Thunderbird Magazine, Volume 51, Number 3 1998

              THE AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT • VOLUME 51, NUMBER 3, 1998
u
COVEH STOHY
2 COVER STORY
The Making of a T'bird
Take a heavy dose of on-campus rigor, add some
overseas experience, a bit of corporate advice plus
T'bird fun between times, and you have to day's T'bird.
SPECIAL SECTION
10 President's Report
An update on the School's strategic plan
14 Thunderbird's 1996-97
Annual Report
A successful year of change, innovation, and quality
DE PARTl\I ENTS
18 T'BIRD NEWS
25 UPDATES
44 NETWORK NEWS
FEAT{IHES
1 PAGE ONE
Thunderbird hits double #1 rankings.
6 TRANSFORMING THUNDERBIRD FOR THE NEXT MILLENNIUM
A $50 million fund-raising campaign to fulfill the vision.
8 PHOTO FEATURE: THE THUNDERBIRD CAMPUS
Beauty abounds where asphalt once grew.
21 INTERNSHIPS: THE ALUMNI CONNECTION
Hiring interns has two-way benefits.
22 BUSINESS OPPORTUNITIES ON THE INTERNET
Four ways to make the Internet work for you, by Barney Lehrer '89.
24 EYES AROUND THE WORLD
Chris Johnson '86 tells how technology shrinks the world.
36 BUSINESS CONFERENCES HIGHLIGHT REUNIONS
Alumni gather in Japan and Mexico.
39 LETTER FROM ELSEWHERE
Puerto Rico: Statehood potential and more, by Peggy McNiel '78
40 TAA AWARDS
Awards announced in six categories. Nominate now for next year.
42 HOMECOMING '97
Business Forum Draws Alumni to Festivities.
PAGE ONE
The Thunderbird
Rising campaign
is designed to
ensure that
Thunderbird
continues to rise
by developing
global leaders
and by exercis­ing
global lead- Thunderbird Ranks Number 1
u.s. News & World Report
Names Thunderbird Number 1
for International Business
The March 2, 1998 issue of u.s. Nev.;s & World Report
magazine ranked Thunderbird, The American
Graduate School of International Management, as first
in the nation in the specialty of international business. This is
the third consecutive year in which the School has been
1998 ANNUAl GU IDE
EXCLUSIVE
RANKINGS
named to the No. 1
ranking in this specialty
area
In the category of
international business,
the magazine listed the
nation's top ten schools,
which are, in rank
order: Thunderbird,
South Carolina, Whar­ton,
Harvard, Columbia,
UCLA, New York Uni­versity,
Michigan-Ann
Arbor, Stanford, and
UC-Berkeley.
The international
business specialty area
ranking in the magazine
was part of the maga­zine's
annual survey of
the nation's best graduate schools. In the magazine's rankings
of the top 50 U.S. business schools, Thunderbird ranked 31st
overall. The publication's web site contains the entire ranking
for business schools, and is located at http://www.
usnews_com.
US Nev.;s & World Report produced its rankings based on
several criteria, including admissions and placement statistics
as well as surveys of institutional reputation among corporate
recruiters and business school deans.
Business Week Names
Thunderbird Executive Education
Number 1 in Global Business
tech ....... '-"'·- .....
and
The October 20, 1997 issue of Business Week listed Thun­derbird's
Executive Education program as No. 1 in the spe­cialty
area of Global Business Education. According to the
magazine, the School outranked all of its competitors, includ­ing
INSEAD (France), IMD (Switzerland), the London
Business School, and Harvard University.
The ranking was based on a recent survey of senior-level
human resource executives conducted by the magazine, and
was part of several rankings of various executive education
programs released in the same edition of Business Week. As
part of the special report on executive education, Business
Week produced a list of top five schools in the areas of gen­eral
management, customized programs, finance, and global
business.
Each year, more than 3,000 executives from throughout
the world take part in Thunderbird's executive programs.
The courses offered to executives typically last one to two
weeks, and cover such subjects as oil and gas industry man­agement,
telecommunications management, global competi­tion,
and global marketing strategy. In addition, the School
offers an Executive MIM program and a global leadership
certificate program for working professionals. •
CORPORllE
lMERlCl
GOES 10
SCHOOL
B Chools are hustling
-s d and for
to mee~ the d::tion. Here's
executlVeb
e t llrograms rate
howthe es
e's somewhere near
Mongolia," said Joy Lubeck '86, Director
of Alumni Relations at Thunderbird. "I
called his office, but they don't lrnow how
to get hold of him."
Thunderbird alumnus Jeff Whitney '93
had moved on to his new consulting pro­ject,
and his previous office could only tell
Lubeck that he was in Almaty, Kazakhstan
near the eastern border with Mongolia.
Lubeck needed to talk with Whitney,
who serves as Vice President of the Thun­derbird
European Council and chair of its
Alumni Committee. Her only option was
to wait for Whitney to call in for messages
and then call her back. "Well," thought
Lubeck, "That's a true Thunderbird for
you."
If you ask Jeff Whitney where he lives,
he will tell you it is wherever his office
happens to be at the time. He is a consul­tant
specializing in privatization and
development in Central and Eastern Euro­pean
countries, and the former Soviet
Republics. Having traveled to 54 different
countries in his 20-year career, Whitney
clearly crosses borders for a living. And
he attributes much of his success to his
Thunderbird connections.
THUNDERBIRD 51 I 3 I 199B
Student group projects have always been an important part of the Thunderbird program. Students often
hold group meetings in the new Thunderbird Commons, which is open after hours for student study.
Today's Thunderbird students have
their own dreams of launching interna­tional
careers. As they enter the gate to
the Glendale campus, they enter the MIM
program already laden with a rich back­ground
of life experiences, and of global
flavor.
But they come because they are looking
for something more. Perhaps it is more of
a background in finance, perhaps it is addi­tional
expertise in a particular
Welcome to Campus
The Thunderbird experience can be
daunting. The 1,500 students currently
enrolled represent 80 nations-scores of
differing cultures and perspectives.
The Fall 1997 incoming student class,
for the first time in Thunderbird history,
approached a milestone of nearly 500A> of
students from outside of the United States.
More than ever, Thunderbird requires stu­region
of the world, ,-====-=======]1 or maybe they really
dents to build cross-cul­tural
skills.
First semester student
Tiansong "Cindy" Han,
from Beijing, had an
advantage over other off­shore
students. Before
coming to Thunderbird,
she worked for the U.S.
Commercial Service at
the American embassy in
Beijing. In her work, she
interacted with people
from many different
countries.
want to learn to
speak another lan­guage.
Whatever the
reason, they walk in
new, and fresh, and
scared.
Yes, scared. Not
knowing what to
expect, not lrnowing
if they can cut it, not
knowing what they
will find on their
search for interna­tional
fulfillment.
Jeff Whitney '93
"I chose Thunderbird
because of the interna­tional
student body,"
says Han. "Also, I real-
Today's Thunderbird student body includes a diversity of students from across the U.S. and around the world. Shown are Abhay Deshpande of India,
Guenadi Milanov of Bulgaria, President Roy Herberger, Robin Jenkins of Georgia (U.S.), Tracey Schofield of Arizona, and Chris Jones of Florida.
ized that in the States I would meet a lot
of Americans. In China, if you don't have
an American degree, you cannot be pro­moted."
Even though Han anticipated the
international flavor of campus, she still
experienced many unexpected differ­ences.
"At first, you have to figure out the edu­cational
system," says Han. "It's so differ­ent
from the way it is in China. You have
to choose the professor-and choose the
course." Meanwhile, she says, interna­tional
students have to establish bank
accounts, and figure out whether it's
worth the effort to apply for a drivers
license. "Suddenly, you find that you're in
midterms," she says.
Friends for Life
To assist students in making the transi­tion
to life at Thunderbird, entering stu­dent
classes are now organized as "cohort
groups," each with an average of 30 stu­dents.
First semester student Jupy Mlsna, of
Wisconsin says, "The cohort groups really
help a lot because you come here not
knowing anyone. In the groups you get to
know each other really well-it's like a fam­ily."
The "cohorts" spend orientation week
together finding their way around cam­pus,
getting their student IDs, bonding at
the Campus Crawl, navigating through
class registration, and taking the required
computer skills proficiency tests.
The comfort zone created by the cohort
groups extends far past orientation week,
through the first weeks of class and often
into lifelong bonds of friendship.
This last February, during orientation
week, the cohort groups received an addi­tional-
and unexpected-lesson.
As part of the orientation program,
Citibank-which over the School's history
has hired more T'birds than any other firm
-sent several managers to Glendale to
Dr. David Braaten, associate professor of
International Studies, visits with students from
his Cross-cultural Communication class.
present a full-scale "Work Ethics Exer­cise"
to new Thunderbird students.
One of the sticky hypothetical situa­tionS
the students faced was the following
scenario: A company manager needs to fill
a position in a country whose business
community doesn't readily accept
women. The manager's dilemma: The
most qualified candidate for the job is a
woman.
Alur Shashi Kiran, a student from India,
worked through the problem with mem­bers
of his cohort group. They chose their
strategy carefully. "The scenario did not
say it was impossible for a woman to do
the job-just that it would be very diffi­cult,"
Kiran explains. "In the interview, we
would explain to the candidate that she
was our first choice and then possibly
send her there for a week.
"If she still wanted the job after that, we
would give it to her. However, our group
recognized that the business is important
too, and we would give her a period of
time to adjust, but after that she would
have to show the company some results."
Many groups advocated various meth­ods
and reasons for hiring the woman, but
soon, another Asian student spoke out
THUNDERBIRD 51 131 1998
Citibank's Connie Thanasoulis leads an ethics exercise with
entering students. One of the exercises asked students to
consider whether or not to hire a woman manager for a
company post in a nation where men completely dominate
the business culture.
Technology is playing an increasing role in Thunderbird course work, as in Professor Bill King's
English classes, which meet in the newly remodeled high-tech Yount Centre, formerly the
Yount library (above).
with a clearly different perspective. In
Asia, the student said, a manager must do
what is best for the company overall-that
the manager's first loyalty lay with making
sure the company was successful in that
country, even if it meant passing up the
female candidate.
Kiran thought the presentation was one
of the better parts of his first week at
Thunderbird. "I got to really see how peo­ple
think, and also how group thinking
performs."
Thunderbird Curriculum
The classroom curriculum still holds
faithful to the tripartite system known at
Thunderbird since the School's founding
in 1946.
The business aspect of the Thunderbird
experience, just like the international
aspect, permeates the entire curriculum.
Within the International Studies curricu­lum,
for example, Assistant Professor Roy
Nelson began one recent Latin American
studies class with a sober reminder to stu­Second-
semester student Amit Mathur
says he is thoroughly enjoying his Chinese
classes. "Chinese is hard because it's not
logical," Mathur says. "You just start mem­orizing
it. The five different tones are
probably the hardest part to learn. But
people want to learn Chinese because it's
totally different.
"One of the really interesting things
about my Chinese class is the other stu­dents.
There is no typical student of
Chinese. In my class we have one Japan­ese
student, one Thai, one Canadian-that's
me-one Indian, two Americans, and one
Australian. And the other section of the
class is the same way. ,
Associate Professor of Finance Frank
Tuzzolino says that the varied back­grounds
of his students contribute a
dynamic classroom environment. "Any
finance professor will readily recognize the
virtues of diversification-be it stocks,
bonds, or people. Having 20 countries rep­resented
in a class of 50 people-a routine
occurrence at Thunderbird-provides
dents: "The corporations
who hire T'birds are the
customers, and you are the
products. That's why we
professors concern our­selves
with the manufactur­ing
of a Thunderbird, and
with trying to improve you."
"The number one depth and breadth central to
a truly global program."
In the Modem Languages
area, students augment
their ability to conduct busi­ness
internationally by
enrolling in courses of
study in nine languages.
reason I went to
Thunderbird was for
the network. You can
travel to Kazakhstan
and find five alumni
from three different
countries meeting
together in one
room."
4 THUNDERBIRD 51 131 1998
The Global Classroom
The Thunderbird educa­tion
extends beyond the
classroom and goes around
the clock. Students learn
together over group pro­jects
in the Tower, during
lunch with professors at the
new dining commons, and
discussing issues raised in
publications such as The
Financial Times and The International
Herald Tribune.
Students often attend presentations by
visiting speakers, or even local business
seminars such as "Capture Business
Opportunities in Russia," offered recently
by Thunderbird's American Business
Centers, which help provide business
development services to U.S. companies
seeking to expand in the Russian market.
Students at the seminar heard the
provocative comments of Yuli M. Voront­sov,
the Ambassador of the Russian
Federation to the United States. Voront­sov
publicly chided the U.S. for providing
only $4 billion out of the total $24 billion
in foreign direct investment in Russia
"You can hear a murmur of the Russian
people-that the American people are rich,
but they don't want to help us," said
Vorontsov. "For history, what's important
is how Russia is going to get along," said
Vorontsov. "Whether it will be a democ­racy
or a dictatorship."
This kind of real-world exposure is an
integral part of the Thunderbird experi­ence.
Sometimes, however, there is no
better way to learn about a region or par­ticular
cultural perspective, than by being
immersed in it. Thunderbird students
have the option to study at Thunderbird's
campus in Archamps, France, or in the
facility at Tokyo, Japan, and many oppor­tunities
exist to study elsewhere.
For example, the three-week Winterim
program, offered each January, has many
offerings both on- and off-campus. Every
other year since 1994, a group of T'birds
has traveled to Kenya for Winterim.
out another T'bird intern to
replace him.
Babb brought his boss from
their New Jersey office back to
Glendale for a closer look. "He
was so impressed with the cal­iber
of the students and Career
Services, that it just snow­balled,"
said Babb, who has now
accepted a permanent position
The Thunderbird
Rising Campaign
provides for an
investment in
global leader­ship
through
merit-based
fellowships as
well as need-based
scholar-with
Hoechst. Meanwhile, eight
Thunderbird students are now interning at
the company.
Students on the 1998 Thunderbird Winterim program in Kenya are (I-r) Suneet Ashburn, Maryl Curran,
Darcy Beeman, and Heidi Saunders.
Once a Tbird lands that big job, what is
left? Plenty. First the Tbird needs to pre­pare
for the big day-graduation. There
will be many smiles, tears and laughter­photographs
of last minute memories that
will be packed alongside copies of The
Globe (the student pictorial roster) and
perhaps even a couple back issues of Das
Tor. Keepsakes and stories that will travel
with T'birds to all parts of the world. But
Thunderbird is never far away.
