germany to inter­view
for jobs.
Klein received
the Barton Kyle
Yount Award at
graduation cere­monies
in August.
about the European
market."
Future plans call
for similar sessions
in Asia and Latin
America •
• Campus News
The Statesman's
Series Presents
U.S. - Mexico
for the '90s
U.S.-Mexico: Strategic Plarming in the
'90s, the second in the Statesman's
Series conferences, focused on ways
the United States and Mexico can work
together and profit from the challenges
posed by joint economic development.
The event attracted more than 300 peo­ple
interested in issues relating to the
North American Free Trade Agreement
(NAFrA).
The conference, held in April,
opened with a keynote address by U.S.
Congressman Jim Kolbe, R-AZ. Kolbe
told the audience that NAFrA should
not be seen in and of itself as an end.
"NAFrA, in my view, is simply a step, a
way station to a much broader vision of
liberalized and open trade - one which
should include all of the western hemi­sphere
... Just as the European Commu­nity
moves to EC 92 and Japan links
itself to the other nations of Asia, the
United States needs to look south of its
border and north of its border to the
creation of an entire western hemi­sphere
trading alliance."
Morning sessions were offered on
[mancial services, import/export, and
health and labor relations. The luncheon
featured introductory remarks by
Thunderbird Professor Richard
Mahoney, Arizona Secretary of State,
and Jay Van Heuven '73, president,
North American Free Trade Association,
Introducing the
Thunderbird
International
Consortium
Thunderbird is introducing a new
concept in executive education, the
Thunderbird International Consortium
(TIC). Through this program, a global
firm can acquire focused, tailor-made
executive education for its middle- to
upper-middle level managers at a price
below what it would cost to either
develop and deliver its own programs
or gain the same managerial coverage
through open enrollment programs.
Washington, D.C.
Van Heuven dis­cussed
business
opportunities
developing from
the free trade
agreement and
the importance of
strategic plarming
in the decade
ahead.
The afternoon
featured an envi­ronmental
panel
led by Edward PRanger '83,
an environmental attorney;
and sessions on law, invest­ment
and taxation, and mar­keting/
communication. •
(l) u.s. Congress- visit during a
The new AT&T
Auditorium was
fiUed to capacity
for the opening
session of the con­f
erencefeaturing
Dr. Roy A.
Herberger, Jr.,
u.s. Senator
Dennis
DeConcini, D-AZ,
and former u.s.
Congressman
man Jim Kolbe, reception honor- Eldon Rudd.
R-Az, and Dr. Roy ing conference
A. Herberger, Jr. participants.
More importantly, the firm can influ­ence
the content and delivery of the
program and be secure in the fact that
only a limited number of other, non­competing
firms are members of the
consortium.
The initial membership consists of
eight firms. No two firms come from the
same industry. Amoco Corporation,
AT&T, Scott Paper, VITRO S.A.,
Honeywell, Kellogg, Warner Lambert
and TIuor Daniel are the founding mem­bers
of TIC. By combining efforts with
this select set of organizations, a mem­ber
firm gains scale and scope
economies in terms of design, develop­ment
and course administration costs.
Each member firm has one voting
representative on the advisory board
for TIC and has agreed to send a speci­fied
number of participants for each
rendition of a specific program offered
during calendar 1993 and 1994.
The program will be of two weeks
duration and take place within the
Greater Phoenix area The course con­tent
will focus on the essential concepts
of competing in a global environment.
"The Thunderbird International
Consortium offers companies a chance
to train their managers to think globally
at a reasonable cost, and gives faculty
the opportunity to work more closely
with internationally minded corpora­tions,"
says Dr. Ed Barrett, Thun­derbird's
vice president for executive
education. •
THUNDERBIRD XLVII /1 / 1992 11
• Campus News
Construction
Update
The face of Thunderbird campus con­tinues
to change with renovation, con­struction,
and office moves in a
four-year construction program now
two-thirds completed.
Thunderbird's executive education
program moved into Founder's Hall this
summer with offices located in the
north half of the newly renovated build­ing.
The south end of the building
houses conference facilities including
classrooms, a lounge, breakout rooms
and library space. The former J Dorm,
adjacent to Founder's Hall, is now an
executive residence hall with private
room and bath for executives enrolled
West Dormitory
has undergone
rerrwdeling and
new landscaping
in the enclosed
patio.
12 THUNDERBIRD XLVII 11/1992
in the program. In October, 22 execu­tives
from the Sunkyong Group, Seoul,
Korea moved into these quarters to con­tinue
their semester-long executive
training program.
West dormitory and the Key
Managers Residence Hall have also
undergone a facelift. West Dormitory
now houses single-occupancy units
with four double-occupancy units
retained primarily for guest use.
Remodeling in the Keyman facilities
included installation of showers, new
floor and window coverings, and new
furniture. These rooms are available for
guests at $40 per night single occu­pancy,
and $60 per night for a suite.
The coffee shop also has a new look
including a full soup and salad bar and
additional space for seating.
The south wall of
the new entrance at
59th Avenue and
Country Gables
Drive features the
word 'Welcome' in
all the languages
currently taught at
Thunderbird.
Arabic Professor
Issa Peters (l)
checks the charac­ters
before they are
etched into stone.
The Coffee SIwp
now sports a cheer­ful
blue and white
awning and white
grillwork separat­ing
the food service
section from the
seating area.
The former president's house, known
as the Hospitality House, will be fur­nished
as a guest residence for visiting
faculty and other guests of the School
and the garden will continue to be used
for receptions and special events. Other
faculty housing and the pool will remain
until further plans for the international
business park are developed for the
perimeter land.
The Tower Building is undergoing
renovation and will be ready for student
use in October. A new entrance at 59th
Avenue and Country Gables was dedi­cated
during the Board of Trustees
meetings in October. The city of
Glendale will begin widening 59th
Avenue in the spring of 1993.
New recreational facilities are
planned and will include six new tennis
courts. A new playing field is being
developed along Greenway Road east of
the Interfaith Chapel. Pop-up sprin­klers,
similar to those used on profes­sional
playing fields, will enable the
field to be used for flag football,
Frisbee, and similar games. •
• Campus News
25,OOOth Graduate talize on its strengths, each industry
within a nation to optimize its perfor­mance.
It's true that free trade can have
Darwinian effects. It may cause shake
outs in some uncompetitive industries
in some countries. But it ultimately
encourages economic growth, increases
employment, and provides consumers
with wide choices at low prices.
Commencement speakers Reg. H Dorrett
and Randall L. Tobias stressed the
importance of world trade to
T'bird graduates and guests. "The desire for open trade has
already demonstrated the power to
vaporize borders in a unified Europe. It
is on the verge of erasing national lines
in North America It is dissolving both
artificial boundaries and ancient ani­mosities
in Asia J ean-Pierre Kabanda from Kagali,
Rwanda, Africa holds the distinc­tion
of being the 25,OOOth
Thunderbird graduate. A typical
Thunderbird student, Kabanda is fluent
in three languages and was active in stu­dent
organizations on campus. Prior to
Thunderbird, he worked in Cairo, Egypt
for several years as marketing director
for SCIBE-Zaire and as a market devel­opment
specialist for AT&T
International.
The August commencement
speaker was the Honorable Reg.
H. Dorrett, consul general of
Canada in Los Angeles. He told
the 165 graduates, family and
friends that Canada looks for­ward
to the free flow of goods
and services between the three
countries. "NAFTA will be a
stepping stone to emerging mar­kets
in South America," he said.
Dorrett also spoke of the enor­mity
of trade with the Pacific
Rim and said Canada is strength­ening
its bridges here. "By the
year 2000, trans-Pacific trade
will reach $500 billion annually,
growing faster than any other
region in the world. Canada is
cooperating with Japanese
resources to sponsor the Pac
2000 fund so Canada can
become more well known in the
Pacific Rim. "
Randall L. Tobias, vice chair­man
of the board of AT&T, spoke
at the May 1992 commencement
ceremonies when 398 students
received t heir MIM degrees.
Tobias is responsible for all
AT&T operations outside the
United States. He told the audi­ence,
"There has never been a
better time to launch an interna­tional
career. Perhaps the only
time in our century to rival this
opportunity was when Thunderbird
opened its doors in 1946. Forty-five
years later we are again entering an era
of great hope for peace, excellent
prospects for business and an urgent
need for international executives.
Spurred on by improved global telecom­munications
and transportation sys­tems,
world trade is skyrocketing.
"Free trade is what makes the world
marketplace more efficient," Tobias
said, "encouraging each nation to capi-
"While the result is regional trading
blocs that can themselves be protec­tionist
and exclusionary, I believe these
trading blocs will ultimately become
building blocks for a multilateral sys­tem
of world trade." •
May commence­ment
speaker
Randall L. Tobias
told graduates and
guests, "The
ultimate giJt oj
your education at
Thunderbird is
inteUectuat
freedom. "
VJ
ffi
\.9 o cr:
::;e
i=
>­co
VJ
lllliiii;; _~ ~it
"'-Tour studies have given you
1 the perspective and skills to
critically examine your society
and its economic system:
Jean-Pierre
Kabanda '92
To value what is right.
To identify what is wrong.
To change the system for the
better. And that is
no small return. "
THUNDERBIRD XLVII 1 1 / 1992 13
• Campus News
Business School Rankings
TIed to AACSB Rules
Thunderbird counters with ads, meetings,
and accreditation proposal.
R ankings of MBA programs by
major American media, such
as U.S. News and World
Report and Business Week,
are a concern to Thunderbird, as well
as to much of the rest of the academic
world, and the situation is very com­plex.
While the lists are often interpreted
to be rankings of all business schools,
the magazines restrict the rankings to
schools that are accredited by the
American Assembly of Collegiate
Schools of Business (AACSB). Those
are also schools that offer an MBA.
That restriction automatically
excludes Thunderbird from the rank­ings
on two counts: 1) Thunderbird
does not offer an MBA, although in
recent years it
was, in fact, under
serious considera­tion;
and 2) our
degree is not
accredited by the
AACSB because,
until last year, the
AACSB rules con­fined
accredita­tion
to programs
offering a very
specific set of
14 THUNDERBIRD XLVII 11 1 1992
courses (the MBA). That set of courses
did not include foreign language or
international studies. Hence the AACSB
felt it could not set itself up to evaluate
or accredit a program that included
those non-business elements. That sim­ply
was not their business. (JIe are, of
course, long-time members of AACSB,
and Thunderbird President Roy A.
Herberger, Jr. chairs the AACSB
International Committee.)
Thunderbird is now doing three things
to help solve the whole dilemma. The
first and most aggressive is a series of
full-page ads in the rankings issues Us.