Maryl Curran, along with 13 other stu­dents,
attended the Kenya course, guided
by Professor John Conklin and Associate
Dean of Admissions Steve Beaver. The
group visited environmental non-govern­mental
organizations.
"In Kenya, the country and the people
we interacted with were our classroom,"
says Curran, who hails from Washington
State. "Several employees of the United
Nations Environmental Programme spoke
to us very candidly about their frustra­tions
working inside of that organization.
It is important for those of us thinking
about going into environment manage­ment
to get that realistic view.
Going to a developing country like that
pushes all of your boundaries," says Cur-embers
of the early Thunderbird
graduating classes have often
r::.:2lU'~~regaled Thunderbird faculty and
staff with tales of their exploits on and
off campus when pretty much the only
thing around was desert.
For example, there are the Tbirds
who water-skied the irrigation canals
while being pulled by a tow rope tied to a
classmate's jalopy. Today's T'birds have
many more activities to choose from.
Take Ymg-Chu "Alice" Chiao of Phila­delphia.
She has poured wine for the
Wine Tasting Club, modeled in the fash­ion
show at the African Night party,
spent an afternoon driving golf balls,
learned to dance salsa and merengue in
the TAC, and watched the desert sunset
ran. "It makes you question all of your
assumptions about how things should be
done."
Thunderbird Careers
Almost every Thunderbird student
becomes very familiar with research, writ­ing,
interviewing, and other business
aspects of finding an international job or
internship.
Beginning in June 1997, student Steven
Babb, of South Carolina, secured an
internship at Hoechst Marion Roussel, the
pharmaceutical division of a large corpo­ration
based in Frankfurt, Germany. The
company's global development center was
so pleased with Babb's performance that,
when he returned to School, they sought
Just ask our wayward alumnus Jeff
Whitney, who, when we last checked, was
unreachable in the capital of Kazakhstan.
He soon returned Thunderbird's phone
call and pondered his lengthy association
with the School.
"The number one reason I went to
Thunderbird," says Whitney, "was for the
network. You can travel to Kazakhstan
and find five alumni from three different
countries meeting together in one room.
"You're immediately connected," he
says. "That's worth the entire price of a
Thunderbird education"
- Tami Dzienkowski •
with a group of friends through the win- These groups spon­dows
of Taliesin-the unique architectural sor numerous
school of the famous Frank Lloyd regional parties such
Wright. as 'Middle Eastern
Almir Begic lists a host of other Night' and 'Brazil
leisure-time activities at Thunderbird. Night' where all stu­"
Playing sports is an everyday activity," dents can sample the
says Begic. "For fun, a lot of times people tastes and culture of
go to the bars in Scottsdale, or I go shop- a world region.
ping when I have some money. Also, a lot But many of these
of people go to Las Vegas for the week- activities serve as either a precursor or
end, and some things you don't plan-they follow-up to socializing at the most popu­just
happen, like when a group of friends lar student hangout-the Pub. Here stu­goes
out to dinner." dents relax, mingle, dance, and just have
On campus, students participate in fun. And even here there is an interna­dozens
of different clubs and service tional scope as the Pub's Passport repre­organizations-
which range from the sents 80 different beers from 22
Cigar Club to the Southeast Asia Club. countries around the world.
Iunderbird has embarked on the
largest fund-raising initiative in its history,
a campaign that will consolidate and con­firm
the School's position as the top grad­uate
school of international management.
Last October, Thunderbird announced
an ambitious $50 million campaign, Thun­derbird
Rising: Invest in Global Lea4er­ship.
The campaign is designed to
transform the school for the new millen­nium,
by providing additional resources for
a host of programs and global initiatives.
In making the announcement, Board of
Trustees chairman Cyrus F. Friedheim Jr.
noted that the capital campaign will
enable the School to fully implement its
recently-adopted strategic plan. (See arti­cle,
page 10.)
"This is a vision of a school that pre­pares
an elite corps of leaders who are
committed to global economic develop­ment,"
said Friedheim. "It is a vision of a
school that can deliver management edu­cation
anywhere in the world through the
most advanced technologies-and that
builds worldwide strategic alliances
designed to promote global economic and
social stability."
Thunderbird has identified $70 million
in institutional initiatives that will meet
the goals of the strategic plan, said
Friedheim. Although the School will dedi-
6 THUNDERBIRD 51 I 3 I 1998
Thunderbird will raise $50 million as part of the Thunderbird Rising campaign. Campaign cabinet
members Cyrus Friedheim, Roy Herberger, John Berndt and William Turner announced that over
$30 million has already been raised.
cate substantial institutional resources
toward meeting these goals, Thunderbird
will require $50 million from private
sources to achieve the capital needs set
by the institution.
The announcement of the capital cam­paign
came at a gala dinner attended by
Thunderbird trustees, alumni, and many
corporate supporters. At the dinner, Thun­derbird
President Roy A. Herberger, Jr.
announced that the school has already
secured more than $30 million in gifts and
pledges toward the $50 million campaign
goal.
At the same time, he announced the
receipt of the School's largest single gift
USE OF CAMPAIGN FUNDS
THUNDERBIRD RISING-PHASE II
Faculty Support 510 million
Chairs, professorships, fellowships
Global Programs 5 11 million Student Support
New research centers, curriculum 5 9 million
development, learning opportu· Scholarships,
nities and business initiatives
across the globe.
fellowships, internships
ever-an anonymous pledge of more than
$4 million-from an individual whose
association with Thunderbird began in the
School's first decade. "This gift, combined
with a leadership gift of more than $3.5
million from members of the campaign
cabinet and key trustees, has set a new
standard for private philanthropy at Thun­derbird,"
said Herberger.
"We are deeply grateful to our many
alumni, friends, and corporate partners
who have helped us reach almost 70 per­cent
of our $50 million fundraising goal,"
said Herberger. "As we move toward that
goal, we look forward to the participation
of all who believe in Thunderbird and its
unique position in global business educa­tion."
Herberger expressed particular appre­ciation
to Friedheim, vice chairman of
Booz-Allen & Hamilton, John E. Berndt,
president of Fluor Daniel Telecom, and
Ambassador Willianl C. Turner, chairman
of Argyle Atlantic Corporation, who are
serving with him as members of the cam­paign
cabinet. He also recognized trustee
Barbara Barrett, international aviation
attorney, who serves as chair of the
board's development committee.
Christopher P. Johnson '86, president
of the Thunderbird Alumni Association
board of directors, served as master of
TYPES OF GIFTS
THUNDERBIRD RISING-PHASE II
Current-Use and Annual Funds S 14 million
Endowment Gifts S 16 million
ceremonies for the announcement dinner.
On behalf of the School's 30,000 alumni,
Johnson applauded President Herberger
for his instrumental role in securing Thun­derbird's
position as the number one
school of international management, and
recognized his vision for Thunderbird's
future.
Since October, Thunderbird has raised
over $4 million in additional support.
Funds raised through the campaign will
be used to support key areas of the
School-faculty, students, programmatic
and curricular initiatives, and technology/
infrastructure.
Gifts to the campaign will transform
Thunderbird as the School enters the 21st
century, ensuring that it has the resources
to go forward with increasing momentum.
The campaign is expected to more than
double the School's endowment, estab­lishing
several important endowed faculty
positions and scholarships.
"The Thunderbird Rising campaign
will help Thunderbird achieve the goals
outlined in its strategic plan and prepare
the school for the challenges in the 21st
century. These objectives must be accom­plished
in a context of exponentially
increasing speed, sophistication, and
competition for global business leader­ship,"
said Herberger.
"Private philanthropy will also enable
Thunderbird to capitalize on its competi­tive
advantage as the world's premier
source of global management strategy,
education and research for international
business," he said. In addition, Thunder­bird
will continue to serve as a valuable
resource for understanding, enhancing
and mining growth market opportunities.
Thunderbird Rising will offer opportu­nities
for involvement at all levels, and
every graduate and friend of the School
will be encouraged to participate. •
-Linda B. Flamer
THUNDERBIRD RISING
INVEST IN GLOBAL LEADERSHIP
In the second phase of Thunderbird Rising: Invest in Global Leadership,
Thunderbird seeks $30 million in private investments. These gifts will be
used to increase support for Thunderbird faculty and students, enhance
Thunderbird's curricula and ensure its continued success as the world's premier
graduate school of international management:
Preparing an Elite Corps of Leaders
Thunderbird's future as a world-class institution depends on its ability to
provide financial support equal to that of other premier business schools.
Key factors in recruiting distinguished faculty and talented, adventurous stu­dents
are the reputation of the institution, its physical and financial resources,
and above all, its commitment to excellence.
Delivering the Thunderbird Experience across Space and Time
Professional mobility and distance technologies are creating a new paradigm
in higher education-a virtual learning environment that joins students, alumni
and other partners to their 'home' academic institution across space and time.
Thunderbird is already a world leader in executive education. The successful
business school of the future will function as an intellectual conglomerate, pro­ducing
new knowledge, translating it rapidly into useful products, and delivering
those products through a combination of technologies.
While the infrastructure to support distance and interactive technologies is
the same from one institution to another, the people who create, manage and
use services are not. The campaign will expand Thunderbird's ability to provide
lifelong education and seamless career management services, and fund an
aggressive new product development program that capitalizes on niche opportu­nities
to deliver the Thunderbird experience to new business education markets.
Investing in Growth-Oriented Economies
Economic success in the next century will increasingly depend on the
long-term stability of growth-oriented economies, an information-rich business
environment, a thorough understanding of Western management practices, and
the responsible privatization of some public assets. Over the years, Thunderbird
has developed a strong portfolio of business services and strategies to address
these challenges. The campaign will enhance Thunderbird's presence around the
world and focus the intellectual resources of the faculty on key issues affecting
growth economies.
Building Strategic Alliances to Promote Global Stability
Thunderbird's history is rich in its commitment to personal and multi-cultural
values, ethics and their importance to both public and private enterprise.
The campaign will dramatically expand Thunderbird's ability to address the
challenges created by political change, economic disparity and cultural
diversity, and to make continuous improvements in the way we prepare
students for leadership in the global business community of the future.
THUNDERBIRD 51 13 1 1998
LDAY'S BEAUTIFUL
THUNDERBIRD CAMPUS IS
A FAR CRY FROM THE
EARLY DAYS OF ASPHALT
AND MAKE-DO BUILDINGS.
ALTHOUGH THE LANDMARK
TOWER IS STILL THE
CENTERPIECE OF THE
CAMPUS, NEW BUILDINGS
AND COLORFUL GARDENS
DOMINATE THE
THUNDERBIRD LANDSCAPE
OF TODAY.
A VIEW FROM THE TOWER SHOWING THE
ERICKSON ALUMNI PAVILION AND THE WORLD
BUSINESS ADMINISTRATION BUILDING ~
THE JACUZZI FOUNTAIN, DONATED BY ALUMNUS
KEN JACUZZI '79 T
... THE JOAN AND DAVID
LINCOLN WING OF THE
WORLD BUSINESS!
ADMINISTRATION
BUILDING
THE MERLE HINRICHS
INTERNATIONAL BUSINESS
INFORMATION CENTRE,
(RIGHT) KNOWN AS THE
!BIC, CHARACTERIZED BY
LARGE WINDOWS AND
AMPLE LIGHT. ~
.... THE NEW EXECUTIVE
EDUCATION BUILDING WITH
CLASSROOM FACILITIES AS WELL
AS EXECUTIVE LIVING QUARTERS
FOR CLIENTS.
The first phase
of the capital
campaign, now
completed,
raised more
than $20 million
over a five-year
period, much of
.... THE NEW THUNDERBIRD
COMMONS FOOD SERVICES
BUILDING.
THE TOWER BUILDING,
NOW THE CENTER OF
STUDENT LIFE WITH
OFFICES FOR ALL
THUNDERBIRD STUDENT
GOVERNMENT AND
STUDENT PUBLICATIONS.
THE THUNDERBIRD
CAMPUS ENTRANCE
AT COUNTRY GABLES
AND 59TH AVENUE
FEATURING
"WELCOME" IN TEN
LANGUAGES. T
By Roy A. Herberger, Jr., President, Thunderbird,
The American Graduate Sclwol of International Management
MOVING TOWARD 2001
hunderbird's vision is to be and be known as the
world's premier graduate school of international
management and a leading source of talent and
information for global managers; and to be recog­nized
for substantial contributions to the promotion of inter­national
understanding and economic progress by
significantly improving the practice of management across
international borders.
Last year I outlined the School's strategic plan and the six impor­tant
elements on which Thunderbird intended to focus in order to
maintain its status as the number one graduate school for interna­tional
management. Those are: 1) quality, 2) diversification and
enhancement of revenue sources, 3) distance learning and technol­ogy-
applications, 4) global outreach, 5) lifelong learning, and 6)
enterprise linkages. I am pleased to report to you that we have made
significant progress on each of those items in that strategic plan.
One of the most rewarding aspects
of the plan is the synergy we are see­ing
that develops two or more areas
at one time and brings several
departments together. That's excit­ing.
I remain convinced that this
institutional integration is one of the
things that makes Thunderbird
unique among educational institu­tions,
and it will be the main element
that enables us to push forward in
the years ahead.
10 THUNDERBIRD 51 131 199B
O QUALITY
ne area we focused on this past year
was brand recognition. As we look at the
position of Thunderbird after slightly
more than 50 years of operation, we can
all be proud that we are considered to be
the very best in our field by our most
important constituents.
Gaining AACSB accreditation was criti­cal
if we were to move forward. In the
three years since that accreditation was
granted, we have learned to an even
greater degree just how important it was
in terms of recruiting students, especially
foreign students; receiving gov­ernment
grants; and getting
ranked by the various business
magazines.
The results are clear. Our for­eign
student population is near­ing
the targeted 50 percent
mark; we have received more
than $5 million in government
grants over the past three years;
and as for rankings (see page 1),
Business Week has ranked
Thunderbird in the top 25
schools of business in the U.S.
and has ranked our Executive
Education program as the num­ber
one for international busi­ness.
u.s. News & World Report
also ranked the School's pri­mary
degree program as number
one for international business for the
third year in a row and ranked us 31st
among schools of business. Various other
ran kings have also prominently recog­nized
Thunderbird. AACSB accreditation
was certainly one of the keys that opened
those doors. The hard work of our acade­mic
departments and administrative staff,
along with the support of our students
and alunmi did the rest.
We are not resting on our laurels, how­ever.
A curriculum committee has been
hard at work looking at ways to
strengthen departmental collaboration
and increase the "international" elements
of the MIM degree. We have made a con­certed
effort to attract the brightest and
best students through a dramatic increase
in scholarships. Quality has also been an
important emphasis in the Career Serv­ices
Center, which will move into a new
building next year. We continue to empha­size
excellence in teaching and have inau­gurated
a new program to help the faculty
develop electronic teaching tools, such as
their own class web pages and class dis­.
cussion groups.
There's more to be done, however. We
expect to continue the development of
our Web site into a first rate resource for
our alunmi, our students, and the general
public. We will step up our training efforts
in technology to ensure that all faculty
and staff can use these new tools. And we
will continue to replace and retrofit out­dated
buildings and infrastructure.
DIVERSIFICATION &
ENHANCEMENT OF
REVENUE SOURCES This may be one of the most important
long-term strategies for the institution if
we are to reduce our dependency on
tuition. Yet this may also be one of
the most difficult to implement.
The success of our Executive
Education program is a major
accomplishment toward this goal,
and we are pleased with the array
of offerings, most of which are
based on traditional delivery sys­tems.
The next steps involve more
risk as we look toward offshore
programs and electronic delivery
of customized programs.
Fund-raising is essential, and
we are pleased to announce that
our $50 million capital campaign
is two-thirds of the way toward its
target. The last third, however, is very
important, because it will mean increased
scholarships, a more sound financial basis
with a larger endowment base, support
for faculty, and the ability to meet the
ever-increasing demands for new technol­ogy.
The final elements in achieving this
goal are the experimental learning pro­jects-
educational CDs, courses via the
World Wide Web, programs in developing
countries, and new centers offering spe­cial
programs for businesses, like our
International Trade and Finance Center.
Not all will succeed, but we have to
take some risk.
DISTANCE
LEARNING AND
TECHNOLOGY
APPLICATIONS
This is the area where we are see­ing
the most synergy. Our new Yount
Centre is providing the impetus for a
number of projects: some are already
in operation, some are well into devel­opment,
and some are just in the idea
stage. We now have a CD on the mar­ket
that is essentially a short course in
"Fundamentals of International Trade
and Payments." Another CD on inter­national
negotiation is well under way,
and both of these involved corporate link­ages
for initial development, which is
another element of the strategic plan.
We are also developing new communi­cation
vehicles for alumni that will
replace our CompuServe program and
provide even more services electronically.
And there's more. Our Web site is growing
rapidly to become a viable medium for on­campus
academic work as well as exter-nal
marketing. It now has a
number of offerings that alunmi
can use, and we hope you will
turn to www.t-bird.edu often.
A few Thunderbird courses
are being offered online, stu­dents
can interview for jobs
using our videoconferencing
technology, and language learn­ing
can take place in multiple
formats, including multimedia
CDs.
The campaign
has targeted
investment in
growth-oriented
economies
through distin­guished
profes-sorships
and
investments in
the Thunderbird
Faculty members are coming online
with a wide spectrum of technology-based
tools, ranging from FrP capability
in receiving student papers to real-time
chats and online discussion groups. Stu­dents
can pull up today's assignment, get
a list of references, ask questions, carry
on a discussion, conduct research, and
turn in papers-all via computer.
One of the most challenging yet promis­ing
developments using technology is the
new Master of International Management
of Technology in Latin America, which is
another synergistic effort. This one
combines the technology goal with
our goal of developing programs in
key regions of the world and our
intent to develop linkages. This
particular linkage is with the
ITESM, our partner institution in
Monterrey, Mexico. They have an
exceptional distance learning pro­gram,
and the program is a win-win
situation for all parties. Like any
new venture, however, it takes
longer to implement than we had
expected, and we struggle between
our desire to move quickly and our
need to provide quality programs.
THUNDERBIRD 51 /3 I 199B 11
GLOBALIZATION:
KEY REGIONS OF
THE WORLD
T.e niche we are going after is what
we call "growth markets." That means it's
a moving target, and although those mar­kets
are not easy for any organization to
deal with, it is far easier for Thunderbird
to move swiftly into an emerging area
than it is for most institutions. Latin
America is one of those growth areas. We
have begun to expand and enhance our
programs there with a major alumni event
last fall in Mexico. Our MIMLA program is
headed for start-up this fall, and our
Winterim programs in that region now
include Chile, Peru, Mexico, Argentina,
Uruguay, and Paraguay.
Russia is another major target for us,
especially through our Enterprise
Initiatives Office, which operates the
American Business Centers, providing
basic assistance to American busi­nesses
that want to enter the Russian
market. The Center for Business Skills
Development is another enterprise unit
We are also experimenting with
some exciting things in' China, beyond
the traditional exchange programs.
These take the principles of the Ameri­can
Business Centers that are now so
successful in Russia and apply them
for businesses wanting to go into
China.
12 THUNDERBIRD 51 /3/ 1998
LIFELONG
LEARNING
Executive education has been a key
part of our strategy, and it is fast heading
toward the $15 million mark; just seven
years ago, its total gross revenue was less
than $700,000. Our goal is to become one
of the five largest university-based
providers of executive education in the
world. These programs continue to
encompass the traditional customized pro­grams
for business and government for
which Thunderbird has always been
known. But we now have much more.
Busy executives can get their MIM degree
on a weekend basis through the Executive
MIM program. For those who can't make
that commitment, we also offer a 13-week
non-degree certificate program, as well as
numerous open enrollment seminars, and
carefully tailored customized programs in
a consortium format that have attracted
some of the world's top companies. The
Language and Cross-cultural Center, under
the Executive Education Department,
allows its clients, both business people
and students, to take advantage of our
unique expertise in these areas. For any­one
in the world who needs any kind of
education or training in international busi­ness,
Thunderbird should be able to meet
their needs.
Alumni programming is another impor­tant
part of our lifelong learning strategy.
Seminars are now built into such special
events as Homecoming and overseas
reunions. Last year's Homecoming, for
example, had a capacity crowd hearing
Thunderbird faculty and alumni address
issues such as social responsibility,
China's potential, and strategies for doing
business in Latin American and Rus­sia.
The Japan reunion focused in a very
timely fashion on financial deregulation
and entrepreneurship. At the Thunderbird
Business Forum this June in London, we
will be sponsoring a seminar for alumni
and their guests on Global Competitive­ness.
ITESM
Universidad Virtual
• TARGETED
LINKAGES
PartnershiPS with government agencies,
other educational institutions, and corpo­rations
have made many of our programs
possible, and they will play an even
greater role as we move forward. In our
very successful American Business
Centers program in Russia, for example,
we have received major support from the
U.S. Department of Commerce to the
extent of more that $2 million over the
past three years of its operation. Our
MIMLA program with ITESM in Mexico is
an opportunity for both institutions.
Corporate relationships are likewise
critical to our development, and none is
more important than our Thunderbird
Global Council. This group of nearly 100
corporate supporters and advisors has
helped us with everything from writing
personal student recruitment letters to
developing our brand management plan. A
further corporate development has been
the Corporate Partners program in which
a corporation "hires" a group of students
for a particular short-term project.
STRATEGIES
FOR THE FUTURE
EXECUTIVE EDUCATION. We
expect to build on the success of our
Executive Education program in the
U.S. by taking it offshore with high
quality programs that offer a high
return on investment.
TECHNOLOGY. With the renovation
of the Yount Building into a technology
center, we now have the capability to
implement a technology assisted learn­ing
model. This means using technol­ogy
to create a learning-as opposed
to teaching-environment.
NEW RESOURCE GENERATORS. We
call these NRGs, and the play on words is
no accident. We are looking at ways we
can offer our programs off-site, and our
experimental MIM in Latin America pro­gram
(MIMLA), to be offered by satellite
to Mexico, is a first effort in that direction.
Our Enterprise Initiatives group has a
variety of offerings for business, espe­cially
through the Center for Business
Skills Development, an entity that we pur­chased
last year through which we are
offering coursework in Russia.
MIM PRODUCT IMPROVEMENT. The
MIM degree will continue to be the main­stay
of our offerings. Yet some changes
are necessary to help us maintain our
position. We will need to do the things
that no other school can do, which means
integrating the elements of our program
to an even greater degree. Many other
schools are hamstrung by philosophical
differences among departments and inter­nal
bureaucracies. Thunderbird's strength
is in its focus and unity.
Keeping our coursework current has
always been one of our assets. Now we
must be quick to incorporate some critical
areas like information management and
logistics into the program in the very near
term.
It is also time to repackage the funda­mental
courses in ways that better suit the
Thunderbird model and the way people
learn. In concert with that we will alter
the curriculum to "zero base" the first two
semesters in order to get the desired out­comes.
And in order to serve our students
better, we are developing a cohort con­cept
for entering classes, in which enter­ing
students are grouped together into
cohorts that enable greater cooperation
and networking.
ALUMNI OFFERINGS. The globaliza­tion
that began with the formation of the
European Council will continue with an
Asian Council, and next year a Latin
American Council. Our communication
program and other offerings via the Inter­net
are expected to become the center­piece
for our alumni programming
worldwide. Helping alumni update their
knowledge will become a primary focus
as we deliver even more services and pro­grams
to alumni. •
We invite your letters and comments to
Editor, Thunderbird magazine, O.ffice of
Communication, 15249 N 59th Ave.,
Glendale, AZ 85306. fax: 602-978-8238
e-mail: croweUn@t-bird.edu
THUNDERBIRD 2001
The Role of Alumni
s we move into new models of lifelong learning, new curriculum develop­ments,
and new student recruitment strategies, we look for the relation­ship
between the School and you, its alumni, to be even more mutually
beneficial. Our service to you doesn't end with graduation. This maga­zine,
alumni seminars, and dozens of other alumni services and programs
are evidence of that commitment. In return, there are ways you can help Thunderbird as
well, and we look forward to a lifelong association. As this school improves, its visibility
increases, and the investment you made in Thunderbird pays increasing dividends.
HIRING: GRADUATES, INTERNS, AND PROJECTS. You know the Thunderbird program
better than anyone else. When it comes to your company's hiring needs, we know that
many of you turn to Thunderbird first. We also continue to offer consulting help to compa­nies
through student projects
as well as faculty consulting.
Internships are another source
of help for your company, and
we have seen a 27 percent
increase in that program. The
goal is a 100 percent increase
within the next year.
STUDENT RECRU ITMENT.
More than half of our students
come to us on the recommen­dation
of Thunderbird alumni.
That's impressive. Your enthu­siasm
for the School and its
mission is highly contagious.
We have made a great deal of progress since you were here, even if that was just a year
ago, and you play an important role in communicating today's Thunderbird to prospective
students. We encourage you to visit the campus; read the alumni magazine; and attend
alumni events. You can be proud of the progress we have made since you were here.
CONTINUING EDUCATION. Global business is fast moving and ever changing. We know
that you need to keep current in order to move ahead in your careers, and the School is
providing a number of avenues for your continued learning. Our programming for alumni
is moving rapidly in the direction of lifelong learning. Our Enterprise Initiatives group is
working on a number of products, such as educational CDs and short courses that can be
useful to you. We also know that your colleagues need to be as savvy as you are, and we
are opening many of our offerings to them as well, especially in Executive Education.
THE CAPITAL CAMPAIGN. You will hear a great deal about the capital campaign in the
coming months. Its theme is "Invest in Global Leadership," and the goal is $50 million.
Your investment during this campaign will help the School maintain its competitive edge
by enabling Thunderbird to recruit the best students, hire the best faculty, develop the best
technology, and educate the best graduates for the 21st century.
THUNDERBIRD 51 13 I 1998 13
Change is the
engine that
will help
Thunderbird
maintain its leader­ship
position into the
21st century, and the
most visible changes
have occurred in the
facilities . Over the
past few years, we
have spent more than
$30 million to reno­vate
our Glendale
campus. Virtually
every old building on
campus has been
remodeled, and some,
like Founders Hall
and the Yount Build­ing,
have been com­pletely
transformed
into new uses. Eight
buildings are now on
the campus that were
not here seven years ago as well as a new
entrance and relandscaped campus
grounds that are beautiful year round.
During the 1996-97 year, the new food
service building was completed. This past
year, a new Executive Education Center
opened, enabling this burgeoning pro­gram
to continue its expansion. The
School has also broken ground for a new
office building that will house additional
Executive Education offices and new
facilities for Career Services, making a
total of nine new buildings in this decade.
QUALITY
STUDENTS
E ven more important than the physi­cal
plant, however, is the improvement in
the quality of our applicant pool and the
resulting student body. We are doing our
best to get not only the brightest and best
students, but also to ensure that these are
students who can make the best use of
our program-students with business
14 THUNDERBIRD 51 I 3 I 199B
IODo-ID07
developed a solid student recruitment
program that includes Alumni Edu­cational
Counselors, MBA Forums both in
the U.S. and abroad, and assistance from
current students, known as "Campus
Ambassadors. "
The result of these accelerated recruit­ment
efforts is that the average GMAT
score of our students went from 570 in the
fall of 1996 to 590 in
fall 1997. Even more
important is the mid­dle
80 percent mea­surement
of the
GMAT range. In 1996,
it ranged from 480 to
650. In 1997, it rose to
the range of 510 to
670. This is a result of
a slow but deliberate
elimination of offers
to people with GMATs
of less than 500.
The School has
also seen a major
shift in the work
experience of the stu­dents.
In the fall of
1996, the average
work experience was
3.3 yearSj for fall of
1997, it was 3.7 years,
and the percentage of
those with less than
two years went from
By attracting the best and brightest students
from around the world. Thunderbird is able to
maintain its leadership as the Number 1 graduate
school for international management
33 percent in 1996 to 19 percent in 1997.
At the same time, the percentage of those
in the two- to six-year experience range
went from 53 percent to 67 percent.
Another change is an increase in the num­ber
of foreign students toward the goal of
50 percent from non-U.S. countries.
experience and an international dimen­sion
in their background.
To do that, we have put con­siderable
resources into scholar- JULY 96-JuNE 97 ENROLLMENT
ships. In the past three years, the
dollars available for scholarships
has more than doubled, and last
year we allocated nearly $3 mil­lion
toward scholarships. The
competition for good students is
keen, and we are going head to
head with the world's best
schools for the same students.
We want to continue to keep
about 50 percent foreign nation­als
in our student mix, but we
also know that the best non-U.S.
students can now go to whoever
makes the best offer.