News & World Report and Business
Week calling attention to the Thun­derbird
program. We will also be running
full page ads in The Economist, Vision,
and the Far East
Economic Review.
by Nelda S. CroweU
The second is to continue to meet
with the editors who compile those
rankings. Thunderbird has had an ongo­ing
cordial relationship with those indi­viduals.
Meetings with these editors and
writers have been held at least twice a
year, sometimes more often. Make no
mistake, they know about Thunderbird,
and we have discussed options for
Thunderbird's inclusion in some way in
the rankings. They feel they must stand
fast in only considering AACSB-accred­ited
schools.
The third solution is more long term,
and that is a proposal to seek AACSB
accreditation for Thunderbird. In order
to even consider that, several things had
to be in place. The first, of course, was
that the AACSB had to change its rules
for accreditation. That change was
approved in April, 1991, marking a dra­matic
change in the accreditation
process for American schools of busi­ness.
It allowed a school such as Thun­derbird
to be accredited, not on the basis
of a series of prescribed courses, but on
a school's mission and the description
and fulfillment of that mission. The
process is a two to three year process,
and discussions and the initial stages of
this process are under way. It requires a
substantial time and energy commitment
from all constituencies of the institution,
including very rigorous self study and
strategic planning exercises, documenta­tion,
evaluation, and site visits.
Thunderbird is accredited by
the North Central Association of
Colleges and Schools (NCA),
which is one of several regional
accrediting agencies that have
the power to grant accreditation
to most universities in the United
States. That accreditation is very
important, and was renewed for a
ten-year period in 1983 after an
intensive evaluation by the NCA
evaluation team. Thunderbird
came through with flying colors.
As you can imagine, the frus­tration
of being unable to be
ranked by these very widely read
publications continues to be a
source of concern to all of us:
faculty, students and potential
students, alumni, potential
employers, potential supporters,
among others. Our ads are eliciting
tremendous response, but this is an
answer to an immediate need. The long­term
need will, from current informa­tion,
be addressed only by AACSB
accreditation. •
• Campus News
Thunderbird Welcomes
New Faculty
Students will benefit from their
teaching and management experience.
From industrial policy to com­puter-
assisted language acqui­sition,
students will benefit
from the experience of Thun­derbird's
six new full -time faculty
members.
In the Department of International
Studies, Dr. Glenn R. Fong is an assis­tant
professor of International Political
Economy and Comparative Industrial
Policy. He was formerly an assistant
professor at the University of Illinois at
Chicago. Dr. Fong holds a Ph.D. and
M.A. in government from Cornell Uni­versity.
His professional career includes
years of experience as a consultant to
the U.S. Congress, Office of Technology
Assessment, Program on Industry,
Technology and Employment.
studies at Eastern Michigan University
in Ypsilanti. While there, he developed
both business and teacher certification
programs, and incorporated a full
docket of Japanese language and cul­ture
courses. Dr. Koike received his
M.A. and Ph.D. in political science from
the University of Oregon.
Drs. Allen J. Morrison, Alan I. Murray
and Caren Siehl join the faculty in the
World Business Department. Dr.
Morrison is an associate professor of
management, teaching multinational
business management. He comes to
campus from the University of Western
Ontario, Canada where he was director
of Ph.D. programs in business policy.
He has done consulting and training for
a variety of international organizations
including the United Nations Center on
Transnational Corporations, Hoechst­Celanese,
and the AI­Zamil
Group, Saudi
Arabia and Bahrain. He
holds a Ph.D. in interna­tional
business/strategic
management from the
University of South
Carolina.
Dr. Murray is an asso­ciate
professor of man­agement,
also teaching
multinational business
management. He was
by Jennifer Erickson
sulting and training programs for com­panies
in Canada, the U.S. and Europe.
Dr. Caren Siehl is an associate profes­sor
management and is teaching funda­mentals
of management. She was
previously an associate professor of
business programs at Arizona State
University West and served on the ASU
West Institute of International Business
Board of Advisors. She previously was
an associate professor of organizational
behavior with INSEAD and an assistant
professor in the department of manage­ment
and organization at the University
of Southern California. Dr. Siehl
received her Ph.D. in organizational
behavior from Stanford University
Graduate School of Business. •
Dr. Glenn R. Fang
Dr. Beverly Knystautas joins the
Modem Languages Department where
she will teach French and use her exten­sive
computer experience to help
develop Thunderbird's language tech­nology
program. She comes to
Thunderbird from IBM's academic
information systems group where she
was a specialist in foreign languages,
multimedia and learning technologies.
During her 12 years at IBM, she com­pleted
many projects that helped
advance the link between languages and
technology. While there, she received an
Invention Achievement Award for
Multilingual Morphology Design and
registered an IBM patent application for
linguistic apparatus. Additionally, she
initiated and supported a $2 million IBM
foreign language consortium of 17 uni­versities
and colleges using multimedia
technology. Dr. Knystautas received her
Ph.D. in French from the University of
Connecticut. Her publications include a
video and brochure, Multimedia
Solutions in Higher Education, which
was a $100,000 project to provide mar­keting
materials for IBM's U.S. higher
education representatives.
most recently an associ­ate
professor in the
department of organiza­tional
analysis at the
University of Alberta,
Canada. He has held vis­iting
professorships with
INSEAD and the Uni­versity
of Auckland, New
Zealand. Dr. Murray
received his Ph.D. from
Stanford University
Graduate School of
Business. He has been
active in corporate con-
Dr. Beverly Knystautas Dr. Allen J. Morrison
Dr. Shohei Koike is a new associate
professor of Japanese. For the past six
years he has been in charge of Japanese
Dr. Slwhei Koike Dr. Alan 1. Murray
THUNDERBIRD XLVII / 1 / 1992 15
• Footnotes
DUAl.-DEGRU ~QJ!fIMD
Thunderbird aad the University of
Arizona College of Balsmess and Public
Administration have entered into an
agre.ement that provides for a series of
dual-degree prosmms aIlowin&quaIified.
graduate studeJtts to earn tIleir IfD,f
~Th~"~,~ •• _~­ing
five ·deI~·ftoqr'" U."I('o.e
.I't&AZIftE
~ 'Urith this issue, 7:7M6nder­bint
l1UII8Zine wm be pubUsbed three
tUnes a year, rather than quarterly,. The
Schools alumni pubJieation Will be dis­tributed
to appt'OXiimateIy 25,000 alumni
and friends of the institution each
September, January and May. The new
schedule corresponds more closely to
the semester system.
PHONA'fttON RESULts
students manned telephones in June
and raised $22,430 ill aI.u:mld pledges. A
total of 524 caDs were ~ during
theS W"",event_U2ablmnipledg­ing
a specUie doB8t aauraat.
AGH.IIC VP N.lf4(IS
Dr. David A. RI.clts bepn his new
~ as vice president tot academic
affairs on July 1. He was most recently
professor of tntemetirnull business at
the University of
South Ca:rolina and
~otthe
Jou'l'full of jnter-
1UIt'Unaal .8usifu18s
SJv4ies. Dr. Ricks
_ .. , ........ WUbur s.
16 THUNDERBIRD XLVII / 1/ 1992
~_. WB8n~· fclMs Of
tile AriP\a Woinen
in ~ 'l\'ad&-Tht:indemird held
in oJUat. ~ with the nationally
federated ~on of Women in
~ "lnd.e, the new 0rganiza­tion
isa.-IlODPJ'01lt corporation dedicated
to promotiagprofessional growth, edu­cation
and le8clersldp among Arizona
women and men involved in intema­tiODal
·trade. '!be group wOl focus on
enEqeUc ~n and inter8cfion
among its me..mers and wm feature
roundtable workshops, trade missions,
IQ)e8kers and joint venture opportuni­ties.
Witawomen ~ more than
36 peJ.'$lt ofiRl stuclent bOdy tOOay, the SchooI:.-'ttn active role in expand-ing
the IWt '.--businesS wor.kforce.
For Il\(ft ~ please contact
Carol. Crockett, cIt.a1tman, Office of
Public AfIdrs, 1hunderbird campus.
Hf,AI.'RI .... PROGRAM EXPANDS
The Master of Imentational Health
M~'n$ degree program, which
be .. and continues in cooperation
with tile CQlteps of Medicine, Phar­macy
aDd ~ at the Universlty of
ArIzOOa,Js~ Tltep~was
Plm'" ~ed. io graduates of
ntJ1'SlDg ~ and medleaJ schOOls
of other~8¥ i'ies '!be Pacultiv Senate
recendy voted 'to expand. the deInition
ofthose~for admission to indu.de
other beaftb profesSionals who
have a master's
degree or have
~~~~~~~c~e~la~
five
~=e. __ tobe alb-t7'~.
'lJr.V4~11;Y · of
DAS TOIAV~TO AWlINI
S~ns to Thunderb1r<rs stu­dent
new8p8pel, ])as 7br, are available
to interested alumni. Along with the
details of campus life, new features are
being added The annual subscription
rate is $30 w:ithin the co:utirte.nml United
states. For more information, please
COIl~ Das 7br "'The
~· GraiIl~e8d{O(Jl .
SCHOOL JOINS (()NSOR'f1UM
Thunderbird hasJoined.the ~
Consortium, a COOl'diftattilg 0I.'g8llizad0Ji
for 1he Schoo~ Arizona State ~
Northern Arizona University, and the
University Of Arizona. Its purpose is to
facilitate research and ... on inter­national
trade and commeroe issues
related 10 Arizona. The ~ met
with the ArizoM..MexiCo COIL ',,,.
and the <>.rganiWfon fOr~ ~ and
Development recentiJ to cItscu8s
NAFTA and nup ~ _ will
fOIIition ArIzona 10 tikefull ~.
of increased U.s.-Mexicotrade.
fOAMEIlVPBERGElEIOS8N
MAS MOVED
Berpr Erickson, f~ ttle fitst
executivevic&preai4entOf~d
and a loDgtime fdend Of the Sc1\Ob1ivAs
a new ~ ~ Nuislngl'fOme
and RehabilitatU»l C~ M2
Meeker Blvd., sun Cit¥-'"
He W'01IiI ~~
triends.
Making the Most of
Networking
Thinking about changing careers?
Thunderbird's Career Services Center tells
how to use the network.
The added value of a degree
from Thunderbird is the inter­national
network - a link to be
handled with care. Here are
some T'bird student and alumni ideas
about effective networking.
TIME IS VALUABLE
A telephone call can be more produc­tive
if a letter and reply card precede the
conversation. Enclosing a reply card
similar to the sample below provides a
quick method for the person you are
contacting to give you feedback. Instead
of writing you a letter in response, the
person can simply jot ideas down on this
card and return it to you. You get the
information you need and the contact
person is able to provide a quick initial
response. Know as much as you can
about your network contact, industry
and/or organization so you can give, as
well as receive, information. Your con­tacts
may be the beginning of a business
relationship.