Fall 96 Spring 97 Summer 97
Total Enrollment 1461 1391 984
Female 358 480 317
Percent oj Total 25% 35% 32%
Foreign Students 534 500 409
Percent oj Total 37% 36% 42%
U.S. Undergraduate Institutions
Represented 449
Foreign Institutions Represented 265
In addition, the School has
HIGHLIGHTS
OF 1996-97
L.e School's financial health is good. In
1996-97, net assets changed by $7.5 mil­lion,
which represents a 36 percent
increase from the prior year. This increase
reflects higher contributions (including
grants), market value gains on invest­ments
and revenue growth in Executive
Education.
THE 50TH ANNIVERSARY. Home­coming
'96 plans centered on the celebra­tion
of Thunderbird's 50th anniversary.
Local activities including the Balloon
Classic, Desert Glow, Yount Building
rededication, class reunions, and gala
events were complemented by '96 Thun­derbird
reunions in Europe and Asia.
A seven-city series of receptions and
alumni events took President Herberger to
New York City, Houston, Los Angeles,
Chicago, San Francisco, Washington D. C.,
and Mianli, Florida
A special 50th anniversary issue of The
Joumal of Language for Intemational
Business was published by the Depart­ment
of Modem Language. It featured sev­eral
articles focused on the role of foreign
languages in international business. The
International Executive also published a
special 50th anniversary issue
The December, 1996 and May, 1997
commencement ceremonies featured the
50th anniversary. For December, two for­mer
presidents, Arthur Peterson and
William Voris were honored for their con­tributions
to the School. Peterson served
from 1966-1969; Voris served from 1971 to
1989.
EMPLOYMENT PROFILE FOR 1996-97
Number of employers
recruiting on campus
Number of employers
recruiting off campus
269
477
Nearly 40 alumni from the Pioneer
Classes of 1947 through 1951 returned to
Thunderbird to be recognized during May
1997 Commencement, which marked the
conclusion of the School's 50th Anniver­sary
celebration.
CHANGE AND INNOVATI ON. Career
Services launched the Executive Partner
Program to match Thunderbird Global
Council members (more than 100 business
leaders who advise the School on various
subjects) with students seeking career
planning and job search advice in Council
members' business fields.
The renovated Yount Building reopened
as a high-tech office building for housing
the School's multimedia research and
development center and offices for the
American Business Centers, the Inter­national
Trade and Finance Center, the
Thunderbird Global Business Center, the
Center for International Business Educa-tion
and Research, and the
Center for Business Skills
Development.
In their fall 1996 report,
the Programs for Foreign
Students and Scholars Office
Salary Range*
90th/10th Percentile of Salary Offers
Median Salary
$22,000 - $110,000
$74,000/$36,000
$55,000
announced that 37 percent of
the fall '96 student body and
47 percent of the entering
class were students from for­eign
countries. This marked
the highest foreign student
Average Salary** $56,610
Average Work Experience 3.8 years
Employment il?fonnat ion l "fifers to data compiledjmm sum­merandjall1996
and spring 1997 77~underbintgraduatl's.
*Lo1Ver salal'ies mpl"esentjomign currency tmnslated into
u.s. doUan and do not rf!fiect additional s/.ipendsjol· hous"
ing and otiler bl'll ftfits.
**77le average salmy is a 12.5 percent i ncreasejrorn 1995-96.
population in Thunderbird
history.
At the end of the fall 1996
semester, the second issue of
the Thunderbi1'd Review, a
student-run journal, was
An endowed
chair in Execu­tive
Education
will support
Thunderbird's
commitment to
market leader­ship
in lifelong
learning, profes­sional
develop-
(top) The new Executive Inn, part of the new
Executive Education complex, enables
executives to stay on campus in top-level
facilities during their programs at Thunderbird.
(below) The new Thunderbird Commons fea­tures
a food court style of service and wide
variety of choices.
published. The journal offers students a
forum for their research on current global
topics.
Information Technology Services
announced that Internet connectivity is
available to students, faculty, and staff
who can dial the Thunderbird network
from their own PC's off canlpus.
The Electronic Bulletin Board System
was established in GroupWise, the
School's e-mail system, as a vehicle for stu­dents
and staff to reach the whole
Thunderbird conununity with announce­ment
and notices.
On April 28, 1997, the Thunderbird
Commons officially opened to provide a
new kind of food service for Thunderbird
students. The Commons operates with a
food court design, offering a wide variety
of menu items. It seats 400 people indoors
with more outdoor patio seating available.
THUNDERBIRD 51 1 31 1998 15
FACULTY AWARDS
SPRING 1997 WINNERS
PUBLICATIONS
David Ricks for continuing contribu­tions
in the publications area Currently on
Editorial Board for 9 journals; four books
written while at Thunderbird (seven addi­tional
books prior); Editor in Cruef of the
Journal oj International Management; and
10 research articles since coming to Thun­derbird
(over 50 prior). Note: In 1994, Dr.
Ricks was identified as the most prolific
author in the Journal oj International
Business Studies for the past 25 years.
SERVICE TO THUNDERBIRD (TWO RECIPIENTS)
Richard Bossert for his years of service
in the World Business Department and in a
variety of positions in school administra­tion.
Professor Bossert served as a faculty
member in the World Business Department,
a wide variety of faculty and administrative
committee assignments and most recently
as Associate Vice president of Academic
Affairs. In his years of service, he has seen
and contributed greatly to the changes
wruch have made Thunderbird what it is
today.
Clifford Call for his years of
service in the Modern Languages
Department, Faculty Senate and other posi­tions
serving the academic community. In
his years of service Dr. Call has served as
Faculty Chair, Spanish Section coordinator,
TMC language coordinator, Interim Direc­tor
of TMC, director of the Guadalajara pro­gram,
faculty senator, a variety of
departmental and school committees, and
faculty advisor of the LDS Club for 20 years.
CLASSROOM INNOVATION
Alice Johnson for her contributions in
the development of language education in
Executive Education. In her tenure at Thun­derbird
she has been the head of the
Intensive English sections; designed
and taught a Presentation Skills
Program in Executive Education;
assisted in designing and implement­ing
the ten-week Intensive English pro­gram;
and is currently working on a
revision of testing in the ESL section.
INTERDEPARTMENTAL COOPERATIVE
PROJEaS
Ann Tolzman, Instructional
Programs Librarian, IBIC, for her
teaching contributions to all depart­ments
in the area of Information
Competency and her assistance to numer­ous
faculty in planning infornlation needs
and use of Internet resources. Tolzman pro­vides
assistance not only in IBIC activities
but also as a frequent speaker and contribu­tor
to a large number of academic courses
throughout the Thunderbird curriculum.
16 THUNDERBIRD 51 131 1998
Aramark assumed all campus food service
responsibilities beginning in 1997.
Information Technology Services
upgraded all campus offices and com­puter
facilities with Windows 95 and
Microsoft 97 software. With the renova­tion
of the Yount Centre, videoconferenc­ing
became a reality, and experimental
distance learning programs were devel­oped.
MARKS OF DISTINCTION. The October
21, 1996, issue of Business Week maga­zine
recognized Thunderbird in its bienni­al
rankings of the top 25 business schools
in the United States.
On April 17, 1997, the Business Week
on-line chat series "The Pros and Cons of
a Global Business Education" featured
Thunderbird as "The U.S. Option" for
international MBA education.
ACADEMIC EXCELLENCE. New faculty
members in fall 1996 in the International
Studies Department were Kishore Dash
and Patrick Cronin; in the Modern Lan­guages
Department: Faith Beasley, Eric
Vogt, Anna Maria Brenes-Garcia, and
Guiomar Borras; and to the World Busi­ness
Department, David Sheilds, George
Schick, Alexander Nill, Evan Tanner,
Anant Sundaram, Alan Gart, Lance
Revenaugh, Mary Teagarden, Christopher
Miller, and George Seperich.
Dan Quayle, former vice president of
the United States, was officially welcomed
to Thunderbird and the International
Studies Department in a November 6th
reception. Quayle served as a faculty
member teaching "Global Competitive­ness:
Political Strategy and Leadership for
the 21st Century."
Dr. Jorge Valdivieso, representing the Faculty
Senate, and Dr. Roy Herberger, Thunderbird
president, pose with the recipients of the 1997
Faculty Awards (I-r) Professors David Ricks,
Alice Johnson, Ann Tolzman, Clifford Call, and
Richard Bossert. At right is Dr. Melvyn Copen,
senior vice president for academic affairs.
1996-97 SPEAKERS
Peter Vesey, former chief of CNN International
and president of Peter C. Vesey & Associates,
delivered the commencement address in
summer, 1996.
Dr. Rafael Rangel Sostmann, President of the
Instituto Tecnol6gico y de Estudios
Superiores de Monterrey (ITESM), delivered
the commencement address at the
December 1996 graduation ceremonies. He
and President Herberger joined in a plan to
broadcast Thunderbird courses to ITESM's 26
Mexico campuses.
Carl Deddens '81 delivered the May
Commencement Address. Deddens is the
senior vice president and treasurer of The
Warnaco Group, where he oversees all
aspects of Warnaco's international and
domestic financial operations.
J. Kenneth Seward '57 welcomed new students
with a fall 1996 Opening Ceremonies
address. Seward is a member of the School's
Board of Trustees and a retired senior vice
president and director of Johnson & Higgins.
The Spring '97 Opening Ceremony featured
Carlos J. Valderrama '79 as opening address
speaker. Valderrama is director of Latin
American operations for the Los Angeles law
firm Carlsmith Bell Wichman Case and Ichiki.
Eric Kufel '92 presented the keynote address
for the June '97 Opening Ceremonies. Kufel
is the President and CEO of Poore Brothers,
Inc., a publicly traded snack food manufac­turer
and distributor based in Phoenix.
Alain Levy
Affiliated with Paris Chamber of Commerce
Professor of Marketing in France
"The Development of the European Union,
the Job Market, and Related Issues"
C.R. Balachandra, Consul General of India
"Doing Business in India: Challenges and
Opportunities"
Wolfgang Dorow, Professor, Europa­Universitat
Viadrina, Frankfurt
"Problems and Promises in Joint Ventures"
Dr. Zsolt Torok, Recognized authority on
ancient cartography
Cartography
Jack Gosnell, Expert on China
"The New China"
"How to Create Your Own Job"
William E. Franklin, Chairman of
Weyerhaeuser Asia
"Opportunities in Japan and the Far East"
Dr. Duk-Choong Kim, President of Ajou
University, Executive counselor of the
Daewoo Corporation.
"Business Strategies of Korean Jaebol
Groups for Eastern Europe"
David Dunford, Former U.S. Ambassador to
Saudi Arabia
"Business and Politics in the Middle East"
Francis J. Daly, Corporate Director of Ethics
and Business Conduct, Northrop Grumman
Corporation
"Ethics in Business"
The Charles Olin Norton Memorial
Lectureship
Winterim on Wall Street, hosted by Citibank
in 1997, has become an important part of the
off-campus Winterim program.
Forty-two scholars and business fac­ulty
from institutions around the world
attended the successful Winterim 1997
Faculty Development in International
Business Program (FDIB). FDIB offers
visiting faculty the opportunity to study
international management theories for
teaching international business courses at
their home institutions.
GLOBAL TALENT, The City of Glendale
and Thunderbird welcomed area residents
and visitors to WorldPort '96, an interna­tional
festival. Included in the event was
Interfest, in which Thunderbird clubs take
local children "around the world" in the
Thunderbird Activity Center.
The Global Sounds of Thunderbird and
its student producers created a winning
combination of three standing-room-only
concerts and the release of a second
music CD titled "Cultures in Motion." The
CD showcased the musical diversity and
creativity of Thunderbird students from
around the world. Faculty, staff, and stu­dent
performers offered a broad, interna­tional
variety of classical and traditional
ethnic music from every continent.
EXPERTISE AND INFORMATION, A pro­gram
on opportunities in international
markets was held in February, 1997, spon­sored
by the Committee of 200, a profes­sional
organization of premier business
women. The event drew leading business
women from top companies.
Toshiaki Ogasawara, chairman and pub­lisher
of The Japan Times Ltd., Tokyo,
spoke to a campus audience during his
participation in the City of Phoenix's 12th
Annual Japan Week. He was also selected
to be a member of the Thunderbird Board
of Trustees.
In April 1997, students organized and
participated in an informative, all-day
Building
Thunderbird's
endowment
is the highest
marketing sympo­sium
featuring senior
executives from the
marketing industry in
the United States.
educational CD-ROM, "Funda­mentals
of International Trade
and Payments."
priority of the
campaign, and
an incentive
program has
Thunderbird held the grand
opening of the Thunderbird
Global Business Center (TGBC)
in Shanghai. The TGBC is based
on the American Business Cen­ter
(ABC) model and provides
services to assist U.S. compa­nies
doing business in China,
been created
that can acceler­AN
EXPANDED
REACH, Thunderbird
assumed manage­ment
of the Center for
Business Skills Devel­opment
(CBSD) in
Moscow, Russia This
joint training project
of the U.S. Agency for
International Develop­just
as the ABCs in Russia assist compa­nies
doing business there.
The Thunderbird European Business
Forum and Reunion was held in Paris,
June 12-15, 1997. One of the event's high­lights
was the Friday Business Forum,
"The Death of Distance: Borderless Busi-ment
and a major U.S. telecommunica­tions
firm prepares Russian and interna­tional
firms to adapt to the evolving
Russian market.
The Thunderbird Alumni
Association Board initiated
the development of regional
alumni councils beginning in
1997 with the European
Council. Plans include the
creation of Asian and Latin
American councils.
The Class of 1997 gift, the
Endowment for Electronic
Resources, became the sec­ond
major class gift effort by
current students in the
School's history. The goal for
the endowment was $50,000
to serve technology-related
student needs.
The Thunderbird Inter­national
Trade and Finance
Center CITFC) announced
the School's first interactive
The 50th anniversary celebration
and reunion brought more than
40 pioneers from the classes of
'47 through '51. Included were
the first brother and sister pair
to graduate from Thunderbird,
Patricia Birch Giddings '51 and
her brother Tom Birch '51,
ness and Education."
Roy A. Herberger, Jr. ,
Thunderbird President,
was elected Vice Presi­dent/
President-Elect of
the AACSB-The Interna­tional
Association for
Management Education.
He assumes the presi­dency
at the organization's
annual meeting in 1998.
The School's name was
changed by the Board of
Trustees at its meeting in
April, 1997 to "Thunder­bird,
The American Grad­uate
School of Inter­national
Management."