PREPARE AN AGENDA
Most people like to give advice and
talk about their careers and the job mar­ket,
so it is important that you ask spe­cific
questions to meet your immediate
needs in a limited time.
TAKE NOTES
Your discussions will center on many
ideas and referrals related to other con-
NETWORK CONTACTS
Name:
Address:
by Kathryn Vegso
tacts, professional associations, changes
in the industry, and organizational cul­ture.
Record data for your follow-up.
ORGANIZE A FILE
Use 3 x 5" cards or a computer data
base with contact information, and keep
them up-to-date for long-term use. Be
accurate! Send Thank You Notes With
Feedback Networking is a reciprocal
process of relationships that may last
over a lifetime of career changes. You
may even find a mentor in the process.
USE YOUR IMAGINATION
Meet new people to add to your net­work.
Make it a habit to ask for business
cards on which you can immediately
record the date and nature of contact for
follow-up by letter and/or by phone.
MAKE YOURSELF VISIBLE
Ask to attend professional/trade
meetings, participate in volunteer asso­ciations
and offer to help others in your
alumni, business ,and other organiza­tions.
When you are informed and
knowledgeable for others, they become
informed and knowledgeable for you.
Managing career changes is depen­dent
upon a viable professional net­work.
It is a systematic process requiring
regular care and many rewards. To
those of you who cannot quickly name
the top five persons in your network, we
recommend that you either compose a
letter now or pick up the phone and call
an acquaintance to ask a question
related to the information you need to
Robert Smith grow in your profession. •
Phone: 312-7
1439 Lexingt
FAX: 312-72
Chicago, 11
BayorPh
operate in 1
Metonfli
Sent letter
Received your letter and h
ave the follOwing sugg est i ons:
Business:
10/13
10/16
10/20
11120
12113
12120
Use these contacts:
Attend this event, if POSS.I ble:
Too busy to reply now: will
GOod luck in th . b' respond in two weeks.
eJo search!
Use this phone
or fax ------------------------____ _
for further contacts.
Change my address to:
THUNDERBIRD XLVII / 1 / 1992 17
Living Up to the Promise
Scholarship, character and accomplishment
describe the Thunderbird graduate who
follows the ideals of the founding president.
Each semester, one graduating
student is chosen to receive
the Barton Kyle Yount Award,
Thunderbird's highest honor.
Selection is made by nomination and
vote of the faculty.
Professor Donald 1. Schmidt, associ­ate
professor of World Business, chairs
the Faculty Senate committee responsi­ble
for the BKY award nomination and
voting process. He observes that there
is often "an awesome number of achiev­ers"
at Thunderbird and tremendous
competition for the BKY award. The
BKY award winners typically partici­pate
extensively in activities both on
campus and in the Phoenix community
at large. They are exceptional achievers
who contribute extraordinary energy to
their commitments. "They may head
three or four clubs, lead orientation,
participate in student government, and
at the same time, devote many hours
performing volunteer community work.
They are some of our most outstanding
graduates," says Schmidt, "and have
gone on to be very successful in interna­tional
management."
MANAGING FREIGHT FORWARDING
IN INDONESIA
To Richard Gesteland '91, the BKY
award was a special honor. "It [the
award] seeks to recognize not only aca­demic
performance but also practical,
real world contribution and results on
the Thunderbird campus. Though I had
some prior experience in international
trade, the award probably gave my
employers the extra encouragement
they needed to put a person fresh out of
Thunderbird into a managerial capacity
in one of their new offices overseas."
After graduation, Gesteland landed a
position as manager of the Fritz
Companies office in Jakarta, Indonesia
Fritz is the largest ocean freight for­warder
and customs broker in the U.S.
with over 2,300 employees, serving
more than 20,000 customers worldwide.
18 THUNDERBIRD XLVII 1 1/ 1992
The company also ranks among the
largest air freight forwarders in the U.S.
The Fritz office in Jakarta opened in
October 1991 in partnership with a lead­ing
Indonesian forwarder. Gesteland
manages a staff of 19 and services such
clients as Sears, The Gap, General
Electric, Hughes Aircraft, and Philips.
As country manager, Gesteland finds
himself acting as consultant for new
clients who have never conducted busi­ness
in Indonesia or who are leery of
transacting business there.
When asked what has had the greatest
impact on the transportation business,
Gesteland responded unhesitatingly
"computerization!" "[ Computerization]
has revolutionized international trans­portation
by putting a worldwide net­work
of information at our disposal
allowing us to work faster and more
accurately than ever before. Forwarders
can now assist their customers in every­thing
from sourcing their products and
monitoring their vendors to providing
them with up-to-the-minute information
on their shipments," explains Gesteland.
EDUCATING
INTERNATIONAL MANAGERS
Receiving the BKY Award in 1982
motivated Dr. Lorna Wright to return to
her native Canada and enter a doctoral
program in business administration at
the University of Western Ontario.
"I had 10 years of international work
before coming to Thunderbird," says
Lorna Wright DavidPeng
Wright. "Thunderbird gave me a frame­work
to pull together all my experience
and allow me to build on it more effec­tively.
Winning the award was a hum­bling
experience because previous
winners seemed to have deserved it so
much more than I did," she says. "It
stiffened my resolve to continue work­ing
internationally. It felt like something
that had to be lived up to. "
Wright founded and is currently
director of the Centre for Canada-Asia
Business Relations at Queen's Uni­versity
in Kingston, Ontario. His Imper­ial
Highness Prince Takamado of Japan
officially opened the center on May 29,
1992. Its purpose is to educate Queen's
University students about Asia, pro­mote
cooperation, and assist Canadian
businesses to develop and improve
trading relations with Asian countries.
Its specific programs range from a stu­dent
internship and exchange program
to an international symposium for dele­gates
and speakers from business, gov­ernment,
and the academic community.
Wright is also an international man­agement
consultant and assistant pro­fessor
at the School of Business, Queen's
University. She has taught international
management and organizational behav­ior
there since 1986. "The courses I teach
are almost all international," she says.
Wright sees the growing number of
strategic alliances and international joint
ventures as a significant trend transform­ing
international business. In Canada
there is "more awareness of Asia, which
needs to be nurtured. Countering this,
NAFTA is pulling more interest south of
our border," observes Wright.
Other trends making an impact on
international business include the grow­ing
number of small businesses ventur­ing
into the international arena "It's not
just the major multinationals anymore,"
says Wright. Also beginning to emerge
is a recognition that knowing the lan­guage
of the country in which one is
Robert Frehse Dean Ross
working is essential. There is also a
growing realization that women can
make it in international business,
according to Wright. She was featured
in a recently published study titled,
Canadian Businesswomen in Asia.
"The BKY award still has a prominent
place in my office. It reminds me of the
good times I had at Thunderbird; of the
wealth of experience brought to the
classes by the professors; and of the
ideals I still need to look up to and
strive toward."
ASSESSING OPPORTUNITIES
IN FINANCIAL SERVICES
While at Thunderbird, David Peng '87
set personal goals - to excel academi­cally,
to participate actively in extracur­ricular
and community activities, and to
nurture his interest in art and music. "The
BKY award somehow signified to me the
attainment of my own accomplishments.
I am honored to this day to have been
given this award."
Recently promoted to associate direc­tor
at Aetna Investment Management
(AsialPacific) Ltd. in Hong Kong, Peng
is responsible for assessing business
opportunities in China's fmancial ser­vices
market. Aetna Investment Man­agement
(AIM) is a wholly-owned
subsidiary of Aetna Life & Casualty, the
largest publicly-owned insurance com­pany
with over $92 billion in assets. AIM
has offices in Hong Kong, Tokyo, Taipei,
Singapore and Sydney.
In Hong Kong, Peng is also responsi­ble
for developing the flow of crossbor­der
investment in greater China-China,
Taiwan, and Hong Kong. "As China
develops economically, the standard of
living and increase in wealth will
induce a higher rate of consumption.
Consumers will look for ways to invest
their wealth. I see many opportunities in
China in the future ... Given China's will­ingness
to develop its industries, but its
relative inexperience in doing so, many
creative partnerships and ventures may
be forged," says Pengo "As China devel­ops
its capital markets, its high rate of
growth will continue to attract foreign
investment. For example, the portion of
U.S. pension funds invested internation­ally
is expanding. Funds will be invested
in international markets where growth
trends are obvious. Asia is one of these
high growth areas and I believe more
funds will be invested in this region. The
need for experienced fund management
teams with regional capabilities will be
enormous."
DIRECTING A FOUNDATION
Robert Frehse '50 was the very first
recipient of the BKY award. To Frehse,
it was clearly an honor to have received
the award, and "over the years as the
illustrious number of winners has
increased and the stature of the School
has grown, the award has become
increasingly meaningful to me. "
The recognition of the BKY award
helped Frehse secure his first position
with First National City Bank (now
Citibank N.A.) in its overseas division.
Frehse's career with City Bank lasted
over 20 years, with 17 of those years
spent living and working overseas. He
worked in the Caribbean, South
America, and the Far East, and spent
his last years abroad in Hong Kong as
director, investment services , for
Citibank Asia-Pacific.
In 1975, Frehse joined the William
Randolph Hearst Foundations as direc­tor
of administration, and was named
by Katie Philbrick '93
and the dissolution of the traditional
family unit provoke both urban and rural
poverty. The Foundations serve these
troubled areas, particularly through edu­cation
and human services to assist the
underserved populations including
women and minorities," says Frehse.
Though the Foundations are prohib­ited
by charter from international grant­making,
Frehse remains committed to
and actively involved with international
issues and he and his wife, Dale, have
been host parents to a foreign high
school student from Chile under the
American Field Service (AFS) program.
DEVELOPING INTERNATIONAL BUSINESS
For Dean Ross '67 "receiving the BKY
award, with Professor Paul Wilson sit­ting
next to me was a moment to cher­ish.
He was my mentor at Thunderbird
and lowe so much to him. I wanted all
things international, which is why I
chose Thunderbird and it gave me so
much more. It bridged my
yearning to work overseas with " The BKY award
. . . reminds me of
the corporate world and then
added the personal touch -
the friends, professors, that
marvelous ambiente that is
Thunderbird. " the good times I had at
Thunderbird; of the wealth
of experience brought
Ross chose international
work and spent the next 15
years with Citicorp in New
York, London, Belgium, Mex­to
the classes by the
professors; and of the ideals
I still need to look up to
and strive toward. "
ico, and Spain. "Citicorp was a
very attractive place to work in
the late '70s as the international
expansion was in full swing. I
was the first Citicorp employee
to go to Spain to 'look around'
for opportunities and that was
fascinating. We all felt like the
WWII 90-day wonders - with
Dr. Lorna Wright, BKY '82
executive director in 1979. Founded in
1945 and headquartered in New York
City with a branch in San Francisco, the
Foundations reflect the philanthropic
interests of William Randolph Hearst.