The new name formally
acknowledges the word
"Thunderbird," as part of
the School's name.
THUNDERBIRD
INTERNATIONAL BUSINESS
REVIEW
Whether it's preparing you for challenges you' ll face in future career
positions or helping you grapple with management problems you face right
now, the Review is squarely on-target for your needs as an executive in
today's global business environment.
Thunderbird International Business Review-the forum of
choice for global business managers.
The Review is published six times a year and is available at a special alumni rate of $97 per year.
To receive a free sample copy, call 1-800-825-7550; or write to John Wiley & Sons, Attn: M. Fellin,
605 Third Avenue, New York, NY 10 158. Please refer to "Offer Code TrEAD" when requesting your free copy.
THUNDERBIRD 51 131 1998 17
fits
The International
Career Opportu­nities
student
groups produced
nine resume
books during
the fall semester,
each geared to
a different
geographical or
industry audi­ence.
Shown
here are students
Monica Volio and
Tilo Ferrari, with
Andrea Keller,
Director of
New Business
Planning, on
video simulating
a videoconfer­encingjob
interview, which
utilizes a new
campus technol­ogy
to facilitate
interviews by
overseas
companies.
"Career Chats"
Series Presents
Q&A Discussions
on Videotape
Thanks to the financial contri­butions
of a number of corporate
sponsors, particularly the series
sponsors, Emon Corporation and
Philip Morris Corporation, the
Career Services Center sponsored
a series of "Career Chats" during
October and November. The infor­mal
chat sessions, which were
moderated by faculty members,
followed a Q&A format and
focused on the following popular
management positions: "The
Financial Analyst," "The Product
Manager," "The Internal Auditor,"
and the "Human Resource Man­ager."
Each discussion was video­taped
in front of a live studio
audience in the Yount Centre's
Distance Learning Classroom as
well as televised to another cam­pus
location so that all interested
students and faculty could view
the program in progress. Panel
members included several alumni,
including James Easter '79,
Enron Capital & Trade Resources;
David Morgan '95, The Stanley
18 THUNDERBIRD 51 131 1998
T'BIRD
ews
Works; and Ron Walradt '83,
Citibank (The Fi nancial Ana­lyst);
Susan Rathburn '92, prod­uct
manager, Schering-Plough,
New Jersey; Tim Stanley '95 ,
product manager, Intel, Arizona
( The Product ManagfJr); David K.
Turner '95 , audit specialist,
Cargill, Inc. (The Intemal
Audit01); and Marie Plunier '86,
human resources manager, Eli
Lilly& Co.
Former NATO
Secretary -General
Presents Music
and Politics
Willy Claes, a distinguished vis­iting
professor of international
studies at Thunderbird last fall,
conducted an on-campus concert
to a crowd of more than 300 peo­ple
in November, 1997. He also
spoke to the Thunderbird com­munity
in early December about
the political, economic and secu­rity
challenges facing Europe. In
addition to his experience direct­ing
orchestras in Europe, Claes is
the former Secretary-General of
NATO, and the former Belgian
Minister of Foreign Affairs.
Thunderbird
Hosts First
International
B-School Rugby
Tournament
Thunderbird hosted the first
International Business School
Rugby Tournament in November,
1997. Approximately 150 interna­tional
MBA students, from around
the world competed in this inau­gural
event. Visiting teams came
from INSEAD (France), Kellogg
(Northwestern University), Stem
(New York University), and the
University of Texas, Austin.
WillyClaes,
former secretary­general
of NATO
and visiting
Thunderbird
professor,
addresses
students.
Kim Douwes is
a new staff
member working
with the devel­opment
of the
Asia Alumni
Council and
lifelong learning
programs.
Alumni Relations/
Development
Welcome New
Staff Members
Kim Douwes began her new
position as Manager of New
Alumni & Development Initiatives
in the Development and Alumni
Relations offices on January 12.
Her initial responsibilities include
the recruitment and development
of the Asia Alumni Council and
assistance with the organization
of business conferences and sem­inars.
Douwes has traveled exten­sively
during her career, and has
prior experience in marketing,
communications and business
development. She graduated from
Wellesley College in 1988 with a
B.A. in Asian Studies, and
received her MBA from SinID10ns
Graduate School of Management
in 1996. She speaks five lan­guages,
including Japanese and
Italian.
Also new at Thunderbird is
Sarah Highstone, who began
working as Manager of Ann­ual
Giving in the Develop­ment
Office in early Sep­tember.
Before joining the
School, Highstone worked as
Coordinator of Friends
Groups at The Field Museum
in Chicago, lllinois.
Ron Von Ormer joined the
Development Office in Aug­ust.
As the new Manager of
Corporate, Foundation and
Scholarship Relationships, he
helps maintain and develop
relationships with the corpo­rate
constituency as they
relate to scholarship and
other institutional funding.
NEWS
Previously, Von Ormer worked
for First National Bank in
Telluride, Colorado as a personal
banker. Prior to his banking expe­rience,
he was with the University
of Denver, first as corporate pro­grams
coordinator and then as
international programs manager.
Thunderbird
Starts New
Classroom/Office
Building
A new classroom/office build­ing
on the north side of the cam­pus
(where the old Dining Hall
was located) is beginning to take
shape. Utilities are complete and
the foundations are being dug.
The building is on schedule for
completion in late SUl1ID1er, 1998,
and will be occupied by Executive
Education and Career Services.
YMCA Opens
Facility on
Campus
A new Glendale/Peoria YMCA
opened on campus at the begin­ning
of the fall , 1997 semester,
welcoming members from the
Thunderbird community as well
as from the surrounding Glendale
and Peoria neighborhoods. The
facility has a fitness center, an
outdoor swiI1m1ing pool, and pro­graJ1m1ing
for the entire family.
More Students
Participate in Off­campus
Winterim
More students participated in
off-campus Winterim seminars in
1998 than ever before, with a total
of 225 students attending 15
courses held in locales other than
Glendale. Two of these classes,
"Winterim in Washington" and
"Winterim on Wall Street," were
held in U.S. centers of interna­tional
activity, while the others
were located in major interna­tional
cities in countries such as
Japan, France, South Africa and
in several Latin American coun­tries.
The Washington, D.C. semi­nar
has been offered for the past
six years, including this year,
while the Wall Street seminar has
been offered for the last three
years.
New course offerings included
Advanced Chinese Language in
Taiwan; The Automobile Industry
in Japan; Import/Export Opportu­nities
in Growth Markets in
Argentina, Paraguay and Uru­guay;
and Global Finance and
Banking in Geneva, Zurich and
London; Government-Industry
Partnerships for Developing New
Technologies; and Global Con­structive
Conflict Management
and Resolution.
A record number of 621 stu­dents
were enrolled in 1998 Win­terim
progran1s, with 396 enrolled
in eight on-can1pus courses. This
is the highest number of attendees
since the progran1 began in 1973.
The
Commencement
speaker in
December. 1997
was Samuel Zell.
right. a Chicago­based
financier
and chairman of
Equity Group
Investments. Inc.
Left is Dr. Melvyn
Copen. Senior
V.P. for Academic
Affairs. and
President Roy
Herberger.
THUNDERBIRD 51 /3/ 1998 19
Several new
initiatives by the
Career Services
Center have
increased student
exposure to job
opportunties.
Career Weeks
Hosted Six Major
Thunderbird
Recruiters
Six of the most active corpo­rate
recruiters of Thunderbird
students-Citicorp, Enron, Ford
Motor Company, G E Capital,
General Motors, and Merck­were
on campus in September,
1997 as a part of the expanded
Career Weeks program. Other
career-related activities included
a corporate panel of representa­tives
from AlliedSignal, America
West, Citicorp and Motorola.
Sponsored by the Career Services
Center, the special on-campus
event helped students learn about
specific industries and career
opportunities, and provided them
with an opportunity to network
with recruiters, alumni and other
company representatives.
At the end of the program, stu­dents
and members of the Thun­derbird
Global Council partici­pated
in the semi-annual Execu­tive
Exchange. Held each fall and
spring semester, this event gives
students a unique opportunity to
attend industry- specific panels,
such as banking/fmance, emerg­ing
markets, human resources,
marketing, management and con­sulting,
as well as meet one-on­one
with senior-level managers
from a variety of companies. The
council, which had its fall meet­ing
on campus, has a close rela­tionship
with the School through
the support and advice its mem­bers
give in helping Thunderbird
achieve its strategic objectives.
20 THUNDERBIRD 51 131 1998
NEWS
Speakers Share
Real-World
Business
Experiences
Among the many speakers who
came to campus during the fall
1997 semester was Yongji Duan,
CEO of the Stone Group Co., the
largest private-sector company in
the People's Republic of China.
Native Beijinger Duan led the
company through an extraordi­nary
growth period during the
past decade and helped develop
successful partnerships with
many international industry lead­ers,
including American compa­nies
such as Compaq, Lexmark,
TRW and Genicom, as well as
Japanese giants such as Mitsui,
Panasonic, OK! and Mitsubishi. In
1993, the Stone Group went pub­lic
and was listed in the Hong
Ko~g stock market. To date, it is
China's largest nongovernmental
company, with 3,700 employees
and assets of $150 million.
Another high-profile speaker
who visited Thunderbird in the
fall was Anita Roddick, founder
and CEO ofThe Body Shop.
Founded in 1976 in Brighton,
England, the socially and environ­mentally
conscious company's
health and beauty stores are now
located in 47 countries. Over the
last 20 years, Roddick's uncon­ventional
business strategies have
served as a prime example of how
to successfully combine sound
business practices with strong
ethical convictions, resulting in
record profits and protec­tion
for the environment,
civil rights and animal
rights.
Carol Schuster '83,
who was named one of
Advertising Age maga­zine's
"25 Women to
Watch" in 1997, was on
campus in January to give
the keynote address for
Thunderbird's Opening
Ceremony that kicked off
the 1998 spring semester.
Ms. Schuster was profiled
in an article published in
Thunder-bird magazine,
VoL 51, No.1, 1997, page 8.
Karl-Magnus S. Karlsson
'88, gave the keynote speech at
the Fall 1997 semester's Opening
Ceremony. Karlsson has been an
active advisor to, board member
of and investor in a number of
firms within the information tech­nology,
content, and health care
technology areas. His portfolio of
companies includes Vision Tek, a
high speed router technology
company; Arzco Medical, a cardio
pacing medical device manufac­turer;
Travel Access Group, an
internet-based travel directory
provider; En Pointe, a computer
software and hardware develop­ment
company; Optosof AB, a
search engine provider, and
Ullmangruppen AB, a developer
of ergonomic product solutions.
He has also held various execu­tive
positions at the New York­based
headquarters of McCann­Ericsson
Worldwide.
School Welcomes
NewCFO
Mary Nesset became Thunder­bird's
Chief Financial Officer on
February 1, 1998. Nesset has had
similar CFO experience at the
Bank of America for the past 12
years and has an extensive back­ground
in working to install finan­cial
management systems for
both large and small corpora­tions.
She has been active in the
not-for-profit world and has been
a leader in supporting numerous
charitable organizations. Nesset
is a graduate of the University of
California.
December
commencement
featured two
graduating
students singing
the United States
national anthem.
Susan Boyle, left,
and Khatchig
Jingirian were
also participants
and producers of
the successful
Global Sounds
concerts and CDs.
Primitivo Diego
'93, Director of
the Thunderbird
Graduate
Management
Internship
Program, advises
a current student.
Information
about the intern­ship
program is
on the School's
Web site,
www.t-bird.edu.
Delphi Internships:
The Alunmi Connection
Thanks to alumna Gail Thoms
'93, eight lucky Thunderbird stu­dents
have in recent months been
placed in internships in locations
throughout Europe.
Thorns is European Marketing
and Planning Manager for Delphi
Automotive Systems, a subsidiary
of General Motors.
In the past year, Thoms has
directly hired four interns and has
helped place four more in finance
and marketing positions at
Delphi.
"Thunderbird students provide
a good means for Delphi to bridge
gaps by [temporarily 1 filling real
jobs and performing them profes­sionally,"
said Thorns. "There's no
hand-holding necessary-our last
two interns picked up the ball in
one day."
Thorns is pleased with Delphi's
association with the Thunderbird
student internship program, and
says she can heartily recommend
the program to other T-bird
alumni.
Most Thunderbird interns have
had extensive international expo­sure,
are culturally aware, and
they understand the big picture,"
she adds.
This year, 239 Thunderbird stu­dents
secured internships, one­third
of them in foreign countries.
Primitivo Diego '93 is director
of the Thunderbird internship
program. He says that, unlike
other business schools, Thunder­bird
has a natural advantage in
the internship area.
Rafael Samudio (I) and Andrzej
Ruszkulis check out the internship
announcements during Internship
Day, when returning interns are
available to counsel other interested
students.
"Because Thunderbird offers
courses year-round, employers
can hire interns beginning in
June, August or February," says
Diego, "and our students are usu­ally
available for one or two
semesters-so you can hire an
intern for three- to six months,
according to your company's
needs."
Alumni interested in getting
involved in the internship pro­gran1
are asked to contact Primi­tivo
Diego at Thunderbird Career
Services: telephone: (602) 978-
7241. Fax: (602)978-1410; e-mail:
diegop@t-bird.edu.
Companies that
Recently Hired T'bird
Interns:
Consulting
Andersen Consulting
EDS Corporation
Ernst & Young
Price Waterhouse
Consumer Products
Hallmark Cards
Johnson & Johnson
Kellogg
Kimberly-Clark
Mars
Nike
Energy
Enron
Exxon
Koch Industries
Financial Services & Banking
American Express
Citicorp
Deutsche Bank
Goldman Sachs
Government
USAID
liE
U.S. Foreign Commercial Service
Manufacturing
BMW
Chrysler
Ford Motor
General Motors
Delphi Automotive
Honeywell
IBM
Intel
Daimler Benz
Motorola
Texas Instruments
Xerox
Pharmaceuticals
Bayer
Eli Lilly
Hoechst Marion Roussel
Knoll Pharmaceutical
Merck
Schering-Plough
Warner-Lambert
Telecommunications & High Tech
AT&T
CNN
Compaq
Netscape
Trading
Fritz Companies
As part ofthe
Thunderbird
Rising Cam­paign,
global
internships will
prepare stu­dents
to address
the unique
needs of gov-internships.