Over $21 million is given annually
through grants to programs in human
services, education, health, and culture.
The Foundations provide funds for
health care delivery systems and med­ical
research, minority scholarship pro­grams,
programs to aid poverty level
and minority groups and support for
young people's education and outreach
programs at cultural institutions.
Today, the Foundations face an
increasing number of requests for fund­ing
by programs hit hard by the weaken­ing
economy. "The economic recession
overnight training and instructions and
usually in jobs way over our heads!"
By the early '80s, Ross felt a strong
desire to break away from the corporate
world. "Mexico seemed poised for some
real growth, so I took a crazy gamble
and went into the resort development
business," Ross says. "I couldn't be hap­pier."
Today he is president of a Los
Angeles company that develops resort
properties in Mexico. "We've just now
completed a Gran Turismo, 303-room
hotel on the prettiest beach in Mexico,
just outside of Puerto Vallarta, and we're
open for business. This is our third pro­ject
in Mexico and I am very bullish on
the country. I've been at this for the past
12 years - we've done hotels and con­dos.
I'm still learning. " •
THUNDERBIRD XLVII 11 1 1992 19
• Network
Bringing the best together
in Brussels
An enthusiastic group of T'birds gathered in Brussels for
the 1992 European Reunion, celebrating the 10th anniver­sary
of the first European alunmi reunion held in Bad !schl.
More than 300 alunmi and friends ef\joyed a weekend of
sightseeing, meeting old and new friends, and hearing
more about Thunderbird's plans for the future.
Among the many activities offered was a seminar on
Europe 1992 with Willy de Clercq, Chairman of the
Committee on External Economic Relations, European
Parliament, and James L. Blow, Minister Counselor for
Commercial Affairs, U.S. Mission to the European
Communities. De Clercq offered his personal views on the
European Community and discussed the current stage of
the Maastricht Treaty and the continuation of EC talks in
preparation for fine tuning the new rules and regulations
attendant to EC.
Blow's specialty is in helping small- and medium-sized
businesses with issues relating to the European
Community. He discussed how his organization can
help companies work through new EC policies.
Following the seminar, Thunderbird President Roy A.
Herberger, Jr. and a panel of faculty and administrators
talked about changes on campus and plans for the School's
future. "It was a great opportunity for alunmi to ask ques­tions
and find out about the direction of the School's
future," says Curtis Fox, one of the reunion organizers.
"The reunion was very professional and well-executed,"
says Bobbie Boyd, director of alunmi relations. "The level
of energy was incredible and everyone was hungry for
information about the School." The reunion committee
began organizing the event last fall. Members included
Frederick Agneessens '88, Paul Boodee '88, John Cook '79,
Eric DePoortere '79, Curtis Fox '88, Robert Roussel '82,
and Lisa Wiemer Lillelund '87.
The Brussels reunion generated a lot of momentum
that will continue through the next European reunion
scheduled for Thursday to Sunday, June 17 to 20, 1993 in
Munich, Germany. John Cook, Michael Klesh '82 and Fred
Koppl '52 are already making plans.
Group photos from
the European
reunion in
Brussels are
available through:
Andre Guinsbourg
'82, Brussels
(Office Telephone)
322 772 56 45 or
FAX 32 277256
45 or Frederick
Agneessens '88,
Brussels
(Office Telephone)
322 648 6733 or
FAX322640
7375.
20 THUNDERBIRD XLVII / 1 / 1992
James L. Blow,
Minister Counselor
for Commercial
Affairs, u.s. Mission
to the European
Communities speaks
to Tbirds and their
guests attending the
seminar on Europe
1992 at the Hotel
Metropole in Brussels.
Listening is the
seminar's other guest
speaker Willy de
Clercq, Chairman of
the Committee on
Exterrw1 Economic
Relations, European
Parliament.
Catherine
Waterman '82 Reunion organizers
(left, above) Andre Guinsbourg
traveledfrom '82 (center) and
California to visit Frederick
Tbird classmates. Agneessens '88 relax
and enjoy a visit
with her after spend­ing
over a year of
hard work planning
the event.
(l-r) Rob Gehl '86,
Julie and Tom
Guetzke '86, Jim
Case, Thunderbird's
assistant vice presi­dent
of employer
relations, and Dr.
Lew HoweU, chair,
Department of
International
Studies, take time
outforsome
sightseeing.
· . . And in Guadalajara
Since 1973, Thunderbird students have taken surruner
courses in Guadalajara, Mexico. The program gives them
the opportunity to sharpen language skills and study Latin
American business practices in a total immersion setting.
This year, Thunderbird Professor Clifford Call organized
a 20-year reunion for T'birds who participated in the
Guadalajara program. Call says, "There was great
camaraderie between current students and the alumni
who attended the reunion."
The reunion was held with the second annual
Thunderbird-Universidad Aut6noma de Guadalajara
conference in Guadalajara. The theme was the free trade
agreement between Canada, Mexico and the United States.
Conference topics included a panel discussion on how
to use the Thunderbird alumni network in coI\iunction
with the job search. Panelists were Bobbie Boyd, director
of alumni relations, Marta Burga '91, Latin America
specialist in Career Services, Mark Andersen '75, general
manager of Hershey de Mexico, and Charles Parks '81,
general manager of Adelantos de Tecnologia, an
electronics contractor.
Boyd asked the panel for their perceptions on business
trends in Mexico. "The hottest area is manufacturing," said
Andersen. He talked about AT&T's new plant that makes
telephone answering machines for export back to the
United States. The plant started with 1,000 employees
and has plans to bring in another 1,300 people. "More and
more companies are investing in plants down here
creating a need for more management positions," says
Andersen. "I also think that consumer goods and opera­tions
will grow. The financial segment is also growing. If
you look into banks and brokerage houses right now, peo­ple
are quite young. Three years ago, these positions were
Professor ClijJ Call
(left) and Dr.
Alvaro Ramo de la
Rosa, Universidad
Aut6nomade
Guadalajara,
codirector of the
conference.
Tbirds wlw
attended the
Guadalajara
program got
together for a
reunion and
to attend the
second annual
Thunderbird­Universidad
Aut6nomade
Guadalajara
conference.
held by government employees and you were dealing with
people in their 50s and 60s. It's really changing, and I think
a lot has to do with the fact that the president of Mexico
believes in young people, and the future of Mexico. "
"I think that manufacturing has been a very strong
presence in Mexico for probably the past 15 to 18 years
as the maquiladoras were developing," says Parks. "People
with any manufacturing or engineering background prior
to their master's degree, could be successful almost
immediately pursuing [careers 1 in many U.S. companies
in Mexico. The personal computer market opened com­pletely
two years ago, and the wide array of computer
companies not involved in Mexico at that time are now
making a very big and very strong market entry. They will
need people who understand something of the channels
and marketing here."
Other morning sessions, chaired by Professor Call,
included the changing roles of American business in
Mexico and specific areas in the free trade agreement that
need to be addressed. In the afternoon, Mexican business
executives gave their viewpoint on NAFfA and officials
from the three governments gave their opinions on the
free trade agreement.
The day ended with a Fiesta Mexicana complete with
mariachis, the Ballet FolkIorico and traditional castillo,
Mexican fireworks. Dr. Roy A. Herberger, Jr. gave greet­ings
to the audience and told them, "Today, economics
seem simple - what is not so simple is how to train
people to deal with existing cultural differences. Free
trade will put these issues in the forefront and
Thunderbird has an obligation to other universities
to help them with the process of educating people to
work in a global environment."
THUNDERBIRD XLVII 11/ 1992 21
• Network
Events
Friday-Sunday,
November 13-15,
1992
Thunderbird
Homecoming
18thAnnual
Dimension Cable
Thunderbird
Classic Balloon
Race and Air S1ww
Thursday­Saturday,
February 18-20,
1993
Africain
Transition:
C1w11enges and
Opportunities
Thunderbird
Campus, Phoenix
Thursday-Sunday,
June 17-20, 1993
Thunderbird
European Alumni
Reunion
Munich, Germany
The following one­week
seminars are
offered through the
Thunderbird
Executive
Training Center
Contact Barbara
Carpenter (602)
978-7822 or Fax
(602) 439-4851
June 13-19, 1993
Advanced
Management
Programfor
Agribusiness
Industry Managers
Beaver Creek,
Colorado
ARIZONA
Tucson
Kathleen Roberts-Stevenson '85,
president of the Tucson alumni
chapter, greeted alumni with the
very first issue of the new chapter
newsletter this surruner. Recent
events in the Tucson area included
a family day at the local water park
and a tour of Biosphere 2, an envi­ronmental,
space-age human habitat
that has been the source of vigorous
controversy. First Tuesdays in
Tucson are held at the EI Parador
Cantina, 2744 E. Broadway from
5:30 on.
CALIFORNIA
San Francisco Bay Area
In partnership with the World
Affairs Council's International
Forum, the San Francisco alumni
chapter cosponsored a panel discus­sion
titled, "International Business
and Economic Trends." Over 100
people attended the full-day pro­gram
highlighting major global busi­ness
and economic trends. The
opening presentation, "Global
Economic Change," was given by
Tapan Monroe, Chief Economist for
Pacific Gas & Electric. Following
were presentations on three regions
where intensive changes are appar­ent:
Europe, the Pacific Rim, and
RussialC.I.S. Featured speakers
included Valeri P. Melekhov, trade
22 THUNDERBIRD XLVII 1 1/ 1992
representative, u.S.-USSR Trade
and Economic Council, Inc.; Ted
Lewis, international business
development consultant and USSR
business liaison, Soviet Pacific Rim
Project, University of San
Francisco; and David Gould, vice
president communications, Fujitsu
America.
Jim McHugh '91 has assumed
responsibility for coordinating Third
Tuesdays and has spearheaded its
relocation to the Tied House
restaurant (408) 965-2739 in
Mountain View. They meet from
6 p.m. to 8 p.m.
In San Francisco, First Tuesdays
continue to be held from 6 p.m. to 8
p.m. at Cafe Latte. The San
Francisco hotline provides
information on area activities: (415)
979-4440.
MINNESOTA
Alumni gathered for a successful
surruner picnic at Boom Island Park
in August. The group er\ioyed a
catered meal and an outdoor con­cert
by the Minnesota Saxophone
Quartet. A celebration of
Oktoberfest has been organized for
September. As always, First
Tuesdays are being held at EI
Torito's, 1925 W. Perimeter Drive,
Roseville, MN. Contact Alison Stern
'83 at (612) 379-7057 for further
information.