INTERNSHIPS:
EMPLOYER
BENEFITS
• Hire from a
large pool of
candidates with a
variety of skills,
backgrounds, and
experience
• Evaluate interns
for permanent
positions; about
40 percent of all
interns are
offered employ­ment
following
their internship.
• Utilize the
services of care­fully
selected
well-qualified
professionals.
• Pursue innova­tive
projects
with low over­head
costs.
• Have access
to highly moti­vated
interns
who have excel­lent
functional
skills and are
able to manage
complex projects
with minimal
supervision
THUNDERB IRD 51 131 1998 21
DOING BllSI~ESS BETTEH
Finding Business Opportunities
on the Internet
Barney Lehrer '89 suggests four ways to make the Internet work for you
Like all business opportunities, some
of those found on the Internet are
real, some are not. Some are frauds.
Some are just unsubstantial. This is really
no different from the non-cyber world.
The difference is the immediacy of the
information. Are the opportunities real?
Some good stories:
• A woman on Long Island who was
downsized from a semiconductor manu­facturer
decided to put up a low cost Web
site advertising secondary market semi­conductors.
Within a few weeks she
was getting serious orders from the
U.S. , Asia and Europe. Indeed,
Japanese manufacturers themselves
were sending purchase orders to buy
their own products! She now runs a
thriving business out of her base­ment.
Alone!-900AJ of it off the Web.
• A man in Colorado put a catalog of
basic hardware items on the Web as
what he thought would be a supple­ment
to his regular distribution busi­ness.
He now does 90% of his
business from his Web site (rumored
to be a few million dollars per year).
• The Irish Trade Council has a full­time
person searching the Web for
opportunities to help Irish businesses. A
few months ago they noticed someone had
posted a trade lead looking for cigars.
They contacted an Irish cigar manufac­turer
that did not even have a computer
and put the leads in touch with them. Two
months later the cigar manufacturer set up
a Web site. Their business tripled and they
bought a computer and Internet access.
Larger companies are also seeing great
success, particularly with hi-tech products:
• Dell Computers is now selling more
than $1 million per day from their Web
site.
• Cisco Systems sells more than 1/3 of
their $1 billion in annual sales over the
net.
• Upstate New York power companies
exchange billions of dollars of power
though Web transactions
22 THUNDERBIRD 51 131 1998
Where and how do you find business
opportunities? It happens in several ways:
1. Your own Web site
If your company has a product that you
want to publicize to the world, get a Web
site. Costs can range from free (at www.
geocities.com or from AOL, CompuServe
or many other Internet service providers)
to $11 million (rumored to be General
Electric's latest investment). If you are a
small operation, find a professional
graphic designer who understands Web
design and a professional advertising
copywriter. This is how your business is
presented to the world. It perhaps cannot
be left up to your 15-year-old son. (I've
heard this many times!)
If you work in a large corporation,
make the investment in a staff of profes­sional
consultants or even a full-time staff.
Many large companies maintain Web sites
to showcase their products, infornl their
stockholders and communicate internally.
Direct sales are not even considered.
Other large companies have started new
retail or direct wholesale divisions just
because of the inlmediacy, low cost and
efficiency of the Web transactions.
2. Trade Leads
There are now hundreds of trade lead
systems on the Web. Trade lead systems
are bulletin boards where companies can
post offers to sell and requests to buy
almost anything. For a substantial listing
of them, go to the Web site of the Federa­tion
of International Trade Associations'
trade lead system listings page (www.
fita.org/webindexl0060.html).
The largest of these systems is the
United Nations Trade Point Development
Center "Electronic Trading Oppor­tunities"
(ETO) bull etin board.
( www. unicc . org/un tpd c/e tol
etosite.ht ml). Sponsored by the
United Nations Conference on Trade
and Development (UNCTAD-www.
unicc.org/unctad/), this is a system
which boasts having listed over 1 bil­lion
leads since its inception in 1993.
And they pour in by the hundreds
every day! Part of the ETO systems
plan is to one day provide a smart
card capability of doing transactions
without need for letters of credit or
other bank docunlents. Unfortunately
the site is vast and not well organized.
Some other sites have tried to
make the ETO listings more user friendly
in addition to listing trade leads of their
own. The no cost Trade Point Finland
Trade Point (etep. trade point . fi:7009)
lists substantial information abo ut
Finland in addition to an orderly index of
ETO leads. The Trade Compass Trade
Broker (www.t r adecompass.com/
t rade_broker/index.ht ml), part of the
huge and substantial Trade Compass
international trade Web site (www.trade­compasss.
com) has a search engine of
all ETO's in addition to 30 other trade
leads sites, with more than 10,000 trade
leads posted every week. International
Import Export Bulletin Board ( www.
iebb.com), sponsored by the Journal oj
Commer'ce is another major site, which
lists ETO leads as well as leads con­tributed
from IEBB subscribers from
around the world. Yet another company
has a service called Trade Leads.Com
Cwww.trad eleads.com) which has a
search engine of ETO and other trade
leads as well as a wealth of other trade
information. IMEX Exchange Cimex.
com), in addition to a massive amount of
free international trade information has
an attractive trade leads system which
allows instant submission and response to
trade leads posted on the system.
Finally, the U.S. Department of Com­merce
maintains one of the best interna­tional
trade sites on the Internet for
international trade. The National Trade
Databank (NTDB-www.stat-usa.gov/
BEN/subject/trade.html) lists all trade
leads which are submitted by Foreign
Commercial Service posts in U.S.
embassies throughout the world. These
leads include some basic information
about the company such as number of
employees, banking and annual turnover.
NTDB is also one of the foremost
sources of market information about
specific goods throughout the world
and is the prime source of U.S. trade
and business statistics.
The big problem with trade leads
is their reliability. Anybody in the
world with access to the World Wide
Web can post a notice that they are
selling or buying anything. The post
can be from someone dreaming
about trading commodities in the
middle of India (or Brooklyn) to a
multinational trading company or
manufacturer. How do you know
what is what? It takes judgment,
experience, patience, investigation,
due diligence. Major credit rating services
such as Dun and Bradstreet have devel­oped
credit report products at reduced
cost for users of their Web sites. But the
understanding of human nature and busi­ness
experience must still rule.
3. Usenet Newsgroups
Newsgroups are the chaotic meeting
places of the Internet. As of this writing
there are at least 50,000 groups. Topics of
the groups range from serious technical
and business discussions to the most pro­fane
and absurd topics in1aginable. There
are also local groups in most major lan­guages
of the world.
So how does one do business in these
groups? First of all, there are industry spe­cific
and international business discussion
groups. These include a lt. busin ess.
import-export and biz.marketplace.
international. Specialized business
groups include alt.business.import­export.
computers and alt. business.
import-export.food. These groups list a
combination of trade leads, serious discus­sions,
get-rich-quick announcements, gos­sip
and various other things. Alt.business.
import-export receives more than 800
posts every day from all over the world.
Each major country in the world has busi­ness
groups. If you can read Russian, for
example, you will find 35 ReIcom news­groups
devoted to commerce. The same
for other major countries.
All this, of course, begs the question:
How do I use this? One way is to visit rele­vant
news groups, read what people are
writing and contribute messages yourself
which are, perhaps subtly, marketing your
products while also participating in a
"thread" of conversation.
Another way of using this vast resource
is by searching for words relevant to your
business or interest. The site Dejanews
Cwww.dejanews.com) catalogs most of
the messages appearing on these news­groups.
Search on a company nan1e, and
you may find in1mense amounts of com­pany
information and informal gossip by
employees and clients. Search on words
pertaining to your product line,
and you will find people all over
the world who are buying and
selling it. You may even learn
some new technical facts about
it. And this information can be
used for lead generation and
market research.
4. Mailing Lists
The Thunderbird
Rising campaign
provides for
investment
to support tech­nology-
based
products that
address niche
opportunities
in business
Mailing lists are e-mail groups devoted
to a particular topic. This means that you
subscribe to the group and then receive
messages from other members of the
group who have also subscribed. In the
best cases, they are continuing conversa­tions
among many, sometimes thousands,
of people, all with a common interest. The
best of these groups tend to be "moder­ated,"
meaning that someone is reading
each message as it comes in and is decid­ing
whether or not to send the message to
all members of the group. There are sev­eral
international business news­groups.
For a full list go to www.
reference. com and search on "inter­national
business" or "international
trade" (or any other topic of interest).
You will get a series of e-mail
addresses with hyperlinks to descrip­tions
of each list and instructions on
how to subscribe. Similar to news­groups,
these lists can be used for
market intelligence, discreet market­ing
messages and exchanging news
and gossip.
All these (and other) ways of find­ing
and doing business are just the
first stages in an evolutionary process
of how the Internet is and will change
business practices. Never before has
international communication been so
inexpensive and easy. Innovations in Web
commerce are announced daily. •
The Thunderbird magazine welcomes
articles by Thunderbird alumni on how to
do business better.
Barney Lehrer '89 (NYCTbird@aol.com) wears many hats.
He is pres'ident oj the New York City Chapter oj the
Thunderbird Alumni Association, owner oj International
Internet Strategies, a consulting business which advises
international businesses in Web marketing and creates
specialized Web directories, and he is Executive Vice
President oj the IMEX Exchange, a major international
business site on the Internet.
THUNDERBIRD 51 / 3 / 1998 23
EYES AnOFND THE WOHLD
Technology Slrrinks
the World
Chris Johnson '86 sees Thunderbird as a major player
in the world of technology
As Senior Relationship Manager
for The Bank of Nova Scotia,
Chris Johnson '86 is responsible
for managing and leading the bank's
technology and electronics banking
efforts, which total more than $1 billion.
Chris is currently the pr'esident of the
Thunderbird Alumni Association. He has
been a leader in the development of the
Thunderbird San Francisco chapter and
is currently in his second two-year term
on the Thunderbird Alumni Association
Board of Directors
Q: What is happening in the informa­tion
technology world?
Johnson: The technology and electron­ics
market-some people call it the infor­mation
and technology market (IT)-is
now about an $850 billion market world­wide.
And it touches just about everything
we do. I think what's fascinating about the
technology industry is that technology
companies go global faster than almost
any other companies. Right now we're
entering "the way of the wired world." We
now have millions of PCs and networks
out there and the great enabler for the
flow of information: WWW, the World
Wide Web. It will be a great equalizer,
because the Web will eventually be con­necting
anybody anywhere.
24 THUNDERBIRD 51 /3/ 1998
Q: Can you make a comparison
between this changing technology and
another world change, like the industrial
revolution?
Johnson: This is bigger than the tele­phone.
It's bigger than the industrial revo­lution.
This is bigger because we can
literally connect the entire world for the
first time. And the process is relatively
free-it is not monopolized. Amazing tech­nological
products are available to the
world for social, commercial, educational,
and cultural benefits. All you really need is
the link in. The biggest challenge going for­ward
is that the world will not have
enough computer storage capacity to han­dle
the interest.
Q: What does the cutting edge of IT
look like now?
Johnson: Some of the world's largest
electronics distribution firms are actually
advising the U.S. government on revamp­ing
their entire worldwide procurement
program. They're remaking it with what
they call extranet-private internet where
agents with user ID's can get on their net­work
and say, "I need 3 PCs in Manila."
They will pass their ID code through
encryption. Then they can type the config­uration
they want for their PCs. Within 24
to 48 hours, those products are in the air
and on their way. Over 20,000 SKU's can
be delivered this way.
The world is shrinking
what we call "channel
assembly," and major
alliances are being formed
globally to accommodate
this kind of network for
public purposes. If I buy a
software t itle through a
retail network, that distrib­ution
channel will add $3 to
$20 to the cost of the soft­ware.
If I use the Web to get
that same title, the distribu­tion
channel adds only 30
to 50 cents to the cost.
Think about it from an edu-cation
perspective. You can effectively,
through the Web, allow people to learn at
their own pace. You can allow gifted chil­dren
to take off and run, or you might
teach higher education programs. There
are many programs that people-perhaps
through the aid of some tutorial-could
download and use.
Q: How can Thunderbird compete
with a "Motorola University," which
would have a great jump on this
technology?
Johnson: So much of IT worldwide is
built on joint ventures and alliances, and
in distance education this may be the
most important strategy. If Thunderbird
has tile best international content, and we
utilize the Thunderbird network, then we
also have a head start in the education
phase of IT.
Q: How rapidly is the worldwide
internet community growing?
Johnson: The most aggressive society in
utilization of IT is Japan. The United States
is usually about six months behind Japan.
Europe is usually six months to a year
behind the United States, and Southeast
Asia and some of the developing world are
another six months or so behind Europe.
Singapore and Southeast Asia are ramping
up very quickly and are the fastest growth
markets. They have spent a lot of money
building massive technology parks to
entice new businesses. India is probably
spending more for people in technology
than any country. China wants more com­merce,
and they need an educated popu­lace
to service those plans. To educate that
populace they will eventually be connect­ing
with the World Wide Web.
Q: Culturally, what will all these
technologies do?
Johnson: On the one side you're going
to have the businesses of the world trying
to push content, software, programming
development, advertising, etc. On the flip
side you're going to have a country want­ing
to keep its cultural identity. And yet
over time we're going to have a global
economy. Thunderbird can play one of the
biggest roles because we have, arguably,
the biggest base of people who are cultur­ally
trained. Over time this industry, which
is dominated by the United States, will be
highly influenced by a movement to pro­duce
more software that embraces local
languages, content, and cultural styles. I
think that, in time, technology growth will
enable democracy. Eventually the "closed"
world will find it much more difficult to
shut the rest of the world out. •
UPDATES
Class Updates
'47-'59
Robe rt Knorr '51 has
retired as vice president,
international for Kirsch
Company. He and his wife
Mary live in Sturgis, MI. John
Viborel '55 has retired from his work.
He and his wife Alme live in Roquefort
Les Pins, France. Alan He lffrich '57
is president/owner of Helffrich Inter­national,
an executive search company.
He and his wife Henrietta live in
Oldsmar, FL. Richard Gore '59 is
marketing president for Saati Group,
Italy. He lives in Bedford, NY.