MISSOURI
St. Louis
Area alumni have regrouped and
are now meeting quarterly for First
Tuesdays from 5 p.m. to 8 p.m. at
the Hacienda Restaurant, 9748
Manchester Street. Friends and fam­ily
are encouraged to attend. For
information, contact Tad Dageforde
'86 at (314) 721-6240 or Susan Levin
'89 (314) 645-2293.
NEBRASKA
First Tuesdays are held at Chez
Chong Restaurant, Old Market,
415 South 11th Street,Omaha, from
6 p.rn. to 8 p.rn.
NEW ENGLAND
Officers elected for the New
England Chapter are Peter Moon
'89, president and treasurer, and
Nobu Kondo '83, vice president. The
chapter reports great successes
with both roving dinners and First
Tuesdays, now held at EI Torito's at
Faneuil Hall in Boston.
Dan Witcher '50
organized a reunion
of his California
classmates of 1950.
The event was held
at the home of Gerry
and Edith Olson in
San Marcos,
California. (l-r) Dee
Robins, Malcolm
Gleason, Dan
Witcher, Barbara
Tejeda, Edith Olson,
Betty Witcher, Gerry
Olson, Robbie
Robins, and Alex
Tejeda. Photo
courtesy of Dan
Witcher.
NEW YORK
In April, 70 New York T'birds
gathered at the Princeton Club for a
reception with President Roy
Herberger. New York area alurrmi
learned about new facilities on cam­pus,
joint degree programs with
other institutions and the direction
of the MIM curriculum. President
Herberger also discussed the viabil­ity
ofT'birds in the changing job
market. Following the dinner, the
New York chapter presented the
School with a $500 check represent­ing
the proceeds from the event.
There is a T'bird hotline for all
New York area alurrmi. The record­ing
gives information about upcom­ing
events and also allows the caller
to leave a message for the board.
Call (212) 713-5744.
Jakarta Tbirds
soared to new
heights at a recep­tion
held on the
32ndjloor of a
Jakarta sky­scraper.
More than
21 alumni repre­senting
the years
1963 to 1990
attended. Photo
courtesy of Robert
K WiUiamson '80,
Krisna Suwandi
'87 and Dan
Goldsmith '65.
OHIO
Cincinnati
Cincinnati area T'birds convene
on First Tuesdays from 6 p.m. to 8
p.m. at The Pavilion. Upcoming
events planned by the chapter
include a trip to Keeneland Horse
Track in Lexington, Kentucky and
the annual Christmas party. For
additional information on alurrmi
activities, please contact Bill
Simmermon '90 at (513) 723-3801.
Columbus
Thanks to the efforts of Theresa
Costello '81 and Harlan
Schottenstein '79, T'birds in the
Columbus area are now meeting on
First Tuesdays.
The location for the get together is
Max & Emma's in the City Center
Mall. Contact Theresa Costello at
(614) 228-0806 if you would like to
be on the group's mailing list.
OREGON
Portland
This active chapter has approxi­mately
220 members and welcomes
a new president, Clare Jones '90,
who succeeds Nikki Klutho '83.
Diana Hoffman '80 and Susan
Winton '89 continue as vice presi­dent
and secretary respectively.
The chapter is organizing an infor­mal
international discussion series
based upon materials from the
Foreign Policy Association (FPA),
an independent, nonprofit organiza­tion
that seeks to stimulate con­structive
and informed citizen
participation in world affairs by
helping Americans gain a better
understanding of foreign policy.
Topics include The Breakup of the
Soviet Union, Latin America's New
Course, and the U.S. Agenda
for the '90s. The series will begin in
the fall.
First Tuesdays are held from 5:30
p.m. to 7 p.m. at Portland Center
Red Lion, 310 SW Lincoln. Contact
Clare Jones (503) 624-8036 or Diana
Hoffman (503) 635-8249 for further
information.
Sacramento,
California alumni
held their first
gathering recenUy
with 18 people in
attendance. First
Tuesdays continue
in Sacramento at
El Torito 's, Arden
Fair, jrom 6 p. m.
to 8 p. m. For more
in/ormation,
please contact
Kim Massey­Mueller
'83,
(916) 791- 4144.
Photo courtesy of
Kim Massey­Mueller.
TETC Seminars
(continued jrom
Page 22)
July 18-30, 1993
Advanced
Management
Program for Oil &
Gas Company
Managers
Beaver Creek,
Colorado
April 18-24, 1993
November 14-20,
1993
Building
International
Marketing
Competitiveness
Phoenix, Arizona
February 28-
March 6, 1993
September 26-
October 2, 1993
Finance,
Accounting and
Control for Oil &
Gas Company
Managers
Phoenix, Arizona
September 12-17,
1993
Financial Issues
in Global Firms
Phoenix, Arizona
September 19-24,
1993
Globalization:
Merging Strategy
With Action
Phoenix, Arizona
THUNDERBIRD XLVII / 1 /1992 23
The Events section
is jeatured in
each issue oj
Thunderbird
magazine as a ser­vice
to our readers.
Deadline jor items
to be included in
the next issue is
December 15,
1992. Please send
material on
upcoming semi­nars,
educational
opportunities or
other events open
to Thunderbird
alumni to: Carol
Najtzger,
Thunderbird
magazine, 15249
N.59thAve.,
Glendale, AZ
853060rFAX
(602) 978-8238.
TEXAS
Houston
The Houston alumni association
recently voted in Mark Kerrissey '76
as their new president. The chapter
holds First Tuesdays at Cody's, 3400
Montrose, from 5 p.m. to 8 p.m.
WASHINGTON
Michael Mackowiak '89 has
stepped down as chapter president
and passed the reign to Lu-Ann
Branch '89. The chapter alternates
the location of its First Tuesdays
between Anthony's
Homeport in Kirkland and
Duke's Yacht Club on Lake
Union in Seattle. For infor­mation,
call Lu-Ann Branch
at (206) 524-4294.
Mark '77and
Marlene Gebhardt
hosted their 10th
annual summer
pool party at their
home in Ptano,
Texas to welcome
new alumni who
moved to the
DaI1asIFort Worth
area during the
past year. Photo
courtesy oj Dave
Trott '74.
24 THUNDERBIRD XLVII 11 11992
GERMANY NIGERIA
First Tuesdays are no longer
meeting at Das Kleine Haus in
Frankfurt. The new location is the
Rob Roy Irish Pub at the Movenpick
Restaurant, Am Opernplatz,
069-92003921. Contact John Cook
'79 at 49-6101-47618, Alex Brunen
'86 at 49-69-256140, or Pascal Crepin
'86 at 49-69-1362-3241 for more
information.
Garry S. Moore '64 reported that
the reunion of Thunderbird alumni
living in Nigeria hosted by Terry
Sorgi '76 and his wife, Linda, was a
great success. Held in May, the get
together was also a farewell to
Carol Stengel Briam '81 and her
husband, Jean Pierre Briam, who
are relocating to Santiago, Chile
with Hoechst Celanese.
The Washington
state chapter held a
summer picnic at
Lake Samamish
State Park, near
Seattle. More than
30 Tbirds came out
to enjoy gritted
chicken, Frisbee
and take swim­ming.
Photo cour­tesy
oj Lu-Ann
Branch '89.
• Updates
1947 - 1951
Stephen L. Hutnek '47 is owner of Bay
Sales & Manufacturing Company, a metal fab·
rication firm in San Francisco, California He
lives in South San Francisco. Andrew Nisbet
'47 is president of the Port of Port Angeles,
serving his second tenn as commissioner. He
lives in Sequim, WA. Thomas P. O'Connor
'47 is owner of a used book store. He lives in
Fairport, NY. Rowley H. LasceUes '49 is
retired and living in San Luis Obispo, CA.
James N. Leaken '49 is retired from the U.S.
Foreign Service. He resides in Columbus,
Mississippi with his wife, Kathryn. Virgil E.
Heidbrink '50 is district sales manager for
Hamrnerrnill Papers. He lives and works in
Dallas, TX. Robert T. Lewis '50 is retired
and living in Austin, TX. George S. Malcolm
'50 is semi-retired and living in Ft.
Lauderdale, FL. Dale E. CorreU '51 is retired
from Fred Plaia Insurance Agency and is liv­ing
in Los Angeles. Carl E. Jaks '51 is self­employed
as the owner of a fruit and nut
fanning operation. He lives in Wheatland, CA.
John L. McFadden '51 is director of the
Laurie Auditorium at Trinity University. He
lives in San Antonio, TX.
REUNION
1952 November 12-15, 1992
Ernest Garfield is chainnan of United
Bancorp Systems, Inc., a banking consultant
firm in Mesa, Arizona. He and his wife, Betty
Ann, live in Phoenix. RusseU O. Undlin is
retired from Mintex International and is living
in Tucson, Arizona with his wife, Betty.
1953 - 1956
Norman Bailey '53 is owner of Latin
American Trading, an importJexport firm in
Jacksonville, FL. Elliott W. Eaves '53 is
retired from the Real Estate Equities
Corporation. He lives in Sherwood, OR.
Raymond T. May '53 is retired and living in
Riviera, Arizona His son, Robert, graduated
from University of Miami Law School last
year. Roland D. Brice '54 is self-employed as
a consultant in behavioral research. He lives
in Brookings, OR. Louis B. Phillips '54 is
self-employed as a consultant and project
manager at Stubbs Overbeck. He lives in
Houston, Texas with his wife, Beverly. Ray C.
Lopez '55 is president of Graficentro
International, Inc., an exporter of printing
supplies. He lives with his wife, Annemarie, in
Binningham, MI. George R. Rainoff '55 has
recently retired as a senior vice president
from Johnson & Higgins, an insurance broker,
after 26 years. He is now a full-time graduate
student at Columbia University in East Asian
studies. He lives in Lattingtown, NY. Victor
Richards '55 is retired after a career in mar­keting
at the Hughes Aircraft Company. He
lives in Los Angeles. Robert M. Cottam '56
is self-employed as the owner of Marblart
Company, manufacturer and installer of cul­tured
marble, onyx and granite in Sacramento,
California He lives with his wife, Dorothy, in
Loomis, CA. James E. Greene '56 is semire­tired
and has recently made three commer­cials
for Mutual of America, National Baseball
and a local shopping center. He lives in Miami,
FL. Hugh A. Jamieson '56 is retired from
Procter & Gamble and is living in Cincinnati,
OR. William R. Tiernay '56 is retired from
Philip Morris International and is living in
Hastings-{)n-Hudson, NY.
1957 -1961
Tod O. Clare '57 works in trade and invest­ment
development for the Australian govern­ment
He and his wife, Maria, reside in
Chesterfield, MO. William M. Miller '57 is
retired from the Leon County Public Schools
and lives in Tallahassee, FL. Tullio G.
Vigano '57 is retired from Armco Inc. and is
living in Santa Ana, CA. Harry Atkison '58 is
retired from Ralston-Purina Company and is
living in Miami, FL. Roger Child '58 is a self­employed
C.P.A. He lives and works in
Weslaco, TX. Astrid J. Gallagher '58 is a
retired teacher living in Oakland, NJ. William
K. Henry '58 has retired from the federal
government and now does private real estate
appraisal work. He lives in Walla Walla, W A.
Grant A. Settlemier '58 was recently pro­moted
to first vice president of investments at
Smith Barney in San Francisco. Fred Sill '58
is president of Tapirape Promocoes, a motion
pictures advertising and marketing firm in
Brazil. He lives and works in Rio de Janeiro.
Loren D. Smith '58 is self-employed as an
importer of fragrances and flavoring raw
materials. He and his wife, Nonna, live in
Mountain Side, NJ. Kenneth P. Cave '59 is
self-employed as a consultant/researcher and
lives in Dallas, TX. Joseph W. Diekemper
'59 is self-employed as the owner of Zarna
International, an import-export firm. He lives
in Prescott, AZ. Edward English '59 is
regional vice president at FHG, Inc., Asia
Pacific region, in Tamuning, Guam. David J.
Hansen '59 is retired from Cargill, Inc., and is
living with his wife, Pat, in Cordova, TN.
Robert R. Linsenrnayer '59 is director of
sales and marketing in tlle international
department of Fel-Pro, Inc., a manufacturer of
auto parts in Skokie, illinois. He lives with his
wife, Sheryl, in Northbrook, IL. Greg Orloff
'59 is vice president of Drake Capital
Securities. He and his wife, Sandi, live in
Santa Monica, CA. H. Peter Warnock '59 is a
professor of agriculture at the University of
Florida. He resides in Gainesville, FL. Jack S.
Young '59 is self-employed as the owner of
McIntosh & Seymour, a manufacturer of
sportswear. He lives in Portland, OR. Albert
Barr '60 is retired from the Bank of America
and is living in San Rafael, CA. L. Yves Cocke
'60 is president of World Trade Group, Inc.,
an international investment firm. He lives with
his wife, Billie, in Memphis, TN. John W.
Hansen '60 is an electronics engineer for the
U.S. Army. He lives in Alexandria, Virginia
His son is currently attending Columbia
Medical School. Walter E. Hartney '60 is
self-employed as the president of Handicaps
Plus, a seller and manufacturer of golf prod­ucts.
He lives and works in Lake Worth, IL.
Clint Hopson '60 is chief fmancial officer of
Hopson Pension Services. He lives and works
in Tustin, CA. Stewart O. Hurne '60 is direc­tor
of community relations for the Westin St.
Francis Hotel in San Francisco. He lives in
San Francisco with his wife, Jane. Chandler
Parkinson '60 is director, vice president, and
part owner of Signal Agricultural Holdings,
Inc. in Yuma, AZ. Robert R. Renshaw '60 is
a senior claims investigator for the State of
New Jersey Bureau of Risk Management in
Trenton, New Jersey. He lives in Marlton, NJ.
George Armenta '61 is the president of Lilar
Corporation, a food and beverage processing
firm. He lives and works in St. LouiS, MO. J.
Steven Cole '61 is self-employed as presi­dent
of Cole & Associates, a consulting com­pany
that just opened a Tokyo office. He lives
in Richmond, VA. Ralph Goodrum '61 is an
international vice president at Johnson &
Higgins, Inc., an insurance and risk manage­ment
firm. He lives in Chicago with his wife,
Sonia. Eugene HeUar '61 is president of
Prima International, a computer exporter in
Santa Clara, California. He lives in Saratoga,
CA. Berton L. Lerner '61 is plant controller
for the Sealy Mattress Company in Randolph,
Massachusetts. He lives in South Easton, MA.
Eugene H. Miller '61 is self-employed as an
international agribusiness consultant. He
resides in Ft. Collins, Colorado with his wife,
Dorothy. James H. Paulino '61 is interna­tional
marketing director at Pave Mark
Corporation, a pavement marking materials
firm. He lives with his wife, Carole, in Atlanta,
GA. Theodore R. Robb '61 is self-employed
at Robb Dering Associates developing mort­gages
for low-income housing. He lives in
Philadelphia, PA. Robert A. Shelor '61
is a self-employed lawyer. He lives in
Spartanburg, SC.
REUNION
1962 November 12-15. 1992
Ernest H. Bruss '62 is self-employed as
president of EHB, Inc., an investments and
brokerage firm in Albuquerque, New Mexico.
He lives in Albuquerque with his wife,
Barbara W. Colton Carawan '62 is self­employed
as the owner of W.C. Carawan
AssOciates, a real estate management firm. He
lives in Atlantic Beach, NC. Hans G.
Heckmann '62 is general production and
development manager for Dresser
International in Mexico. Raymond Mendoza
'62 is manager of marketing and sales for
Feldmann, Inc., a machine tools company in
Rockford, IL. George P. Menegay '62 is the
country director of Mexico for CARE
International. He works in Mexico City.
John D. Stanton '62 is the registrar at Ithaca
College in Ithaca, New York. He lives in
Himrod, NY.
1963 -1964
Glenn H. Glad '63 is director of finance for
BridgestonelFirestone. He lives in Bayonet
POint, FL. Bruce A. Greene '63 is a consul­tant
witll Fiber-Seal of the Capital, a textile
stain repellent company in Washington, D.C.
He lives in Potomac, Maryland with his wife,
Jacqueline. Daniel L. Henderson '63 is
senior consultant in strategic marketing ser­vices
at Coopers & Lybrand in Auckland, New
Zealand. Stephen A. lmredy '63 is preSident,
international at Applied Intelligent Systems,
Inc. He lives and works in Ann Arbor, MI.
Carmen Johnson '63 is tlle project director
for the senior center at Catholic Relief
Services. She lives in San Jose, CA. Warren
J. Alverson '64 is a counselor at B. Haldane
Associates in Dallas, Texas. He lives in Plano,
TX. John R. Jagoe '64 is self-employed as
the president of Export USA Publications, a
publishing and export licensing firm. He lives
and works in Edina, MN. Richard Kithil, Jr.
'64 has been nanled vice president and man­aging
director of international sales and mar­keting
with Lightning Eliminators &
Consultants, Inc., manufacturers of lightning
control equipment in Boulder, CO. Charles
A. Lagergren '64 is training coordinator for
Wagner Brake, an automotive after-market
manufacturer located in St. Louis, Missouri.
He and his wife, Karen, live in Grover, MO.
Michael J. McTighe '64 is a senior attorney
at the New York State Department of Social
Services in Albany, New York. He lives in
Delmar, NY. Roger P. Morgan '64 is presi­dent
and owner of Intennac, Inc., a real estate
development firm. He lives and works in
Roseville, CA. John L. Vette, III '64 is presi­dent
of the SNC Manufacturing Company, Inc.
in Oshkosh, WI.
1965 -1966
Stephen W. Barber '65 is manager of sales
and service at World Explorer Cruises. He
lives in San Francisco, CA. Eugene Graf '65
is self-employed in land development. He and
his wife, Deborah, live in Bozeman, MT.
Thomas D. Granger '65 is managing director
of PfIzer Egypt. He lives and works in Cairo.
James A. Hallrnann '65 is the regional chap-
Ernest Garfield '52
Richard Kilhii, Jr. '64
THUNDERBIRD XLVII 11 11992 25
• Updates
Promoting
Skin care
Around the
World
Thad Hogan '60 works for the
largest skin care company in the
United States and believes that he
has the right product at the right
time. He is the vice president of
international manufacturing for
Mary ~ Cosmetics. Hogan started
with the company 13 years ago and
spends a great deal of time travel­ing
world wide.
The company uses a network of
female independent consultants to
sell its skincare products 8lOtmd
the world Hogan sees Mary Kay 88
a training company, not just a c0s­metic
marketing finn. Its mission is
to teach women the nece8S8IY
skills to become successful entre­preneurs
and Mary Kay's program
is based on training, motivating,
rewarding and recognizing their
worldwide consultants. "In this
company, men are in the minorU¥,"
says Hogan. "I like that!"
Since Hogan began with Mary
Kay 13 years ago, the compaay's
sales have grown from $50 miIHon
to more than $600 miUion 8DIlU81Iy.
"Lots of women have tree time
now. Their children have grown
and they I08iV not have anodaer pr0-
fession. Being an Independent sales
COIISUltaIlt for Mary
currently working on a three-year
project to introduce Mary Kay to
the Japanese market According to
Hogan, Japan is the largest direct­sales
country in the world "The
market potential is incredible," he
says. On a wholesale basis, Japan's
cosmetic companies produced 1.33
trillion yen of products in 1991,
according to The Wall Street
J(1IJ:mal. This makes Japan the
world's second largest market after
the U.S. Mary ~ is also looking
toward Eastern Europe and will
open next year in Moscow.
All development and formulation
for Mary Kay products worldwide
takes place at Dallas headquarters.
The company's sales approach is
standard every where with only
minor modifications to 8(ijust for
cultural dift'erences.
"We have the right product, at
the right time," says Hogan. "We
sell the idea of 'skin weJlness.' "
This is an important concept in an
age of concerns about skin cancer
and the depletion of the ozone
layer. With a cadre of well-tlained
consultants around the world,
Hogan and Mary Kay will do fine.
by Carol NuJbger
Kay allbws them to
leam a business
with the advantage
of flexible hOU1'8."
He ~ that there
is no typical Mary
Kay consultant.
"Some of our top
perfonners are a
lady from a poor
neighborhood in
Argentina, a former
maid in Canada,
and a well-known
TV personality in
Minnesota. Some
are more aggres­sive,
some more
timid, and there is
"~Ve project ou r
ill te nzatioJla I
sales to be as
large as our
domestic sales by
the year 2000, "
says Hogan.
He is currently
wor/?ing OJl a
a market for each
personality."
Hogan is busier
than ever these days
with his company
expanding into two
th ree-yea I' project
to introduce
Mary Kay to the
japanese mar/?et.
or three new COtmtrles each year.
"We project our international sales
to be as large as our domestic sales
by the year 2000," says Hogan. He is
lain for the Good Shepherd Lutheran Home of
the West, Rocky Mountain Region. He and his
wife, Juanita, live in Littleton, CO. Lee W.