'60-'66
Carl Falletta '60 and his wife Diana
were the recipients of a $100,000 grant
from the Bradley Foundation Award for
Effective Giving in America. They gave
the award to St. Paul Academy for Boys
in Savrumah, a school for "at risk"
African-American boys that they helped
to establish five years ago. Carl retired in
1987. John Tuberty '60 will spend sail­ing
season working his way nOlth along
the Caribbean island chain to the British
Virgin Islands. Thomas Sheehan '61
has semi-retired and is working on his
own. He and his wife Lucy live in
Scottsdale, AZ. James (Jim) Benson
'62 is retired from the Foreign Agri­cultural
Service as of May 1997. He and
his wife Jane live in Oregon. Jerry
Chaffee '62 is director, international
marketing for Dianlond V Mills, a manu­facturer
of feed ingredients. He and his
wife Mary live in Ananlosa, lAo Wallis
Sanborn '62 is owner of Sanborn
Asphalt Specialties. He and his wife live
in San Angelo, TX. Paris (Gene) Smith
'62 works as a self-employed mru·keting
consultant. He lives in Alnsterdrun, the
Netherlands. Harold Shaeffer '63 is
owner of rul agricultW"e and investments
company. He and his wife Roberta live
in Rifle, CO. Steve Be1l1lett '64 is
senior vice president of Bangkok Bank
PCL. He and his wife reside in Bangkok,
Thailand. Joseph Bunce '64 is a sales
representative for Delaware Office
Equipment and has entered Lycoming
CoUege's Athletic HaU of Frune.
He and his wife Jane reside in
Wilmington, DE. Mahlon
Barash '65 is plivate enter­prise
officer for U.S. Agency
for International Development.
He lives in Metro Manila,
Philippines. P. White '65 is a self­employed
investor. He and his wife
Marcee live in Srulta Fe, NM. Edward
(Chip) Wood '65 is budgetadministra­tor
for the San Diego Police Department.
He and his wife Susan live in La Mesa,
CA J.P. Bryan '66 will relocate to the
executive office of Gulf Canada
ResoW"ces Ltd. in Denver, CO. John
Difazio '66 is director, issue manage­ment
for Dow Chemical Co. He and his
wife Judith live in Vienna, VA. George
Mueller '66 is senior vice president for
Falcon Marketing & Management in
Boca Raton, FL.
'67·'70
Vicki Baird '67 is director of Meridian
Group International, Inc. She lives in
Washington, D.C. Bruce Gallit '67 is
sales manager for MrultiS Technology.
He and his wife live in Peekskill, NY.
Thomas Holmquist '67 is president of
Rotocalco USA, a printing comprulY in
Colwnbus, NC. Jim Leigh '67 is vice
president international for Marine
National Bank in Ilvine, CA. He and his
wife Bru·bara reside in Trabuco CrulYOn.
Jose Polis '67 is COO of World Med. He
and his wife Claudine live in
Liege, Belgium. Eugene
Rice '67 is vice presi­dent/
general manager for
ANSU MeAL (U.S.) Inc.
She lives in HoUywood, FL.
William (Bill) Brown '68 is
chief representative, Vietnrun for
National Bank of Kuwait. He and his
wife Judith live in Ho Chi Minh City,
Vietnrun. Floyd Gripman '68 is director
of sales for Toyo Tire Corporation. He
and his wife saUy live in Fairfax, VA
Keith Parker '68 is senior vice presi­dent
for Bank of Anlerica. He and his
wife Soledad live in Key Biscayne, FL.
John Unruh '68 is associate publisher
'69 is president for the Friedl1einl
Company. He and his wife Mary live in
Nashville, TN. Anthony Furr '69 is vice
president ruld chief financial officer for
Cone Mills. Don Knowlton '69 works
at Key Bank ruld lives in Alfred Station,
J. John Duffer '70 is director of
national account sales for
Transportation Technologies, Inc. He
lives in lIving, TX. John (Jack) Eugino
'70 is director of contracting for HQ
USA Ganison, a government contracting
company. He lives in Panruna City,
Panruna Samuel (Sam) Guarino '70 is
vice president of ADN Risk Services of
Texas RNC. He lives in Houston, TX.
Charles (Charlie) Johnston '70 is
vice preSident, for Dean Witter
Reynolds, Inc., in Napa, CA Gary
Stiger '70 is owner-Dperator of an agri­cultural
company. He and his wife
Nancy live in Fremont, OH.
'71·'74
David (Dave) Josephson '71 is man­aging
director for Trans Metal Mer­chants
L.L.C. He and his wife Debra live
in Huntington Beach, CA. Price Barry
'72 is international special projects con­sultant
for Tim AUen SignatW"e Tools,
which is a license held by Envision
BETTER BUSINESS INTERNATIONALLY
The Thunderbird entrepreneurial spirit is alive and well in
Robert Andrew '71 and Sharene Rekow '85. Andrew, presi­dent
of the Western Washington chapter of the Better
Business Bureau, and Rekow, executive director of the Oregon and
Southwestern Washington office merged their operations to form the
third largest Better Business Bureau office in the u.S. The new chapter
has approximately 6,000 members. The two Thunderbird graduates
would like to continue innovating by taking the Better Business
Bureau idea abroad. Offices are already located in Canada and are
being considered in England and Mexico. Andrew and Rekow are also
to Andrew, foreign companies could use
a local Better Business Bureau to research
u .S. companies they plan to do business
with . Contrary to popular belief, Better
Business Bureaus are not government run.
The first was created in 1918 by a group of
advertisers to ensure reliability from busi­nesses.
The 170 bureaus in the u.s. and
Canada certify that member businesses satisfy established standards
of doing business and have no complaints filed against them.
for Alaska People Magazine. He lives in
Everett, WA. Robert Black '69 is gener­al
manager, North Alnerica for Barilla
Alllerica, Inc. He and his wife Margaret
live in Evanston, IL. Steven Friedheim
Industries, in their U.S. start-up.
Ralph Galascione '72 is president
of Galascione & Associates, Inc. He ruld
his wife Nanette live in La JoUa, CA.
Michael (Mike) Gardiner '72 is vice
president, marketing for Resorts
Condominiunls International. He and his
wife Karen live in Indirul­apolis,
IN. Robert Gewald
'72 is chief financial offi­cer
for Park Plaza inter­national
Hotels and
Resorts. He and his wife
Lea live in Scottsdale, AZ.
Basel Khalifeh '72 is presi-dent
for Pan Arab Communications in
Anunan, Jordon. Nicholas (Nick)
Renna '72 is director, trade ruld finance
for Toronto Dominion Bank. He and his
wife Cluistena live in Dallas, TX. David
Shaffer '72 is vice president - sales &
marketing - worldwide for B&B
Electromatic, Inc. He lives in Norwood,
LA. Bill Starkey '72 is sales manager
for NBGS International, mc. James
Whedbee '72 is accOlmt executive for
Digital Equipment Corporation. He and
his wife Susan live in New York City.
Noble Blackshear '73 is president of
Tradewinds Cooperative, rul importl
export business. He and his wife Mruia
live in Waddell, AZ. William (Chip)
Gehle '73 provides consulting selvices
involving international project develop­ment
and finance. He and his wife Laura
reside in Houston, TX. Myla Goldman
'73 is senior manager for JDA Software
and lives in Phoenix, AZ. Robert (Bob)
Guffin '73 is project coordinator for
MCI Systemhouse. He and his wife Kim
live in Colorado Springs, CO. Santingo
Hinojosa '73 is president and mru1aging
director for NobleJDMB&B in Mexico
City, Mexico. Arlette Ramsey Miller
'73 is chief contract administrator for
the World Health Organization. Her hus­band
Joseph (Bud) '71 is senior con­SUltrult
for Public Sector Management
mternational. They live in Thoiry,
France. Katsuhiko Ueda '73 retired
from Mobil Oil Corporation in May 1996.
'75-'76
Christine Aumaun '75 is vice presi­dent
worldwide for Motorola Computer
Group. She lives in Tempe, AZ. Roberto
Bumagny '75 is main prutner/execu­tive
of a production facility for area
rugsiwaU to waU cru"pet. He ruld his
wife Cecilia live in Sao Paulo, Brazil.
Louis Chittenden '75 is business
consultant for Allied Domecq
Retailing U.S. She lives in Lincoln­shire,
IL. Tom Glaser '75 is chall'
of social studies deprutment for
Dade COlmty Public Schools. He
and his wife Lorraine live in
Pembroke Pines, FL. Yoshibaru
(Yoshi) Imai '75 is controUer for
Hercules Japan, Ltd. ruld lives in Tokyo,
Japan. Andrew Lubin '75 in addition to
being president of Midland ExpOlt Ltd.,
is now the president and owner of
Jersey AUoys, Inc., a two-fwnace
aluminum smelter in Trenton, NJ.
Patrick Martin '75 is sales manager
for Rosewood Plastic Group. He lives in
Katy, TX. Philip Matthai '75 is chief,
administrative and progrrulmle services
for United Nations University, World
Institute for Development Economics
THUNDERBIRD 51 1 3 1 199B 25
Research. He lives in Helsinki, Finland.
Michel Rittenberg '75 is first vice
president, futures division for
Prudential Securities Inc., in New York
City. Ron Thomson '75 is
president/CEO for Desert Moon
Development Corporation, a company
developing diagnostic meclical equip­ment.
He lives in San Clemente, CA.
Rebecca Judd '76 is product manager
for Excelis Inc. R. Jon Kailey '76 has
been named regional sales manager,
Chile, Bolivia, and Peru for Owens
Corning and will reside in Santiago,
Chile. He will be responsible for all
Owens Corning products, including
building materials and composites.
Diana (Methven) Laitner '76 is
senior consultant for The University
Group. She and her husband William
live in HWltington Woods, MI. Michael
Loudon '76 is senior vice president of
sales and marketing for American
Seafoods Company in Seattle, WA.
Ranlesh (Ram) Manikkam '76 is
product manager for John Deere
Commercial Work Products. He lives in
KnOxville, TN. David Morgan '76 is
regional product managerlLatin
America for Symantec Corporation, a
PC software company. David Votruba
'76 is vice preSident, NSD business
finance for First Chicago NBD
Corporation in Grosse Pointe, MI.
'77-'78
Prudence (Hartt) Pande '77 is exam­iner
for the Department of Revenue,
State of Colorado. She and her husband
A.run '77 live in Colorado Springs, CO.
Michael Bartley '77 is material plan­ning
specialist for Lucent Technologies.
He and his wife Connie live in Okla­homa
City, OK. Joseph (Joe) Bassi
'77 is regional manager for CST, Inc., a
computer systems company. He and his
wife Katherine live in Los Altos, CA.
Diane Lee Connelly '77 is HIV preven­tion
program manager for Arizona
Department of Health Services. She
lives in Phoenix, AZ. Edward (Ted)
Danse '77 is CEO of Advanced Corneal
Systems, Inc. He and his wife Marian
live in Irvine, CA. Robert Durk '77 is
senior vice president of sales/marketing
for Alberto-Culver, UK Ltd. He and his
wife Rebekall live in Berkshire, U. K.
Babs (DeMeritt) Goodall '77 owned
an export trading and management
company for three years. She closed the
business in July 1997 and moved to
Louisville, KY to marry Greg Goodall.
Rhonda (Viney) Grinun '77 is vice
president of Alpha Mortgage Group, Inc.
She lives in Arlington, TIL Gary Martin
'77 is president of the Institute of
Nautical Archaeology FOWldation. He
lives in College Station, TX. Carlos
Martinez '77 is a sales agent for
Coldwell Banker Trails West Realty in
Santa Fe, NM. Bernard (Ben)
Miedema '77 is executive director for
Global Concepts Consulting. He lives in
San Antonio, TX. Sanford Roth '77 is
general manager for Loranger Ipari Kft.
He and his wife Gabriella live in Warren,
P A. Steven Sievers '77 is president of
CIK International, a lumber exporting
company. He and his wife Melanie live
in Durham, NC. David Wilson '77 is
vice president and chief financial officer
for the Geon Company. Nancy Clarke
'78 is an attorney for Darby & Darby, a
law firm specializing in
intellectual property law
in New York City.
Charles Loiselle '78 is
director of training, Latin
America for Ecolab, Inc.
He and his wife Mary live in
Brooksville, FL. Robert Mason '78
is vice president of Merrill Lynch in
Tucson, AZ. Jon Murphy '78 is direc­tor-
Thailand for the U.S. Agency for
Environmental Protection in Bangkok.
Wendy Perkins '78 is currently
temp worker advocateiautllOr of
Temporarily YOU1'S, and has eamed
inclusion in the 26th edition of Who's
Who in the West 1998-1999. David
Ryan '78 is managing director for
Grove Ryan and Company, P.C. He lives
in Houston, TX. Carah Whitmore '78
is vice preSident, branch manager for
Dean Witter. She lives in Phoenix, AZ.
Roger Wittlin '78 is director for
Deutsche Morgan Grentell, a commer­cial
real estate company in San
Francisco, CA. Roger Abrajano '79 is
lieutenant commander in the U.S. Navy.
He and his wife B.J. live in Corpus
Christi, TX. Art Adams '79 is financial
analyst for IBM in Rochester, MN.
Frederick Axelson '79 is COWltry
manager for Cigna Insurance Co. in
Buenos Aires, Argentina Laxmikant
Bembalkar '79 is business manager,
IAC division of Honeywell. He and his
wife Tej Bembalkar '80 live in
Houston. TX.
,
She and her husband live in a small
country town outside Charleston, IL.
Robyn Cornwell '79 is design process
integrator for Cwmnins Engine
Company, Inc. She lives in Indianapolis,
IN. Robert Dudley '79 is director of
strategic planning for Amoco Corpora­tion.
He and his wife Mary (Hewitt)
Dudley '79 live in Wheaton, IL. Ann
Richey (Barkley) '79 is social studies
teacher fol' Yonkers Board of Educa­tion.
She lives in Yonkers, NY. Sandra
Kay Johnson '79 is vice president,
treasury department for the Swnitomo
Bank, Ltd. She lives in Stamford, CT.
Patricia McArdle-Fendrick '79 is
director, American Center for tlle U.S.
Information Agency. She and her hus­band
Reed live in Johannesburg, South
Africa. Michael McKoen '79 works for
tlle U.S. Department of State. He and his
wife Okcha live in Holmes Beach, FL.