Johnson '65 is a registered representative for
Waddell & Reed, Inc. He lives in Bixby,
Oklahoma, and has a son attending the
Urtiversity of Dallas. Tom J. McSpadden '65
is executive vice president at the Laredo
National Bank in Laredo, TX. P. Anthony
Michaelson '65 is a senior associate with the
Edge Learning Institute. He lives in Gig
Harbor, W A. Gary W. Nelson '65 is owner
and president of Marketing Horizons, a com­puter
supplies resale firm. He lives and works
in Hartville, OH. Robert C. Pool '65 is presi­dent
of Travel Management in Washington,
D.C. He lives in Alexandria, VA Lawrence W.
Prager '65 is international sales manager for
Grain Systems, Inc. He lives and works in
Fallbrook, CA James M. Smith '65 is chair·
26 THUNDERBIRD XLVII I 1 I 1992
man and chief executive officer of Material
Technologies & Sciences, Inc., a specialty
chemical firm in Ketchum, Idaho. He lives in
Ketchum with his wife, Patty. Kenneth W.
Holbrook '66 is president of Grace/Sierra, a
horticultural chemical firm in Milpitas,
California He and his wife, Sally Ann '66, live
in Danville, CA Peter R. Levin '66 is director
of advertising at Cadillac Motor Car - General
Motors in Detroit. He lives with his wife,
Carolyn, in Bloomfield Hills, MI. Richard J .
Matchette '66 is sales manager at Balogh
Export Inc., an exporter of tires and automo­tive
accessories. He lives with his wife, Ana, in
Miami, FL. Alan S. McDonald '66 works for
NBC-Olympics. He lives and works in Denver,
CO. Thomas R. Mixon '66 is a student at the
Urtiversity of Southwestern Louisiana He lives
in Lafayette, LA. George R. Mueller '66 is
business development manager at Banco do
Estado de Sao Paulo in Miami. He lives with
his wife, Jean Marie, in Boca Raton, FL.
Edward A. Oshiro '66 is associate director
of medical education at Group Health
Cooperative of Puget Sound in Seattle,
Washington. He lives in Mercer Island, WA
REUNION
1967 November 12-15. 1992
Juris Berzins is vice president of business
development and marketing at System Control
Devices, Inc. in Englewood, Colorado. He lives
in Denver. Stephen DeOrtow works for
Johnson & Johnson Pharmaceuticals in San
Diego. He lives in Del Mar, CA Jeffrey L.
Dickinson is director of operations at Grupo
Montes in Guadalajara, Mexico. William A.
Duh is a self-employed attorney. He and his
wife, Stefanie, live in Hellertown, PA Gary B.
Hawk is managing director of Bosrock &
Company, a consulting firm in St. Paul,
Minnesota He lives in Excelsior, MN. Gil C.
Hensley is a sertior marketing engineer for
Pacific Gas & Electric in San Francisco. He
lives in San Rafael, CA. Donald R. Milligan is
owner of Emerald Medical International, a
broker/exporter of medical equipment. He
lives with his wife, Jan Marie, in Redmond,
WA. Wolfgang A. Oplesch is business man­ager
of Ashland Chemical Company. He lives
in Rochester Hills, MI. Steven R. Strawn is
sertior applications engineer at Copolymer
Rubber and Chemical Corporation. He lives
and works in Baton Rouge, LA. Steven E.
Vest is a vice president of managed assets at
Dominick & Dominick, Inc. He lives with his
wife, Ann, in Boca Raton, FL. Anne Werner
is director of membership at the Council of
the Americas. She lives and works in New
York City.
1968 -1969
Robert G. Baldwin '68 is a Realtor with
Realty Executives Midwest. He lives and
works in Darien, 11. Robert E. Blomquist
'68 is a principal at Integrated Marketing
Management, a consulting firm in San
Francisco, CA. Richard R. Buglewicz '68 is
an independent contractor in commercial real
estate. He and his wife, BOnnie, live in
Scottsdale, AZ. William A. Canterbury '68 is
a professor of business at Southwest Texas
State Urtiversity in San Marcos. He lives in
Austin, TX. Richard Case '68 is division sales
manager at Whitman's Chocolate. He lives
with his wife, Beverly Jean, in Redmond, WA
William J. David '68 is an international
trade specialist for the U.S. Department of
Commerce. He recently married Debra Shaw,
and they live in Antioch, TN. George E.
Grimmett '68 is self-employed as the presi­dent
and owner of Juices & Beverages, Inc. He
lives and works in Longwood, FL. James M.
rucks '68 is self-employed in land invest-
ments and development. He lives in Carlsbad,
California with his wife, Pam. G. Peter Kohl
'68 is a sales manager for Dependable
Hawaiian Express. He lives in Hermosa
Beach, CA. David Mcintyre '68 is an
account executive at the Baumgard Real
Estate Company in Coral Gables, Florida He
lives in Miami, FL. Peter M. Noble '68 is self­employed
as a consultant and is completing
his Ph.D. in marketing at the University of
Iowa He lives in Cedar Rapids, lAo David I.
Rosen '68 is a regional sales manager for
Baltic Linen Company, Inc. in Valley Stream,
New York. He lives in Pinole, CA. Robert E.
Schlegel '68 is a director at Deutsche Bank
AG. He lives in Brooklyn, NY. Kenneth P.
Slruse '68 is a senior corporate marketing
officer at Riyadh Bank in Riyadh, Saudi
Arabia. Dale R. Stephens '68 is self­employed
as president and partner of
Northwest Professional Services. He lives and
works in Seattle, WA. William M. Vaught '68
is the finn administrator and paralegal coordi­nator
for Ronquillo, Quintarilla & DeWolf in
Dallas. He lives in Austin, TX. Fred D. Bloom
'69 is managing director at FCD International,
manufacturers' representatives in Singapore.
Juergen Brendel '69 is president of QSX RE
(North America), a reinsurance broker in
Scotch Plains, New York. He and his wife,
Carole, live in Westfield, NJ. Robert A.
Dellork '69 is a teacher at the Jordan
Elementary School. He lives in Santa Ana, CA.
Edwin J . Fowler '69 is first vice president at
Dean Witter Reynolds in Rutland, Vermont.
He lives with his wife, Pat, in Killington, Vt.
Harold S. Johnson '69 is vice president of
sales promotion and marketing consultancy
for Business Incentives. He lives in Southlake,
TX. Donald K. Kilgore '69 is director of
international marketing at Uniblend Spinners,
a textile yam spinner company. He lives and
works in New York City. Donald L. Koropp
'69 is a Realtor in Carmichael, California He
resides in Sacramento, CA. William J.
Murray '69 is director of sales and opera­tions
at Ameritas Life Insurance Corporation.
He lives and works in Houston, TX. Larry E.
Nelson '69 is a loan review examiner at
Hamilton Bank. He and his wife, Lucile, live in
Miami. Randy C. Pikuet '69 is chief execu­tive
officer of Associated Resources, a non­profit
consulting finn. He lives in Rochester,
NY. John C. Polhemus '69 is president and
director of Goodyear do Brasil. He and his
wife, Mary, live in Sao Paulo. Ramon J.
Urbano '69 is a national sales manager for
Cargill Inc., involved in international food
sales. He lives with his wife, Karen, in
Naperville, IL. J. Wayne Watson '69 is vice
president of marketing for Clean Air Fuel, Inc.
He works and lives with his wife, Laura, in
Phoenix, AZ.
1970
Philip G. Blaisdell has sold real estate and
heavy furniture, left Germany, and bought a
41 ft. sailing yacht in Seattle. Malcolm H.
Byrnes, II is vice president and branch man­ager
at Hibernia National Bank. He lives with
his wife, Julia, in Austin, TX. Peter S.
Houseknecht is a vice president at Nations
Bank, N.A. He works and lives in Miami, FL.
R. Lynn Hurlbert is the Latin American sales
manager at the United Solar Systems
Corporation. He lives with his wife, Adelina,
and works in San Diego, CA. Oliver G.
Jakob, III is business manager at the Orange
East Supervisory Unit. He was married in
March to Cathy Chandler in Fairlee, VT.
David T. Kaveny is country manager of
Bangladesh for the American Express Bank.
He was recently married and following his
honeymoon he visited T'bird Michael Kwee
'70 and his wife in Hong Kong. The couple
lives in Dhaka. James A. Mansene was
recently promoted to president of Gulfstream
Land & Development. He lives in Flagstaff,
AZ. John R. Mattison is a sales representa­tive
for A.P. Green Industries, a refractory and
industrial furnace-lining company in Salt Lake
City, Utah. He lives there with his wife,
Cecilie. Michael P. McTigue is president of
McTigue Inc., a telecommunications fIrm. He
and his wife, Beverly, reside in Telluride, CO.
Richard Nielson is director of concierge ser­vices
for TWA, Continental, and American
Airlines for SkyMall Inc., an inflight shopping
catalog finn located in Phoenix. He lives in
Mesa with his wife, Linda. Harrison P. Niles
works in sales at the Northwestern Mutual
Life Insurance Company. He lives in New
York. Chase C. Rhee was granted a doctor­ate
in business administration by United
States International University in San Diego.
In addition to running his own business,
Meriko Industries, he teaches Fundamentals
of Import Trade and Export Documentation &
Banking at the University of California at Los
Angeles Extension. He works in Pasadena,
CA. Richard Rich is self-employed as the
owner of Rich Sales Company/R&R Lotion in
Tempe, Arizona. He lives in Scottsdale, AZ.
Susan Schaefer is self-employed as owner of
an interior decorative products sales and con­sulting
company. She lives in San Antonio,
Texas with her husband, Gene Crowder.
Frank J. Schiendler, Jr. is the
preSident/owner of Mosler Financial
Corporation, a company that provides con­sulting
for real estate industries in Newport
Beach, California. He lives in Corona del Mar,
CA. James Schwartz is a vice president of
engineering at Texas Shredder Inc., a manu­facturing
company in San Antonio, TX.
Kenneth R. Shafer is managing director of
operations in Kuala Lumpur, Malaysia for the
Eveready Battery Company. He lives in Kuala
Lumpur with his wife, ElIy, and their youngest
son, Christopher. Vic Taggart is manager of
sales and marketing at Norquest Seafoods,
Inc. He lives in Seattle with his wife, Linda.
Jurgen Umbhau is the vice president, Japan,
with Liebert International, a company
involved in environmental control, power pro­tection,
monitoring and computer support sys­tems.
He lives in Wortltington, OH. William
T. Wilkens is a director with Schering-Plough
Corporation. He lives in Jackson, NJ. Pierre
H. Zarch is export director of Hudson-RCI, a
mlijor medical equipment manufacturer in San
Diego. He is the author of Why America
Cannot Export: Toward a Revolution of the
Heart and Mind and lives in Los Angeles.
1971
Eugene H. Castle, Jr. is an assistant deputy
chief of staff in logistics for the U.S. military.
He lives in Germany. Brian Derby is an
accounting manager at Louisiana Pacific
Corporation, a plywood manufacturing com­pany.
He lives and works in Lufkin, TX. Dave
Dreblow is president of NRAC of Northern
California, a relocation company in San
Ramon, California. He lives in Danville, CA.
John E. Hamilton is a vice president of the
Western region at Global Van Lines in Orange,
California. He lives with his wife, Joanne, in
San Diego, CA. Victor G. Haupt is president
of Visesa S.A., an office equipment company.
He lives and works in Santiago, Chile.
Robert L. Hitchcock is vice president of
OEMIlnternational at the Complete Place, a
computer peripherals company. He lives in
Atherton, California with his wife, Wendy.
Steven Hoof is an insurance consultant for
Progressive Financial Concepts. He lives and
works in Phoenix. George W. Howard is
president and chief executive officer of Assist
America, Inc., a personal service company
providing emergency medical services.
He lives in Lawrenceville, NJ. Suzanne
Hutchison is a loan agent at Security Pacific
Bank. She lives in Meridian, 10. Clifford M.
Lavin is vice president and general manager
of Oakwood Corporate Housing, a company
that provides nationwide customized corpo­rate
housing in Los Angeles. He lives in
Redondo Beach, CA. Walter Reiner is presi­dent
of the Ohio Council of FlA.BCI, an
International Real Estate Federation. He lives
in Columbus, Ohio, and is the president of
Reiner Realty and Consultants. Donald
Sobery is an energy analyst and government
liaison for the Petrolewn Source & Systems
Group, Inc. He lives with his wife, Leah, in
Decatur, GA. George B. Turner is a manager
at Reliance Surety Company. He lives in
Rancho Murieta, California witll his wife,
Emilie. William T. Walsh is a senior vice
president at C.B. Commercial, a commercial
real estate firm in Oakland, California. He
lives in San Francisco.
REUNION
1972 November 12-15. 1992
Edward C. Auble is owner of Edward Auble
Associates, an insurance company in Paoli,
Pennsylvania. He lives in West Chester, PA.
Richard C. Baca works in real estate sales
for Prudential Southwest Realty. He lives and
works in Albuquerque, NM. Richard E.
Burrus is a vice president of marketing and
sales at Express Data Services in Anaheim,
California He lives in Westlake Village, CA.
Youngho P. Chin is the president of Avexco
Inc., an import/export company. He lives and
works in Los Angeles. Michael G. Clennan
is the executive director of the Kushi
Foundation, a non-profit international educa­tional
foundation in Becket, Massachusetts.
He lives in Perryton, TX. Johannes C.
Combee is group treasurer at MetaleW'op SA
in Fontenay, France. John D. Crooks is vice
president of international operations at
Houston Engineers Inc., an oil field equipment
company in Houston, TX. Robert M. Farrell
is president of Matthews Southwest, a real
estate development company. He lives with
his wife, Holly, in Dallas, TX. Theodore J.
Fuller was recently appointed manager of
Johnson & Higgins' Philadelphia office. He is
also a director and executive vice president of
the firm. Robert A. Guffin is an executive
officer with the United States Air Force.
He is stationed at Offutt Air Force Base in
Nebraska. Jack Hays is the president of Yes
Group, a wholesale distribution company in
Eagan, MN. David Jaworski was recently
appointed vice president and manager of the
F10rida wholesale division of Centerbank
Mortgage Company. He and his wife, Carol,
live in Ormond Beach, FL. David J. Lewis is
the director of international operations for the
NUS Corporation, an international industrial
consulting finn in Gaithersburg, MD. John F.
Loyd, Jr. is senior project manager for
Gateway Economic Development Corporation
of Greater Cleveland. He and his wife,
Virginia, live in Chagrin Falls, OH. A. Irwin
Massey is president of The Massey Company,
a commodity brokerage finn. He lives and
works in Walnut Creek, CA. Bruce A.
McNulty is the European regional marine
manager for the American International
Group. He lives and works in Paris. Michael
S. Moe is the Midwest sales manager for
ToUycraft Yachts in Kelso, Washington. He
lives in Racine, WI. Gayhart F. QuaJlley is
the director of international marketing at
American Medical Systems. He lives in Tonka
Bay, MN. James F. Rehrmann is self­employed
with Rehrmann and Associates as a
consultant. He lives in Seattle, W A. Robert
Renz is a vice president at Johnson & Higgins
Donald Milligan '67
David T Kaveny '70
Chase Rhee '70
Cliff Lavin '71
THUNDERBIRD XLVII I 1 I 1992 27
• Updates
Theodore Fuller '72
David Jaworski '72
Victoria Wagner
Ross '75
in New York City. He lives in Lyndhurst, NJ.
Thomas J . Smolich is a director at American
Express. He lives in Phoenix, AZ. Barton K.
Yount is president of Noble House Holdings,
a construction firm. He lives and works in
Hilton Head, SC. Rudolph F. Zepeda, Jr. is
an examiner for the Federal Reserve Bank of
Atlanta at their Miami branch. He lives in
South Miami, FL.
1973
Charles J.P. Betz is head of external
training programs for the European Bank for
Reconstruction and Development in London.
Christian Febiger is export manager at
Plymouth Rubber Company, Inc. in Canton,
Massachusetts. He lives in Wellesley, MA.
Mark A. Giannini is vice president of sales
at Progressive Communications Technologies,
Inc. in Cleveland, Ohio. He lives in Westlake,
OH. K.C. McAlpin is international controller
for Telecommunications Techniques
Corporation, a telecommunications testing
eqllipment finn. He lives in Falls Church,
Virginia with his wife, Nancy. Gary G. Miller
is general manager of the Credit Bureau of
Alaska He lives and works in Anchorage, AK.
Ronald R. Pfafflin is export manager for
Midland, Inc. He lives and works in Ft. Wayne,
IN. James M. Quigley is a process supervisor
at Hewlett-Packard. He lives in Roseville,
California with his wife, Julie. Bradley M.
Roof is an associate professor in the school
of accounting at Janles Madison University in
Harrisonberg, VA. Valerie Schweyer is
senior prime contract administrator for the
Bechtel Group Incorporated. She lives in
Corte Madera, CA. Kenneth C. Teasley is a
planner for the city of San Diego. Robert J.
Tepe works in tactical marketing for
Beckman Instrunlents Inc. He Bves in New
York City. H. Tabb Walker is a material sys­tems
manager at Transmanche Link, working
on the English Channel tunnel. Gary A.
Withall is executive vice president for Miner
Enterprises Inc. He Bves in Geneva, 11.
1974
Dean Bagley owns a produce business that
inlports from Mexico and Central America He
lives with his wife, Alita, and their two boys in
McAllen, TX. Daniel F. Benton is a vice pres ­ident
at First Boston Corporation in New
York. He Bves with his wife, Margo, in Darien,
CT. Brad W. Bradley is an attorney with the
firm Bradley & Bradley. He lives and works in
Southlake, TX. Andrew W. Cherones is
director of SRI International. He lives in West
Bloomfield, MI. John F . Colon is a partner in
Gateway Commercial Real Estate in Walnut
Creek, California He lives in Oakland, CA.
Diana Coo Choa is director of Food for the
Hungry International in Versoix, Switzerland.
Fred R. De Roever is a project manager for
Cochran Inc., a communications firm. He lives
in Tacoma, W A. Joseph A. Elliott, Jr. is a
senior product manager for Sandoz
Phannaceuticals in East Hanover, New
Jersey. He lives in Flanders, NJ. I. Robert
Emmerich is a senior vice president at
National City Bank. He lives in Bay Village,
OH. Warren E. Feller is seU-employed as
owner of Business Brokers of San Diego. He
lives and works in San Diego, CA. Heinz W.
Frohrunayer is seU-employed as the owner of
Trade Link HGmbH, a European distribution
fmn. He lives with his wife, Rebecca Louise
Newburn '75, in St. QWrin, Germany.
Malcolm Gill is a vice president at Thyssen
Steel Group in Detroit, Michigan. He Bves in
Bloomfield Hills, MI. Larry W. Goetzinger
is controller for AGP, a manufacturer and dis­tributor
of agricultural products in
Minneapolis. He and his wife, Beth, live in
Plymouth, MN. James A. Harlson is a flnan-
28 THUNDERBIRD XLVII 11 11992
cial manager at Motorola He lives in West
Chicago. Sidney W. Johnston is executive
vice president of the Sears Savings Bank. He
lives in Evanston, lL. Leonard J. Kistner is
president of Tecnetics Industries, a process
control finn in St Paul, Minnesota He lives in
Minnetonka, MN. Paul E. Larson is a sys­tems
analyst for Consolidated Freightways
Inc. He lives in Portland, OR. Nicholas Lubar
is director of Far East operations for the man­ufacturer,
Swagelok, in Solon, Ohio. He
resides in Chagrin Falls, Ohio with his wife,
Jeannine. Bruce C. Marks is seU-employed
as president of a telecommunications fmn,
MIL Expediting Service Inc. He lives in
Bradenton, Florida with his wife, Kristie.
John Melarkey is human resources infOmla­tion
systems analyst for the First Interstate
Bank of Arizona. He lives with his wife, Betty,
in Phoenix, AZ. Don Mikes is director of
European marketing for Cibavision, a pharma­ceuticals
firm in Maur, Switzerland. Gregory
C. Milliman is a sales/service representative
for Neste Resin Corporation, a resin adhesive
manufacturer in Springfield, Oregon. He lives
in Springfield with his wife, Mary. Kenton
Nakken is a vice president at Oppenheinler &
Company, an investment banking firm in New
York City. Randal G. Pearson is vice presi­dent
and general manager of JJBIEIS, Inc., a
securities investment finn in New York City.
He lives with his wife, Paula, in Ridgewood,
NJ. Gregory Pelini is director of exports and
licensing at V.F. Corporation, an apparel finn
in New York City. He lives in Ridgefield, CT.
John A. Pressler is European line manager
for C Y Agency, an ocean transportation com­pany
in San Francisco, California. He Bves
with his wife, Virginia, in Santa Rosa, CA.
Ronaldo R. Russi is the finance director for
Soletur, a tour operator in Rio de Janeiro,
Brazil. William L. Shell is a senior vice presi­dent
of cllstomer services and marketing for
the Affiliated National Bank of Colorado
which will soon become Bank One. He lives
with his wife, Gloria, in Greeley, CO. Scot F.
von Bergen is managing director of Point
Enterprise S.A He lives and works in Nyon,
Switzerland. John W. Wadden is mana