'80
Brian Althaver '80 is vice president
for Walbro Asia Pacific, an automotive
components manufacturer in Tokyo,
Japan. Tejuswini Bembalkar '80 is the
owner of NILIMA and lives in Houston,
TX. Roxana (Augusto) Bowgen '80 is
vice president of Montpelier Inter­national,
L.L.C., a commodities trading
company. She and her husband Roger
live in Old Greenwich, CT. Todd
Bresnahan '80 is vice president of
account services for E.B. Lane Ad
Agency in Phoenix, AZ. Ross Coulet
'80 is project manager/senior advisor
WINNING THE GAMES BOSSES PLAY
Russell Wild 'SO, a freelance business and health writer, com­bined
his own recollections from working in the banking and
publishing industries with the experiences of many people he
interviewed to write his most recent book, Games Bosses Play. Inter­views
with dozens of employees, executives and organizational
experts identified 36 common psychological games that today con­front
employees. Games including "the stony stare down," the "too
busy to talk to you" and the "bad surprise at the
annual review" are discussed. More importantly,
the book offers solutions and counter-tactics
from over 50 business strategists including bosses
themselves. Wild also writes articles for national
magazines and has authored other books. He
says his most difficult task so far as a writer was
getting around Donald Trump's secretary for
Business Briefs, an earlier book he authored.
'79
Tom Bergmann '79 is deputy program
manager for Advanced Commwlication
Systems, Inc. He lives in San Diego, CA.
Jay Braudon '79 is president of
Tektronix Canada Inc. in Weston,
Ontario. Rosemary Buck '79 has
recently been promoted to associate
professor of English language and lin­guistics
at Eastern illinois University.
for CARE International in Niger where
he runs a rural development bank pro­gram.
Christine (Walborn)
Couturier '80 works for ME Sales L.P.,
a global marketing services agency
based in Westmont, IL. She will be
responsible for opening and managing a
Latin Anlerican office in tl1e near future.
James (Jim) Freer '80 is senior pro­gram
associate for Management
Systems Intemational. He and his wife
Wanla live in Reston, VA. Robert Riel'
26 THUNDERBIRD 51 131 1998
'80 is vice president, energy products
division for Southwall Technologies Inc.
He and his wife Anne Marie live in
Waterloo, Belgium. Hubert Poulhes
'80 works as a self-employed buying
agent for selected goods. He lives in
Pruis, Frrulce. Mary Quist-Newins '80
is field marketing manager for Anlerican
Express Financial Advisors. She and her
husband Dean live in Edina, MN.
Sundaram Shankar '80 is managing
director for Tanlbraparni Diamond Dies
and Tools, Ltd. and lives in Chennai,
India. Jay Shenk '80 is vice president
of Little Brown Company, Publishers.
He lives in Westminster, MA.
'81
Clifton (Cllf) Ashley '81 is regional
sales director for Novell, Inc. He and his
wife Elaine live in Pleasanton, CA.
Gwanggi Baek '81 is associate profes­sor
in the Department of Management,
Hallym University. He lives in Kangwon­do,
Korea. Michael Buckley '81 is vice
president of Most, Inc., a manufacturing
compruty. He and his wife Helen live in
Chesterfield, MO. Matt Camp '81 is
vice president, sales for Adicom
Wireless, Inc. He and his wife Jennifer
live in Los Gatos, CA. Andrew Christe
'81 is director of research for Auto­Nation
USA in Ft. Lauderdale, FL.
Daniel Cosentino '81 and Julian
Galvez are pleased to annOWlce tl1e for­mation
of DC & G Investments, S.A., a
company in Buenos Aires to provide
investment advice to qualified investors.
Robert Farquharson '81 is chief exec­utive
for Langham Estate Management
Ltd. He and his wife Jrule live in London,
England. Kelly Karbon '81 is director,
corporate disbursements for Amelica
West Airlines. She and her husband Paul
live in Scottsdale, AZ. Theodore
(Theo) Miller '81 is regional sales
director for FMC Jetway Systems, an air­port
equipment manufactw'er in
HOWlSlow, U.K. Michael Myers '81 is
senior vice president for Access Healtll.
He and his wife Susan, lO-year-old Sarall
and 8-year-old David live in Louisville,
CO. James Reinnoldt '81 has fomled
Axess Asia, a management consulting
finn based in Singapore. He ruld his wife
Chessadaporn live in Brulgkok, Thailand
and ru'e expecting twins late this fall.
David Zrostlik '81 is president/sales
manager for Stellar Industries, Inc. He
and his wife Joan live in Gamer, IA.
'82
Marcus Asay '82 is mrulaging partner
for Direct Sales Success, a management
consulting company i.n Fresno, CA.
Susan (Sue) Backer '82 is marketing
director for Boelicke & Tafel, a homeo­pathic
medicine company in Srulta Rosa,
CA. Laura Bozich '82 is director, inter­national
business development for
Tellabs International. She lives in
Hinsdale, IL. Lisa Brady '82 has been
licensed and certified by the FAA
(Federal Aviation Administration) as a
private helicopter pilot. She and her hus­band,
David Littlefield '82, live in
Houston, TX, where David is vice presi­dent
for Bank United. Dieter Bruns '82
is conunercial director for Robert Bosch
GmbH. He and his wife Kimberley '82
live in Genese, Belgium. Douglas Byers
'82 is president and CEO of Deutsche
Bank Crulada, Ltd. He lives in Toronto,
Canada. Kevin Chambers '82 is direc­tor
of the international trade & invest­ment
division of the Oklahoma
Department of Commerce. His book
Succeed in Business: Vietnam was just
published by Times Publishing in
Singapore, by Graphic Arts in the U.s.
and by Kruppard in the U.K. Ben Cruz
'82 is president of Synchromedia, LLC, a
company specializing in new media He
and his wife Debra reside in Baltimore,
MD. Stephen Doyle '82 is vice presi­dent,
coal trading for Peabody
Coal trade. He and his wife Sibylle live in
Boston, MA. Elise (Keller) Fellman
'82 is self-employed as computer train­ing
specialist. She and her husband
Perry live in Katonall, NY. Lyn van
Haght Dignanl '82 is student advisor of
the U.S. Wornlation Service/American
Cultural Center. She lives in
Johannesburg, South Mrica with her
husband, their 3-year old daughter and 5-
year old son. Spencer Hall '82 is vice
president, international operations, Latin
AmericaiCruibbean for Dictaphone
Corporation International. He and his
wife Sandi live in Indialantic, FL. Alan
Long '82 is director, U.S. Conunercial
Center, Sao Paulo for the U.S. Depart­ment
of Commerce in Brazil. Debra
(Maranger) Menk '82 is senior
account manager for Resource Data
International, Inc She and her husband
Robert '82 live in Boulder, CO. Paul
Mitlid '82 is senior vice president for
Christiania Bank. He and his wife Velaug
live in Oslo, Norway. Connie Poulsen
'82 is business m3llager, automotive
division for Avery Dennison in Troy, MI.
Susan Taylon '82 is account executive
for The Sabre Group. She and her hus­band
Craig live in Bedford, TX. Victor
Val Dere '82 is president of The Bridge,
an international printing, design ruld
translation company in
Paris, France.
'83
Kim Bearly '83 is a
self-employed broker.
She and her husband
Jason live in San Anselmo, CA. Ann
Breese '83 is research director for
Starbucks Coffee in Seattle, W A. Lisa
Brinkmann '83 is director of infonna­tion
systems for Woodruff-Sawyer & Co.
Farida Buxamusa '83 is systems ana­lyst
for State Street Bank. She lives in
Worcester, MA. John Buzaid '83 is
president of Degen Oil & Chemical com­pany.
Darien Cabral '83 is executive
director for New Mexico Business
Resource Center. He and his wife Lynne
live in Santa Fe, NM. Jane Davidson
'83 is manager, business strategies for
NCR Corporation in Dayton, OH.
Gerald Hees '83 is director, FXJlR
business management for SBC Warburg.
He 3lld his wife Bea live in Westport,
CT. Robert (Country Bob) Johnson
'83 is business m3llager for Volvo Cars
of North America. He and his wife
Prunela welcomed their second daugh­ter
Shelby Lorraine in February 1996.
They live in Kirkwood, MO. Elizabeth
Leidy '83 is project manager for
Tucson Medical Center. She and her
husband Rafael live in Tucson, AZ.
Kerem Oner '83 works in tlle office of
assessments for Prince Willirun County
in Virginia. He married Andrea Aguilera
in July 1997. Mark Plum '83 is director
FIRST TUESDA Y IN PANAMA
T-bird alumni in Panama meet for First Tuesday at the EI Pavo Real in
Panama City. Gathered at the event were: (I-r, top row) Brett Foehner,
Cristo Kitras, Stuart Warner, Melissa Hahn; (middle row) Paul Smith,
Maritza Smith, Susan Kintras, Ken Bresnahan, Thad Chamberlain, Kurt
Weise; (front row) Juan Carlos Lorenzo, Leana Bresnahan, Fernando
Falla, and Jacqueline Wiese.
of domestic and international mru·keting
for AO. Smith Co. in Irving, TX. Rita
Previtali '83 is project m3llager for
Reuters, Inc. She and her husband
Andrew '83 live in East Rutherford, NJ.
Michael (Mike) Santiago '83 is direc­tor
of marketing for US Robotics. He
and his wife Barbara live in Mundelein,
IL. W. Alan Schlosser '83 is owner of
Elite Properties, a real estate company.
He lives in Scottsdale, AZ. Staale
Sjothun '83 is manager, international
operation and business development,
aviation fuels department of Statoil, a
NOIwegian oil company. He moved to
Danderyd, Sweden this year with his
wife Tone and tlleir four children.
Joannis-John (Yanni) Tialios '83 is
executive vice president for Bienestar
Intemational. He has recently entered
into ajoint venture in Mexico to devel­op
a national managed care progrrun.
He and his wife Jan live in Mt. Pleasant,
NY. Robert Van Essen '83 is export
manager, Eastern Europe for Friesland
Dairy Foods. He lives in Arnhem, tlle
Netherlrulds.
'84
Jean-Michel Adrien '84 is president of
Adrigel, a seafood & food processing
company. He and his wife Cormie live in
Staignan, France. Caroline Andre '84
is customer relations manager for Air
France in Creteil, France. Kim
(McNeil) Atsalinos '84 is foreign ser­vice
contracting officer for US AID. She
and her husband Enunanuellive in
Silver Spring, MD. William (Bill)
Betts '84 is product manager for
Forethought National Ttust Brulk. He
and his wife George AIm live in
BatesviJe, IN. David Beyer '84 is a con­sulting
utility forester for Western
Environmental Consultant company. He
lives in Yountville, CA. Nathan (Nate)
Bluhm '84 is administrative officer for
the State Department in Monterrey,
Mexico. He and his wife Christina live in
San Pedro Garza Garcia, Mexico.
Barbara Brady '84 is distributor for
Delfm International, which markets self-empowennent
products in Holland, UK,
New Zealand, Australia, and is currently
developing a Gernlan and Spanish ver­sion.
Elizabeth Christian '84 is senior
vice president for Phoenix Duff &
Phelps. She and her husband Bill live in
Skillman, NJ. Javier Contijoch '84 is
general director for Audi Argentina.
Joseph Cusack '84 is corporate
account executive for Microsoft. He and
his wife Lori live in Scottsdale, AZ.
Douglas (Doug) Deardorf '84 is
international business manager for tlle
The Indus Group, Inc. He and his wife
Cindy live in Euless, TX. Colleen
Foster '84 is manager of corporate
marketing and public affairs for 3M
Taiwan. She lives in Taipei, Taiwan.
Theresa Gorenz '84 is executive direc­tor
for WiIlianl Penn House, a Quaker
seminar and hospitality center (non­profit
organization). She lives in Silver
Spring, MD. Sylvie Grenard '84 is
teaching assistant for Universite de Nice
in France. David Hurley '84 is presi­dent
and CEO of Novartis Nutrition
Corporation effective January I, 1998 in
Minneapolis, MN. Dharmatma Keil '84
is director of marketing for Sun & Son,
Inc., and lives in Espanola, NM.
Margaret Murtha '84 is international
sales manager for Randell MrulUfac­turing
Inc. She and her husband Greg
live in Mt. Pleasant, MI. Heather
Nordlinger '84 is consultant for Wolff
Olins. She and her husband Andrew live
in London, England. Thomas O'Dea
'84 is general manager, Latin Americ311
Operations for Sequent Computer
Systems, Inc., in Boca Raton, FL.
Thomas Raffa '84 is preSident/owner
of IRP Automotive, Inc., an auto parts
wholesale/export company. He lives in
Miami Lakes, FL. Michael Rugala '84
is director of business development for
Global One. He and his wife Katllleen
live in Hong Kong. Michele Samuels
'84 has been promoted to principaJI
executive director for Morgan Stanley
Trust Company and transferred to
London. Richard (Craig) Schumann
'84 is vice president for Bank of
America in Hong Kong. He and his wife
Karen live in Hong Kong. Nancy
Wagner '84 is business manager,
Pacific Rim, for the Identification
Systems and Specialty Tape Group's
Automatic Identification and Data
Collection efforts at W.H. Brady Co. She
lives in Taejon, South Korea.
'85
David Allphin '85 is area manager,
Latin Anlerica for Hill-Rom Co. He lives
in Coral SPlings, FL. Henri-Jean
Bardon '85 is self employed as presi­dent
for EBS Trading & Consulting S.A.
He and his wife Christine (Buchsieb)
'85 live in Thonex, Switzerland. Kent
Barnow '85 is president of Tilden
Corporation. He and his wife Stephanie
live in Shawnee MiSSion, KS.
Madeleine (Mada) BIankenstein '85
is part owner of Mobiele Opzak
Centrale BV, a packaging company in
Gravendeel, tlle Netherlands. Peter
Borgts '85 is corporate controller for
Chopard & Cie. S.A., a Swiss watch
manufacturer, and has been transferred
to Singapore to open an office to accom­modate
Chopard's Asian business.
George Chabot '85 is procurement
rulalYSt for U.S. Department of Housing
and Urban Department. He and his
wife Judith live in Atlanta, GA Pablo
Gallardo '85 is vice president for Banc
One Intemational. He and his wife Mali
live in Plano, TX. Jeffrey Lohaus '85
works for Cru'gill, Inc. in Minneapolis,
MN. James Marzo '85 is vice president
for Credit Suisse First Boston. He lives
in Singapore. Stefan Nalletamby '85 is
head of bond trading for B.N.P., London
Branch and lives in London, England.
Joel Stead '85 is senior vice president
and managing director of Asia Pacific
Sales and Marketing for Seagate in new
Tech Park, Singapore. Stephen White
'85 is financial director for freuden­berg.
He lives in Sao Paulo, Brazil.
'86
Bret Anderson '86 is project manager
for Toyota Motor Manufactwing, North
America in Erlanger, KY. Kari Anorade
(Fellen) '86 is business development
manager for Cargill Inc. She lives in
Minneapolis, MN. Nicholas Blachard
'86 is treasurer for Group Consult.
He lives